All Episodes
This Can't Be That Hard — 386 episodes
386 - Privacy Options for Clients with Lydia Fine
385 - Marketing Monday with Maddie Peschong
384 - Busy Season Hack: Minimizing Time & Maximizing Profit with Lyndsay McNiff
383 - Playing the Long Marketing Game with Tiffany Crenshaw
382 - The BTS Marketing Challenge: Manage your Messaging with Melody MacDonald
381 - Creating an Appetizing Offer Menu
380 - The Back-to-School Marketing Challenge: Organizing Your Leads with Dayna Schaaf
379 - 20 Steps in One Direction
378 - The Nuts & Bolts of Building an Associate Team with Ali Leigh
377 - Get It Out of Your Head with Colie James
376 - Getting Out of Your Own Way
375 - Your Clients Don't Know What They Want
374 - The Four Types of Buyers with Courtney Fanning
373 - Double Your Marketing Mileage
372 - Marketing in Hard Times
371 - Three Signs You're Doing Better Than You Think
370 - Navigating the AI Scaries: Your Concerns are Your Compass
369 - Manual Mode: Using AI Without Losing Yourself
368 - Airtable for Artists: Tech that Works With Your Brain with Ashley Rose
367 - The System Behind Your Tech Stack
366 - Lower Prices, Higher Profits with Naomi Boyer
365 - The Low-Ticket Lead-In
364 - Keeping More of What You Make
363 - There's More Than One Way to Win the Pricing Game
362 - The Wicked Witches of Business (Sales & Marketing)
361 - Eliminate your Marketing Speedbumps
360 - SEO in the Age of AI with Corey Potter
359 - Big, Bold Marketing Moves
358 - March Marketing Madness! Guest host: Dayna Schaaf
357 - Financial Organization: Peace of Mind is Priceless with Tiffany Bastian
356 - Internal Organization: Building Your Business Brain with Stacey Rolfe
355 - External Organization: The Secret to Client Confidence with Erin Wissig
354 - The Importance of Organizing your Business with Ashley Pendergraft
353 - Building a Repeat and Referral System That Creates Consistent Income
352 - Inquiries → Bookings → Happy Clients: Your Sales & Fulfillment System
351 - Showing Up Without Burning Out: Build a Marketing System
350 - Reflections, Milestones, and the Path Forward
349 - Finding Freedom with Better Sales and Pricing
348 - Smarter, Simpler Marketing for Photographers with Kim Box
347 - When Technology Meets Creativity with Colie James
346 - A Steadier Way to Grow Your Photography Business with Kimberly Espinel
345 - The Art of Building a Business That Lasts with Leah O'Connell
344 - Advice to Your Past Self (Reset)
343 - Systems over Motivation
342- Outside-the-Box AI Ideas for Photographers with Jessica Martin
341 - Celebrating Your Wins
340 - Photographer's Horror Stories
339 - From Finance to Full-Time Pet Photographer with Ina Jalil
338 - Get Found First on Google with Lydia Fine
337 - Handling Difficult Clients with Confidence
336 - Running Successful Brand Sessions with Emily Kim
335 - Turning Busy Season Clients into Next Year’s Revenue
334 - Amplify your Voice; Amplify your Business with Laylee Emadi
333 - What to Do When Your Busy Season Isn’t Busy
332 - The Gathering Effect with Michelle Franzetti
331 - The Future of Marketing with Dayna Schaaf
330 - Networking like a Pro with Angelica Pompy
329 - 4 Time-Saving Automations for Photographers with Melissa Rich
328 - 4 Creative Ways to Increase your Value (and your Sales Average)
327 - Taking a Human-First Approach to AI with Kinsey Soderberg
326 - Breaking Into Brand Photography with Karen Williams
325 - Pricing is More than a Number: It's a Strategy
324 - How to Offer Destination Photography Sessions with Kellie Llewellyn
323 - Three Signs You’re Doing Better Than You Think
322 - How to Become the Most Valuable Person in the Room with Miles Witt Boyer
321 - Marketing Isn't a Lottery Ticket
320 - Letting Go To Make Space for New Opportunities with Sabrina Gebhardt
319 - Building your Photography Business as a Side Hustle
318 - Instagram Strategies for Photographers with Kimberly Espinel
317 - The 3 Offers Every Photographer Needs
