All Episodes
Swaay.Health Podcast — 90 episodes
Vendors Do Not Need More Leads. They Need a Go-To-Market Operating System
Translators, Prompt Hacks, and How to Survive as a Solo Marketer
Why Your Healthcare Website Might Soon Be Invisible (And How to Fix It)
Stop Marketing Like B2B SaaS: Why Healthcare Should Follow the Aerospace Playbook
When AI Lies Louder, Trust Matters More
Stop Wasting Content: How to Turn Thought Leadership Into Lead Gen
Rebranding a Legacy EHR: Inside the Strategy at Greenway Health
Pride and Gluttony: Are These Two Sins Derailing Your Marketing Strategy?
Elevating Healthcare Podcasts to Journal Standards
The Logic Trap: Why Healthcare Buyers Need Stories, Not Data
Industry Veterans Pivot Martech.health to Solve the Vendor Search Dilemma
Magic Wands and AI Burnout: The Organizers Unpack Swaay.Health LIVE 2026
Stop Drowning Patients in Data Says White Rhino: Why Emotion Converts Better Than Facts
The Hidden PR Engine Healthcare Marketers Are Missing
Large Company Healthcare Marketing Challenges and the Value of a Virtual Production Studio
The Acute Problem with Chronic Pain Marketing and How Mara Baer Suggests Fixing It
Why Power Digital Marketing is Doubling Down on Healthcare with Cardinal Digital Marketing
Your Healthcare Videos Are Being Ignored. Union Productions Explains Why.
Stop Throwing Facts at Patients: VAL Health Shares the Power of Strategic Nudges
Envision Health Embraces the Age of AI Search
One-and-Done: How Data Secured Instant Leadership Buy-In for Illumia’s Rebrand
Conference Truths with Amy Oliver: The Tea on Healthcare Conferences
When Your Brand Needs Explaining, It’s Time to Rebrand
Why 90s Tactics Are Beating AI in Healthcare PR
Amsive Health: Turning a Loss into a Specialized Healthcare Brand
Healthcare Marketing That Is Strategic, Holistic, and Integrated
Getting Clinicians and SMEs to Say Yes to Healthcare Marketing
Don’t Believe the Doomsayers. Healthcare Websites Aren’t Dead.
AI Says. Swaay Responds.
Founder-Led Branding Works in Healthcare. Until It Doesn’t.
AI-Driven Discovery Shifts Healthcare Marketing Funnels: How to Adjust
Leveraging Live Events to Build Trust
Building New Patient Bases and Revenue, Customer by Customer
The New Era of Search: What Healthcare Marketers Need to Know
Olmsted Medical Center Didn’t Play It Safe With Pelvis Party and That’s Why It Worked
ABM Starts with Buyer Understanding, Not Better Tools According to Outcomes Rocket Report
Balancing Personalization and Privacy in Digital Ads
Why Resilient Healthcare Marketing Leadership Is Needed Right Now
A Preview and Best Practices for ViVE 2026 Sponsors
Marketing Can Help Healthcare Operations More Than You Think
How Nexus Analytics Is Helping Healthcare Marketers Reclaim Lost Context
Can Your Team Get More Out of AI. Health Launchpad Explains How.
Why PointClickCare Rebuilt Its Brand Around a Single Word: Help
You Didn’t Lose the Sale. You Lost the Relationship.
AI Is Triggering More Grief and Fear Than Most Leaders Realize
Stop Treating Healthcare Social Media Like a 24/7 ER
Rethinking Social Media: What Healthcare Brands Get Wrong About Trust
High RQ, High Impact: Adam Otey on Connection, Community, and Growth
Putting Humanity First With Patient Advocate Erica Olenski
How a CEO Turned “Brand Restlessness” Into Growth at Sound Physicians
Making Every Marketing & PR Penny Count in a Challenging Health Tech Market
From Provider to Vendor: A Healthcare Marketer’s Reset
Drip Campaigns and Pitches That Drive Health Systems Away
Unlocking the Value of Sponsoring the HLTH USA Conference with Goodwin
Celebrating Community Champions: Inside the Swaay.Health Member of the Year Winners
Our Go-To Gear for Fall 2025 Conferences and Which Events We’re Most Excited About
Patient Engagement Just Got Real
The Myths Wasting Your Time in Healthcare Marketing
Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?
Trailblazing with Truth: Mike Mosquito on Authenticity, Innovation & Community in Healthcare
AI Makes My Life Easier. So Why Do I Feel Bad About It?
Pivoting with Positivity: Shelby Auer of Hedy & Hopp on Winning the Marketing Rising Star Award
Navigating Healthcare Marketing at Any Size: Lessons from Jamie Gier
Inside the Brand Refresh That Prioritized Staff as Much as Strategy
Is Safety the New Brand Strategy in Healthcare?
Patient Journey Maps Do More than Fix What’s Broken
AI is Everywhere. But Is Your Thought Leadership Still Human?
The Secret to Healthcare Marketing Success in a Post-Truth World
What Does It Take to Build A Great Healthcare Marketing Team?
What If Patients See Their Notes First?
What Can Marketing and Health IT Professionals Expect at HLTH 2025?
How CARRA Is Winning by Making Patients Part of the Team
Stop Calling It Engagement If Patients Aren’t at the Table
Patients Don’t Want Perfection - They Want a Say
MIT Health’s Rebrand Broke the Rules - and Succeeded
The 30-Year-Old Law Putting Medicaid Members at Risk
The Best Marketing Strategy Might Start With a Patient Complaint
Still Chasing Volume with your SEO Strategy? Here’s What You Should Do Instead
A Rebrand in Just 10 Weeks?! Codametrix Made it Happen.
The Secret to Social Media Success in Healthcare? Personal Connection & Authenticity
Healthcare Media Hate Your Press Release! Here’s What to Do Instead.
CIOs Are Not Reading Your Emails! A Healthcare CIO Shares the Real Scoop
The Bow-Tie Model: AdventHealth’s Secret to Managing Patient Experience at Scale
Career Tips & Must-Have Healthcare Marketing Strategies from Industry Experts
Breaking Down Silos: Dr. Graham Gardner's Vision for Better Patient Engagement
Cracking the Code: Insights into Building Patient Trust Through Digital Channels
Healthcare Podcast & AI's Impact on Marketing with Saul Marquez from Outcomes Rocket
Exploring AI, PR Trends, and Marketing Synergy with a Swaay.Health Award Winner
How to Build a Strong Healthcare PR Team: Insights from Aria Marketing
We Launched a Podcast: Your Pulse on Healthcare Marketing