All Episodes
The Brief Bros. — 173 episodes
241: Cam Day's new book, ChAIos: Stomp AI's Ass
240: Cam Day, Part 2
239: Cam Day: Tales from the Trenches, Part 1
238: Strategy perspectives with Mark Pollard
237: Strategy perspectives from Mark Pollard, Part 1
236: What an Air Force colonel can teach creatives
235: Five free research websites
234: When you hang out a shingle
233: The Cannes AI scandal
232: Great Jeans kerfuffle
231: Jon Steel returns
230: Mark Pollard's Creative Brief 101
229: ANA on creative briefs
228: A lively conversation with Mark Ritson
227: Are B2B briefs different?
226: Go Daddy Grand Prix B2B win at Cannes
225: The Open Brief
224: Chaz Wigley's new book
223: Brand Truth vs Human Truth
222: The history of the brief
221: Lightning Round 2: Insight vs SMP
220: Lightnint Round 1: Objective vs Target
219: London's SCA now online
218: When creative gets killed
217: When you must rebrief
216: Evaluating ideas is hard
215: SXSW teaching star
214: Eight hours to write a brief?
213: Inside look at podcasting
212: Creative-Strategist tension
211: Can AI help clients write better briefs for their agencies?
210: Emerging Talent Series continued
209: Why do agencies rewrite the brief?
208: Whither "Get, to, by"?
207: Why brand frameworks fail
206: Reid Holmes on Appreciated Branding
205: Adeola Mosanya, Creatives Accountant
204: Uri Baruchin, strategy philosopher
203: Two ad students talk shop.
202: The perils of agency search
201: Howard's Single-Minded Proposition webinar
200: Bob Hoffman
199: Is GeorgeCo LLC really a Delaware company?
198: Alex Morris on the tension between strategy and creative
197: Ed Tsue—the brief is dead!
196: Ed Cotton's creative brief provocations
195: Writer Derek Walker——shunned by agencies, embraced by brands
194: Christopher Owens, Part 2
193: Christopher Owens, Part 1
192: Coach Rob Schwartz, Part 2
191: Coach Rob Schwartz, Part 1
190: Nick Cohen talks about Honest!
189: Road to Hell author Nick Asbury
188: Creatives talk shop, Part 2
187: Creatives talk shop, Part 1
186: Meet advertising and literary sleuth Tim Maleeny.
185: Cameron Day, mentor to the mentors.
184: Brand Manifesto head librarian Lonnie Elliott
183: Stacy Janicki, fresh leadership at legacy Carmichael Lynch.
182: Luckett Vanguard, mischievious strategic planner at FCB.
181: Meet an account planning pioneer, Robin Hafitz.
180: A Director of Brand Experience on building a brand.
179: A master brief writer on briefs.
178: Vasanth Seshadri, a creative voice from Singapore.
177: AI for Advertising, taught by Ross Patrick.
176: The creativity beat with AdAge's Tim Nudd
175: Jon Steel, author of Truth, Lies & Advertising.
174: Two ad students on the rigors of London's SCA.
173: Ghost wants to make clients famous, not themselves.
172: Young ad pros get to predict Cannes winners
171: Freelance copywriter Ashley Rutstein carved a niche on TikTok
170: Can AI measure the emotions advertising creative evokes? Yes, according to DAIVID.
169: The Howard Gossage Show with Steve Harrison and Dave Dye.
168: Meet your new favorite intern.
167: Meet Todd Turner, creator of laugh-out-loud creative training tool, Wash-A-Pig.
166: These women routinely save the day.
165: Ten traits of a strategist.
164: Elizabeth Gordon, GS&P's newest young and restless account manager.
163: Are you creative director material?
162: Master storyteller Neal Foard, Part 2
161: Neal Foard, master storyteller, Part 1
160: An industry training expert shares his insights.
159: Should a brief ask "What is the strategy"?
158: Let's get real about AI.
157: A manifesto for Avis, or is it?
156: Recent grads prove young people embrace our industry.
155: Strategy trainer Julian Cole offers surprises on writing briefs.
154: An insider's look at AI.
153: Conflict helps us overcome creative hurdles.
152: Marketing brief vs creative brief
151: Ben Levy shows us how to present creative like a pro, Part 2
150: Ben Levy shows us how to present creative like a pro.
149: Write better creative briefs with Howard’s workshops.
148: The best of The Brief Bros. in 2023.
147: Tim Brunelle builds a creative brief coach with ChatGPT
146: Reviewing a creative brief for Tango carbonated soft drink.
