All Episodes
The Local Marketing Trends Podcast — 174 episodes
CEO's Prediction: National Video Advertisers Will Start Buying 'Local'
How a Small-Town Idea Became Big, Thanks to One Radio Show
Yes, AI May Eventually Replace Ad Sales Reps
From Small Local to Big Global: Jelly Belly Creator Tells His Story
Will Relaxing Media Ownership Rules Benefit Local Advertisers?
As AI Search Explodes, What Happens to SEO Budgets?
The Big Digital Slowdown Has Arrived
Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing
The 'Antichrist' Returns With a Message about Google's Grip on SMBs
With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors
Defying Gravity, Out of Home is Set for Even Bigger Growth
CEO Kelli Turner's 1st Podcast Interview: Audacy's Content-First Reorg
Are Local Advertisers Fed Up With Media, Or Is It Fake News?
TikTok Rolls Out What SMBs Have Been Demanding
Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI
Local Media's AI Apocalypse
Why Bob Pittman Won't Let AI Touch the Mic
The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case
Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network
Amazon Tunes In To Partnerships With Local Radio
Amazon's Latest Delivery: Local Advertising
Saga's High-Stakes Reinvention of Radio Hinges on Stealing A LOT of Digital Cheese
The Rush to Convert SEO to AIO
From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future
Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
Beasley Takes a Bold New Path, With Digital Front and Center
Sinclair's Rob Weisbord, on the Future of Local TV Stations
Matt Britton Discusses How 'Generation AI' Will Change the Media
Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging
Local Advertising is Sold, Not Bought . . . But Not for Long
2 Big Rocks Headed for the Local Advertising Pond
Jeff Warshaw's 'Alpha' Vision For Radio: Stop Cutting, Start Hiring
TV's Been Promising ATSC 3.0, But Where Is It?
Patch Latches onto AI to Supercharge its Local Expansion
Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience'
Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences
How KSL.com Became a Local Media 'Phoenix'
Whither Local TV? Checking in With Gray Media's Pat LaPlatney
The Dirty Little Secret to Exponential Growth in Sales
What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly)
Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof'
Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy
Why Dozens of Buyers Have Been Snapping Up Newspapers
Local Content Goldmine Starts to Deliver (Even for Radio!)
Hyperlocal Site's 100-Year Plan: Help Local Businesses
Riegsecker Sees Local Media at an Inflection Point
Finally, Local Podcasting Might Be Catching On
Are Digital Marketing Services Worth Selling?
This Iconoclast Doesn't Mince Words on Today's Mass Media
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
The Forgotten Goldmine in Email
Radio's New Leader Brings An Attitude To the Job
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
TEGNA Finds a Set of AI Geniuses
How Young Adults Search Online for 'Local' Information Might Surprise You
It's the Email, Stupid
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
Picking on Prognosticators: 2024 Predictions Worth Dissin'
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
Wondering About the Profitability of Digital Sales
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
Why 2024 is Likely to Be a Windfall Year for OTT Sales
Is Traditional Media Really Poised for a 'Comeback' in 2024?
Uh-Oh. The Deer Have the Guns
Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead
Could A.I. Be 'More Profound Than Fire'? A.I.'s Master of Marketing Weighs In
Looking Back on 99 Episodes, Looking Forward to Clones Taking Over
Scripps CEO Squelches Distractions, Looks for Ad Rebound, Focuses on a 'North Star'
Robots at Fast-Food Restaurants, at Airport Gates . . . And Now Writing Ad Copy
Episode 97: Getting Smart Fast: What A.I. Means for Media & Advertising
Episode 96: Why 'All the Right Moves' Didn't Guarantee Knight Ridder's Digital Success
Episode 95: The Biggest Content Opportunity of All
Episode 94: 'Antenna Man' Plays David to Goliaths of Broadcasting
Episode 93: Saga Suddenly Gets Serious About Digital
Episode 92: GenZ News Consumers Have Some Advice: Cut to the Chase
Episode 91: Time to Rethink Re-Selling Commoditized SEM, Banners, & OTT?
Episode 90: Publishers Could Find a Fortune in Losing Cookies
Episode 89: Wither TV Ad Budgets? Dave Morgan Utters Fearful F-Word
Episode 88: We Didn't Attend CES-a-palooza, But We Found Two Smart Guys Who Did
Episode 87: Who's Gonna Help SMBs Feed the Content Monsters They Created?
Episode 86: Jeff Warshaw Weighs In On Audacy, iHeart, & Another Run at Cumulus
Episode 85: The Gears That Will Drive Local Advertisers to Buy in 2023
Episode 84: How Local Advertising Will Change in 2023, and a New Opportunity in OTT
Episode 83: Local Media Made 'Every Mistake' Over 2 Decades, But Here's a Chance to Gain it All Back
Episode 82: Defying Gravity, Local Business Publishers Enjoy One Rich Niche
Episode 81: Washington Post Exec: Rise of Remote Workers Benefits Local Media
Episode 80: CEO Has a Vision of How Gannett Will Emerge as a Survivor in 10 Years
Episode 79: iHeart Bob Pittman Offers His Vision for Radio in 2032
Episode 78: Envisioning the Future, Clear Channel CEO Sees Brilliant Lights
Episode 77: Hearst's Jordan Wertlieb Weighs In On What 2032 Holds for TV
Episode 76: Now Here's a Challenge: What Does a Newspaper Company Look Like in 2032?
