Swaay.Health Podcast cover art

All Episodes

Swaay.Health Podcast — 77 episodes

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Title
1

The Hidden PR Engine Healthcare Marketers Are Missing

2

Large Company Healthcare Marketing Challenges and the Value of a Virtual Production Studio

3

The Acute Problem with Chronic Pain Marketing and How Mara Baer Suggests Fixing It

4

Why Power Digital Marketing is Doubling Down on Healthcare with Cardinal Digital Marketing

5

Your Healthcare Videos Are Being Ignored. Union Productions Explains Why.

6

Stop Throwing Facts at Patients: VAL Health Shares the Power of Strategic Nudges

7

Envision Health Embraces the Age of AI Search

8

One-and-Done: How Data Secured Instant Leadership Buy-In for Illumia’s Rebrand

9

Conference Truths with Amy Oliver: The Tea on Healthcare Conferences

10

When Your Brand Needs Explaining, It’s Time to Rebrand

11

Why 90s Tactics Are Beating AI in Healthcare PR

12

Amsive Health: Turning a Loss into a Specialized Healthcare Brand

13

Healthcare Marketing That Is Strategic, Holistic, and Integrated

14

Getting Clinicians and SMEs to Say Yes to Healthcare Marketing

15

Don’t Believe the Doomsayers. Healthcare Websites Aren’t Dead.

16

AI Says. Swaay Responds.

17

Founder-Led Branding Works in Healthcare. Until It Doesn’t.

18

AI-Driven Discovery Shifts Healthcare Marketing Funnels: How to Adjust

19

Leveraging Live Events to Build Trust

20

Building New Patient Bases and Revenue, Customer by Customer

21

The New Era of Search: What Healthcare Marketers Need to Know

22

Olmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It Worked

23

ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report

24

Balancing Personalization and Privacy in Digital Ads

25

Why Resilient Healthcare Marketing Leadership Is Needed Right Now

26

A Preview and Best Practices for ViVE 2026 Sponsors

27

Marketing Can Help Healthcare Operations More Than You Think

28

How Nexus Analytics Is Helping Healthcare Marketers Reclaim Lost Context

29

Can Your Team Get More Out of AI. Health Launchpad Explains How.

30

Why PointClickCare Rebuilt Its Brand Around a Single Word: Help

31

You Didn’t Lose the Sale. You Lost the Relationship.

32

AI Is Triggering More Grief and Fear Than Most Leaders Realize

33

Stop Treating Healthcare Social Media Like a 24/7 ER

34

Rethinking Social Media: What Healthcare Brands Get Wrong About Trust

35

High RQ, High Impact: Adam Otey on Connection, Community, and Growth

36

Putting Humanity First With Patient Advocate Erica Olenski

37

How a CEO Turned “Brand Restlessness” Into Growth at Sound Physicians

38

Making Every Marketing & PR Penny Count in a Challenging Health Tech Market

39

From Provider to Vendor: A Healthcare Marketer’s Reset

40

Drip Campaigns and Pitches That Drive Health Systems Away

41

Unlocking the Value of Sponsoring the HLTH USA Conference with Goodwin

42

Celebrating Community Champions: Inside the Swaay.Health Member of the Year Winners

43

Our Go-To Gear for Fall 2025 Conferences and Which Events We’re Most Excited About

44

Patient Engagement Just Got Real

45

The Myths Wasting Your Time in Healthcare Marketing

46

Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?

47

Trailblazing with Truth: Mike Mosquito on Authenticity, Innovation & Community in Healthcare

48

AI Makes My Life Easier. So Why Do I Feel Bad About It?

49

Pivoting with Positivity: Shelby Auer of Hedy & Hopp on Winning the Marketing Rising Star Award

50

Navigating Healthcare Marketing at Any Size: Lessons from Jamie Gier

51

Inside the Brand Refresh That Prioritized Staff as Much as Strategy

52

Is Safety the New Brand Strategy in Healthcare?

53

Patient Journey Maps Do More than Fix What’s Broken

54

AI is Everywhere. But Is Your Thought Leadership Still Human?

55

The Secret to Healthcare Marketing Success in a Post-Truth World

56

What Does It Take to Build A Great Healthcare Marketing Team?

57

What If Patients See Their Notes First?

58

What Can Marketing and Health IT Professionals Expect at HLTH 2025?

59

How CARRA Is Winning by Making Patients Part of the Team

60

Stop Calling It Engagement If Patients Aren’t at the Table

61

Patients Don’t Want Perfection - They Want a Say

62

MIT Health’s Rebrand Broke the Rules - and Succeeded

63

The 30-Year-Old Law Putting Medicaid Members at Risk

64

The Best Marketing Strategy Might Start With a Patient Complaint

65

Still Chasing Volume with your SEO Strategy? Here’s What You Should Do Instead

66

A Rebrand in Just 10 Weeks?! Codametrix Made it Happen.

67

The Secret to Social Media Success in Healthcare? Personal Connection & Authenticity

68

Healthcare Media Hate Your Press Release! Here’s What to Do Instead.

69

CIOs Are Not Reading Your Emails! A Healthcare CIO Shares the Real Scoop

70

The Bow-Tie Model: AdventHealth’s Secret to Managing Patient Experience at Scale

71

Career Tips & Must-Have Healthcare Marketing Strategies from Industry Experts

72

Breaking Down Silos: Dr. Graham Gardner's Vision for Better Patient Engagement

73

Cracking the Code: Insights into Building Patient Trust Through Digital Channels

74

Healthcare Podcast & AI's Impact on Marketing with Saul Marquez from Outcomes Rocket

75

Exploring AI, PR Trends, and Marketing Synergy with a Swaay.Health Award Winner

76

How to Build a Strong Healthcare PR Team: Insights from Aria Marketing

77

We Launched a Podcast: Your Pulse on Healthcare Marketing