316 - Why Your Website Isn’t Converting (and How to Fix It) with Caitlin Teixeira
315 - Setting Boundaries Without Losing Clients
314 - Grow Your Photography Business with Blogging with Kate Wark
313 - 3 Pricing Mindsets Required for Success
312 - Build a Business Clients Rave About with Natasha Sewell
311 - Your Marketing Credit Score
310 - Building a Business That Lasts with Stacey Rolfe
309 - Double your Marketing Mileage
308 - 6 Steps to Stay on Top of Your Taxes (and Finances!) with Danielle Hayden
307 - How Photographers Can Use AI to Automate & Elevate Their Marketing with Colie James
306 - CYA the Legal Way: Protecting Your Photography Business with Braden Drake
305 - Using a Studio to Grow Your Photography Business with Michelle McAfee
304 - Woo Your Clients with Emails
303 - Planning Predictable Leads with Rachel Traxler
302 - Google Ads for Photographers with Lindsay Herkert
301 - The Power of Personal Work with Trish Chong
300 - The Simple Sales System: Real Photographers, Real Results
299 - 7 Things to Leave Behind in the New Year
298 - Quit or Commit? Real Talk for Photographers
297 - The Sustainability Series: The Recipe for Success (Part 4/4)
296 - The Sustainability Series: Marketing Smarter (Part 3/4)
295 - The Sustainability Series: Systems and Streamlining (Part 2/4)
294 - The Sustainability Series: The Importance of Sustainability (Part 1/4)
293 - The 15-Hour Work Week with Brittnie Sturm
292 - Breaking Free from Overwhelm with Maddie Peschong
291 - Ennegram x Photography with Ellie McKinney
290 - The Power of Community with Kim Box
289 - The Case for Systems
288 - Photographer Horror Stories
287 - Including Fido with Monica Adalsteinsson
286 - 5 Reasons to Run a Holiday Sale This Year
285 - Stamina and Slow-Growth Marketing with Leah O'Connell
284 - New Business Blues
283 - My Client Privacy Update
282 - The Unexpected Benefits of Failure with Alison Hatch
281 - Betting on Yourself with Rebecca Hunnicutt
280 - A Real-World Cautionary Tale
279 - Finding (and Selling) Your Artistic Magic with Ash Kaplan
278 - Boost your Bottom Line
277 - Diversifying Your Photography Portfolio with Tiffany Crenshaw
276 - Business Lessons from the Garden
275 - A Unique Approach to Marketing with Bobbi Barbarich
274 - Inquires Down? Consider this first...
273 - Maximizing Mini-Sessions with Paula Brennan
272 - Pricing Mindset with Kristin Sweeting
271 - Injecting Personality into Your Website with Inkpot Creative
270 - Optimize Your Workflow with Imagen AI with Noella Andres
269 - Overcoming Unconscious Programming with Renee Bowen
268 - The Transformative Power of the Simple Sales System with Mackenzie Romagni
267 - Embracing your Hot Mess Success with Jessica Arden
266 - Broad Work vs. Deep Work
265 - Simplifying Your Instagram Workflow with Angela Shae
264 - Finding Your Marketing Superpower with Casey Fatchett
263 - Photography: A Love Story
262 - Website Design Secrets with Kelsey Christine
261 - Getting Started with a Virtual Assistant with Rick Liston
260 - Intersecting Skills with Amanda Dudzik
259 - Dealing with Difficult Clients with Rachel Utain-Evans
258 - How I'm using Pic-Time's new AI feature in my Family Photography Business
257 - Tech Your Business Needs Right Now with Dayna Schaaf
256 - Increasing Print Sales with Wall Gallery Mockups with Sharisse Rowan
255 - Successfully Transitioning out of the Slow Season with Sabrina Gebhardt
254 - What Stays the Same
253 - Accommodating Neurodivergence with Stacey Feasel
252 - Welcome to the Simple Sales System
251 - The Power of Affiliate Marketing with Dayna Schaaf
250 - Pivoting Like a Pro: Starting Over with Alison Bell
249 - The No-Mistake Mindset
248 - Designing the Life (and Business) You Want with Kristin Sweeting with Kristin Sweeting
247 - Adding Flash to Your In-Home Portrait Toolkit with Kim Hildebrand
246 - The Ten-Minute Commitment
245 - Your Five People
244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon
243 - Expense or Investment?
