The Dave Gerhardt Show (from Exit Five) cover art

All Episodes

The Dave Gerhardt Show (from Exit Five) — 387 episodes

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Title
1

Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline

2

How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)

3

How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)

4

Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)

5

How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)

6

From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)

7

Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)

8

60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)

9

Running a Media Company Inside HubSpot with Jonathan Hunt (VP, Media and Content)

10

Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)

11

Demand Gen Plays for the Antisocial Buyer

12

The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

13

How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

14

How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)

15

Why Marketing Is a Human Profession

16

How to Win at AEO (Answer Engine Optimization)

17

Why B2B brands should be doing influencer marketing with Ishveen Jolly

18

How Snowflake Runs ABM with Casey Patterson

19

What’s Actually Working in B2B Email Right Now

20

How Ramp Is Rebuilding Marketing Around AI Agents

21

How to Think About AEO with Brett Domeny (Director of Product Management at Webflow)

22

Should You Run Marketing Like a Product Team?

23

Customer Marketing Deep Dive

24

How CMOs Are Deploying AI Across Marketing

25

Build a Better B2B Growth Engine with Uzair Dada from Iron Horse

26

Claude Code for B2B Marketers (with Corey Haines)

27

B2B Social Media Strategy Discussion

28

Real Talk from Three CMOs: Attribution, Paid Media, and Why B2B Is More Emotional Than You Think

29

How to Create a Category When You're Already the Market Leader (with Melton Littlepage, CMO at 1Password)

30

How ClickUp Built a B2B Social Machine with Chris Cunningham from ClickUp

31

Inside Ramp's Marketing: Creative Bets, Measurement, and AI Agents (with Drew Pinta)

32

Creative + AI examples from B2B marketers

33

The 6 Types of Ownable Ideas (And How to Find Yours) with Katelyn Bourgoin, Founder of Unignorable

34

How to Make Outbound Work and Build Pipeline in 2026 (with Jen Allen-Knuth, Founder of DemandJen)

35

How to Be the CMO Everyone Wants to Work With (with Dave Kellogg)

36

B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)

37

From HubSpot Blog to CMO: Kipp Bodnar on Career Growth and Marketing Leadership

38

ABM (Account-Based Marketing) Overview with Brandon Redlinger

39

LinkedIn Advertising: What's Working Now in 2026 (with Davang Shah, VP Marketing at LinkedIn)

40

Building a Marketing Machine from Scratch (with Erin May, CMO at User Interviews)

41

How Marketers Are Creating High Quality Content with AI (That's Not Slop!)

42

How to Build a Product Marketing Motion That Works (with Jeff Hardison)

43

What B2B Marketers Can Learn from Restaurant Marketing (with Jessica Serrano, CMO at Bagel Brands)

44

How to Navigate a Rebrand with Clare Schmitt

45

How Domitille de Saint-Exupéry (CMO at Lemlist) Turned $1.2M into $31M in New ARR

46

ABM: What Ramp, Snowflake, and Hightouch are doing in 2026

47

How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)

48

How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)

49

The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

50

How to Lead Marketing Through the AI Shift with Bill Glenn (SVP of Marketing at Esper)

51

How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)

52

How To Drive Revenue Through Content with Lashay Lewis (Founder, Authority Plug)

53

How Marketing Leaders are Thinking About AEO

54

How to Master B2B Positioning with Anthony Pierri (Fletch PMM)

55

How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)

56

Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)

57

How to Build a Community People Trust with Matt Carnevale

58

How B2B Marketers Are Actually Using AI at Work with Jess Lytle

59

The Future of B2B Marketing with Kieran Flanagan

60

How to Master LinkedIn for B2B

61

How to Build a Brand People Pay Attention To

62

How Marketing Teams Are Using AI to Drive Pipeline

63

How to Write Great Marketing Copy (And Generate More Ideas, Faster)

64

How to Standout in B2B with Udi Ledergor, Chief Evangelist at Gong

65

How to Do Better Email Marketing

66

Five Marketing Principles That Matter More Than AI

67

How to be Irreplaceable in B2B Marketing (with Josh Lowman)

68

How to Make Your Product Positioning Impossible to Ignore with April Dunford (Founder, Ambient Strategy)

69

How To Create Urgency, Build Pipeline, and Make Outbound Work (with Jen Allen-Knuth, Founder of DemandJen)

70

Should You Invest in Community?

71

What’s Working Right Now in B2B Marketing - Live from Drive 2025 with Sylvia LePoidevin, Trinity Nguyen, and Natalie Taylor

72

The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

73

The B2B Buying Experience With AI: What Changes?

