All Episodes

Optimizing for “Near Me” Searches This Summer

HMPS26 Recap

Epic Marketing Services

Paid Media Trends: Political Season

Paid Media Trends: YouTube in Healthcare

Healthcare Marketing Agencies: A Shopper’s Guide

AI Usage in Healthcare Marketing: Case Study

AI Adoption with Content Marketing: The Good, the Bad, and the Practical

Epic UTM Connect

The Digital Domino Disaster

HCIC 2025: Doing More with Less & Other Key Takeaways

Navigating Ad Restrictions in Healthcare Marketing

SHSMD Connections 2025 Recap

AI Search & Personas: Shaping Your Content Strategy to Meet Patient Needs

The First Marketing Agency with Epic-Certified Team Members

Influencer Marketing in Healthcare

Creating a Vibe for Your Video Calls

Value of a Presence on LinkedIn for Marketers

Our Year of Evolution for Practice Marketing

Activating a Brand

Elements of a Successful Brand

Let’s Talk Practice Marketing (Welcome Back Abby!)

Top 4 Themes with Healthcare Marketing Executives

High-Performing Creative in Healthcare Marketing

High-Performing Content in Healthcare Marketing

Reputation Management's Impact on SEO & GEO

Epic's Marketing Tools

Remarketing Options in Healthcare

sGTM vs. CDP

HMPS25 Recap

Introducing We Are, HIPAA Smart

2025 Swaay.Health LIVE Recap

Imposter Syndrome in Healthcare Marketing

Accessibility in Healthcare Marketing

Market Readiness for Marketing Campaigns

Making Marketing Measurable

Meta Changes for Payors

Building a New Website: 2 Paths

2025 Patient Privacy Findings

What You Should Expect From Your Media Agency

State of Social Media - 2025 Predictions

AI For Healthcare Marketers - Part 3 of 3

AI For Healthcare Marketers: Part 2 of 3

AI For Healthcare Marketers: Part 1 of 3

URGENT New Google Click-To-Call Terms (And HIPAA Concern)

2025 Trends in Paid Media

Recap of HCIC24

AI Video and Image Editing 101

Creative Data Integration Tips

Recap of SHSMD24

Smarter Marketing with Epic

Sneak Peek: SHSMD 2024

Tips to Maximize Conference Attendance

When Demand Exceeds Supply - How Marketing’s Role Pivots

Determining Media Mix

Marketing Dashboards 101

The Digital Patient Journey: Mapping Success

Hedy & Hopp Acquires iHealthSpot

Candidate Recruiting Marketing - Some Tips!

Redoing a Website? Where to Start

Reputation Management in Healthcare

OCR and AHA Ruling – Patient Privacy Update for 2024

6 Tips For Presenting To Your Board or Leadership Team

SEO For AI (Yep, It's a Thing!)

5 Pillars for Pediatric Content Marketing

6 Core Tenets of Using AI in Healthcare Marketing

Behind The Scenes: Rolling Out a Project Management Tool

Boutique Agency: What Does That Mean?

Rural Marketing: Two Major Challenges

Using CRO to Optimize Paid Media Performance

By The Numbers: The Current State of Healthcare Marketing Tools

Your Roadmap To Digital Sophistication

The Two Stages of Payor Marketing: Planning Your Year

Brand vs. Performance Agencies: What to Know

4 Strategic Tips for Marketing on a Budget

Advancing Healthcare Marketing Through Competitive Intel

Does GA4 Actually Suck? & What To Do About It

Navigating Shifts In Physician Referral Marketing

4 Pro Tips to Boost Your Healthcare Marketing Team’s Efficiency

Utilizing End-of-Year Budget Surpluses - Some Advice!

Unpacking Candidate Recruiting Marketing

sGTM vs GTM: Navigating Data Compliance

Building Blocks of a Content Marketing Strategy

Our Top Three Reasons to Submit for Awards

Building a Successful Internal Marketing Team with Jeff Stewart

Healthcare Recruiting Through A Marketing Lens

Streamlining Your Content Marketing Foundation

Putting “Emotional Intelligence” into Healthcare Marketing

Our Top Takeaways From HCIC 2023

Making the Most of Your 2024 Paid Media (Part 2): Provider Marketing

Making the Most of Your 2024 Paid Media (Part 1): Patient Marketing

Marketing Performance After Privacy Changes: What to Expect

Our Take: AHA’s Response to Senate RFI on Health Data Privacy

Top Takeaways From Becker’s HIT + DH + RCM 2023 Conference 

Unpacking Successful Segmentation Strategies with Courtney Mahlandt

The State of Patient Access (Experian’s 2023 Report)

GDPR, State Laws & How Healthcare Marketers Are Navigating New Privacy Guidelines

Top Takeaways From SHSMD 2023

Marketing to Reduce Barriers to Addiction & Mental Health Treatment with Ben Camp

Building a Personal Brand with Positivity on LinkedIn Comment end with Sunny Yarrish

Mental Health Marketing (A Clinician’s Perspective) with Megan Cornish

Healthcare Marketing From a CPG Veteran

Healthcare Marketing: The Evolution of ROI and Measurement

Patient Journey Activation

HIPAA & FTC 101 For Marketers

OCR’s HIPAA Bulletin - What it means for healthcare marketers (a marketer’s POV)

OCR’s HIPAA Bulletin - What it means for healthcare marketers (a legal POV)

I’m 39…and I Had a Stroke. A Special Update From Jenny Bristow

How They Did It: Launching Ohio State Health and Discovery Site

Fixing St. Luke's Online Reputation - An Inside Look

Introducing H&H’s 2023 Artist in Residence: Lauren Younge

Hedy & Hopp Artist In Residence 2022

Marketing when Nurses are the Audience

SEO and Google Business Profiles for Healthcare

Patient Acquisition When Building From Scratch

How Remote Patient Monitoring is Changing Healthcare with Bryan Potter

Budgeting, Getting Buy-In, and Measurement with UW Health

Breaking Down Silos Within Your Marketing Team with Lindsey Brown

Telehealth: Finding the Human-Automation Balance

Evolution of Patient-Provider Communication

When Healthcare Marketing Becomes Politicized

Key Technologies Impacting the Patient Journey