All Episodes
Email Swipes | Email marketing teardowns for SaaS brands — 84 episodes
✨️ Special Episode ✨️ How to make The Internet mad at you for raising your prices (plus: how to raise SaaS prices without raising ire) | Behind the Scenes of the Pricing Increase Emails Report by Open Loop Studio ft. Jess Haney
REPLAY: Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
REPLAY: How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
REPLAY: Don't write emails in a silo | Takeaways from Template Teamwork
REPLAY: How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
REPLAY: Even a $1 price increase email is risky | Takeaways from Raising Rates
REPLAY: How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
REPLAY: Even pretty emails should sell | Takeaways from Crafting Conversions
REPLAY: How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
REPLAY: The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough
REPLAY: How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
REPLAY: FIRST_NAME is not email personalization | Takeaways from Voter Variations
REPLAY: How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
REPLAY: Your UX is killing your email performance | Takeaways from Coding Quizzes
REPLAY: How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
REPLAY: Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
REPLAY: How Powtoon swiped a hack from their sales rep to increase email opens – and score consistent 40% webinar attendance rates (with Anna Levitin) | Personalized Problems
REPLAY: Email best practices are meant to be broken | Takeaways from Cold Connections
REPLAY: How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
REPLAY: The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
REPLAY: How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
REPLAY: No feedback is also feedback | Email Takeaways from Sentiment Score
REPLAY: How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
REPLAY: It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
REPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
REPLAY: How to take your emails omnichannel | Takeaways from Love and Links
REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
REPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist Adieu
REPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
REPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen?
Even pretty emails should sell | Takeaways from Crafting Conversions
How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey
How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey
Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue
How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing Fatigue
Even a $1 price increase email is risky | Takeaways from Raising Rates
How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
No feedback is also feedback | Email Takeaways from Sentiment Score
How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
FIRST_NAME is not email personalization | Takeaways from Voter Variations
How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
Don't write emails in a silo | Takeaways from Template Teamwork
How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
Your customers don't have to love your emails | Takeaways from Reply To
How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply To
Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
Email best practices are meant to be broken | Takeaways from Cold Connections
How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance (with Anna Levitin) | Personalized Problems
Why you shouldn't run email split tests | Takeaways from Doughnut Diversification
How we varied Harvie's email offers, thanks to a cult favorite doughnut shop | Doughnut Diversification
The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
Your UX is killing your email performance | Takeaways from Coding Quizzes
How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (ith Jared Jones) | Absurdist Adieu
Bonus Episode: Behind the Scenes of Email Swipes Season 1
2 secrets for winning email content calendars | Takeaways from COVID Culture
How a Vietnamese PSA inspired an email that fostered positivity and social responsibility for Awara | COVID Culture
What everyone does wrong with their abandoned cart emails | Takeaways from Forgotten Flights
Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
How POWERUP Toys used nostalgia to lift their abandonment email recovery rate (with Sophia Dagnon of GetUplift) | Forgotten Flights
Is vulnerability in email marketing important? | Takeaways from Digit Disclosure
How sharing “bad” numbers built email subscriber trust – and increased signups (with Hannah Shamji) | Digit disclosure
How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
The top things to include in your post purchase emails | Takeaways from Survey Sweets
How Licorice.com uses email to collect inspiring customer feedback (with Jonathan Packer of GOAT Foods) | Survey Sweets
How to take your emails omnichannel | Takeaways from Love and Links
How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
The #1 strategy for high-touch abandoned cart emails | Takeaways from Budget Breakthrough
How a pricey EdTech brand closed sales with a variation of the 9-word email (with Joanna Wiebe of Copyhackers) | Budget Breakthrough
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