All Episodes
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators — 159 episodes
From Guidance to Advocacy: How Mentorship and Sponsorship Strengthen Healthcare Leadership Pipelines
Resilience in Real Time: Navigating Crisis Communications During Hurricane Helene
Building a SLMO That Aligns Strategy, Data, Execution
9 Lessons from a Values-Driven Culture
Essentials of Measuring Marketing Campaign Effectiveness and ROI in Health Care
Getting Started: Building an AI-Ready Mindset and Strategy
Unlocking the Power of Health Care Data: Data Analytics and Visualizations That Drive Strategic Growth
You Can’t Market What You Haven’t Built
From Acquisition to Acceptance: Building Awareness & Preference in New Communities
Women in Leadership | Sommer Kleweno Walley, CEO of Harborview Medical Center
Women in Leadership - Tracey Lewis Taylor, COO at El Camino Health
Women in Leadership - Callie Dobbins
It’s Elementary, Dear Watson: Marketing Innovation Hiding in Plain Sight
Rebranding at Corewell Health: Survey Says... Success!
Designing for Impact: Transforming Health Care Through Experience, Service, and Human Insight
Navigating Thought Leadership in a Politically Charged Environment
Branding from the Bottom Up – The Benefits of Engaging and Utilizing Brand Ambassadors
Shaping Perceptions and Powering the Pipeline
From Insights to Impact: Transforming Health Care Marketing with CDPs for Enhanced ROI
Donna Teach | 2025 Leadership Excellence Award Recipient
Meet Nardeep Singh | 2025 Rising Star Awardee
Lacey Reichwald | 2025 Rising Star Awardee
Khrista Boster | 2025 Rising Star Awardee
Building Culture Through Communication: Engaging Your Health Care Workforce
Creating a Robust ASC Strategy to Strengthen Physician Alignment, Improve Patient Access and Increase System Margin
Getting Strategy Off the Shelf and Into the Healthcare Workplace
How to Work a Room: Networking Tips for the Modern Era
Focus on Findability: Thinking Beyond Search in the Age of AI
Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach
It Takes a Comm-Unity: How Communications Can Advance Environmental Sustainability Initiatives and Create a Greener Tomorrow
Harnessing the Power of Integrated Data
Women in Leadership - Danielle Gathje
The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy
From Communicator to CEO
Women in Leadership: Jennifer Nickoles
Mastering Patient Engagement: A Research-Backed Approach to Meeting Patients Where They Are
Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain
Using the Power of Strong Healthcare Brand to Minimize Disruption from New Competitors
Beat the Workforce Blues: How to Tackle Your Health System’s Biggest Problem
Diving Deeper Into 2025 Trends: GenAI, Influencer Marketing & Healthcare Retailization
Women in Leadership: Keeli John
Rural Healthcare Roundtable
SHSMD Rising Star Award; Tim McMahon
SHSMD Rising Star Award: Rachel J. Lott
How to Find The Right Patients When Viewership Is So Fragmented
Designing Ambulatory Pricing Strategies in a Competitive Marketplace
The Future of SHSMD: Evan Williams
Becoming the CEO of Your Life
Building Morale, Metrics, and Community Ties with a Creative Communications Program
Bringing Segments to Life with Personas and AI
The Critical Role of Leadership Development to Unlock Greater Well-Being at Work
Advancing Health Care Policy and Telling the Hospital Story
Social Media + Healthcare Heroes: A Dynamic Duo
How We Built a Thought Leadership Engine to Amplify a Rural Health Care System
Women in Leadership: Julie A. Freischlag
Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability
Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate
The Future of Population and Public Health
Aidan Hettler, the 24-year CEO of a Colorado Hospital
Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)
Women in Leadership: Christine Alvero
Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management
Redesigning Work While Meeting the Demands of the Workforce
Building an Effective Research and Innovation Hub Within a Community-Based Health System
Women in Leadership: Aimee Keller-Pickford
Embracing Privacy as a Competitive Edge in Healthcare Marketing
Care in the Home: From the Waiting Room to the Living Room
Women in Leadership: Morgan Jones
Adam Tiedt | SHSMD Rising Star Awardee
Nick Hanson | SHSMD Rising Star Awardee
Kristina Schiller-Chaki | SHSMD Rising Star Awardee
Sarah Murlin | SHSMD Rising Star Awardee
Advancing Your Strategic Plan: Actionable Insights to Create Value
Bilingual Strategy Communications: Communicating With A Diverse Audience
Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times
The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat
Lessons Learned: Academic Medical Centers Acquiring Community Hospitals
Achieve Maximum Patient Engagement Through Connected Care
Christine Albert Discusses Incoming Presidency and SHSMD Connections
Culture of Trust
How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy
Referral Marketing: A Team-Based Approach in the B2B Space
Growth for Scale & Ownership: Different Options to Develop Partnerships
Christine Gallery | 2023 SHSMD Leadership Excellence Award Recipient
Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach
Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation
Achieving AI’s Promise & Transformative Power to Shape Health Care’s Future
The Evolving Role of AI in Enhancing Clinical Care and Business Operations
How to Use Your Patient Experience Tech to Improve Staff Retention
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy
Building an Integrated System Strategy from the Middle-Out
Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage
Data Analytics: Using Tools to Tell a Story
Sparking Creativity: Live With Wonder, Wisdom, and Whimsy
Unlocking the Power of Data as a Healthcare Marketer
Women in Leadership: Lindsey Petrini
CRM Agnostic ROI is POSSIBLE
Sparking Change: Health Care Strategy & Market Development Week 2022/ Flood 103
WakeMed Shares Secrets to Success for Creating a Digital Patient Companion
Defining and Prioritizing DEI Strategy & Communications Plans
Why Mobile Strategy Matters for Marketing in Healthcare
SHSMD Leadership Excellence Award Highlight – Rose Glenn
SHSMD Leadership Excellence Award Highlight – Ruth Portacci
Today's Disruptors in Health Care
New Thinking on Workplace Flexibility So the Great Resignation Doesn’t Leave You in the Dust!