74

The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

75

From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo

76

Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)

77

What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)

78

GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners

79

I Answered 15 Questions About Work and Life from the Exit Five Team

80

From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast

81

Live from LGA my NYC Recap

82

Mastering Messaging, Copy, and Clarity with Emma Stratton

83

Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon

84

Email vs. Real Mail

85

Traveling and The ROI of Events

86

Beyond Copy: How To Use AI to Build GTM Systems That Scale

87

Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2

88

Marketing in the Age of AI: CMOs Separating the Hype from What’s Real

89

Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney

90

How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

91

How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush

92

How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island

93

From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

94

Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter

95

The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

96

Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

97

The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt

98

How B2B Marketers Are Actually Using AI for Content

99

The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist

100

How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan

101

Why Every Founder Needs a LinkedIn Strategy with Brad Zomick

102

Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

103

Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks

104

The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri

105

WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025

106

Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao

107

SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț

108

The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio

109

How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro

110

How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook

111

Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand

112

The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team

113

Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman

114

Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

115

How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

116

Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis

117

B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush

118

Why I Love Marketing (Quick Voice Note From Dave)

119

The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan

120

Email Deliverability: What Every B2B Marketer Needs to Know

121

How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping

122

How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising

123

Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams

124

Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)

125

B2B Website Optimization: Real Examples and Live Feedback

126

6 Steps to Building a Customer Insights Program with Shoshana Kordova

127

Cold Email: Lessons from Real Outbound Campaigns in 2025

128

The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei

129

The Lead Nurture Email Playbook: What Works and What Doesn’t

130

Fixing the Disconnect Between Marketing and Sales with Talya Heller

131

B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)

132

High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

133

B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025

134

The Quiet Shift: How B2B Teams are Winning Post-SEO

135

Email Marketing Breakdown: How to Cut Through the Noise in 2025

136

Video in B2B: What Works, What Doesn’t, and Where to Start

137

How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)

138

How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)

139

B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong

140

The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success

141

The 7 Marketing Metrics Every B2B Leader Should Report On

142

Mastering Messaging, Copy, and Clarity with Emma Stratton

143

Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)

144

How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)

145

We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)

146

Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing

147

LinkedIn Ads & Strategy for B2B with Anthony Blatner

148

The B2B Event Playbook: Building Revenue-Driving Events in 2025

149

What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words

150

Content, Community, and Building a 200,000+ B2B Audience with Dave

151

How to Fix Your SEO Strategy

152

Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage

153

How To Build a High Converting Product Page

154

Win/Loss Analysis: How to Turn Customer Insights Into Revenue

155

New On-Demand Training: AI Playbooks for B2B Marketers

156

Strategies for Building a High-Converting B2B Homepage

157

#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

158

#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

159

#217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper

160

#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten Kobo)

161

#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns

162

#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

163

#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast

164

#212: Marketing Leadership | Lessons for First-Time Marketing Leaders with Michael Cole, SVP of Everflow

165

#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto

166

#210: Strategy | Building a Marketing Operating System with the Team at Tenon (Ben Person, CEO & Co-Founder, Jessica Skovira, VP Marketing, & Hannak Rankin, Growth Marketing Manager)

167

#209: Content | B2B Content Strategy, Distribution Tactics, and Organic Social with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

168

#208: Drive | How To Build A B2B Community with Dan Cmejla, B2B Community Expert

169

#207: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

170

#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

171

#205: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today with Amanda Natividad, VP of Marketing at SparkToro

172

#204: Inside the Exit Five Holiday Party | What’s Working in B2B Marketing and a Look Ahead to 2025 with the Exit Five Team

173

#203: Strategy | Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

174

Be the GM, Not the Player: A Story on Creating Leverage in Marketing (Micro-Lesson)

175

#202: Marketing Leadership | How To Build A High Performing B2B Marketing Org with Peter Mahoney, CCO at GoTo

176

#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy

177

The Secret Behind My Best Ad Ever: Raw Social Proof (Micro-Lesson)

178

#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

179

#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji

180

How to Capture Attention Instantly - The Billboard Test Explained: (Micro-Lesson)

181

#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai

182

#197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful

183

#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder

184

#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing

185

How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson

186

#194: Drive | How to Say No to Your CEO with Natalie Marcotullio, Head of Growth and Operations at Navattic

187

#193: Growth | From Comms at Zoom to Marketing Leader at Neat, with Priscilla Barolo, Head of Marketing at Neat

