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All Episodes

PocketGamer.biz Podcast — 235 episodes

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Title
1

Skillz, Beamable and The LiveOps Shift

2

Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast

3

Data Doesn't Solve Problems. Decisions Do.

4

Was Epic's App Store battle worth it? | Week in Mobile Games podcast

5

The final word on GDC | Week in Mobile Games podcast

6

Gaming Is Becoming The Commerce Layer

7

When Scale Stops Working: The New Rules Of Mobile Growth

8

Rewarded Grows Up: Why Monetisation Now Shapes The Model

9

Backend Infrastructure Now Decides Mobile Game Winners

10

The future of Xbox and Pokémon's 30th anniversary | Week in Mobile Games podcast

11

Scopely's $1bn Loom Games deal and Matthew Ball's State of the Industry report | Week in Mobile Games podcast

12

From Extracting Resources To Building Games | Inside Look

13

Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast

14

How Developers Actually Reach Players in 2026 | Chirag Ambwani Interview

15

What do game developers really think of Project Genie? | Week in Mobile Games podcast

16

From Drumming to Downloads: Why ASO Is All About Discipline

17

Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast

18

Pocket Gamer Connects London 2026 unwrapped | Week in Mobile Games podcast

19

Mobile Gaming Measurement in 2026: What's Actually Working?

20

Pocket Gamer Connects London 2026 preview | Week in Mobile Games podcast

21

How Angry Birds reached the stars

22

2026 games industry predictions and trends | Week in Mobile Games podcast

23

Retargeting Masterclass: From Angry Birds to AI Ads

24

Games industry trends 2025 review | Week in Mobile Games podcast

25

Mini Game Gold Rush: How WeChat Turned Snackable Games into a $7B Market

26

Netflix's $83bn Warner deal doesn't value games & why awards shows hate mobile | Week in Mobile Games

27

How mobile devs use AI and Pikmin Bloom blossoms | Week in Mobile Games podcast

28

Nick Button-Brown on Studio Funding | What's Really Happening in 2026

29

Roblox's car crash interview on child safety and Ubisoft's curious Tencent deal | Week in Mobile Games podcast

30

Insights on AI, China and EU regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast

31

Why is Google policing how the world's top mobile games monetise? | Week in Mobile Games podcast E72

32

Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast E71

33

Week in Mobile Games E70 - Squad Busters shuts down and Google Play's transformative changes

34

Mastering Creative at Scale: How PokPok Builds Ads That Work

35

Week in Mobile Games E69 - The big AWS crash and Google delays Android regulation

36

The EU's Digital Fairness Act and what it means for the games industry explained

37

Press Play, Part 2: What Games Get Wrong About Retention, and How to Fix It

38

Week in Mobile Games E68 - The Top 50 Mobile Game Makers, and crisis in the EU's games industry

39

From Solsten to Press Play: Why Human-Centered Games Win

40

Week in Mobile Games E67 - The $55bn EA acquisition unpacked

41

Week in Mobile Games E66 - UGC platform revenue share and app store competition

42

Gaming Meets Beauty: Inside Henkel’s First Brand Activation

43

From MMOs to Web3: James Hursthouse on What’s Next in Gaming

44

From Offerwall to Always-On: Xsolla’s Take on Player Engagement

45

What Every Indie Dev Can Learn from Balatro’s Success

46

Week in Mobile Games E65: Gamescom insights and India's shock real-money gaming ban

47

Week in Mobile Games E64 - ChinaJoy insights and DTC earnings uncovered

48

Week in Mobile Games E63 - The Esports World Cup unpacked and lightning strikes twice for Supercell

49

Week in Mobile Games E62 - Apple's regulatory wins and 2025's top genres

50

Week in Mobile Games E61 - Zynga's successes and failures, and Moon Active takes the fight to Scopely

51

Week in Mobile Games E60 - Games investment tips, Clash Royale's evolution, and China's rising global influence

52

Week in Mobile Games E59 - A dark day for Xbox

53

Week in Mobile Games E58 - The UK games industry's £30m boost and Grow a Garden transforms Roblox

54

Week in Mobile Games E57 - The solitaire gold rush and Finland's new immigration rules bite

55

Week in Mobile Games E56 - The Apple Games verdict

56

What Players Do Outside Your Game Will Grow Your ROAS

57

Week in Mobile Games E55 - Apple faces further EU fines and Trump tariffs chaos continues

58

Week in Mobile Games E54 - Fortnite’s Epic return and the challenges of launching a game in 2025

59

Week in Mobile Games E53 - Will Squad Busters 2.0 revive its fortunes?

