All Episodes

146 -Santosh Desai on Marketing in the Age of AI & Why Humans Will Never Go Out of Fashion

145 - Jasravee Kaur Chandra on How a Garage in Bombay Beat the British and Built India's Biggest Paint Empire

144 - Harish Vasudevan On Why Is Your Digital Strategy Failing? The Brutal Truth About Modern Marketing

143 - Soumya Mohanty on Why Spending More Is Making Brands Invisible | The Erosion Nobody's Talking About

142 - Jeff Greenfield On The Attribution Crisis No One Talks About : Cookies, CTV & the Metrics Marketers Get Wrong

141 - Ken Hughes on What Does Taylor Swift Reveal About the Future of Marketing?

140 - Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win Customers

139 - Soumya Mohanty on Top 100 Most Valuable Indian Brands in 2025 : Kantar BrandZ Report

138 - Jasravee Kaur Chandra on How to Find Growth When Differentiation Stops Working?

137 - Shobha Prasad on How AI is Changing Market Research & Consumer Insight. Will AI Replace a Market Researcher? How to Use Seven Sins for Brand Building ?

136 - Jasravee Kaur Chandra on Brand Strategy in 2025: Diagnosis First, AI Second (CLEAR Framework)

135 - Maria Bailey on Marketing Strategies to Win Over Today’s Trillion-Dollar Moms

134 - Jasravee Kaur Chandra on How Do You Make Content That Converts in Seconds?

133 -Ambi Parameswaran on Marketing Mixology: Four Essential Ingredients for Marketing Success

132 - Jasravee Kaur Chandra on Is Your Creativity Insight-Fueled or AI-Fueled?

131 - Michael Sheldrick on the Journey From Purpose to Proof: The Social Impact Playbook for Brands & Businesses, the Global Citizen Way

130 - C K Venkataraman on How Tanishq Rewrote Luxury Indian Retail

129- Santosh Desai on Future of Everything - Masterclass on Branding, Culture, Tech, Change, India, Gen Z

128 - Melina Palmer on the Psychology of Why Prices Stick (or Fail). Can You Charge More—By Saying Less?

127 - Jasravee Kaur Chandra on Cracking the Gen Z Code - The First Truly Digital Generation

126 - Alpana Parida on Nykaa, Tanishq & Tiivra - How Brands Are Redefining Beauty, Biking & Jewellery in India

125 - Yves Boudreau on Google’s AI Playbook: How Businesses Can Win with Generative AI

124 - Rob Meyerson on What It Takes to Create a Powerful Brand Identity and Name

123 - Scott Rick on Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships

122 - Avoiding Brand Transgressions: Key Lessons Learned. Conversation with Prof. Shailendra Pratap Jain & Prof. Shalini Sarin Jain

121 - Karuna Rawal on How Nature’s Fynd Marketed NASA’s Incredible Yellowstone Fungus

120 - Dr. Paul Zak on Immersion Playbook for Customer Transformation - Attention to Impact

119 - Proshanjit Dey Master Class on Nutrition Marketing - Case Studies of Dr. Reddy's, Kellogg's, and Nestle

118 - Ben Guttmann on How to Design Messages that Actually Work

Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences

Ep 116 : Suraja Kishore on Building Iconic Campaigns & Inspiring Culture

Ep 115 : Purna Virji on High-Impact Content Marketing - Make Your Content Intentional, Engaging and Effective

Ep 114 : Sanchita Roy on How Can Brands Be More Meaningful in People's Lives - Havas Meaningful Brands Study

Ep 113 : Eric Holtzclaw on Marketing Effectiveness: Laddering, Content, Lead vs Demand Generation

Ep 112 : Patrick Fagan on Are You Guarding Your Mind from Control and Manipulation ?

Ep 111 : Atul Minocha on Is Your Marketing Real or Fake? Sorting Fact from Fiction for Growth

Ep 110 : Rashi Goel on Scaling Consumer Brands : Insights from Nestle, Nescafe, Lakme, Closeup, Amazon etc.