188

#192: Drive | How To Build A Solo Marketing Business with Lashay Lewis, Founder of Authority Plug

189

#191: Drive | How To Measure Your Marketing Efforts with Pranav Piyush, Co-Founder & CEO of Paramark

190

How To Craft A Hook That Grabs Attention Instantly: B2B Marketing Micro-Lesson

191

#190: Strategy | Doing Marketing in a Sales-Led Organization with Taylor Udell, Head of Growth at Champify

192

#189: Product Marketing | Are Product Marketers Actually Marketers? with We're Not Marketer's Podcast

193

B2B Marketing Micro-Lesson: How to Drive Urgency—And Why You Can't Fake It

194

#188: Drive | What Makes a Great CMO/VP in B2B Marketing: Panel with Peter Mahoney, CCO of GoTO, Amrita Mathur, VP Marketing of Zapier, and Tara Robertson, CMO of Bitly

195

#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

196

B2B Marketing Micro-Lesson: Why Every B2B Marketing Email Should Have Just One Call to Action

197

#186: Strategy | How to Simplify ABM with Mason Cosby, Founder of Scrappy ABM

198

#185: Content | We audited 40 B2B Landing Pages – Here’s What Stood Out with Tas Bober, Founder of Delphium Solutions and Matthew Carnevale, Marketing Manager at Exit Five

199

#184: Brand | How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount

200

#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

201

#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

202

New from Exit Five: Announcing the Ultimate Roast of B2B Websites

203

#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio

204

#180: Growth | How Clay is Scaling Top-of-Funnel, Creator-Led Marketing, and SEO with Bruno Estrella, Head of Growth Marketing at Clay

205

#179: Growth | How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room

206

#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

207

New From Exit Five: Introducing Our 8 Week Marketing Leadership Accelerator

208

#177: Brand | Startup Brand Building with Ari Yablok, Head of Brand at Island

209

#176: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

210

#175: Strategy | Enterprise Pipeline Growth and Channel Optimization Strategies with Ruth Zive, 3x CMO and Current CMO at LivePerson

211

#174: Growth | Leveraging Partnerships to Drive Influence and Revenue with Jared Fuller, COO of OpenEd.co

212

#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow

213

#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close

214

#171: Social Media | How to Grow Your B2B Brand on LinkedIn with Tommy Clark, CEO of Compound

215

#170: Sales | How Marketers Can Be Better Partners with Sales with Jen Allen-Knuth

216

#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

217

#168: Social Media | How to Make Instagram Work for B2B with Jenn Herman

218

#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

219

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

220

#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

221

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

222

#163: Product | Behind The Scenes of a Successful B2B Product Launch with Zach Roberts and Natalie Taylor

223

#162: Events | Using VIP Dinners to Drive Pipeline with Natalie Taylor

224

#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

225

#160: Career | Remote Work Loneliness, Embracing Change, and Giving & Receiving Feedback with Kara Hardin

226

#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso

227

#158: Career | High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz

228

#157: Brand | Creating Irresistible LinkedIn Posts, Creating Real-Time Feedback Loops, and What It Means To Be Authentic with Adam Robinson, CEO of Retention.com

229

#156: LinkedIn | How to Build a LinkedIn Founder Brand that Drives Revenue with Kait Stephens and Brad Zomick

230

#155: Inside Exit Five | Creating Webinars People Actually Want to Attend (Behind the Playbook We’re Building)

231

#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

232

#153: Inside Exit Five | How to Actually Pull Off a Rebrand with Eli Rubel of No Boring Design

233

#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

234

#151: Brand Marketing | How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

235

#150: ABM | What ABM Isn’t – Some Huge Misconceptions of ABM, and What Works in 2024 (with Christopher Rack)

236

#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

237

#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)

238

#147: Inside Exit Five | Behind The Scenes Launching Our First Event and Exit Five's Recent Growth

239

#146: Strategy | Community Building with Greg Isenberg

240

#145: Content | What It Means to Be a Media Company, Building an Audience, and Community with Anthony Kennada

241

#144: Strategy | Measuring The Effectiveness of Marketing and Predicting Revenue with Pranav Piyush

242

#143: Inside Exit Five | How to Get More Reviews, Structuring a Marketing Team and Our In-Person Event

243

#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr

244

We're Hiring for Content Marketing at Exit Five (Details Here)

245

#141: Inside Exit Five | Nurturing Web Visitors, Dark Social and Reactions To Our Rebrand

246

#140: Marketing Strategy | Intent Data, Back to Basics with ABM, and B2B Non SaaS (with Christopher Rack)

