All Episodes
The No Normal Show by BPD — 296 episodes
What Just Happened?! The Patient Next Door
Minutes to Moments: AI, Experience, and the Future of Care
Minutes to Moments: Leading Teams That Can Keep Up
Minutes to Moments: Bold Moves at Scale
Minutes to Moments: The New Pace of Growth
What Just Happened?! Tell Your Story, or Others Will
What Just Happened?! AI Takes Center Stage at Joe Public Retreat
What Just Happened?! Joe Public Retreat, AI Takes on Healthcare, and Meta on Trial
Our Takeaways from eHealthcare’s AI in Healthcare Marketing Week
Payor-Provider: What's Next in 2026
Why Health Systems Struggle to Think Differently About AI
What Do Consumers Really Think About Healthcare Advertising?
The M&A Blind Spot That Costs Health System Millions
Halfway to 2030: Updates from Joe Public’s Predict-O-Meter
LIVE FROM HLTH25: Alyssa Ellis of Beyond Assisting on inspiring the next gen of surgical techs
LIVE FROM HLTH25: Olivia Richman of Docfluencer MDO discusses how social media is reshaping healthcare
LIVE FROM HLTH25: Jacob Plummer on how AI can scale clinical capacity
LIVE FROM HLTH25: Dr. Harpreet Tsui on bringing humanity back to healthcare
LIVE FROM HLTH25: Kyle Guerin of Henry Schein discusses corporate social responsibility in healthcare
LIVE FROM HLTH25: Cara Buscaglia of Talkwalker discusses patient concerns shaping content strategy
What’s Next for the C-Suite in 2026?
LIVE FROM HLTH25: Neil Ravitz of Klein Hersh unpacks what’s ahead for the C-suite
ENCORE: Data, Devices & the Future of Healthcare: Insights from Garmin Health at HLTH 2024
Can Our Thought Experiments Reimagine Healthcare?
Rating Real AI Innovation with Einstein Thinking
The Future of Marketing Is Built on Patient Experience
Dreaming Healthcare’s AI Future With Einstein Thinking
Closing the Gap in Men’s Health
The Hidden Risks of Capacity Complacency
Why AI Progress Can Feel So Uncomfortable
Can CMOs Lead the Future of AI?
How Financial Pressures Are Reshaping the CMO Role
Let’s Talk Tech with Andy Chang
The Information Tornado: Trust and the Future of Medical Authority
Who Really Has the CEOs Ear?
Can Healthcare Take on Hollywood Too?
The Overlooked Chief Health Officers of U.S. Households
Keeping Trust Alive in the Age of AI
The Future of the CMO: The Leadership Whisperer
Halfway There: Mid-year Trends That Are Reshaping Healthcare Marketing
AI Search Is Changing Everything
Healthcare Marketers, It's OK—Brand Isn't Dead
The Future of the CMO: When to Take the Communications Wheel
The End of Brand Buzz: Why Niche Storytelling Beats Going Viral
Reimagining Healthcare Brands from the Inside Out
Read the Room: Branding in a Hypercritical Age
The New Word of Mouth: Why Consumer-Owned Media Is Rising
Digital Minimalism: Why Gen Z Is Unplugging, and What It Means for Healthcare Marketers
Chaos Is a Ladder: What’s Next for Healthcare Marketing Leaders
Tariffs, Cuts, and Chaos: Healthcare’s Not-So-Perfect Storm
And the Award Goes To… The Unhinged, the Unexpected, and the Unapologetically Bold
Bee Bee Boop: Humans are canceled, Barbie’s shout-outs, and ChatGPT’s latest glow-up.
Revenge of the Attention Economy: Why Moments Matter More Than Ever
Don’t Forget Gen X—Healthcare’s Hidden Influencers
Unraveling the Funnel Wars: Walgreens' Pivot and What It Means for Primary Care
Who’s Really Leading Healthcare—Doctors, AI, or the Algorithm?
Behind Closed Doors: Truths, Lies, and the State of Healthcare Politics
Healthcare Battlefield: Budget Cuts, Skepticism, and What Comes Next
Seal on a Seal? Cultural Moments from Super Bowl LIX
The Golden Age of Healthcare Marketing is Here
Social Media in 2025: Hopeful or Hellscape?
AI: Not a Job Stealer, But a Game Changer – Lessons from the Joe Public Retreat
Data, Devices & the Future of Healthcare: Insights from Garmin Health at HLTH 2024
Unconventional Marketing to Tell Remarkable Stories
HLTH 2024: The future is here.
