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All Episodes

Deconstructing Data — 207 episodes · page 2 of 3

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101

Evaluating Podcasts: AI, Sponsorships and Brands with Pat LaCroix, EVP at Seekr Technologies

102

Best Data Tips for Fast Growth to Finish 2024 with DJ Kim a Multi-passionate Entrepreneur and Founder of Cherry Assistant

103

Strategy in Motion: AI, ML, First-Party and B2C Data with Rocco Baldassarre, CEO of Zebra Advertisement and Human Data Intelligence

104

Revolutionizing Marketing: The Power of Incrementality & Data Insight featuring Nick Stoltz Chief Strategy Officer at Measured

105

Utilizing Data: Simplifying Marketing and Advertising Workflows with Jamie Thomas, CEO and Co-Founder of Cognito Forms

106

Creative Testing: Brand, Advertising and Data with Kylie Kullack, Head of Client Engagement at Struck

107

Data-Driven Core Values for Marketing Success with Narine Galstian, CMO of SADA

108

Retail: What Drives Buying Behaviors with Chris Daly, Founder of I Want That!

109

Advancing an Identity Power Shift with Rod Boothby, CEO and Co-Founder of ⁠IDPartner Systems⁠

110

High Growth Firms Excel in Marketing, R&D, and Data Utilization with Elizabeth Harr, Managing Partner at Hinge Marketing

111

Data Dive: Human-Centered Digital Modeling with Dr. Kyle Allison, The Doctor of Digital Strategy

112

Breaking Down The Buzzwords of Data Science with Amit Deshpande, Global Chief Marketing Sciences Officer at RAPP

113

AI Marketing Leadership: Balancing Bold Ambition with Accountability with Jacqueline Woods, CMO of Teradata

114

Mastering GTM Strategy with Intent Data with Jeff Marcoux former CMO at Bombora

115

Data Architecture: Target the Right Customer with Max Gomez Montejo, CMO at Next Net Media

116

Audiences, Middleware, CX and the Automotive Industry with Atul Patel, CEO and Co-Founder of Orbee

117

Measuring Inclusivity: KPIs for Gender Equality with Latha Sarathy, Chief Research Officer of The ANA (Association of National Advertisers)

118

Boost Efficiency: Data Quality & Continuous Improvement with Sara Hanks, Senior Director, Project Management at GE Transportation, a Wabtec company

119

Humanizing Data-Driven Agency Leadership Techniques with Barbara Cavness, CEO of (Un)Common Logic

120

How You Can Utilize Data To Appear Higher on Google Search in 2024 with Chris Rodgers, CEO & Founder of CSP

121

Addressable Advertising: Growth, Innovation & Future Trends with Larry Allen VP & GM, Data & Addressable Enablement, Comcast Advertising

122

Data Insights: Opting in to a Conversation on Data Privacy with Rico Dittrich Project Lead and Privacy Ambassador at Fifty-Five.

123

Just the Right Amount of Data for Real Results with Louis Lombardi, CEO of Wallet Group & Founder of Insider Data 360

124

Deconstructing Data: 2023 Year in Review

125

Data-Driven Marketing: How the Growth Formula Framework Solves Challenges with Samuel Thimothy, founder of OneIMS

126

Mastering SMS: The Future of Marketing in a Privacy-First World with Jeremy Levitan, CEO, NewText

127

Hold 'Em or Fold 'Em: Identifying and Organizing Your Data with Christina Inge author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

128

Leveraging Public Web Data in Marketing with Yanay Sela, CMO of Bright Data

129

Master Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.

130

AI & Marketing Analytics: Ethics, Privacy, and Data-Driven Cultures with Melinda Byerley, CEO of Fiddlehead Marketing

131

Using Alternative Data To Transform Your Business Practices with Jonathan Chin, Co-Founder of Facteus

132

First Party Data and the Machines: Creating Lasting Differentiation for your Brand with Jason Downie of Making Science

133

How Privacy is Influencing Modern First-Party Digital Marketing Strategies with Ted Sfikas of Tealium

134

Tailoring Tomorrow: ML's Role in Future Personalization with Joe Wheeler, CEO of CX/Digital

135

Practical Innovation Paths for Leveraging Value of AI with Michael Cohen, CD&AO of Plus Company

136

Unlocking the Shift: From Audiences to Algorithms with Adam Heimlich

137

Maximizing Marketing ROI: AI, Multi-Channel Attribution & Centralized Data with Vibhor Kapoor, President of AdRoll

138

Centralized Data, Decentralized Consumption with DeVaris Brown

139

Data in the Influencer Marketing Space with Alessandra Angelini

140

B2B2C Customer Journeys: Zero and First-Party Data with Ana Mourao

141

How marketing data gathered by companies can potentially lead to hacks and cybersecurity threats with Harry Maugans

142

Generative AI, ChatGPT and the future of ProptTech with Kamal Shaik

143

The importance of 1st party data and how to manage your level of personalization in your marketing efforts depending on the audience and the data in hand with Cory Munchbach, CEO of BlueConic.

