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All Episodes

The Channel Buzz — 157 episodes

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Title
1

What Marketers Think Works vs. What the Data Says

2

Does Your Partner Know You or Does One Person Know You?

3

Your Audience Isn't Your Entire Audience

4

Stop Recruiting Partners. Start Activating Them.

5

Everyone Wants the GSI. Are you actually ready?

6

Why Visibility Matters More Than Marketing Campaigns

7

The Partner Problem You Can’t Recruit Your Way Out Of

8

Stop Measuring Events Like It's 2015

9

Education Before Revenue: Building Better Technology Partnerships

10

Visibility Is the Growth Strategy Nobody's Talking About

11

Stop Blaming Partners: What’s Really Holding Your Program Back

12

Why “Checking In” Isn’t Building Relationships

13

AI Isn’t Replacing Partner Teams — It’s Making Them Effective

14

Negative One. No Proof. And You Want Partners to Sell?

15

Last Takeaways from Directions NA: Where AI & ISVs Are Driving Change

16

Why Speed to Insight Is Winning - Live at Directions NA

17

Growth, Guidance, and Getting Commerce Right in the Channel - Live at Directions

18

The Real Buzz Isn’t AI—It’s Delivering Results Together — Live at Directions NA

19

Directions NA: AI, ERP & the Speed Problem No One Can Solve

20

From Founder-Led to Scalable - Live at Directions NA

21

Stop Selling Products — Start Building Ecosystem Value

22

The Most Expensive Gap in Your Pipeline Happens After the Campaign

23

The 20-Word Differentiator Every ISV Needs

24

Features don’t sell. Here’s what does.

25

What's the future of ERP learning?

26

Why Trust, Diversity & Relationships Matter More Than Ever

27

Can ERP ISVs Scale on a Fixed Marketing Budget?

28

The Channel Email Mistakes We All Make

29

Why ISV Marketing Feels Harder in the ERP Channel (Explained)

30

ERP visibility is earned — not bought. So are you playing the right game?

31

What “Showing Up in the Channel” Really Means in 2026

32

How Velosio Is Bringing Agent-Driven Business to Life

33

AI as a Tool, Not a Takeover | Convergence Edition

34

Skalable on AI, ERP, and Measurable Results | Convergence Edition

35

Binary Stream on Scaling Innovation with AI | Convergence Edition

36

Avi, Agentic AI & the Future of Tax | Convergence Edition

37

Reimagining Business with AI: TMC’s Approach | Recorded at Convergence

38

Convergence Revived: Inside Microsoft’s Next-Gen Ecosystem Event

39

Buzz 🐝 Bites EP 15 - The 4 Goals Every ISV Marketer Should Set Before Q1 Hits

40

Buzz 🐝 Bites EP 14 - Don’t Chase the Spotlight — Build It

41

Buzz 🐝 Bites EP 13 - The B2B Buzzkill: Overcomplicated Messaging

42

Buzz 🐝 Bites EP 12 Why Education Beats Noise in B2B Marketing

43

How Community Summit 2025 Is Redefining Tech Events

44

Same Faces, Different Places: Why This Channel Is Still About People

45

Partner Marketing Lessons ISVs Can’t Ignore

46

49/51: The Magic Formula for Partnership Harmony

47

Buzz 🐝 Bites Ep 11 - Clicks Don’t Convert – Trust Does

48

Buzz 🐝 Bites EP 10 - Don’t Panic—You’re Not the Only One Getting Ghosted

49

93% of Partners Are Doing This—Are You One of Them?

50

Stop Sending Generic Emails, Start Delivering Content That Resonates

51

Buzz 🐝 Bites EP 9 - Steal These Email Tricks (We Won’t Tell)

52

Ready for DynamicsCon? Let’s Go!

53

Buzz 🐝 Bites EP 8 - 3 Tips to Shift from Features to Value in Your Marketing

54

One Leader’s Origin Story from Speaker to Sponsor

55

Buzz 🐝 Bites EP 7 - GIF Happens—Make It Part of Your Marketing Strategy

56

How to Actually Sell on LinkedIn Without “Selling”

57

Buzz 🐝 Bites EP 6 - B2B Memes? You Better Bee-lieve It

58

The Real Secret to Consistent B2B Content

59

Buzz 🐝 Bites EP 5 - Webinar Follow-Up Hacks: How to Keep the Momentum Alive!

