Didn't See It Coming with Marc Stoiber cover art

All Episodes

Didn't See It Coming with Marc Stoiber — 98 episodes

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Title
1

How to create a transformative personal brand

2

Getting your brand story right... finally!

3

How to build a values based brand that lets you sleep at night

4

Fashion, COVID, and unleashing entrepreneurial creativity

5

Delivering brand disruption, one order at a time

6

Doing a successful pandemic brand pivot

7

In disruptive times, you need outsider marketing

8

From idea to innovation to business success: the story frustrated entrepreneurs need to hear

9

Build a better brand with customer discovery

10

Test or trust: the idea validation debate rages on

11

What goes into a great elevator pitch?

12

Do sustainability and real estate marketing mix?

13

Solar lighting: unleashing the brand

14

How to build a top tech city brand

15

The rise and fall of podcasting?

16

The Calgary Stampede brand: evolve or die?

17

Pushing past your comfort zone: my University of Adversity interview

18

Can you eliminate gender stereotyping from advertising?

19

Drake, the Raptors, and the EU election: What's the brand connection?

20

What's in the coffee? The unlikely rise of McDonald's brand brew.

21

Tiger Woods, Donald Trump, and Boeing. A big day for brands.

22

University-gate: a tale of rich people, and the depths they'll plumb for status brands

23

The Carolina Hurricanes, Justin Trudeau, and the art of the pirate brand

24

Gillette, branded commentary and the razor's edge of public opinion.

25

From Co-working to Club 2.0: Creating the Future of Work

26

Ivanka, Facebook, and Brand Betrayal

27

A tale of two underwear brands

28

Halloween, Fear, and Brand Thinking

29

The fall of Sears (a brand story)

30

How to build a brand that actually sells stuff

31

Everything you wanted to know about positioning, but were afraid to ask.

32

Nike, Kaepernick, and the power of a bold brand

33

Getting Back to Brand Basics

34

Putin And The Brand of Authoritarian Strongmen

35

Cancelling Roseanne: Are companies adopting the brand of human decency?

36

Brand Building in a Gig Economy World

37

The trick to creating infographics that work

38

What happens when iconic founders leave the brand?

39

The curious case of the creative person

40

The branding of marijuana

41

The SpeechDIY Files: Creating a Breakthrough Course

42

Online education: killer brand building tool.

43

Damion Lupo, and the Antidote to the Accumulation Nation

44

How to truly stand out as a solopreneur

45

Has Christmas always been hypermarketed?

46

How to create simple social

47

Crafting a Killer Presentation: The Documentary...

48

How to lizardproof your brand

49

How to avoid a publicity stunt disaster

50

The eclipse, superstition, and marketing.

51

Want to build a more powerful brand? Just ask.

52

The implosion of media. Who saw it coming?

53

Why Pepsi's Kendall Jenner ad failed

54

Brexit, Trump and the downside of complexity

55

Tim Horton's: a cautionary tale of bean counters and brands.

56

Tools for an uncertain age: in conversation with Todd Sivers

57

Trump the candidate, Trump the president, and the brand gap.

58

McDonald's peanut scandal: is this a Didn't See It Coming moment?

59

Finding the profit that's in plain sight.

60

How to bring integrity back to marketing? Just ask consumers.

61

Don't let your brand ruin Christmas

62

Fake news, echo chambers and cultural collision - what can brands do?

63

From marketing to innovation: the Spring Advertising story.

64

The matchmaker for brands looking for better agency love

65

Trump, Clinton, and the rebirth of brand USA

66

How to build (and kill) brand image

67

Why your best ad may be a speech

68

Will enlightened consumers stop buying your brand?

69

A brand perspective on Trump, Clinton, and the future of American politics.

70

Has advertising lost its focus on innovation?

71

How to save advertising, one dollar at a time

72

Can Brands Survive our Toxic Communication Environment?

73

Decoding Happiness - Key to Creating a Futureproof Brand?

74

Culture and the Futureproof Company

75

Digging Deep to Decode Millenials

76

Building Stress Relief into Brands

77

Decoding Digital Slavery

78

Deconstructing the Donald

79

Is Your Innovation Disabled?

80

Is Donald Trump the Politician killing Donald Trump the Brand?

81

How to Unleash Your Inner TED in Your Speech

82

Peetz: Building a Permanent Brand in a Throwaway World

83

Building a Brilliant Business on Bootstrap Marketing: The 1-800-Got-Junk Story

84

Why the New Giants of Business are Green Giants

85

Futureproof Winners and Losers for 2016

86

Our Predictions...for 2032!

87

Is the Black Friday Brand Dead?

88

Overpromise and Overdeliver: Smart Brand Strategy or Company Killer?

89

Are Millenials Going to Save, or Sink Advertising?

90

The Boring Story of Canadian Politics

91

Unleash Your Power

92

Is Advertising Moving Forward, or Not?

93

The Future Of Work

94

Storytelling for Non-profits

95

The Alchemy of Search Insights

96

Driving Innovation with Beautiful Constraints

97

Building the Better Brand Story

98

Banks, brilliant innovation, and the new NGO