Episode 75: NAB's LeGeyt Takes the 10-year Challenge: How Will AM/FM Stations & Local TV Make it to 2032?
Episode 74: 10-Year Challenge, Part II: Another CEO Weighs in With His Vision for 2032
Episode 73: CEO Perry Sook Weighs in on Nexstar's Path to 2032
Episode 72: The Secret to Radio's Immortality
Episode 71: Newspapers' Digital Stumble ... Could Podcasting Be A Cure?
Episode 70: What's In YOUR Market? (It Could Be A Lot More Than You're Thinking)
Episode 69: How Smart Are You About Advertising?
Episode 68: Unlikely TikTokkers: How A Christian Radio Group is Mastering Influence Marketing
Episode 67: Influencers In Every Market (Some With Bigger Audiences Than Your Local TV Station)
Episode 66: The Other Side of 'The Great Resignation'
Episode 65: Graham's Incoming CEO Weighs in on Becoming a 'Digital First' TV Group
Episode 64: 2022 May Be a Do-Or-Die Year for Old-Style Agencies & Media Cos.
Episode 63: Servant Selling Breeds Success
Episode 62: 'Tis the Season to Make Predictions
Episode 61: Underdog DuJuan McCoy May Be Building the TV Station of the Future
Episode 60: Beware! Here Come Those 20-Something Marketers
Episode 59: Auto Advertising Gets Wonky
Episode 58: Why It's Suddenly So Hard to Recruit Sales Reps
Episode 57: With Half of Local Ad Buyers Now Using DIY, Will Sales Reps Become Obsolete?
Episode 56: Patch Maintains Growth and Profitability, & May Be Poised for Expansion
Episode 55: The Most Profitable Digital Services (And How to Price Them)
Episode 54: Newspapers Step Up Their Transformation Game
Episode 53: Radio's Digital Mojo
Episode 52: Ad Buyers Have Spoken: It's the Email, Stupid!
Episode 51: Are Digital Agencies Doomed to be Boutiques, or Can They Be Scaled for Growth?
Episode 50: Digital Agencies, Part III: Are Agencies the End Game for Media Companies?
EPISODE 49: Digital Agencies, Part II: How Three Successful Agencies Made It Work
Episode 48: Digital Agencies, Part I: Were Media-Borne Agencies a Bad Idea?
Episode 47: Dealing in Distractions: Strangling Time Bandits, Staying Focused, & Finding Value in Clarity
Episode 46: Hitting REORG on Digital: A Big Shift for the Nation's Largest Local TV Company
EPISODE 45: Are Digital Services Worth the Trouble?
Episode 44: Yoga in Alabama, MLB on YouTube, Squishmallows, and, oh yeah, Record Retail Sales
Episode 43: Brace Yourself: 2021's Latest Local Ad Forecast Has Some Twists
Episode 42: Why Streaming Video Is So Hot for Local Businesses
EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton
Episode 39: Local Media's Big Pivot
Episode 38: Whither Local TV?
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
EPISODE 18: CRISIS MARKETING: WHY 'IDEAS' ARE THE NEW CURRENCY
Episode 17: Biggest WOWs from #BorrellMiami2020 Conference
Episode 16 - OTT & Targeted TV: A Massive 'Green Field' of Opportunity
EPISODE 15 - Amazon's Inevitable Entry into Local Marketing
Episode 14: Brace Yourself -- 'The Golden Age of Video' Is Arriving, Says New Comscore CEO
Episode 13: Tough Lessons on Transformation from a Guy in the Hotseat - Thryv CEO Joe Walsh
Episode 12: Those Whippersnapper Millennials Are Making Content the New Advertising
EPISODE 11: 'The Most Quoted Man In Advertising' Tips His Hand on Media's Future
EPISODE 10: Giving Thanks for Goofy Things the Media Industry Does (Makes Great Podcast Fodder)
Episode 9: Fat Thanksgiving Newspapers, the Amazon Boogeyman, and Why You Should Be Thinking About Weed
Episode 8: TV Takes On Digital: 'Our Impressions Are Better Than Yours'
EPISODE 7: Disruption Expert Clark Gilbert Gets Frank About The Fate of Print & Broadcast Media
Episode 6: Is the Future of Local Broadcast TV Troubling or Exciting? Plus, What CEO Perry Sook Says Nexstar Will Look Like in 2025
Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow
Episode 4: A Smarty Pants Ad-Buyer Weighs In On What Doesn't Work Anymore
Episode 3: Radio's "On Fire" Digital Sales, Why "Addressable Digital Advertising" is Declining
Episode 2: The State of Email Marketing
Episode 1: The Fate of Newspapers, the Future of Podcasting, & Other Marketing Grist