All Episodes
The Revenue Growth Architects — 208 episodes
Clay Partnership Announcement, Build vs. Buy in the AI Era?, Has AI Changed the GTM Job Market?
How to Manage AI Token Spend, Testing Hubspot’s SDR Avatar, CS2’s New Job Opening
ZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI?
Are CEOs Delusional About AI?, Using AI for Revenue Planning, Vibe Coding a CRM?
Does AI Need Good Data? & 6 AI Use Cases
Impact Summit Takeaways, Does It Matter Where GTMEs Report?, Every AI Tool Wants to be the Agent Hub
Can AI Really do More with Less Time?, Clay v. Claude Code, Replace Scoring with Signals?
Salesforce's "Headless" CRM, Our AI Maturity Framework & an Account Research Example
The Current State of AI in GTM, AI for Data Analysis, and Why a Job Posting is a Sales Signal Gold Mine
An Update on The Podcast
Ops Projects You Need to Complete Before Using AI
Sales Data in Multi-Touch Attribution - Yes/No?
5 "Best" ABM Stats?
Maturity Model for Reporting
Is Campaign ROI Worth It?
When is Data Quality Good Enough?
How to Handle Conversion Rate Data the Right Way
5 Data Issues That Will Confuse AI
Live Call from an AI SDR
GTMOps Propaganda We Aren't Falling For
Hubspot ChatGPT Integration - Any Good?, Are Finance Teams Too Deterministic?
Ops Projects to Complete Before AI, Working with Sales Ops & IT, CS2's Onboarding Assessment
Why Most “Simple” GTM Ops Projects Aren’t Simple
5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way
Fitness Test for GTMOps, Should You Attend In-Person Conferences?, Tools for AI Data Normalization
Maturity Model for Reporting, Testing ChatGPT Operator, When to Rip & Replace Your Ops Processes?
Where do GTM Ops Projects Go Wrong?, 5 "Best" ABM Stats, Is Campaign ROI Worth It?
Deep Dive on Clay, Analyzing Marketing Data with Deepseek, Sales Data in Multi-Touch Attribution - Yes/No?
2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality
BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object
Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform
AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?)
Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead?
Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities
Breaking Down Funnel Attribution vs. Multi-Touch Attribution
Optimizing GTM Operations | RevOps Champions Podcast
Unifying Your GTM Data (Across Different GTM Motions)
UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice
A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show
Why CMOs/CROs Need to Focus on GTM Operations (5 Reasons)
Should You Build A Person Funnel Before an Account Funnel?
ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?
Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast
Your Hubspot or Marketo Needs a Centralized Lead Management Process
A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris
Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast
Deep Dive into Attribution | Attribution Time Podcast
Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast
Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker
Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast
Update on The Revenue Growth Architects
206 - Using Account Tiers for an Effective ABM Strategy
205 - Our Top 3 Tips for Creating RevOps Documentation
204 - How to Avoid 3 Common Lead Scoring Mistakes
203 - 5 Major Differences Between Funnel Metrics and Multi-Touch Attribution
202 - How to Build a Valuable RevOps Roadmap
201 - Does Marketing Ops Have a Career Ceiling?
200 - "Celebrating" Our Mistakes for Episode 200!
199 - How to Handle the Harsh Realities of RevOps
198 - How to Architect Your Funnel The Right Way
197 - Why We Changed Our Mind on Self-Reported Attribution
196 - Is It Time to Rethink the Role of the SDR?
195 - Why Does Everyone Hate Content Syndication?
194 - The Top 9 Priorities from Our Clients’ 2024 Roadmaps
193 - Hubspot is making big moves. Let’s talk about it.
192 - Is Third-Party Intent Data Snake Oil?
191 - Debating How to Operationalize Account Stages for ABM
190 - Rethinking Your Email Strategy For 2024
189 - Busting the MQL Myth That’s Hurting Your Marketing Performance
188 - How to Improve Funnel Velocity With SLAs
187 - Do You Need a Marketing Automation Platform In 2023?