60

Struggling with Imposter Syndrome? You’re Not Alone

61

Buzz 🐝 Bites EP 4 -What’s the Secret to Effective Partner Meetings?

62

First-Party vs. Zero-Party Data: Are You Using the Right One?

63

Buzz 🐝 Bites EP 3 - Event Over? Here’s How to Keep the Buzz 🐝 Going!

64

Cold Lists, Hot Leads & Smart Automation

65

Buzz 🐝 Bites EP 2 - The Secret Sauce to Subject Lines

66

The LinkedIn Myths, Debunked

67

Buzz 🐝 Bites EP 1 - 3 LinkedIn Strategies to Boost Engagement

68

Virtual, Visual, and Verbal: Unlocking Soft Skills, Storytelling, and Presentation Mastery

69

The Secret Sauce to Scalable Marketing

70

Secrets for ISVs and VARs to Thrive

71

The Domino Effect: Why Every Interaction Matters

72

Bite-Sized Content and Big Impact: Event Marketing in 2025

73

Thought Leadership vs. Personal Branding: Why You Need Both

74

Thought Leadership 101: Actionable Steps for ISVs and VARs

75

Key Insights from the 2024 ERP Report

76

DCI Double Down

77

Customer Retention, Roommate Stories, and Conference Success Tips

78

Mastering the ISV-ERP Collaboration

79

Marketing and IT: A Partnership for Data Accuracy

80

The Triple Threat: How Partners, Customers, and Publishers Drive Business Success with Cloud ERP

81

Unleashing the Power of Performance Management

82

Chatting with the Mind behind DynamicsMinds

83

Always Add Value

84

What would a course for Partner Marketing Managers look like?

85

Short But Not Shallow

86

Community, Copilot & the Color Code to Success

87

Community, Copilot & the Color Code to Success

88

3 Practical Tips to Squeeze the Most Out of Your Marketing Budget

89

Bringing More To The Table

90

Community is Key

91

Partnerships should be at the TOP of the list

92

You Win or Loose in Discovery

93

Are Partner Portals Part of Your Partner Strategy?

94

All in the Analytics

95

Let's Talk About SaaS

96

Put Education First

97

All About the Levels

98

Swimming with Sharks

99

Trusted Lense in the Industry

100

You Have To Be Proactive

101

4 Digital Transformation Tips & Tricks

102

Use Humor to Break Down the Barrier

103

The Multifaceted Approach

104

Your Partners Are Your Champions

105

The Value of Community

106

The Power of LinkedIn Personal Profile

107

SEO Trends: Are you keeping up?

108

How can ISVs stand out in a crowd?

109

Marketing to Millennials

110

It isn't ALL about the Relationship

111

Email Done Right

112

Just Do Video

113

Our Customers Dictate Our Focus

114

Not just a search engine, it's an answer engine

115

18 Event Best Practices for ISVs

116

The Future of Dynamics GP Report

117

New Initiatives in 2023

118

How do ISVs fit in the Acumatica ecosystem?

119

The Global Community

120

The 4 Pillars

121

4 Things ISVs and VARs Can Do Better to Work Together

122

Demystifying Data with Analytics

123

Thought Leadership & Becoming the "Go To" Resource

124

My Top Takeaways From Community Summit

125

It's Always About The Customer

126

Social Media Strategies with Jon Rivers

127

Best Practices When Working with Microsoft

128

Evolving AI Technology in Accounts Payable Process Automation

129

It's All About The Micro Moments

130

LinkedIn is a Powerful Tool

131

3 Ways To Get Personal With Your Audience

132

It's All About Differentiation

133

Play Well With Others

134

Celebrating 1 Year

135

We're All Superheros

136

The Long Term Relationship

137

4 Opportunities To Reach More Partners

138

Marketing Never Sleeps

139

The Power of the Network

140

How well do you know LinkedIn?

141

The Perspective of a Partner - Part 2

142

The Perspective of a Partner - Part 1

143

It's not about your competitor, it's about the customer

144

The Future of The Community

145

How is PCI Compliance like the DMV?

146

30 Years & Counting

147

How Foy is Helping ISVs

148

What REALLY goes into event planning

149

Are your webinars boring?

150

What it takes to be a marketer

151

How successful is your digital marketing strategy?

152

Top Takeaways from Community Summit NA

153

Blogging Has So Many Benefits

154

Is video a part of your marketing strategy?

155

3 Reasons ISVs Should Put Pricing On Their Website

156

5 Affordable Ways to Generate Leads

157

Intro