242 - Same Day Sales
241 - Unlock your Marketing Magic
240: The Six Levels of Freelancing Life with Brian Hood
239: How to Bring on Associate Photographers with Jill C Smith
238: Keeping Your Photos Fresh
237: My Son's Senior Portraits
236: Neurodivergence and Inclusivity in Photography with Rose McAvoy
235: 4 Ways to Use Loom In Your Photography Business
234: Leveraging Podcasts to Grow Your Photography Business with Christina Lenkowski
233: Rewriting the Rules of Your Photography Business
232: Photographers using AI for SEO with Sarah Landa
231: Shameless Selling
230: Communication Strategies for Difficult Clients with Melody MacDonald
229 - Charitable Marketing with Nicole Begley
228 - Stories that Sell with Jude Charles
227: Staying the Course with Briana Tresko
226: Mastering the High-Season Madness with Jaye McLaughlin
225: Auditing Your Website to Increase Bookings
224: Finding Success as a Part-Time Photographer with Lydia Fine
223: Is a Mastermind Right for You? with Elena S. Blair
222: You Aren't Charging Enough with Bonnie Sindelar
221: A Client's Perspective
220: Lessons from 1,000 Students
219: Striving for Stability
218: Business Tip Road Trip
217: Make it Easy for Them
216: PR Made Easy with Gloria Chou
215: The Psychology of Time
214: Book More Clients with Brooke Jefferson
213: The Experiment Mindset
212: Photographer's Nightmare Scenarios (and how they help us grow)
211: Maximize Your Mini-Sessions with Alison Amick Brett
210: The 3 Systems Mistakes Photographers Make
209: The 3 Systems Every Photography Business Needs
208: A Better Way to Do Model Calls with Daisy Zimmer
207: Diversifying Your Life with Nikki Closser
206: My New Favorite Productivity Tip
205: Setting Yourself Up for Immediate Success with Elin Azganun
204 - The Do's and Don'ts of Outsourcing & Automating
203: The Art of Fine Art School Portraits with Lindsey Turner
202: Cultivating Confidence with Sabrina Gebhardt
201: Seeing The Light with Caro Cuinet-Wellings
200: Ask Annemie Anything
199: Love Is (Almost) All You Need
198: SEO for Photographers with Meredith's Husband
197: A Different Approach to Business Decisions with Natalie Jennings
196: When Things Go Wrong
195: Managing Meteoric Growth with Hannah Smith
194: Welcome to the Consistency Club!
