All Episodes

#190 – Rethinking B2B Content for a New Buyer Journey with Elizabeth Maxson, CMO at Contentful

#189 - Why Most Marketing Should Fail with Amanda Cole, CMO at Bloomreach

#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at Cohesity

Mini-episode: Big News at Finite!

#187 - Attracting B2B tech investors with Liam McLaughlin, Managing Partner, Europe at Clarity

#186 - Positioning for Category Leadership and True Differentiation, with Matt Hodkinson, Co-Founder and CEO at Tylt

#185 - Is SaaS Really Dead? AI Agents, Vibe Coding and Repositioning with Antony Cousins, VP Marketing at Meltwater

#184 - Disruptive Technology, Adaptation and Hyper‑Growth with Caitlin Allen, SVP of Market and Chair at Simbe Robotics

#183 - The 2026 CMO: AI, Smaller Teams and the New Rules of Marketing Leadership with Kat Wendelstadt, CMO at Electric Twin

#182 - Hyper-Personalisation, AI Ethics, and the Future of B2B Marketing with Dario Debarbieri, CMO at HCL Software

#181 - Scaling Millions in Community-Led Pipeline with Kris Rudeegraap, Co-Founder and Co-CEO at Sendoso

#180 - Exploring Synthetic Data with Kate O’Keeffe, CEO and Co-Founder at Heatseeker

#179 - Designed Intelligence: Reimagining the B2B Marketing Workforce with Michelle Boockoff-Bajdek, CMO at Sitecore

#178 - The New B2B Influence Model: How to Drive Growth Through Genuine Advocacy with Andy Lambert, Principal Product Manager at Adobe

#177 - Mastering B2B Podcasts with Anne Feuss, President & Co-Founder at Pod People

#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief

#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata

#174 - Old School PR is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at Vertice

#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

#172 - Scaling a Brand Through Cross-Functional Alignment with Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks

#171 - Restructuring a Marketing Team for AI with Guy Marion, CMO at Chargebee

#170 - Effective Partner Marketing with James Stacey, Principle Programme Marketing Manager at Red Hat

#169 - The Marketing Priorities of a Global Enterprise in 2025, with Rebecca Stone, SVP, Revenue Marketing at Cisco

#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI

#167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global

#166 - Growing a team with Johnathan Grzybowski, Founder of Penji

#166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert

#165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable

#164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting)

#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA

#162 - How to think about marketing strategy with Colin Lewis

#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter

#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia

#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity

#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank

#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing

#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk

#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital

#153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute

#152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura

#151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer

#150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

#149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

#148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

#147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

#146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

#145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

#144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

#142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

#141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

#140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

#139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

#138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

#137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

#135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

#134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

#133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

#132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

#130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp

#129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW

#128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid

#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

#126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha

#125 - The Digital Revolution was Just the Beginning: AI is the Future of Marketing with Vince Howard, Senior Fintech and Web3 Marketing Leader

#124 - Building a world class marketing team with Caitlin Allen, VP of Marketing at OpenComp

#123 - How marketing & finance can collaborate with Rowan Tonkin, CMO at Planful

#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase

#120 - Growing long term demand with Carol Howley, CMO at Exclaimer

#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside

#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at Storyblok

#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo

#116 - B2B marketing in Web3 with Luigi Congedo, Epoch Partners and Rachael Berkey, Clarity

#115 - B2B marketing with a commercial mindset, with Oliver Pilgerstorfer, CMO at IFS

#114 - Marketing innovative products with Dario Perez, Sr Global Product Marketing Manager at Expedia

#113 - Ecosystem marketing for better alignment with Allison Munro, Chief Marketing and Ecosystem Officer at Vena

#112 - Sales and marketing alignment from a commercial perspective with Mieke Doornbos, VP of Sales and Marketing at MIMETAS

#111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

#110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

#107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

#106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

#105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

#104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

#103 - Where is ABM going next? From the ABM panel at FINITE Fest

#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

#101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

#100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

#99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

#98 - Educating a B2B market with Jed Corenthal, CMO at Phenix

#97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

#95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

#94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

#93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

#92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

#91 - The subtle art of marketing to developers with Christie Fidura, Director, Global Developer Marketing at Salesforce

#90 - Best practices for data privacy in B2B marketing with Kate Parker, COO at Transcend

#89 - Collaborating through disruption with James Bridgman, Head of Global Marketing at Pollinate International

#88 - Think inside the box for B2B growth with Joe Davine, Head of Marketing at Globacap

#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG

#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis

#85 - ROI: Return On Identity with Paul Campillo, Former Principle Brand Storyteller at Typeform

#84 - Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic

#82 - Marketing the world's fastest growing startup with Dave Schools, Head of Marketing, Emerging Products at Hopin

#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security

#80 - Why your customers are your best marketers with Amanda Malko, CMO at G2

#79 - Revenue marketing in B2B tech with Aristomenis Capogeannis, Revenue Marketing Director at NVIDIA

#78 - From traditional B2B content to brand publishing with Kathleen Booth, CMO at clean.io

#77 - How B2B marketers can be data literate with Chris Lindsay, VP, EMEA Marketing at Tableau

#76 - Category creation in competitive B2B tech with Daniel Frohnen, CMO at UpKeep

#75 - How Salesforce+ redefines B2B content with Leandro Perez, VP & CMO, APAC at Salesforce

#74 - There's no such thing as B2B and B2C with David Fallarme, Former Head of Marketing, Asia at HubSpot

#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit

#72 - Tips for a successful B2B tech marketing career with Maya Grossman, VP Marketing at Canvas

