All Episodes
Killer Media Sales — 143 episodes
How to deliver bad news
For anyone who wants to be a sales person
Back to the basics
Every crisis is an opportunity
Are you persuasive or influential?
How to avoid cognitive dissonance in sales
The real reason to host parties for your clients
The good, the bad and the ugly of working remotely!
Is it the right time for business to look at loyalty programs?
Should you be rewarding your clients?
The perfect customer service for a media sales person
A masterclass: dealing with a crisis
Are you just tired or are you burned out?
The power of innovation in sales!
Know your industry, not your client!
The importance of language in your sales pitch
The psychology behind sales
Do your clients need to like you?
How to deal with competition
The importance of having a 'now moment' in your sales pitch
Exceed your expectations with a paradigm shift
Decision fatigue is real
Harnessing competition for a competetive edge
Embracing change in order to succeed
EDM's - A gift and a curse
Maintaining clarity through a positive mindset
Meetings - A double edged sword
Demistifying the budget
Timing is everything
How to prioritise the information in the sales process
Qualification is everything in sales
Launching something new into orbit
Being in touch with your emotions
Understanding the here and now
Why attitude is everything
Having an ego in sales is not as bad as you think
Why you should be prepared to walk away from a deal
The fine art of negotiation
Understanding the landscape through a different lens
Understanding where the audiences and marketplace are moving forward
Becoming known in your industry
Why your clients should make an evergreen content creation strategy
Holding strong in the face of a challenging deal
How respect and honesty will lead to trust and loyalty
Staying relevant in the shifting sands of an evolving marketplace
Digging yourself out of a sales rut
When your first impression doesn't get the impressions
Getting ahead in a difficult landscape
Finding your niche – and owning it!
Being number one – does it really matter to your prospect?
The key attributes of good salespeople
Selling a new product – How do you guarantee outcomes
Making this sales mistake will cost you the deal
Understanding and separating urgency and importance
How to stand out in a sales environment altered by COVID-19
How shrinking your client list can often result in more revenue
Why 'closing the deal' is about more than just a signed contract
Winning business from that HUGE client
Don't let the Christmas break ruin your January goals
Setting yourself up for success in the new year
The long term risks of doing 'whatever it takes' to hit short term targets
How to approach a winning sales proposal
Why a good conversationalist often says very little
The importance of a winning mentality
How discounting can be both a weapon and a weakness
Managing expectations around perceived perfection
Why 'timing is everything' should be your sales mantra
Knowing the revenue value of your clients
Effectively mastering the art of persuasion
Why resilience is an important sales trait
Lights, Camera, Revenue!
Balancing tone and familiarity in written communication
Turning your quiet months into money-makers
Delivering bad news to a client
The imperative step to maintain key accounts
How to dominate your territory
Balancing your inventory with what the client wants
Controlling the conversation
Performing exceptionally in any market
Don't be afraid to talk about dollars
How to get out of a sales slump
The two-way value of small business clients
Going over and above
Tactics for distress selling to new clients
Generating momentum around a sale
How to construct a good proposal
The enticing world of video advertising
Zoom meetings vs phone calls
Mastering the art of persuasion
Why smaller deals still deserve your attention
How to maximise your share of the budget
The fine art of closing a deal
Finding your killer instinct to sell
Resonating with the needs of the market
Simplicity in the age of information overload
Taking a consultative approach in times of uncertainty
Staying productive under unusual circumstances
How to adapt to a rapidly changing environment
The art of effectively making contact with clients
Remaining calm amidst the Coronavirus calamity
Webcasting - obstacle or opportunity?
The power of the phone call
The challenges of launching a new product
Letting go of clients that aren't worth your time
Encouraging clients into long-term advertising
Why you shouldn't disrespect your competition
Start your year off right with a thorough spring clean
How to set ambitious but achievable goals
The one question you need to be asking clients right now
A relaxed business relationship is not a friendship
How to make a lasting impression
Know your inventory
Ditch the fluff and keep it simple
Key attributes of a media sales master
The DNA of a successful feature
Next steps when your customer says 'no thanks'
Your customer is on a journey - how do you get on board?
Fighting back against short attention spans
How to be crystal clear on the clients' objectives
Making connections that matter
Solution-based selling
How to keep things simple
Hitting targets & setting goals
Why engagement is so much more important than the numbers
The importance of working towards the same goal
Getting past the gatekeeper
How smart activity gets smart results
Stop thinking about selling and start thinking about listening
Being a likeable idiot still makes you an idiot
How a good sales call can immediately lose momentum
The tricks to starting conversations with potential advertisers at events
Drumming up quick business
The power of presentation and connecting with your audience
A sales career that almost never happened
Achieving a year's worth of client meetings in just a few days
Why sticking to the script can often do a disservice to you
Building strong relationships within an agency
How to respond when a competitor undercuts you
Breaking through the "beginning of the year" psychological barrier
Navigating the 'we have no budget' conversation
Fighting for dollars in a struggling marketplace
Keeping your clients spending during the Christmas and New Year period
When a client's campaign doesn't deliver what you had promised