Ep 109 : Peter Fader on Leveraging CLV and a Customer Base Audit to Achieve Customer Centricity

Ep 108 : Uri Gneezy on Cracking the Code of Incentives - In Marketing, Organizations & Real Life

Ep 107 : Dr. Emmanuel Probst on How to Create a Transformative Brand - The Art & Science of Disruptive Brand Building

Ep 106 : Jim Everhart on B2B Marketing - Aligning Business Strategy, Marketing Tactics & Messaging

Ep 105 : Melanie Deziel on Transforming Content Marketing via Unlimited Story Ideas & Earning Trust

Ep 104 : Shourav Sen on Marketing Innovation - Putting People & Data at the Center of Growth Strategies

Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process

Ep 102 : Professor Dr. Kai-Markus Mueller on Using Neuroscience to Optimize Pricing Strategies & Win Deals

Ep 101 : Aditya Kanthy on Marketing Campaign Success Stories for Stayfree, McDonald's & Meesho

Ep 100 : Roshan Abbas on How Brands Can Tell Stories, Create Communities, Empower Creators

Ep 99: Nancy Harhut on Using Behavioural Science in Marketing to Drive Customer Action and Loyalty

Ep 98 : Erik Huberman on How to Create & Manage a Successful Marketing Campaign with Awareness, Nurturing, Trust

Ep 97 : Nick Jordan on SEO Strategy - Creating Most Valuable Content at Scale

Ep 96 : Matt Johnson, PhD on Applying Psychology to Build Enduring Bonds between Brands, Consumers & Markets

Ep 95 : Andrea Belk Olson - Understanding Customers to Differentiate, Compete & Build Customer-Centric Culture

Ep 94 : Mayur Hola on Transforming Brand OYO - Strategic Marketing Case Study

Ep 93 : Drew Neisser on Best Practices for Chief Marketing Officers & B2B Branding

Ep 92 : Stan Phelps on Differentiated Customer Experience to Drive Loyalty & Growth

Ep 91 : Professor Michael Solomon on Customer Engagement Strategy - Convert Bored Consumers into Fanatics

Ep 90 : Jon Picoult on Principles of Great Customer Experience - Turning Customers into Fans

Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership

Ep 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & Neuroscience

Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It

Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors

Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrow’s Challenges

Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling

Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands

Ep 82 : Harjit Singh on Media 3.0 & Decentralized Creator Economy Web3

Ep 81 : Brenden Kumarasamy on Mastering Public Speaking Skills, Communication Skills & Content Creation

Ep 80 : Manuj Aggarwal on Using Data Science, Analytics and AI in Marketing for Consumer Insights & Engagement

Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations

Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail

Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing

Ep 76 : Tomer Hen on D2C Brand Building Strategies & Energizing Entrepreneurs

Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale

Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg

Ep 73 : Troy Campbell on Using Behavioural Science of 'Cool' & Storytelling to Power Innovative Brands, Business & Design

Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand

Ep 71 : Dr Felicity Heathcote-Márcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs

Ep 70: Prashant Kumar on Marketing 4.0 & Digital Transformation. Case Studies of Nippon Paints, Carsome Marketplace

Ep 69 : Rachel Lindteigen on Why Search Engine Optimization is Better Than Facebook Ads - SEO Strategy, Tools, Tips

Ep 68 : Melina Palmer on Unlocking Consumer Decisions with Behavioral Economics, the Brainy Business Way

Ep 67 : Ekta Dutta on BIBA India Marketing Strategy - Indian Ethnic Fashion Brand Story

Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing

Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money

Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials

Ep 63 : Jennifer Clinehens on Growth Hacking Marketing Using Behavioural Science & Psychology, Creating a Customer Experience that Sings !

Ep 62 : Luis Roy on Design Thinking Process & Case Study - Healthcare Innovation At Work @ Dr Reddy's Laboratories

Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles

Ep 60 : Holly Fisher on StoryBrand Marketing Framework for SMEs - Clear Marketing Messages Builds Effective Sales Funnel

Ep 59 : Ashish Mishra on ACKO Insurance Marketing Case - Digital Disruption of General Insurance in India , Insuretech Consumer Insights

Ep 58 : Matt Wallaert on the Science of Behaviour Change- Framework, Application (Advertising, Market Research), Characteristics, Ethics

Ep 57 : Andrew Lees on New Product Development & Launch - Bringing Startup and D2C Business To Life & Go To Market Strategy

Ep 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & Branding

Ep 55 : Bitop Das Gupta of Grey Bangladesh on Purpose Driven Marketing Campaigns like UCB Agrobanking (Cannes Lions Winner Case Study), Grameenphone Telenor Campaign, Gen Z

Ep 54 : Anuj Kumar on Affle India Business Model ,Entrepreneurial Journey, Digital Advertising Marketing Trends & Insights

Ep 53 : Damian Rees on User Experience Research and Design -User Centred Design Process, UX Strategy, UX Insights & Trends

Ep 52 : Michelle Niedziela on Sensory Marketing, Neuroscience in Market Research - Applying Neuropsychology to Understanding Consumer Behavior

Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.