Ep 193: The Journey Map
Ep 192: The Photographer's Work Wheel
Ep 191: Launching a Photo Membership in a Niche Market with Monica Adalsteinsson
Ep 190: Tales from Facebook Jail with Megan Lacy
Ep 189: Keeping Up with Social Media Trends with Cassidy Lynne
Ep 188: Blogging to Increase Your SEO with Melissa Arlena
Ep 187: Lessons from Lasso
Ep 186: How to Rebrand Yourself with Rachel Greiman of Green Chair Stories
Ep 185: Reframing Burnout with Krista Marie Lynch
Ep 184: Bookkeeping for Photographers with Tanya Hirschy
Ep 183: 5 Reasons to Run a Holiday Sale This Year
Ep 182: The Myth of the "Overnight Success" with Carmen Bridgewater
Ep 181: How who we are shapes what we do, with (my brother) Evan Berding
Ep 180: VIP Days for Photographers with Jordan Gill
Ep 179: Keep Your Eyes Open
EP 178: Avoiding Data Disasters with Ryan Hamic
Ep 177: Booking Clients WITHOUT a Phone Call (Student Success Stories)
Ep 176: Unusual Marketing Strategies for Photographers with Raymond Hatfield
Ep 175: The Path to Profitability as a New Photographer
Ep 174: Seven Strategies to Reduce Business Stress with Heather Lahtinen
Ep 173: Marketing in Hard Times
Ep 172: Check Your Tech with Colie James
Ep 171: Preparing for the Economic Storm Ahead
Ep 170: Purposefully Part-Time with Erin Brown
EP 169: An Idea for Capturing Ideas
EP 168: Preventing Problems with TheLawTog® Rachel Brenke
EP 167: Breaking the Rules
EP 166: The Business of Filmmaking with Courtney Holmes
EP 165: When Should You Raise Your Prices?
EP 164: Clone Your Best Clients with Heidi Thompson
EP 163: The Importance of Taking a Break
EP 162: The Four Types of Buyers with Courtney Fanning
EP 161: What Waiting Costs
EP 160: Being a Catalyst for Creativity with Paige Ray
EP 159: If You Hate Selling, You're Doing it Wrong
EP 158: Investing In Yourself with Cassidy Parker Smith
EP 157: Money Doesn't Make the Model
EP 156: Life After Photography with (my fiance!) Riley MacLean
EP 155: Riding the Financial Waves with MicKallyn Elis
EP 154: Navigating Niching Down with Tavia Redburn
EP 153: Connecting with Clients
EP 152: Better Business Boundaries With Sabrina Gebhardt
EP 151: 3 Ways to Increase your Income WITHOUT Raising your Prices
EP 150: Getting the Byline with Carolyn Fong
EP 149: Defending your Art with Cornell Watson
EP 148: Pitching Yourself with PR Expert Gloria Chou
EP 147: What's Holding You Back in your Business?
EP 146: Bonus! Student Stories
EP 145: Work-Life Balance is a Work in Progress
EP 144: Three Ways To Make A Living as a Photographer
EP 143: Possum Clients with Aisling O'Brien
EP 142: Waking Up Your Website with Carolina Guzik
EP 141: Setting your Salary as a Solopreneur
EP 140: Best Of The Podcast In 2021, Part 2
EP 139: Best Of The Podcast In 2021, Part 1
EP 138: Setting Goals For The New Year
EP 137: Six Business Metrics I Look At Every Year
EP 136: Your Clients Don't Know What They Want
EP 135: Content Marketing Like a Boss with Julie Christie
EP 134: Showing Gratitude To Yourself
EP 133: The Value of What We Do with Kami Vanous
EP 132: The Newborn Retreat with Lisa DiGeso
EP 131: Reinventing your Business with Melissa Arlena
EP 130: Tales from the In-Person-Sales Crypt
EP 129: Business Brainstorming with Colie James
EP 128: Five Client Gift Ideas (That Won't Break the Bank!)