60

Week in Mobile Games E52 - Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal

61

The Hard Conversation The Games Industry Keeps Avoiding—And Why People Are Talking Now

62

From Dormant to Dominant: How Studios Are Reviving Old Games To Drive New Growth

63

Week in Mobile Games E51 - Regulators poke the Apple and Google monopoly bear

64

Week in Mobile Games E50 - AppLovin and Machine Zone layoffs, celebrity marketing, and Supercell's aversion to soft launch

65

Week in Mobile Games E49 -Trump tariffs chaos and Supercell doubles down on celebrity marketing and investments

66

Steal This Strategy — The One Top Studios Use to Save Millions

67

Week in Mobile Games E48 - Nintendo Switch 2 release date reaction and Tencent's bizarre Ubisoft deal

68

What If Game Production Looked More Like A Film Set?

69

Week in Mobile Games E47 - GDC 2025 final thoughts

70

How Mobile Gaming’s Solitaire Giant Shuffled Its Strategy and Won Post-ATT

71

The Studio Shaping the African Gaming Sector and What To Expect from the Region in 2025

72

Why Fateless Games Didn’t Follow the Rules—And How It Paid Off

73

Week in Mobile Games E46 - Games industry investment overdrive and behind the scenes at Sonic Rumble

74

Week in Mobile Games E45 - Tripledot’s surprise acquisition of AppLovin’s games business

75

Week in Mobile Games E44 - AppLovin vs. short-sellers

76

Why Your Game Ads Need to Evolve – Fast | AI-Powered Creative Iteration for Maximum Impact

77

Week in Mobile Games E43 - NetEase scales back, Jam City agrees Ludia sale, and why Savvy wants Pokémon Go

78

You're Losing Money without THIS Monetisation Method

79

The #1 AI Skill You NEED to Succeed in Marketing (Hint: It’s Not Data Crunching)

80

The Smart Way to Extend Your Game's Lifecycle

81

Week in Mobile Games E42 - How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale

82

How To Monetise Your Game Smarter in 2025

83

How to Score Treasure as An Indie Game Studio

84

Pixel Playground Takes Family Game Night to the Next Level

85

Turning Privacy Pop-Ups Into Real Profits with CMPs

86

Why Every Game Needs a Creator Program

87

The Problem with Traditional VC Funding in Gaming—and Jetapult’s Solution

88

How To Design A Loyalty Program That Players Love

89

Week in Mobile Games E41 - How Scopely made $10bn, and 2025's big stories to watch

90

Mobile Gamers Have More Choice Than Ever—Here’s How to Keep Them Loyal, Playing, and Paying

91

7 Habits of Incredibly Effective Gaming Jedis: Special Edition

92

Week in Mobile Games E40 - Games industry trends 2024 review

93

Week in Mobile Games E39 - Mobile's hot new releases and the loot box investigation unpacked

94

Investor Trends Set to Dominate Gaming M&A in 2025 ft. Drake Star’s Michael Metzger

95

Week in Mobile Games E38 - Xbox and Adjust mishandle their PR and Supercell's culture revolution

96

Sticky, Loveable, and Loyal: How Developers Create Winning Games with Psychological Segmentation

97

Week in Mobile Games E37 - Pokémon Trading Card Game Pocket's blockbuster launch and Royal Kingdom hype

98

The 84% Problem: What Bad Ads Are Costing Game Publishers

99

Week in Mobile Games E36 - Games industry M&A hits overdrive with Plarium and Easybrain deals

100

Scrambly.io’s Golden Rules To Fighting Fraud Before It Starts

101

Unlock Revenue Streams and Transform Mobile Game Monetization with Aghanim's All-in-One DTC Platform

102

Week in Mobile Games E35 - Facebook Instant Games is back! | Games First 2024 takeaways

103

How One Studio Stays Succesful When Shift Happens

104

Week in Mobile Games E34 - Subscription without upsell is death! And IDFA changes are good now?

105

Exploring Alternatives: Mobile Gaming’s Megatrend for 2025

106

Week in Mobile Games E33 - Destiny: Rising heads to mobile and Unity's charm offensive

107

How to Reinvent Yourself During an Industry Downturn

108

Week in Mobile Games E32 - Google Play's Judgement Day

109

Week in Mobile Games E31 - The Top 50 Mobile Game Makers 2024 revealed! Plus takeaways from PGC Helsinki

110

Week in Mobile Games E30 - Ubisoft's woes and Genshin Impact hits $6bn in four years(!)

