All Episodes
We Are, Marketing Happy - A Healthcare Marketing Podcast — 131 episodes
How Patients Find (and Trust) Health Info
Data and Dashboards Within Epic
Speaking Boardroom: How to Pitch Marketing Metrics to the C-Suite
The 5 Pillars of AI-Powered Paid Media in Healthcare Marketing
The Three Pillars of Healthcare Influencer Marketing
Scaling Shared Marketing Services
Right People, Right Seats: Building a Modern Healthcare Marketing Team
The Future of Healthcare Marketing: A Roadmap for New Grads
Combating Deepfakes: A Crisis of Trust
Optimizing for “Near Me” Searches This Summer
HMPS26 Recap
Epic Marketing Services
Paid Media Trends: Political Season
Paid Media Trends: YouTube in Healthcare
Healthcare Marketing Agencies: A Shopper’s Guide
AI Usage in Healthcare Marketing: Case Study
AI Adoption with Content Marketing: The Good, the Bad, and the Practical
Epic UTM Connect
The Digital Domino Disaster
HCIC 2025: Doing More with Less & Other Key Takeaways
Navigating Ad Restrictions in Healthcare Marketing
SHSMD Connections 2025 Recap
AI Search & Personas: Shaping Your Content Strategy to Meet Patient Needs
The First Marketing Agency with Epic-Certified Team Members
Influencer Marketing in Healthcare
Creating a Vibe for Your Video Calls
Value of a Presence on LinkedIn for Marketers
Our Year of Evolution for Practice Marketing
Activating a Brand
Elements of a Successful Brand
Let’s Talk Practice Marketing (Welcome Back Abby!)
Top 4 Themes with Healthcare Marketing Executives
High-Performing Creative in Healthcare Marketing
High-Performing Content in Healthcare Marketing
Reputation Management's Impact on SEO & GEO
Epic's Marketing Tools
Remarketing Options in Healthcare
sGTM vs. CDP
HMPS25 Recap
Introducing We Are, HIPAA Smart
2025 Swaay.Health LIVE Recap
Imposter Syndrome in Healthcare Marketing
Accessibility in Healthcare Marketing
Market Readiness for Marketing Campaigns
Making Marketing Measurable
Meta Changes for Payors
Building a New Website: 2 Paths
2025 Patient Privacy Findings
What You Should Expect From Your Media Agency
State of Social Media - 2025 Predictions
AI For Healthcare Marketers - Part 3 of 3
AI For Healthcare Marketers: Part 2 of 3
AI For Healthcare Marketers: Part 1 of 3
URGENT New Google Click-To-Call Terms (And HIPAA Concern)
2025 Trends in Paid Media
Recap of HCIC24
AI Video and Image Editing 101
Creative Data Integration Tips
Recap of SHSMD24
Smarter Marketing with Epic
Sneak Peek: SHSMD 2024
Tips to Maximize Conference Attendance
When Demand Exceeds Supply - How Marketing’s Role Pivots
Determining Media Mix
Marketing Dashboards 101
The Digital Patient Journey: Mapping Success
Hedy & Hopp Acquires iHealthSpot
Candidate Recruiting Marketing - Some Tips!
Redoing a Website? Where to Start
Reputation Management in Healthcare
OCR and AHA Ruling – Patient Privacy Update for 2024
6 Tips For Presenting To Your Board or Leadership Team
SEO For AI (Yep, It's a Thing!)
5 Pillars for Pediatric Content Marketing
6 Core Tenets of Using AI in Healthcare Marketing
Behind The Scenes: Rolling Out a Project Management Tool
Boutique Agency: What Does That Mean?
Rural Marketing: Two Major Challenges
Using CRO to Optimize Paid Media Performance
By The Numbers: The Current State of Healthcare Marketing Tools
Your Roadmap To Digital Sophistication
The Two Stages of Payor Marketing: Planning Your Year
Brand vs. Performance Agencies: What to Know
4 Strategic Tips for Marketing on a Budget
Advancing Healthcare Marketing Through Competitive Intel
Does GA4 Actually Suck? & What To Do About It
Navigating Shifts In Physician Referral Marketing
4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency
Utilizing End-of-Year Budget Surpluses - Some Advice!
Unpacking Candidate Recruiting Marketing
sGTM vs GTM: Navigating Data Compliance
Building Blocks of a Content Marketing Strategy
Our Top Three Reasons to Submit for Awards
Building a Successful Internal Marketing Team with Jeff Stewart
Healthcare Recruiting Through A Marketing Lens
Streamlining Your Content Marketing Foundation
Putting “Emotional Intelligence” into Healthcare Marketing
Our Top Takeaways From HCIC 2023
Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing
Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing
Marketing Performance After Privacy Changes: What to Expect
Our Take: AHA’s Response to Senate RFI on Health Data Privacy
Top Takeaways From Becker’s HIT + DH + RCM 2023 Conference
Unpacking Successful Segmentation Strategies with Courtney Mahlandt
The State of Patient Access (Experian’s 2023 Report)
GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines
Top Takeaways From SHSMD 2023
Marketing to Reduce Barriers to Addiction & Mental Health Treatment with Ben Camp
Building a Personal Brand with Positivity on LinkedIn Comment end with Sunny Yarrish
Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish
Healthcare Marketing From a CPG Veteran
Healthcare Marketing: The Evolution of ROI and Measurement
Patient Journey Activation
HIPAA & FTC 101 For Marketers
OCR’s HIPAA Bulletin - What it means for healthcare marketers (a marketer’s POV)
OCR’s HIPAA Bulletin - What it means for healthcare marketers (a legal POV)
I’m 39…and I Had a Stroke. A Special Update From Jenny Bristow
How They Did It: Launching Ohio State Health and Discovery Site
Fixing St. Luke's Online Reputation - An Inside Look
Introducing H&H’s 2023 Artist in Residence: Lauren Younge
Hedy & Hopp Artist In Residence 2022
Marketing when Nurses are the Audience
SEO and Google Business Profiles for Healthcare
Patient Acquisition When Building From Scratch
How Remote Patient Monitoring is Changing Healthcare with Bryan Potter
Budgeting, Getting Buy-In, and Measurement with UW Health
Breaking Down Silos Within Your Marketing Team with Lindsey Brown
Telehealth: Finding the Human-Automation Balance
Evolution of Patient-Provider Communication
When Healthcare Marketing Becomes Politicized
Key Technologies Impacting the Patient Journey