186 - When Is It Time to Expand Your Marketing Ops Team?
185 - Is a Website Chat Tool Right for your GTM Strategy?
184 - Were we right? Reviewing our 2023 Marketing Ops Predictions
183 - Navigating the Challenge of Measuring the Effectiveness of Ungated Content
182 - Should You Track Pre-Sales Ready Stages?
181 - Stop Confusing Funnel Metrics and Multi-Touch Attribution
180 - Even In an ABM World, Tracking a Person Funnel Is Critical
179 - Pitching Custom Object Funnel Tracking to Non-Ops Stakeholders
178 - How to Successfully Launch a New Marketing Automation Platform
177 - Building Your Brand New Marketing Automation Platform (Operational Programs and Center of Excellence)
176 - 3 Steps To Getting The Buy-In You Need For Your Marketing Ops Projects
175 - Building Your Brand New Marketing Automation Platform (Admin Settings and Deliverability)
174 - How to Build Revenue Growth Architecture from the Ground Up (A CS2 Client Story)
173 - How to Prep for a Brand New Marketing Automation Platform
172 - Why and How to "Secret Shop" Your Buyer Journey
171 - Why A Custom Object Is Our Favorite Way Of Tracking The Funnel
170 - Using Your Funnel Data to Uncover "Quick Wins"
169 - Tiering Your MQLs for Better Follow-Up and Conversion
168 - Opt-In Optimized: Understanding Data Compliance
167 - Balancing Lead, Account, and PLG Funnels and Strategies for a Cohesive GTM Approach
166 - Turning Marketing and Revenue Ops Agencies into Your Secret Weapon
165 - Next Level Nine-to-Five: How to Elevate Your Career
164 - 7 Non-Obvious AI Use Cases for Marketing and Revenue Ops
163 - A New Hope: Your Marketing Automation Platform's Fresh Start
162 - In the Trenches: Automating Data Normalization with Scalable Solutions in Salesforce and Marketo
161 - Mastering HubSpot: Best Practices for Strategy and Execution
160 - Maximizing Your SFDC Campaign Performance: Solving the "Where/What" Challenge
159 - When Will AI Replace Technical RevOps Jobs?
158 - Best in Class Campaign Operations Process
157 - The Power of Nurture: How to Build Lasting Relationships with Your Customers
156 - How AI tools like ChatGPT will shape Rev Ops (plus 3 powerful use cases)
155 - Scaling Your Nurture Programs in Marketo
154 - Stop Struggling With Data Enrichment
153 - How to Level Up Your Operations Using the CS2 PRODUCT Method
152 - Lead Scoring Done Right
151 - Technical Debt to Technical Equity: Part 2
150 - Technical Debt to Technical Equity Part 1
149 - CS2's Tips for Optimizing an Inherited Technology Instance or Marketing Automation Instance
148 - CS2's Guide to Account Based Marketing, and How to Make it Work for You
147 - CS2's Guide to Customer and Prospect Communication Orchestration
146 - Introducing Revenue Growth Architecture and CS2's GROW Framework
145 - Tips for Effective Marketing Ops Documentation, Training, and Enablement
144 - Top Listener MOps and RevOps Career Questions Answered
143 - Pipeline Source is Wrong But It Can Be Useful
142 - Team CS2'S Predictions for 2023
141 - CS2'S Guide to Revenue Planning with Alison Rouse
140 - What Sales-Led Companies Must Avoid when Launching a Product-Led Growth Strategy
139 - Advice for Elevating Your Marketing QBRs
138 - Making the Case for RevOp/MOps Resources and Budget to Execs
137 - Tips for Building a Strong Team Culture - Claire Pockell Wilson, Sr Manager of People Operations at CS2
136 - CS2's Guide to Handling Common MAP Security Risks
135 - So you want to switch MAPs?