111

Turning Metrics Into Mobile Wins with Safia Dawood

112

Week in Mobile Games E29 - Playtika acquires SuperPlay, and the secret multi-billion dollar games platform WeChat Minigames

113

Unicorns, Camels, and Hogs: How Smart Ad Monetisation Saves Your App from Getting Eaten Alive

114

Week in Mobile Games E28 - The Unity Runtime Fee is dead!

115

Google Lead Shines A Light On The Top Trends In Gaming Today

116

TapNation’s Secrets to 1 Billion Downloads in Under 5 Years

117

Week in Mobile Games E27 - Savvy's big MENA investment push and Finnish dev Lightneer closes

118

Kelly Kang’s Secret Sauce To Monetise Your Game Like A Boss

119

Week in Mobile Games E26 - The Big Stories and Trends from Gamescom 2024

120

Week in Mobile Games E25 - The Gamescom 2024 Survival Guide

121

Taking Snake.io to the next level and building multimedia brands with Kooapps CEO CK Wang

122

Week in Mobile Games E24 - The mobile games market grows again, and Turkey bans Roblox

123

Rise and Play’s Sophie Vo On The Skill You Can’t Overlook When Scaling Your Studio

124

Week in Mobile Games E23 - The future of mobile market intelligence, and game performers strike against AI

125

How AppHarbr Puts A Stop To Bad Ads Before Your Users See Them

126

Week in Mobile Games E22 - How Lilith Games builds billion-dollar mobile hits

127

Week in Mobile Games E21 - The future of B2B games media

128

AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance

129

Week in Mobile Games E20 - How to survive to 2025

130

Inside Nostra's Game-Changing Lock Screen Experiences

131

Week in Mobile Games E19 - Is Squad Busters a success or failure?

132

Tilting Point’s Enric Pedró On Leveraging IP On A Shoestring Budget

133

Week in Mobile Games E18 - The EU's App Store crackdown and Square Enix's buzzword bingo

134

Metaplay’s Teemu Haila On Scaling And Saving Smaller Studios $1 Million/Year With One SDK

135

Week in Mobile Games E17 - The history and future of the mobile games industry

136

Estela Dos Santos Rocha And Aman Sareen On Savvy Strategies For Leaner Teams

137

Week in Mobile Games E16 - Stop sexist UA ads, iPhone gets ChatGPT, and is Netflix's games division falling off the rails?

138

AppLovin’s Daniel Tchernahovsky On The Hot Gaming Trends Worth Tracking

139

Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours

140

Week in Mobile Games E14 - Supercell's Squad Busters goes global and why Steam does discoverability better than Apple and Google

141

ustwo games’ María Sayans On The Sustainable Strategy Behind The Monumental Game: Monument Valley

142

Week in Mobile Games E13 - ByteDance's $4bn Moonton plans, tips for working with the games media, and what devs think of Unity's runtime fee

143

Multiscription's Teis Anker Mikkelsen On Scaling Subscription Models Across Gaming Platforms

144

Week in Mobile Games E12 - Xbox's mobile games store and Unity vs. AppLovin

145

Week in Views E11 - Xbox in turmoil, Krafton champions AI development, and Apple's iPad problem

146

Tripledot Studios' Akin Babayigit On Understanding The Business Behind Great Games

147

Week in Views E10 - Brawl Stars smashes 2023 revenue, Square Enix’s extraordinary losses, and Erling Haaland signs for Clash of Clans

148

Sandsoft's Miikka Lindgren On Massive Opportinities In The MENA Game Market

149

Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops

150

GameFounder’s Kadri Harma On Unlocking The MENA Game Market

151

Week in Views E08 - The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles

152

DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan

153

Week in Views E07 - State of the Finnish games industry, Squad Busters, and App Store emulators

154

Product Madness’ Piyush Mishra On Smart Questions For Smaller Studios

155

Week in Views E06 - Breaking down the Sensor Tower interview, 10 years of Monument Valley, and MENA Month

156

Elia Games’ Clary Xiaodan Zhang On Saving Marketers 50 Hours/Week With No-Code Automation