EP 127: Intentional Transitions with Mary Otanez
EP 126: A's to Five Very Common Photography Q's
EP 125: High Prices in a Low Priced Market with Elke Van den Ende
EP 124: Me and Money - A Brief History
EP 123: Mirrorless Mayhem Part 2 - the Final Decision
EP 122: 10 Reasons Why People Buy
EP 121: The Facebook Complain Train
EP 120: Creating, Funding, and Publishing a Photography Book with Amanda Thorson
EP 119: A New Way to Think About Client Communication
EP 118: Email Marketing 101 with Sobrina Pies Crawford
EP 117: Mirrorless Mayhem Part 1: An interview with B&H Photo
Ep: 116 Five Ways to Repurpose the Content in your Client Prep Guide
EP 115: The Power of a Value Ladder
EP 114: Chain Reaction Marketing with Ben Hartley
EP 113: Marketing 201 - an Advanced Strategy
EP 112: Revenue on Repeat - stories from my students
EP 111: Building a Successful Video Strategy on IG with Natasha Samuel
EP 110: Colonoscopies and Customer Service
EP 109: A Top-Notch Sales and Marketing Team Your Photography Business Can Actually Afford
EP 108: Mini-Session Success with Rebecca Rice
EP 107: Our Favorite Business Tools
EP 106: Helping Photographers and Clients Connect with Lachlan Shum
EP 105: How Automations Help You AND Your Clients
EP 104: Building a Community with LaShawn Wiltz
EP 103: [MM] Switching Target Audiences with Susannah Storch
EP 102: Raising Your Prices as Painlessly as Possible
EP 101: [MM] Dialing In Your Messaging with Marc DeCarli
EP 100: Surprise!
EP 099: [MM] Donkey or Workhorse? with Candra Schank
EP 098: Don't get Dragged Down by Price Anchors
EP 097: [MM] How to Know What You're Doing Wrong (or right) with Klayne Rolader
EP 096: Brand Photography With Vicki Knights And Eddie Judd
EP 095: [MM] So You Built It And They Didn't Come (Right Away)... What Next? With Evelynne Gomes-Greenberg
EP 094: News and Announcements and Freebies, oh my!
EP 093: [MM] Managing a Business and a Chronic Illness with Donna Craddock
EP 092: Studio Manager Magic with Amy Sanusi
EP 091: [MM] Getting Clients To Make The Leap with Cara Burk
EP 090: Managing Your Money Mindset
EP 089: [MM] Intentional Simplification with Kate Thompson
EP 088: SEO Strategies for Photographers with Sarah Landa
EP 087: [MM] Making a Transition Plan with Ashley Gliss
EP 086: The Simple Sales Addition
EP 085: [MM] Pricing & Marketing in a New Area with Tara Fjetland
EP 084: An Insider's Insight
EP 083: [MM] Diversifying your income and your brand with Emily Hines
EP 082: A Meta-Call to Action
EP 081: [MM] Transitioning from Part-Time to Full-Time with Tiernae Salley
EP 080: Being the CEO of your Business with Sabrina Gebhardt
EP 079: [MM] New Town, New Baby, New Marketing Plan with Megan Lacy
EP 078: Creating a Video for your About me Page
EP 077: [MM] Mind your Marketing Mentality with Nikki Shefchik
EP 076: New year, new goals, & a New Format for The Family Narrative with Kate Thompson & Posy Quarterman
EP 075: [MM] Tweaking the System with Melissa Dorman
EP 074: Marking a Year With Lessons & Successes
EP 073: [MM] Marketing From Scratch with Anouk Briere-Godbout
EP 072: Real World Branding Strategies with Erica Benson
EP 071: Looking Back, Looking Forward
EP 070: Holiday Special feat: We Are Photographers
EP 069: Holiday Special - Rewind Edition
EP 068: Holiday Special feat: Shoot Edit Chat Repeat
EP 067: Holiday Special - Rewind Edition
EP 066: Holiday Special feat: The Tog Republic
EP 065: [MM] Getting a Different Perspective with Kristyn Miller
EP 064: Kahran & Reg Bethencourt and Their GLORY-ous New Book
EP 063: [MM] Keeping long-term clients happy when your business changes with Jaye McLaughlin
EP 062: Are You Overcomplicating Things?