145: Reviewing a creative brief for the BBC’s coverage of the 2004 Summer Olympics in Athens
144: A conversation with Gabi Kinney, senior strategist at Broadhead in Minneapolis
143: A collaboration between Tom Fishburne, IPA and BetterBriefs.com
142: Reviewing a creative brief for Iceland Frozen Markets by hhcl/red cell, London
141: A conversation with Tyrese Leverty, brand planner at Carmichael Lynch.
140: The iconic Uncle Sam.
139: We reverse-engineer an ad from Band-Aid and write a creative brief.
138: Our best look at a Best Buy brief from CPB.
137: Gameboy brief
136: Reviewing a creative brief by FCB for Dodge.
135: Do creative briefs need to include deliverables?
134: The Brief Bros discuss the famous Kiwi creative brief
133: A conversation with Sarah Walker-Hall, Part 2: Examining the Kiwi creative brief
132: A conversation with Sarah Walker-Hall, author of the famous Kiwi creative brief
131: A conversation with Jess Saunders and Roh Kerr, recent SCA/London grads
69. Writing a creative brief, Part 3.
68. Writing a creative brief, Part 2.
67. Writing a creative brief, Part 1.
130: George Tannenbaum inspires an episode.
129: Reverse engineering the brief for the classic BMW ”Ultimate Driving Machine” campaign.
128: Introducing the Creative Brief Archive.
127: Reverse engineering a brief from a classic Snickers Super Bowl spot.
126: Reverse engineer a brief from ”I’m a Mac” campaign for Apple.
125: A conversation with Berlin-based freelance strategist Baiba Matisone.
124: What can we learn from a blank creative brief template?
123: Let’s reverse engineer a creative brief for an Amazon TV spot.
122: A conversation with Mark Tomblin and Michelle Lee, APG Canada
121: A creative brief for a cosmetic surgeon.
118: Another conversation with Marc Lewis, dean of the School of Communication Arts, London.
120: A brief for Delta Airlines.
119: Brief tips for marketers.
117: A conversation with Jim Melzer, creative director and brief devotee
116: A conversation with a legend, Ernie Schenck, Part 3
115: A conversation with a legend: Ernie Schenck, Part 2
114: A conversation with a legend: Ernie Schenck, Part 1
113: Let’s dissect a creative brief for Cleveland Clinic Florida.
112: A conversation with Jason Swenk, host of the Smart Agency Master Class podcast
111: A conversation with TJ Bennett, owner of The Pudding Factory, Phoenix
110: Lessons from a presentation post-mortem.
109: Campbell’s Soup packaging rebrand
108. A conversation with Marc Williams, creative consultant
107. Anne Candido and April Martini, co-hosts of Marketing Smarts podcast.
106. The case for waiting to launch your ad career.
105. A chat with the AdWeak editor, Paul Taylor.
104. When you don’t need to write a creative brief.
103. Creative Review: New OOH for McDonald’s from DDB New Zealand
102. A conversation with Bob Harrison, creative director at Luckie & Company
101. A conversation with Mara Rada, chief strategist at Feral Corp.
100. Our 100th episode. Woo-hoo!
99. What to think about before you write a brief.
98. Final Creative Review for 2022.
97. A conversation with Matt Ryan, senior strategist at Popcorn.
96. Another conversation with Cameron Day, author of Spittin’ Chiclets.
95. A conversation with Leticia Rita, co-founder of HolaBrief.com.
94. Creative Review: Northern Tool Equipment
93. A conversation with Paul MacFarlane.
92. The return of Bob Hoffman.
91. A conversation with Patricia Yanez from ESPN.
90. This nebulous thing called ”strategy.”
89. A closer look at brand tone.
88. Classics Creative Review.
87. A review of two student creative briefs.
86. A conversation with Steve Harrison.
85. A conversation with Tim Brunelle, who could be a third Brief Bros.
84. A lively conversation with Professor Mark Ritson.
83. Reviewing a creative brief by Crispin Porter Bogusky.
82. Another Classics Creative Review.
81. A conversation with Gary Goldsmith, Department Chair, Creative Direction, ArtCenter in Pasadena.
80. A conversation with Charlotte Mair, founder/managing director, The Fitting Room.
79. A conversation with Giles Edward, co-founder of Gasp!
78. Classics Creative Review.
77. Why do marketers hate marketing?
76. One team or multiple teams—who gets briefed in?
75. Why do brief writers struggle writing a target audience description?
74. Creative Review Cannes 2022 winners.
73. Winning a Lion at Cannes 2022.
72. A conversation with Mark Jenson, lecturer, Hubbard School of Journalism and Mass Communications.