SHSMD Leadership Roundtable: Guiding and Developing Teams During Turbulent Times
How Health Care Marketers Can Impact Stigma
Content Strategy IS Business Strategy: Crafting a Content Dashboard for your C-suite
Primary Care Transformation Planning within an Integrated Delivery System
Liberating the Consumer Identity to Drive Engagement & Transform Outcomes
Our Needs Have Changed: Thriving with Post-Pandemic Mentorship
Assertive Communication for Healthcare Leaders
Designing for the Post-Pandemic Future: Modernizing Space to Promote Safety, Efficiency, and Agility
Diversity, Equity and Inclusion: Global Perspective
Overwhelmed: How to Work, Love & Play When No One Has the Time
Docs on TikTok: Mastering Clinical “Edu-tainment”
How to be the Queen Bey of Engaging Internal Communications
Content is King
Health Care Marketing Plans, Communications and Market Research
Online Healthcare Communities as a Marketing Tool
Facing the Future of Reputational Risk for Hospitals and Health Systems
Five Potent Predictions Reshaping How Consumers Engage Healthcare
The Leaders' Guide to Earning Your Seat in the C-Suite
The Financial Impact of Your Strategic Initiatives
The Road to Becoming a Digital Marketing Leader Starts with Your Team
KEYNOTE - Reimagining Diversity & Inclusion: A Pathway to Courageous Conversations
The Importance of Patient Engagement on Achieving Positive Health
Spark Inspiration: How St. Charles Uses Videos for Next Level Employee Engagement
Responding to an Active Shooter Incident
How the Nation's Most Recognized Systems Spend Their Marketing Dollars...and Why It Matters to You
I’ll Take One To Go! Increasing Ambulatory Strategy In Key Procedures And Services
Using Google to Build Trust in Your Brand
Challenges and Successes: Entering a Competitive Market
Humanizing Social Media for Meaningful Connections that Matter
Making Societal Factors Part of a Health Equity Strategy
The Growing Importance of Behavioral Health in the COVID and Post-COVID Landscape
You’re Solving the Wrong Problem: It’s Not Your Strategy Falling Short, It’s Your Strategy Execution
Post Pandemic Media Relations
Building Population Health Neighborhoods: Learn How a Person’s Zip Code Can Actually Determine Their Health
How Clubhouse Conversations are Connecting Healthcare Researchers, Practitioners, Patients, and More.... Join the Club
Long COVID: Enabled By Social Media, Patients Define An Urgent New Need
Improving Patient Experience and Access to Care with a Dynamic Mobile Wayfinding Platform
The New Powerhouse Combination: Driving Measurable Demand With Meaningful Brand
Creating Meaningful Healthcare Campaigns for Multi-cultural Audiences
The Impact of AI and Machine Learning on Health Care Marketing - Preparing Marketers for A New Generation of Data and Technology
Futurescan Spotlight: Creating a Culture of Disruption, Change and Innovation
Gen X’s Crucial Role in Healthcare
Benefits of Real-Time Mobile Engagement in Healthcare Today
Winning the Modern Health Care Consumer: Candid Insights and Speakers
Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success
Strategy Development and Alignment: Leadership Toolkit
A Pivotal Moment in Healthcare Engagement
Navigating a New Reality Series: Digital Opportunities as Health Systems Take the Journey Toward the Next Normal
What Retirees Want: A Holistic View of Life’s Third Age
Jefferson Health Pandemic Recovery: Strategic Insights from Monica Doyle, CSO
Strategic Marketing in the wake of COVID-19
Practicing Social Compassion: How One Health System is Using Brand to Drive Business in its COVID-19 Response
Top 5 Lessons Learned from a Children’s Hospital CMO
COVID-19 Conversations Series: How Nebraska Med Became a Trusted COVID-19 Information Source