EP 061: [MM] An Unschooled Post-Mortem with Dreama Spence
EP 060: Creativity in the face of Covid
EP 059: [MM] Adding a High-end Line to your Mid-Range Business Model with Martin Knowlesess model to your existing brand without rocking the boat.
EP 058: The Win-Win-Win $1000 Year-End Challenge
EP 057: [MM] Booking Boundaries with Amy Sanusi
EP 056: The What/When/Why of 1:1 Coaching with Maz Pedersen
EP 055: [MM] How to know when it's time to bump your prices with Angie Wynne
EP 054 - Putting a Price on Privacy
EP 053: [MM] Getting Good Referrals When You're New to Business with Tristen Aque
EP 052: The Bookkeeping Big Picture with Amanda Evans
EP 051: [MM] Getting to the Next Level with Briana Averwater
EP 050: This One's Dedicated to You (yes, YOU)
EP 049: [MM] Switching from All-Inclusive to the Simple Sales System with Lyndsay McNiff
EP 048: The Decision Maze
EP 047: [MM] How to Run Profitable, On-Brand Mini Sessions with Dana Walsh
EP 046: How to Spend Your Education Dollars Wisely with Kate Thompson & Posy Quarterman
EP 045: [MM] How to introduce a big price increase to your existing clients w/Melissa Jeffcoat
EP 044: Little Lessons from Big Business
EP 043: [MM] Questions about Questionnaires with Jess Koehler
EP 042: Running a Successful Donkey Business with Amanda Thorson
EP 041: [MM] Taking the Marketing Long View with Paige Daniels
EP 040: The 5P Alignment Approach
EP 039: [MM] Time Management During Quarantine with Carolyn Soling
EP 038: The Donkey, the Workhorse, and the Unicorn
EP 037: [MM] Niching Down with Ana Vallejo
EP 036: Landing and Planning a Solo Art Exhibit with Cornell Watson
EP 035: [MM] Starting Over in a New Location with Andrea de Anda
EP 034: 10 Lessons I've Learned in 10 Years in Business
EP 033: [MM] Managing Problem Clients with Rachel Castro
EP 032: All Things CRM, Part 2, A Roundtable Discussion
EP 031: [MM] Understanding Print Credit and Sales with Kayla Kohn
EP 030: All Things CRM, Part 1 with Colie James
EP 029: [MM] Connecting with New Clients after a Price Jump with Kendra Greenberg
EP 028: Good Customer Service vs. Bad - a How To
EP 027: Fixed vs. Growth Mindset with Caro Cuinet Wellings
EP 026: Five Rules for a Profitable Product Portfolio
EP 025: How an hour a month can bring you a steady stream of leads with Carolina Guzik
EP 024: A Cheap, Easy, and Effective Marketing Must
EP 023: The Four Quadrants
EP 022: What Do I Say Now? Authentic Messaging with Nick North
EP 021: Fundraising With Your Photography
EP 020: Enantiodromia and the Both, And with Yan Palmer
EP 019: The One Pricing Rule You Can't Break
EP 018: Setting Boundaries with Leslie Kershaw
EP 017: How I Unintentionally Pandemic-Proofed My Photography Business
EP 016: The Band-Aid and the Cure
EP 015: What Do I Do Next?
Ep 014 - You Know What Assuming Does, Right?
EP 013: Stop Waiting For Life to Get Back to Normal
EP 012: A Conversation with Kate Thompson & Posy Quarterman
EP 011 - What if Your Business Came Out Even Stronger?
EP 010: Interview with Elena S. Blair
EP 009: Managing Photo Clients During the Coronavirus [bonus]
EP 008: This Has to Change
EP 007: 3 Tools Every Photographer’s Business Can Benefit From
EP 006: Check Your Map
EP 005: Marketing Done Right
EP 003: The Importance of Trust
EP 004: "Charge your worth" is terrible advice
EP 002: Success without Scale
EP 001: Welcome to the Podcast