144

Empowering Marketers with Data Through AI with Ariel Geifman, Chief Revenue Officer at Dealtale

145

Discussing Smart TV Data, Addressability and Reach with Fariba Zamaniyan, VP of Data and Advertising at TiVo

146

Deconstructing Data with Bob Audet, Partner, Guidehouse

147

Deconstructing Data with Michelle Bacharach, CEO & Co-Founder, FindMine

148

Programatic Advertising: Identity, Attribution, & AI with special guest Matt Prohaska, CEO & Principal of Prohaska Consulting

149

Pros & Cons to the Rise of First Party Data with special guest Michael Trapani, Head of Product Marketing at ActionIQ

150

The Convergence of Data Analytics, AI Chatbots, and Customer Experience with Ivan Ostojic, CBO of Infobip

151

Integrating Brand Experience and Customer Experience with Innovation and Data with Dennis DeGregor

152

Data Governance, Bad Data Impact, & Marrying Marketing-Finance Data with special guest Jim Williams, CEO of Uptempo

153

Tying Publisher & Affiliate Outcomes to Business Outcomes with special guest Lilit Davtyan, CEO of Phonexa

154

Using Data to Fight Racism in Ads with special guest Larry Adams, CEO & Founder of X_STEREOTYPE

155

Revolutionizing Real Estate with AI | Rich Swier, Founder of Offrs.com

156

The Cookieless World Is Not Really Cookieless with special guest Aaron Edwards, CEO of The Charles NYC

157

How AI is Revolutionizing Email Marketing with special guest Przemysław Depka Prondzinski from GetResponse

158

Reaching Millennials with User Generated Content & Advertising with special guest Adam Dornbusch of EnTribe

159

Happy Birthday Deconstructing Data!!!

160

How To Make Analytics Consumption Frictionless | Prashant Mehta, Founder & CEO of Ficus Analytics

161

Privacy Safe Audience Targeting Strategies with special guest Bob Walczak, Founder & CEO of MadTech

162

The Growing Importance of 1st Party Data | Conor McKenna, Director at LUMA Partners

163

Google Analytics 4 Is The End Of Free Analytics & A/B Testing with special guest Joe Laratro, Founder of Tandem Buzz

164

Using CRM Data To Improve Sales with special guest Mona Akmal, CEO at Falkon

165

Reinventing Consumer Insights With Artificial Intelligence with special guest Nihal Advani, CEO of QualSights

166

Using Tech To Promote Creativity, Innovation, & Data Driven Results with special guest Veronica Buitron CEO of Chassis

167

Enabling Timely Access to Trusted Data with special guest Bob Audet, Partner at Guidehouse

168

Data Targeting, Triggers, & Channel Validating with special guest Adem Manderovic, Founder and CEO of Disruptur.co

169

Special Edition Deconstructing Data - Interviewing Gina (AKA ChatGPT) All About Artificial Intelligence

170

Improve Marketing Profitability With Predictive Intent & LTV Capabilities with special guest Ido Weisenberg, Co-Founder and CEO of Voyantis

171

The Evolution Of AI In Marketing with special guest Jeremy Fain, Co-founder and CEO of Cognitiv

172

How AI Can Help Your Marketing and Customer Support with special guest May Habib, Co-Founder & CEO at Writer

173

Improving User Experience Through Privacy Data with special guest Joe Karasin, CMO at CircleIt Inc.

174

The Value Of Traditional SEO And Enterprise SEO with special guest Chris Rodgers, Founder & CEO of Colorado SEO Pros

175

Outcome Driven Marketing Through Data with special guest Damian Garbaccio. Episode 33

176

Inside The Buyers Brain and Preparing Your Marketing For 2023 with special guest Elizabeth Harr. Episode 32

177

The Future Of CTV Advertising Is Interoperability with special guest Fariba Zamaniyan. Episode 31

178

Media Mix Modeling vs. Multi-Touch Attribution with special guest Annmarie Turpin. Episode 30

179

How iOS Updates Limiting Data Affects SMB Advertisers with special guest James Williams. Episode 29

180

The Future Of Apps Is Real Time Data with special guest DeVaris Brown. Episode 28

181

The Power of First-Party Customer Data with special guest John Baudino. Episode 27

182

Breaking Down Analytic Failures with special guest Jesse Oulette. Episode 26

183

The What and Why of Data Governance with special guest Sharad Varshney. Episode 25

184

Death of the Cookie with special guest Fariba Zaminiyan. Episode 24

185

The Evolution of Data to Fuel Change with special guest John Loury. Episode 23

186

3rd-Party Cookies Are Detrimental with special guest Matt Hertig. Episode 22

187

Data Quality Challenges in Machine Learning and AI with special guest Jay Bartot. Episode 21

188

Email and SMS Marketing for the Modern B2C Marketer with special guest Olivia Tsang. Episode 20

189

Data-Based Decision Making in DTC Advertising with special guest David Tiberia. Episode 19

190

Authentic Experiences Driving Zero-Party Data with special guest Pasha Irshad. Episode 18

191

Building Ad Audiences in a Third-Party Cookieless World with special guest Michael Steele. Episode 17

192

Infusing Editorial Instinct and Data to Create Storytelling with special guest David Whiting. Episode 16

193

The Art of Data Precision and Reducing Noise in Political Campaigns with special guest Nina Wornhoff. Episode 15

194

Winning without Third-Party Cookies and SEO Strategies with special guest Ruth Burr Ready. Episode 14

195

Challenges Brands Face Today with Respect to first-Party Data with special guest Camela Thompson. Episode 13

196

Accurate Targeting and Product User Data Depreciation with special guest Matthew Barnett. Episode 12

197

Data-based Audience Building with special guests Gabe Fabius and Joshua Dern. Episode 11

198

Evan Chaisson - VP of Product at Written Word Media

199

Jesse Ouellette - Founder and CEO of Lead Magic

200

Chris Daly - President and CMO at TBG Marketing