247

#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)

248

#138: Marketing Leadership | Proven Management Tactics to Lead High Impact Marketing Teams (with Dave Kline)

249

#137: Inside Exit Five | Goldenhour Recap, Listener Questions, and The Future of E5

250

#136: AI | How To Use AI In B2B Marketing (with Jessica Hreha)

251

#135: Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg)

252

#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla)

253

#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches

254

#132: Growth | B2B Website Conversion Tactics with Talia Wolf

255

#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist

256

#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)

257

#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B

258

#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo)

259

#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)

260

#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)

261

#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)

262

#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)

263

#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)

264

#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)

265

#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)

266

#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)

267

#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)

268

#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch)

269

#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)

270

Exit Five Anthem feat. Ding Zheng, Jeff Porter

271

#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)

272

#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)

273

#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)

274

#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)

275

#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024

276

#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)

277

#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk

278

#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

279

#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier)

280

#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp)

281

#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing

282

#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue

283

#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO

284

#103: B2B Marketing at Strava with Jonny Ross

285

#102: Partner Marketing at Zapier (with Miranda Babbitt)

286

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

287

#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

288

#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing)

289

#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

290

#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right

291

#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

292

#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier)

293

#94: Product Marketing and Career Coaching with Yi Lin Pei

294

#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

295

#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell)

296

#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab)

297

#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier)

298

#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug)

299

#88: ABM, Bringing Sales & Marketing Together To Win More Customers, Busting Silos with Hillary Carpio & Travis Henry from Snowflake

300

#87: Metrics That Matter, Product Marketing, The Path To CMO - with Lindsay Bayuk, CMO, Pluralsight

301

#86: Practical Use Cases for AI in Marketing Today - with VMWare, Jasper, Tomorrow.io

302

#85: A Message for B2B Marketers - Hang In There

303

#84: AI in B2B Marketing, Understanding Account-Based Marketing (ABM), and more with John Short (Founder & CEO Compound Growth Marketing)

304

#83: Behind Zapier's Content Marketing Machine (with Lane Scott Jones, Head of Content Marketing)

305

#82: What Does a Great CMO Do? with Jon Miller (CMO at Demandbase; Co-Founder of Marketo & Engagio)

306

#81: B2B Content Strategy with Devin Reed (Head of Content at Clari, Gong)

307

#80: Inside Exit Five - Why We Moved Off Facebook & Lessons from Building an Online Community

308

#79: AI and Marketing (with Austin Distel, Head of Marketing Innovation at Jasper)

309

#78: The Role of Product Marketing (with Jeff Hardison, Head of Product Marketing at Calendly)

310

#77: Marketing In A Down Economy - What Can You Do To Drive Growth? (with Margaret Kelsey, Jason Widup, Shauntle Barley)

311

#76: Pipeline Slowdown, First 90 Days as CMO, Brand vs Demand & more with Kyle Lacy (CMO, Jellyfish) and Shauntle Barley (Dir. Marketing, Demandwell)

312

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

313

#74: Dave Kellogg - Traits of a High Performing CMO

314

#73: Recorded Future CMO Tom Wentworth - Growing Past $250M ARR in Cybersecurity, Hiring Journalists, No Agencies, & Why You Need Middle Management To Scale

315

#72: Mental Health & Finding Meaning at Work - with Kara Hardin (CEO, The Practice Lab)

316

#71: B2B Content Strategy (with Lashay Lewis)

317

#70: Allison Whalen - This CEO Crushes It On LinkedIn & Is Building Her Founder Brand To Grow Revenue

318

#69: Reporting To The CEO - 5 Things Marketers Should Know

319

#68: Bobby Pinero - CEO of Equals & Intercom's Former Head of Finance & Analytics

320

#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper

321

#66: Managing Burnout & How To Get Unstuck in Your Career (with Hana Jacover)

322

#65: Mistakes & Learnings as a Marketing Leader (Loretta Jones, VP Growth, Acceldata, Shauntle Barley, Director of Marketing, Demandwell, Anthony Kennada, CEO, AudiencePlus)

323

#64: An interview with Dave on career path, joining a startup, side projects & more

324

#63: Brand Marketing with Stephanie Donily (Director, Corporate Marketing at Zapier)

325

#62: Chad Knipschild - Navy Veteran to Product Marketer

326

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

327

#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)

328

#59: Story is Strategy - The Power of Product Positioning

329

#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)

330

#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)

331

#56: Amrita Mathur (VP Marketing, Superside) - $0 to $30M ARR in three years, marketing team structure, when to exploit vs explore

