All Episodes
Choice Hacking: The Marketing Psychology Podcast — 123 episodes
The Rise & Fall of Borders | The UNTOLD Psychological Story Behind Its Decline
Why Smart NFL Teams Make TERRIBLE Draft Decisions - And Lose $400M+ A Year Doing It
What Happened to Windows Phone? The UNTOLD Psychological Story Behind Microsoft's Biggest Failure
Social Proof, Revealed: The Real Reason This Marketing Psychology Principle Makes Buyers Trust & Buy From You - And Why Using It the Wrong Way Can Kill Your Brand
The Hidden Psychology That Makes SHEIN So Successful | How to create engaging shopping experiences without crossing ethical lines
What Happened to Sora? The UNTOLD Psychological Story Behind the Failure of OpenAI's Sora Video
The Hidden Psychology Saving CHIPOTLE’S Business Model (Even as Fast Food Prices Are Going Up)
The Psychology Behind Liquid Death's Astonishing Growth | How to take on the big boys when you're a small (but mighty) brand
How Luxury Brands Use Psychology Against You (Hermes, Porsche, Ferrari, Rolex) | How to make people crave your products
The $1B Psychology Behind Duolingo & Its Unhinged Mascot | How to make your product a habit, so buyers keep
How Zara Used Psychology to Make $38B with Mass Market Fashion | How to get attention, drive sales, and avoid the Wallpaper Effect
The Rise & Fall of Toys R Us | The Psychology Behind Its Failure
Loss Aversion: How to ethically drive action, urgency, and sales with buyer psychology
Greatest Hits: How Psychology Saved Apple | Why this principle is so powerful, to brands of all sizes
Greatest Hits: How Psychology Built Febreze Into a $1B Brand
Greatest Hits: The Pratfall Effect: What happens when brands make big, public mistakes
Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage
Greatest Hits: How Psychology Saved Dominos Pizza | How to survive when your customers hate you
Greatest Hits: How Jo Malone (a tiny perfume company) used psychology to take over the world
Greatest Hits: How Coffee (and a Bit of Psychology) Saved McDonald's
Greatest Hits: The Psychology Behind the Rise of Liquid Death
Greatest Hits: The Psychology Behind SPOTIFY'S Success
Greatest Hits: How COURSERA made education (ethically) addictive
How Walmart Used Psychology to Become the World's Biggest Company | How to grab attention, drive sales, and build trust
The Psychological Traps That Killed Blockbuster Video | Lessons on how to build, grow, and innovate your business
How Apple, Amazon, and Patagonia Used the Halo Effect to Build Billion Dollar Brands
The psychological power of Starbucks' Pumpkin Spice Latte | How to create cult products no matter your industry or size
Why Slate Trucks is Attracting Investors like Jeff Bezos with the Power of Buyer Psychology | How to create attention-getting products with built-in audiences
How Apple's iPhone Used Psychology to Conquer the Smartphone Market | How to create and launch a status brand
The Choice Overload Effect: When too many options is a bad thing | How to attract more buyers by streamlining your offers
How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages
How Coca-Cola used psychology to become the world's most memorable brand | How to win the battle for your buyer’s mind
Greatest Hits: The psychology of Starbucks Rewards
The Pratfall Effect: What happens when brands make big, public mistakes (2025)
How Psychology Built Febreze Into a $1B Brand
The Psychological Power of "Ugly" Design
How Psychology Saved Apple
Welcome to Season 7
Greatest Hits: How Mini (and BMW) used psychology to become a cult classic
Greatest Hits: The UNTOLD story of why Kmart failed
Greatest Hits: The Psychology Behind Aldi's Massive Growth
Greatest Hits: How Duolingo Used Psychology to Make Learning Addictive
Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex Hold Their Products Hostage
Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth
Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth
How Psychology Saved Domino's Pizza
Jo Malone: How a tiny perfume company used psychology to take over the world
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
Greatest Hits: The Psychology Behind the Failure of JC Penny
The Psychology Behind the Rise of Liquid Death
Greatest Hits: How Target used psychology to perfect its experience
How COURSERA made education (ethically) addictive
The Psychology Behind SPOTIFY'S Success
Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose
The Psychology Behind Quibi's $2B Fail
How psychology saved Chivas Regal scotch
How coffee (and a bit of psychology) saved McDonald's
How Mini (and BMW) used psychology to become a cult classic
The psychology behind Blockbuster's $3B failure
Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
Greatest Hits: The Psychological Failure of New Coke
Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain
The UNTOLD story of why Kmart failed
How a tiny perfume company used psychology to take over the world
Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire
How Duolingo Used Psychology to Make Learning Addictive
Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer
Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
The Psychology Behind Aldi's Massive Growth
How Coca-Cola used psychology to become the world's most memorable brand
The psychology of Starbucks Rewards
Part Two: How Amazon Uses Psychology to Perfect Its Experience
Part One: How Amazon Uses Psychology to Perfect Its Experience
Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science
Part One - How Uber Used Psychology to Perfect Its Experience
How Psychology Saved Dominos Pizza
The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
The psychology behind the failure of JC Penny
The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)
The Billion Dollar Marketing Genius Behind Grey Goose
How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
Greatest Hits: How WALMART used psychology to become the world's biggest retailer
How Costco used psychology to become the world's 3rd largest retailer
Part Two: How Disney used psychology to become the happiest place on Earth
Part One: How Disney used psychology to become the happiest place on Earth
Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
Idleness Aversion: Why we hate to wait (and what to do about it)
The Endowment Effect: Creating emotional bonds your customers don't want to break
Unskilled and Unaware: The Story of the Dunning-Kruger Effect
Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
The Cobra Effect: When Your Best Intentions Backfire
The Psychological Failure of New Coke
Uber: Part Two
Uber: Part One
The Pratfall Effect: What happens when brands f'up
How Target Used Psychology to Perfect Its Experience
How Netflix Used Psychology to Perfect Its Experience
The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
Confirmation Bias: The ethics and advantages of customers' desire to be right
How Nike Used Psychology to Become the World's Biggest Sportswear Brand
WORDLE: The Fascinating Psychology Behind Why It's Gone Viral
The Halo Effect (Remastered): Why design overrides functionality
How Starbucks Used Psychology to Perfect Its Experience
How Peloton Used Psychology to Perfect Its Experience
Hyperbolic Discounting: Why we punish our future selves
Fresh Start Effect: Why holidays make us want to change
How Walmart Used Psychology to Perfect Its Experience
How Trader Joe's Defeated Choice Overload
How Peloton Used Psychology to Perfect Its Experience
Cocktail Party Effect: How to apply the science of personalization
How IKEA used psychology to become the world's biggest furniture retailer
Social Proof: The persuasive power of crowds
Cashless Effect: How eliminating the “pain of payment” can improve your experience
The Halo Effect: Why design can override functionality
Loss Aversion: Why losing is twice as painful as winning
The Peak-end Rule: Why some moments matter more than others
Confirmation Bias: How our desire to be right influences our memories and beliefs
The Choice Overload Effect: Why more is less