157

Week in Views E05 - GDC Roundup, EU calls out Apple, and lots of MENA news

158

Week in Views E04 - Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes

159

Week in Views E03 - Inside Supercell's new development structure and TikTok's potential US ban

160

S04 E11 Innogames’ Deniz Kekeç On Building Long-Lasting Relationships With Narrative Marketing

161

Week in Views E02 - Apple battles Epic Games, Fortnite and the DMA

162

S04 E10 Innogames’ Strategy To Extending The Lifespan Of Legacy Games

163

Week in Views - Layoffs, Unity's troubles and EGDF anger

164

S04 E09 Guy Gadney & Harry Holmwood On Baking Omelettes And AI Into Your Game Worlds

165

S04 E08 Webshops, IP In AI, And Avoiding Apple’s Commission Fees: The Full PGC London Wrap-Up

166

S04 E07 Karl Knights and Lirui Ding On The Data And Trends Defining Mobile Gaming In 2024

167

S04 E06 Mistplay’s Gabriel Lewis On Leveraging Loyalty To Keep Paying Players Coming Back

168

S04 E05 NAK3D’s Kelly Vero On Merging Fashion And Gaming To Revolutionise Game Commerce

169

S04 E04 Mega Studio’s Adam Jaffe On The Impressive Benefits Of Incentivised Traffic

170

S04 E03 Gamelight’s Günay Aliyeva On The AI Algorithm That Revolutionises UA

171

S04 E02 Games Factory Talents’ Oleg Paliy On How To Score The Job Of Your Dreams In 2024

172

S04 E01 Fluent's Matt Conlin On Game-Changing User Acquisition Trends To Watch In 2024

173

S03 E23 Zynga’s Yaron Leyvand On The Secret To Making A “Forever Franchise”

174

S03 E22 Aampe’s Jim Laurain On Smart Steps To Inspire Players With Messaging That Matters

175

S03 E21 Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

176

S03 E20 NSPCC’s Kevin Antao And Andy Sallnow On How To Prevent Child Abuse In Games

177

S03 E19 MY.GAMES’ Elena Grigorian On Smart Strategies To Stay Afloat During This Industry Downturn

178

S03 E18 Embrace’s Eric Futoran On Understanding Every Player Experience For Record-Breaking Issue Resolution

179

S03 E17 ConsultMyApp’s Mike Rhodes On 4 Smart Strategies To End Q4 With A Bang

180

S03 E16 Skillprint’s Chethan Ramachandran On Combining Neuroscience And AI For An Adaptive Play Solution

181

S03 E15 Playing For The Planet’s Lisa Pak On Gaming For Good And Wielding The Power Of Play

182

S03 E14 Jam City’s Rose Agozzino On Powerful Partnerships To Promote Cross-Generational, Ground-Shaking Play

183

S03 E13 Xsolla’s Chris Hewish On Creative Commerce Solutions To Take Control Of Your Game

184

S03 E12 Chris James and Dave Bradley On Lucrative Gaming Markets And Branding Power At PGC Helsinki

185

S03 E11 Angus Lovitt And Hong Nguyen On SpaceApe Games’ Smash Success With Automated Forecasting

186

S03 E10 Angus Lovitt And Hong Nguyen On The Fundamentals Of An Effective Forecasting Framework

187

S03 E09 data.ai’s Lexi Sydow On Top-Grossing Genres And What It Takes To Make A Successful Game

188

S03 E08 data.ai’s Lexi Sydow Hot Gaming Trends And Ad Formats That Are Losing Steam

189

S03 E07 Kwalee’s Ryan Davies On Shifting Marketing Tactics To Match The Shift In Hypercasual Games

190

S03 E06 Steel Media’s Dave Bradley On The Highlights Of PGC Toronto

191

S03 E05 MY.GAMES’ Anton Gorodetsky On Brokering Mutually Beneficial Business Relationships

192

S03 E04 Tactile Games’ Plamen Stefanov On Bringing Breakout Success To Your Casual Game

193

S03 E03 Mystic Moose’s Mike Levine On Cross-Platform Games And Custom Collectibles

194

S03 E02 DoubleDown Interactive’s Faith Price On The Sweet Spot For A Successful Soft Launch

195

S03 E01 WHOW Games’ Tobias Edl On Growth Hacks And Top Tips For Standing Out In The F2P World

196

S02 E34 Hashbang Games’ Robert Burnett On Equipping Indies With AAA Strength With A Cross-Platform Approach