Let's Talk AI with Paul Roetzer, Founder of Marketing AI Institute
Tomorrow Is Too Late: BPD's Value Attack Series
Empowering Voices in Health Equity
The Future of Social Media Marketing
Newsflash: Meta Movie Gen, Google AI Overview ads, and Walgreens closures
Do you speak Finance? Navigating marketing planning & budgeting season
Newsflash: Hospitals' Value Under Attack, Again
Beyond the Backlash: How Healthcare Can Continue to Embrace Health Equity
Newsflash: Is the Pixel Mayhem finally over? HHS's Decision on Pixel Tracking
Strategizing for Tomorrow: Healthcare in an Election Year
Rural Health Care: Who's doing it well?
Newsflash: Learning from Nike's brand challenges
Blending Art and Science: Data-Driven Storytelling
Newsflash: Healthcare goes to Hollywood
Let's Talk: Game-Changing Campaigns
Newsflash: Will the cookie crumble? Google delays third-party cookie removal
Data or Bust: The Power of Precision Marketing
Newsflash: First Tupac now...HoloDoc?
In-Depth: Rome is Burning with Kristen Wevers
Newsflash: The Surgeon General's Call for Warning Labels on Social Media
Igniting Greatness: SHIFT - Everybody's Work PT.2
Newsflash: TikTok Ban, the State of Cardiovascular Disease in the US, & Marketers' Perception of AI
Igniting Greatness: SHIFT - Everybody's Work PT. 1
Our minds are blown: GPT-4o, Google I/O, Microsoft Copilot+ PCs
Walmart closes 51 health centers...are the funnel wars over?
Igniting Greatness: Brand Integration, HMPS 2024, and The Future of the CMO
How to drive patient acquisition with precision marketing
Election Year: Navigating Healthcare Through Politics
For the love of AI
Ageism in healthcare, a tech 'supercycle', and Biden's plan to lower healthcare prices
Into the Upside Down: Cyberattacks, Task Automation, and Streaming
Healing Through Creativity
Back to the Future: Apple Vision Pro & The Funnel Wars
Top Priorities for Health System CMOs in 2024: Constituents & Collaboration
No Normal Newsflash: Payor M&A, Gemini, and CVS Drug Price Transparency
To Millennials and Beyond: What younger generations expect from healthcare
Announcing BPD + Revive: A new era in healthcare marketing
No Normal Newsflash: Brand Safety on X / Twitter & Chaos at OpenAI
No Normal Newsflash: Walmart's Hospital Alliance & AI Progress
Themes from HLTH 2023: Retail Health, AI, and Value-Based Care
We fell in love in a B2B place: Branding in a B2B World
Healthy Brands: The Art of Brand-Building in Healthcare
Encore: Bold, Brave, and Beautiful: What makes great marketing?
Brand Strategy in Healthcare: The Power of Emotion
Cannes Lions Recap w/Lewis Williams, Head of Brand Impact at Weber Shandwick
Claims, Contracts & Confusion: Managed Care Negotiations in 2023
The Future of Primary Care, Part 2 with Dr. James Jarvis from Northern Light Health
The Future of Primary Care with Dr. James Jarvis from Northern Light Eastern Maine Medical Center
Supporting Physicians in the Chaos
Yes, marketers CAN address workforce issues (encore)
Three marketing strategies for small and midsized health systems
The Value Attack: They're coming for health systems, and it ain't pretty
ViVE 2023 Recap: The Evolution of Health Tech
SXSW 2023 Themes & Takeaways: The future is here.
The Future of Primary Care
What makes award-winning marketing?
Chris Bevolo, Revive CEO, on the future of healthcare, marketing, and agency life
ChatGPT and healthcare marketing: The good, the bad, and the TBD
Bold, Brave, and Beautiful: What makes great marketing?
2023: What the Health?
Convenient healthcare... wouldn't that be NICE?
Healthcare or Wellness? A tale of two separate (but connected) industries
HLTH 2022: Glitz, Glam, and the Future of Healthcare
Culture Rising: Sober Curiosity, Pickleball & Exclusivity
3 Spooky Societal Trends Influencing Healthcare
2022 Healthcare Recap (so far): Health sensors, Telehealth, and Politicization
Pitching bold marketing to health system leadership (encore)
Amazon Care says goodbye and Google says hello to helpful content updates
Big shifts in patient engagement—from Telehealth to social and beyond
Yes, marketers CAN address workforce issues
Health brands to watch in 2022 (Encore)
Disparity Dystopia Tres
How to start addressing the health gap
Disparity Dystopia
Use your words: code-switching and the politicalization of healthcare
Politics in healthcare: a never-ending story
Legislative influence on rising health sects
Healthcare recruitment, retention, and workforce issues… where does marketing come in?
Health equity wake-up call
AAOW!