134 - The Big Benefits of Identifying You and Your Team's "Strengths"
133 - A Deep Dive into Marketing ROI with Alison Rouse, VP of Solutions Architecture and Analytics @ CS2
132 - Tips for Creating an Effective Lead Scoring Model - A CS2 Case Study
131 - Tips for Managing a Tight Marketing Budget with Jason Widup, VP of Marketing at Metadata.io
130 - Revenue Ops Is A Team Sport with Mary Blanks, Chief Growth Officer @ Klearly
129 - Is a Decentralized Campaign Ops Model Right for Your Org? with Amy Goldfine and Geraldine Gudiño Garcia @ Iterable
128 - The Mops and Sops Power Partnership
127 - The State of Mops Talent in 2022 with Toby Murdock, CEO and Cofounder of Highway Education
126 - Architecting for Operational Excellence with Kimmah Shah, Senior Director, Demand Marketing and Operational Excellence at Actian
125 - Scaling Up a Small But Mighty Mops Team with Chloe Pott, Senior Marketing Ops Manager at Lokalise
124 - A Discussion on Mental Health in B2B Marketing with Courtney Chatteron, Content Marketing Specialist at Hyperproof
123 - Coaching Advice for Marketers to Feel Empowered and Productive in their Job with Hana Jacover, Chief Hype Officer at Hype House Consulting
122 - How MOps Can Help During an Economic Slowdown
121 - Technical Debt is Hindering Your Marketing Team with Lindsay Rothlisberger Head of Marketing Operations and Email at Zapier
116 - How Mops Can Successfully Support a Merge or Acquisition I Jessica Meyers, Director of Marketing Ops and Technology at PatientPop
[REWIND] Dealing with MOps Stress
[REWIND] 7 Essential Steps To Elevate Your Career in Marketing Ops
[REWIND] 5 Ways To Win Over Sales
[REWIND] 5 Ways to Win Over the CMO
119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2
118 - How to Mature Your MOps Function with Company Growth I Rick Collins, Senior Director of Marketing Operations at ConnectWise
117 - The Case for Mops Pros Getting Comfortable Reading and Writing Basic Code I Jordan Bergeson, Senior Director of Marketing @ Coalesce.io
116 - What it's Like to Search for a MOps Job in 2022 | Garrett Erny, Owner, Poppy's Tech Aid
115 - The Do's and Don'ts of Attribution (and your top questions answered!)
114 - #MOpin10 What People Are getting Wrong With Attribution
113 - #MOpsin10 How to Make Documentation a Part of Your Workflow
112 - Improving Your Inbound Lead Velocity & Experience | Arthur Castillo, Sr. Manager of Field Marketing & Community, Chili Piper
111 - What It's Like To Work At CS2
110 - Building an Effective Tech Stack Centered on People and Process | Mollie Bodensteiner Dir. of RevOps, Syncari
109 - How to Approach Your First 90 Days in a New MOps Job | Justin Norris, Dir. of MOps, 360Learning
108 - Tips for Hiring and Job Searching in the Hot MOps Job Market | Sara McNamara, Sr. Manager of MOps, Slack
107 - Supporting Your CMO With The Reports and Analytics They Need | Camela Thompson, VP of Marketing, CaliberMind
106 - Thinking Outside the Box with Your Marketing & Sales Processes | Chelsea Katich, Director of MOps, McGraw Hill
105 - The State of B2B Events and Where We're Going | Julius Solaris, VP of Marketing Strategy, Hopin
104 - What It Takes To Create & Host A Successful Podcast | Brandon Redlinger & Jordan Henderson, Revenue.io
103 - How to Control Your MOps Order of Operations | Brad Couture, Sr. Marketing Operations Manager, CS2
102 - How To Be More Strategic in MOps At Any Level | Chiara Riga, MOps Manager, Digital Shadows
101 - Building Your Brand Value & How To Measure It | Brianna Valleskey, Head of Content, Inscribe
100 - CS2's Top MOps Tips for 2022 (100th Episode Celebration!)