Ep 50 : Helene Cahen on Creativity & Innovation Management in Organizations - Creating a New Product, Service or Experience ? Need Teams To Be More Innovative?

Ep 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and Fun

Ep 48 : Prem Narayan on Brand Strategy Behind Top Indian Advertising Campaigns of the Decade by Ogilvy- Red Label, Cadbury Celebrations, Cadbury Dairy Milk & His Insights about Small Town India

Ep 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & Design

Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?

Ep 45 : Graham Brown on Podcasting as a Marketing Tool for Storytelling and Thought Leadership , Podcasting Best Practices

Ep 44 : Matthew Willcox on The Business of Choice - Choice Architecture, Behavioral Lens Framework , How Marketing is About Helping People Make Choices

Ep 43 : Tim J Smith on Customer Value Based Pricing, Strategies & Examples. How to Make Good Pricing Decisions and Policies

Ep 42 : Arindam Som on How to Pivot Around A Critical Human Story to Maximize ROI; Emerging Market Research Techniques Using NLP, AI, BOTs to Study Consumer Behavior

Ep 41 : Eric Dickmann on B2B Marketing of Enterprise Software -Oracle, Siebel CRM. Why We Need to Reduce Friction in Buyer's Journey

Ep 40 : John's Crazy Socks Success Story- Fast Growing, Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder John Lee Cronin

Ep 39 : Double Website Revenue Using Rule of 26 - Website Marketing Strategies for Small & Medium Business by Michael Buzinski

Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence

Ep 37 : David Aaker 'Father of Modern Branding' on Owning Game-Changing Subcategories, Impact of Signature Stories, Branding Strategy in Disruptive Digital Era

Ep 36 : 'The English Nut' on Award Winning Advertising Campaigns, Storytelling in Marketing, Big Idea, Personal Branding Tips by Sumanto Chattopadhyay, Chairman of 82point5 Communications, WPP Group

Ep 35 : Case for Applied Anthropology in Business : Human Insights for User Experience Design, New Product Development, Digital Campaigns by Matt Artz, a Business & Design Anthropologist

Ep 34 : Kurt Nelson on Application of Behavioral Science in Driving Effective Team Performance & Improving Marketing, Advertising Effectiveness. Dr Nelson on Applying Behavioral Psychology to Business

Ep 33 : How to become a Global Thought Leader ? Thought Leadership Marketing Strategy, Publicity Tools, Publicity Examples & Growth Hacks by Tracy Lamourie, Founder & MD Lamourie Media

Ep 32 : Journey of Global Superbrands in India - Lifebuoy 'Helps a Child Reach 5' Campaign, Surf Excel 'Dirt is Good' .Nostalgia Marketing & Re-launching Jawa Bike in India by Saji Abraham

Ep 31 : Professor Micheal R Solomon on the End of Customer Segmentation- Changing Consumer Behavior & Trends, Multiple Subcultures & Identities, Young Teens As Consumers, Artificial Intelligence

Ep 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-Unilever

Ep 29 : 'Death to the Corporate Video'- B2B Video Marketing Strategy & Content Marketing Best Practices by Guy Bauer, Founder/Creative Director, Umault, Chicago

Ep 28 : Pharma Brand Management & Strategy- Marketing FMHGs, Doctors & Other Influencers, Placebo & Nocebo Effect, Health Behavioural Change by Gauri Chaudhari, Author of The Perfect Pill

Ep 27 : Airtel Branding Strategy for Markets in Africa. Consumer Insights about Changing Indian Middle Class by Saumya Chattopadhyay, Senior Vice President, Lowe Lintas India

Ep 26 : Sportivity, Lessons from the Playground, The Madness Starts at 9-Corporate Life Lessons from Sport & Rapid Fire with Author Vinay Kanchan

Ep 25 : Karthik Kumar Startup Insights and Startup Gyaan from his book 'Don't Startup'. Lessons from Personal Life in Entrepreneurship & Entrepreneurial Mindset

Ep 24 : Unleashing Creativity with 'Three Pillars' Framework. Power of Story Telling & Humour in Marketing (Examples- James Bond & Amul) by Vinay Kanchan