Consumer data & the death of third-party cookies
How brand storytelling can shape the culture of nursing
Consumerism is on the decline in healthcare
Apple, Amazon, Optum... oh my.
How Walmart and One Medical use behavioral marketing
Web3 in healthcare?
Is consumerism dead or alive?
Alternative Audiences for Healthcare Marketers
Next-gen personalized marketing
A recipe for the Copernican Consumer
The dawn of the Copernican Consumer
The interplay between Joe Public 2030 predictions
The rise of retail media networks
Understanding diverse communities
Shaping the best workforce in the industry
A review of Joe Public 2030 predictions
Emerging telehealth trends
Health sensors galore
Health brands to watch in 2022
Two biases impacting consumer decisions
Pitching bold marketing to health system leadership
A tight race for health's top-of-the-funnel
Turkeys of the year: A review of marketing flops
The future state of inclusive marketing
Maximizing your digital advertising spend
Three trends haunting marketers
Revive's rundown on HLTH 2021
Three exceptional marketing examples
The rise of smaller life spheres
Apples legacy: Health?
Same show, new format, No Normal
The last COVID-19 show
Podcast — Technological innovation meets reality
Seeing patients in a new light
Vaccine mandates ... now what?
Is personalized marketing ever complete?
Marketing governance inside health systems
Behavioral design: The science of motivation
Getting bold ideas across the finish line
Navigating a changed behavioral health landscape
Podcast — Now is the time to re-evaluate your marketing function
Health system marketing through fresh eyes
Which comes first, brand or purpose?
Inside the mind of a disruptor
3 examples of data-driven health system marketing
The art and science of ethnography
It's not just about digital featuring Allina Health
Let's Talk AI in Healthcare
Innovating at 170 years young
The Future of the Digital Front Door
3 ways to stay competitive in a changed world
Wendell Potter on the Trust Index
Episode 100: Ask Us Anything
Modern Brands are Human Brands
Maintaining momentum: 4 trends healthcare marketers must continue
Gearing up for Rapid Renewal
Managing 88 Hospitals in 29 States
What Healthcare Can Learn from Disney
Who Should Distribute COVID-19 Vaccines?
What's Next for Healthcare? Ask Marketing.
Reconciling Present and Future Branding Needs
Speaking to Today's Healthcare Consumer
The Speed of Marketing is Changing
Navigating COVID-19 Vaccine Distribution
WHO's Advice for Health System Marketers and Communicators
Four Healthcare Priorities of the Biden Administration
What Health Systems Will Look Like in 2030 by Mayo Clinic
Addressing Health Disparities with Norton Healthcare's CMO
Marketing Governance with Penn State Health CMO
How the Election Will Impact the Hospital Industry
Deep Dive into Our COVID-19 Vaccine Consumer Report
Improving the Financial Experience of Your Health System
The Importance of Consumer Insights During COVID-19
Leveraging Price & Clinical Transparency as a Brand Differentiator
3 Things Providers Should Know Regardless of Who Wins the Election
How COVID-19 is Impacting the Marketing Function Moving Forward
Eliminating Health Disparities with Dr. Robert Winn (VCU Health)
Creating a Marketing Plan for 2021 During a Pandemic
It's Time for a Nurse Engagement Strategy
Marketers Role in Addressing Misinformation
Driving Revenue & Service Volume Amid COVID-19 with Piedmont Healthcare
Maintaining a Healthy & Engaged Marketing Team
Addressing Rogue Doctors
Establishing Marketing as Revenue-Generating Amid a Pandemic
Leveraging Your Brand with Stanford Health Care CMO
Hospital Shutdowns on the Horizon for Healthcare Marketers
Offering Support to Employees Amid the Pandemic | The No Normal Show
Pros and Cons of the Facebook Boycott for Health Systems | The No Normal Show
Cleveland Clinic CMO | The No Normal Show
Welcome to The No Normal Show
Daily Briefing Live – June 12, 2020
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Daily Briefing Live – April 17, 2020
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Daily Briefing Live – April 14, 2020
Daily Briefing Live – April 13, 2020
Daily Briefing Live – April 10, 2020
Daily Briefing Live – April 9, 2020
Daily Briefing Live – April 8, 2020
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Daily Briefing Live – April 1, 2020
Daily Briefing Live – March 31, 2020
Daily Briefing Live – March 30, 2020
Daily Briefing Live – March 27, 2020
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Daily Briefing Live – March 25, 2020
Daily Briefing Live – March 24, 2020
Daily Briefing Live – March 23, 2020
Daily Briefing Live – March 20, 2020
Daily Briefing Live – March 19, 2020
Daily Briefing Live – March 18, 2020