99 - Advice on Building a Strategic and Productive Ops Team | Sean Lane, VP of Field Operations, Drift
98 - Creating Human-Centric Experiences to Elevate Your Marketing | Amelia Roberts, CEO Solutions by Amelia
96 - #Rethinking Marketing
95 - #MOpsin10 Marketing Ops Has an Outcome Problem
94 - The Product MOps Method in Action | Jessica Kao, Sr. Director of Demand Operations, F5
93 - #MOpsin10 How to Create Team Coalitions for MOps
92 - How to Put Data Governance Into Action | Asia Corbett, Head of Revenue & Community Ops, RevGenius
91 - #MOpsin10 Why the Hate for MQLs is Misplaced
90 - How to Create a Sales and Marketing Orchestration That Wins | Sydney Sloan, Chief Marketing Officer - SalesLoft
89 - #MOpsin10 Our Top 4 Tips to Improve Your Speed to Lead Process
88 - How to Build an Analytics Framework | Alison Rouse, VP of Solutions Architecture, CS2
87 - #MOpsin10 Questions to Ask Before Building an Analytics Framework
86 - Operationalizing Buyer Communities in B2B Marketing | Chantelle Marcelle, Marketing Consultant
85 - #MOpsin10 Why MOps Should Own Speed to Lead
84 - How MOps Can Build The Business Case for Resources | Liz Medlicott, Director of Marketing Operations, ModelN
83 - #MOpsin10 Building an Analytics Framework
82 - #MOpsin10 Adopting a Product Team Approach in MOps
81 - Tips & Tricks for MOPs to Support the SDR Team | Melissa Meinert, Director of Demand Gen, SalesLoft
80 - 3 Things MOps Leaders Should Do To Stand Out
79 - Why Has Marketing Ops Become So Hard?
78 - Leadership & Hiring Advice From A Marketing VP | Kirti Dewan, VP of Marketing, Bugsnag
77 - How to Create and Host Successful Field Marketing Events | Sruthi Kumar, TripActions
76 - How AI Can Transform Your Marketing | Francis Brero, Co-founder & CPO, MadKudu
75 - Solving the MOps Talent Crisis | Toby Murdock, CEO & Co-Founder of Highway Education
74 - 5 Tips For Implementing Your Sales Engagement Platform
73 - Lessons on Leadership and SDRs Reporting to Marketing | Be'Anka Ashaolu VP of Marketing, Propel
72 - How To Make Conversational Marketing a Leading Role in Your ABM Strategy | Sarah McConnell (Head of Demand Gen, Qualified)
71 - The Fundamentals of Data Governance | Asia Corbett (Director of Revenue Operations, Postal.io)
70 - Create A Nurture Strategy That Converts | Brooke Bartos (Dir, Marketing Ops/Analytics, Invoice Cloud)
69 - Why It Pays Off To Be A T-Shaped Marketer With Bartek Woroniecki
68 - Is Operations The Key To Not Being Left Behind?
67 - Are Industry Funnel Benchmarks Pointless?
66 - Your Guide to Sending Database Email Blasts - The RIGHT Way
65 - Rethinking Data & Reporting With Alex Krawchick, Founder & CEO At Klearly
64 - 3 Easy Ways To Get Your Marketing Team To Perform Better (That Have Nothing To Do With Marketing)
63 - How To Do Attribution The RIGHT Way
62 - Stop Your Customer Experience From Descending Into Chaos
61 - 4 Things Marketing Ops People NEED To Tell The Revenue Team
60 - Beware Of The Frankenstack
59 - ABM Analytics: How to start
58 - The Magic-al Operations Quadrant - Are you a Wanderer, Prepper, Pretender or Market Winner?
57 - How To Do Opt-In Right
56 - So You’ve Decided To Ungate - Now What?
55 - Making the Switch from SOps to MOps and other Career Path Advice with Jessenia Francisco
54 - Our Top 10 Fundamentals for an Effective Marketing & Sales Strategy
53 - A Deeper Dive Into The Mops Roadmap With Justin Norris