#71 - The case for brand in B2B tech with Jann Schwarz, Snr Director at The B2B Institute

#70 - Behavioural science in ABM with David van Schaick, CMO at The Marketing Practice and Doug Hutton, SVP, Products at Corporate Visions

#69 - Behind the scenes of SurveyMonkey's rebrand with Karen Budell, VP of Brand Marketing at Momentive

#68 - Everything your CMO doesn’t know how to tell you with Ryan Bonnici, CMO at Whereby

#67 - ABM myth busting with Zoe Hominick, Head of Business Marketing and CEX at O2

#66 - How to build or be a thought leader in B2B tech with Ashley Faus, Content Strategy Lead at Atlassian

#65 - Video marketing for B2B tech growth with Tyler Lessard, VP Marketing and Chief Video Strategist at Vidyard

#64 - Will technology replace marketers? With Julien Decot, Snr Director, Marketing Partnerships EMEA at Facebook

#63 - Guide to B2B brand marketing with Kevan Lee, Head of Marketing at Oyster

#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple

#61 - How to use customer experience data with Keith Povey, Director of Marketing at Feefo

#60 - Moving from startup to scale up with Emma Jessica Knox, VP Marketing at HERO

#59 - The Marketing Development Rep (MDR) with Heidi Cerenzia, VP, Global Demand Generation at Wrike

#58 - B2B influencer marketing with Amisha Gandhi, SVP Marketing at Tipalti

#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women

#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares

#55 - Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic

#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst

#53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

#52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe

#51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout

#50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist

#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed

#48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly

#47 - A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove

#46 - Brand Amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM

#45 - Flexible go-to-market planning with Melissa Ayres, CMO at Cervest

#44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI

#43 - Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge

#42 - B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital

#41 - Marketing through an acquisition with Jason Bradwell, Senior Director, Group Product Marketing and Communications at Deltatre

#40 - Community Marketing with Dominique Farrar, Head of Community and Comms at Spendesk

#39 - Building an inbound content engine with Kieran Flanagan, SVP Marketing at HubSpot

#38 - The marriage between acquisition & retention with Tara Robertson, CMO at Teamwork (ex Sprout Social); Marino Fresch, VP Acquisition Marketing at Sprout Social

#37 - Building ABM from the ground up with Angela Lee, Senior Demand Generation Marketing Manager at LinkedIn

#36 - No Forms. No Spam. No Cold Calls. with Latané Conant, Chief Market Officer at 6sense

#35 - All things B2B marketing & growth with Yam Regev, CMO

#34 - Innovation in B2B marketing with Carlota Feliu Argila, EMEA Marketing Leader at HP 3D Printing

#33 - From sales to growth marketing with Kristina Finseth, Growth Marketing Lead at Interseller

#32 - The importance of search in the B2B customer experience with John Watton, CMO at Yext

#31 - Product-market fit is a broken concept with Rand Fishkin

#30 - The importance of trust in B2B marketing with Nick Harley, VP of Growth at Raygun

#29 - Competing with half the marketing budget with Emmy Granström, Marketing Director at SteelEye

#28 - The art and science of B2B marketing with Mary Ellen Dugan, CMO at WP Engine

#27 - The B2B Marketing Objectivity Trap with Rory Sutherland

#26 - 'B2C-ification' of B2B marketing with Nicolas Derico, Director of Marketing at Wayflyer

#25 - The C-Suite environment for marketing success with Ashley Gatehouse, CMO at QUANTIQ

#24 - From enterprise to self serve SaaS with Gustaf Stenlund, VP of Growth at Nudge

#23 - Demand Generation for B2B Tech Growth with Clemens Deimann

#22 - Talking marketing operations with Matthieu Baril, Marketing Operations Manager at Causeway

#21 - The future CMO role with Pete Rawlinson, CMO at Workvivo

#20 - Marketing after a Series A with Christian Gabriel, CEO & Co-Founder at Capdesk

#19 - Building a springboard for lasting growth with Rachel Truair, Director of Global Enterprise Campaigns at Adobe

#18 - Implementing marketing automation with Dominik Elmiger, Head of Marketing at Ably

#17 - Scaling a word of mouth engine with Oli Bridge, Head of Marketing & Growth at Bonjoro

#16 - Positioning for B2B tech companies in uncertain times with April Dunford

#15 - Optimising the B2B funnel with Nick Roberts, Marketing Director at Global App Testing

#14 - Using tech & AI to support B2B marketing with Cindy Atinault, VP of Marketing at Senseye

#13 - SEO for B2B SaaS Companies with Steve Toth, SEO Manager at FreshBooks

#12 - The Psychology of Marketing with Steve Mann, CMO at ThetaRay

#11 - Talking Sales Enablement with Nicole Lindenbaum, VP Marketing at Teampay

#10 - Scaling a B2B Marketing Team with Guillermo Murga, Director of Marketing at Anvyl

#9 - Content Marketing: Quality vs Quantity with John Enny, Director of Marketing at xtraCHEF

#8 - Talking personalisation with Hannah Stewart, VP Global Marketing at Yieldify

#7 - 'Account Based Targeting' with Ashley Kessler, Calabrio

#6 - Balancing brand & performance marketing with Mark Walker, CRO at Attest

#5 - The value of marketing theory with Dr Sven Molner

#4 - Digital marketing challenges with on demand CMO Oren Greenberg

#3 - Exploring culture as a part of marketing with Hannah Voss, Fluidly

#2 - Talking Sales & Marketing Alignment with Nathan Bethell, Ricoh UK

#1 - Talking CRM with Kartik Krishnan, Founders Factory