332

#55: LinkedIn Followers / Vanity Metrics

333

#54: AI Content - with Meghan Anderson, VP Marketing at Jasper

334

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

335

#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)

336

#51: Want to grow your career faster? Be an early adopter

337

#50: Why Constraints & Guardrails Are Good For Your Marketing

338

#49: ABM (Account-Based Marketing) Overview

339

#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)

340

#47: Holiday Special: What Parents Talk About Reunion with Dave & Lya

341

#46: Outside of Work: Running, Boston Marathon, and Sports Radio with Tim McKone

342

#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks

343

#44: Lauren Vaccarello, CMO at Salesloft, former CMO at Talend, VP Marketing at Box, Head of Digital at Salesforce

344

#43: 16 Lessons I Wish I Knew As First Time B2B Marketing Leader

345

#42: What it means to be a media company, building an audience, community, & more with Anthony Kennada (Founder of AudiencePlus)

346

#41: Building your 2023 marketing plan with Peter Mahoney (CEO at Plannuh)

347

#40: How to make marketing bets, a scientific process for generating revenue, & scaling marketing programs with Chris Walker (Refine Labs CEO)

348

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

349

#38: 6sense CMO Latane Conant on growing 100% YoY for the last four years, winning through operational excellence, account-based marketing, and more.

350

#37: Win/Loss Analysis, why people buy, why they leave, and fixing leaks in your funnel

351

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

352

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

353

Marketing budget benchmarks, SaaStr 2022, thought leadership, where to start with demand gen programs, why everyone is talking about community & more

354

April Dunford on Marketing Strategy and Positioning Yourself to Win

355

Think Like A Media Company (30 Minute Marketing Strategy Discussion)

356

Gong CMO Udi Ledergor, 5x Marketing Leader at B2B Startups

357

The Future of Events, Digital Events, and Founder Marketing Lessons with Goldcast CEO Palash Soni

358

Buying Shopify Apps, Seeking Wisdom, Startup Marketing Lessons (with Henry Johnson)

359

Making LinkedIn Work -- with Daniel Murray creator of The Marketing Millennials

360

Chris Walker, CEO, Refine Labs

361

Mailbag! Answering B2B Marketing Questions From The Community

362

Demystifying SEO For B2B Marketers In 2022

363

Tips To Do Marketing The Sales Team Loves (Live Q&A)

364

Product-Led Growth with Breezy Beaumont & Andrew Capland

365

Sarah-Beth Anders, SVP Marketing at Guild Education

366

Amanda Natividad (VP Marketing, SparkToro) & Kaylee Edmondson (Dir. Demand Gen, brightwheel)

367

Peep Laja on building Wynter, B2B positioning, strategy, and understand how people buy

368

Why Company Strategy Drives Your Marketing Strategy

369

Under Pressure: How To Win as a B2B Marketing Leader in 2022 with Mutiny Founder Jaleh Rezaei

370

B2B community building + how dbt Labs built a 25,000+ member community with Janessa Lantz, VP of Marketing

371

What The CEO Wants From Marketing & The Future Of MarTech with Metadata CEO Gil Allouche

372

Internal Marketing & What The CEO Really Wants From The Marketing Team

373

B2B Demand Gen with Kaylee Edmondson (brightwheel, Chili Piper)

374

Amanda Malko (CMO at G2) on Marketing Org Structure, Revenue Marketing vs Demand Gen, Who Should Own Customer Reviews

375

How's Your Comp Package? Startup Marketing Compensation Explained (with Emily Kramer and Kathleen Estreich from MKT1)

376

How To Grow Your Audience On LinkedIn

377

Kevin "KD" Dorsey on why every VP Sales should love copywriting, understanding how people buy, how to interview your customers, and why he hates the sales deck

378

Payability CMO Deidre Hudson on thinking like an operator, why demand gen is not a silver bullet, setting goals, building B2B communities, and getting inside your customer's heads

379

2x CMO Sydney Sloan on helping Salesloft grow from $15M-$100M, Salesloft vs. Outreach vs. Clari, stunts, predictable revenue, managing the budget, managing your career in B2B marketing

380

Story is Strategy

381

Building a B2B Marketing Strategy That Will Actually Work

382

Is The CEO Getting In The Way of The Right Company Story?

383

Live Q&A from December 2021

384

#04: The Path To CMO

385

#03: B2B Brand Strategy + Measurement

386

#02: My New Company + Writing Your Tagline

387

#01: I Quit My Job. Here's What I'm Doing Next.