Ep 23 : Malathi Srinivasan, IBM Marketing Leader on Post Pandemic Changes in Marketing, Agile Marketing for Agile Organizations

Ep 22 : Karthik Kumar on Standup Comedy .'The Celebration of Silliness' - Standup Comedy is a Change Agent, a Voice of Youth & Consumers

Ep 21 : Karthik Kumar on Senior Super Heroes -Personally Speaking with Karthick on Debut as Director Tamil Movies 2021 , Tips on Becoming a Film Director, Rapid Fire Questions to Uncover KK

Ep 20 : Karthik Kumar Interview - Standup Comedy in India, Comedy as Popular Culture, Startup Hacks, Directorial Movie Debut in Tamil , Training for Behavioural Change

Ep 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand Musiq

Ep 18 : How can Family Businesses, SMEs & Startups in India grow their Business by Building Brands and Re-inventing Marketing -Sameer Joshi & Anindya Ghosh Sam & Andy

Ep 17 : Hyper Personalisation to Induce Purchase, Omnichannel Marketing & Hyperlocal Strategy for Award Winning Celio India Campaign by Abhishek Shetty

Ep 16 : Sonic Branding Process & Examples - Mastercard, Zomato, HDFC Case Study - Audio Brand Identity is Sound Strategy by Rajeev Raja, Brand Musiq

Ep 15 : Digital Transformation for Effective Marketing. Digital Marketing Trends 2021 - Gaming, Voice, IP in Broadcasting, Conversational Marketing by Niyati Srivastava , Cognizant, London, UK

Ep 14 : How Augmented Reality Can Change The Way Consumers Discover, Engage with Brands - Avaatar.Me Story of Immersive Experiences by Kedar Teny

Ep 13 : Krishnendu Dasgupta on Business & Marketing with a Purpose- Haath, Mooh aur Bum Clean India Campaign & Project Shakti by Hindustan Unilever

Ep 12 : FMCG Marketing Strategy & Insights by Krishnendu Dasgupta Incl. ITC Svasti Milk Brand Launch and Positioning Strategy in Bengal

Ep 11 : Gurkha -The World's Finest Cigars, Global Super Brand ,Indian Origin & its Luxury Marketing Strategy & Brand Launch in India by Danny Carroll

Ep 10 : How to do Marketing to Moms for Johnson Baby India , How to Re-invent a Generic Brand Bisleri , How to Market to Teenagers for Clean & Clear by Neeraj Sharma, Head Strategy, Rediffusion

Ep 9 : Atin Roy on Pharma Brand Management, Pharma Brand Strategy & Campaigns, Switch from Rx to OTC Brands, HealthTech, 3D Printing

Ep 8 : How to Position & Launch Brands- Meraj Hasan on India Launch of Reliance Jio & Tata Sky, Launch of Airtel in Sri Lanka ,Genesis of Pampers 'It Takes Two' Campaign

Ep 7 : How to market liquor in India, advertise for whisky & beer ? Evolution of Unilever Brand RIN & Consumer Insights? - Divya Khanna shares her experience

Ep 6 : Is Brand Purpose Just a Marketing Tool ? Are Brands Meaningful Only When They Have a 'PURPOSE' ? - Rishabha Nayyar, National Head Strategy, 82.5

Ep 5 : Navin Rammohan, Vice President, Infosys, London On 5 Top Global Technology Trends, Account Based Marketing, Reimagining Sports Sponsorships & Events

Ep 4: Global Best Practices- How to do effective Account Based Marketing (ABM) ? How Infosys reimagined global tennis sponsorships by Navin Rammohan, Vice President, Segment Head Marketing at Infosys

Ep 3: How to Disrupt Flooring in India ? Category Creation, Product Innovation, Brand Launch : Case Study of Welspun Flooring by Meraj Hasan, Chief Marketing Officer, Welspun Global Brands Limited

Ep 2 : Why Can't A Boy Play With A Pink Kitchen Set ? Rishabha Nayyar on Indian Consumer Trends- What Indian Men Want, Un-Stereotyping Men in Indian Popular Culture & Advertising

Ep 1 : Rishabha Nayyar, India Head Strategy, 82.5 Communications on Brand Purpose & Marketing , Thick Data as Consumer Insights, Un- Stereotyping Indian Men in Popular Culture