197

S02 E33 SKIDOS’ Aditya Prakash On Mastering Organic Growth And Multiple Demographic Targeting

198

S02 E32 Solid Bash's Matthew Zoern On An Approach That Amplifies A Game's "Fun Factor"

199

S02 E31 Steel Media’s Dave Bradley On Hot Topics, Hot Takes, And Surprising Statistics At PGC Seattle

200

S02 E30 Dutch Games Association's Martine Spaans On The Meaning Of Games And Their Evolution In Blockchain

201

S02 E29 Gameloft's Claudia Trujillo On Tuning-Up The Truth About ASO And UA

202

S02 E28 Product Madness’ Piyush Mishra On Smart Approaches And Seismic Shifts In A Privacy-First Market

203

S02 E27 Kooapps’ CK Wang And Mintegral’s Shobeir Shobeiri On Increasing ARPDAU By 40-80% With In-App Bidding

204

S02 E26 Outfit7’s Nina Oblak And Kayzen’s Ryan Goeden On Harnessing Split Testing To Develop Winning Campaigns

205

S02 E25 AppQuantum’s Victoria Beliaeva and Alexey Gavrilov On How To Identify And Build A Hit Game

206

S02 E24 Steel Media's Chris James and Dave Bradley On A New Era Of Mobile, Blockchain, and AI At GDC 2023

207

S02 E23 Construct's Tom & Ashley Gullen On The New Era Of Games Creation And Making Tech Accessible

208

S02 E22 Charisma's Guy Gadney On How AI Can Evolve Your Narrative Gameplay

209

S02 E21 Multiscription’s Teis Anker Mikkelsen On Unleashing Your Game’s Exposure With A Subscription Service

210

S02 E20 One Ton’s Ray Gregory & Noah Rosenfield On Addictive Gameplay, Community, and Fun

211

S02 E19 Assetario’s Matej Novak On Using Machine Learning To Predict Player Needs And Make A Profit

212

S02 E18 Odeeo's Amit Monheit On Growing Your Game's Daily Revenue And LTV With Audio Ads

213

S02 E17 PlayBatch’s Ezra Regev & Isaac Goldenberg On Game Mechanics For An Attribution-Optimized Game

214

S02 E16 Smadex’s Philip Gontier On Scaling With SKAN 4.0 And The Benefits Of Privacy-Centric Platforms

215

S02 E15 Playstack’s Harriet Hughes On Finding The Right Publisher For Your Game

216

S02 E14 Creadit's Luis Leon On Generating Impressive Creatives Without Breaking The Bank

217

S02 E13 Leanplum’s Yeshas Nakshathri On Reinventing Live Ops And Deciphering Your Data

218

S02 E12 Gold Town Games’ Thomas Jonasson On The Nitty-Gritty Of Truly Good Gamemaking

219

S02 E11 Tiltify’s Tom Downie On Simplifying Charity Gaming And Changing Public Perception

220

S02 E10 Looking to TikTok For Trends and Product Madness' Alex Haley On Live Ops Made Simple

221

S02 E09 AI Rules At PGC London 2023, Big Fish Games’ Daniel Helmhold On Epic Branding For Every Budget

222

S02 E08 Helpshift, Keyword Studios, KatanaAI and Backtrace on what it takes to ensure a successful game launch in 2023

223

S02 E07 Trailmix’s Philippa Layburn on Identifying Winning Creatives

224

S02 E06 MobilityWare's Larry Hsieh on LiveOps on a Shoestring Budget

225

S02 E05 Google’s Jen Lui on how developers of all sizes can ‘Win The Launch’ - for every game

226

S02 E04 Nick Button-Brown advisor, investor and business leader on the opportunities and challenges of the global games market

227

S02 E03 Riley Anderson from Umami Games on the realities of hypercasual development for indie studios

228

S02 E02 Jackie Jin from Squid Games on the importance of credibility and culture in a casual games studio

229

S02 E01 Greg Hartrell from Google on how to build for long-term success on mobile

230

S01 E06 Ville Heijariand and Arseny Lebedev from Original Games on raising cash and merge mechanics

231

S01 E05 Facebook Audience Network on the future of app monetisation

232

S01 E04 Kelly Vero Super Hero on the past, present and future of the games industry

233

S01 E03 Mark Ettle of Cobra on the importance of good game mechanics

234

S01 E02 Ella Romanos of Fundamentally Games on the importance of LiveOps

235

S01 E01 Pollen VC's Martin Macmillan explains M&As