All Episodes
Embracing Marketing Mistakes — 182 episodes
EP 118: This One Habit Cost Me 100 Million YouTube Views
From Petrified Wood to Pints Social Proof Gone Wrong
EP 117: 70% of Teams Are Using AI With Zero Oversight. Here’s What Happened
How a Transparency Slip Sparked a PR Firestorm
EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"
The Hangover That Landed Us A Major Client
EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong
EP 113: Why Most CMOs Fail at Brand Strategy
I Took A Team To Paris And Discovered The Brief Was In Spam
EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec
The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal
EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
The Disappearing Pitch: How a Magician Cost Us the Client
EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney
Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight
The Expensive Mistake of Starting a Shop You Don’t Believe In
EP 108: Why 95% Of Buying Happens On Autopilot
The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life
EP 107: Award-winning ads stopped driving growth says Steve Harrison
What Losing a £10K Tape Taught This BBC Journalist
EP 106: Ant Cousins Explains Why Handing Empathy to AI Almost Went Wrong
The Costly Hiring Habit That Nearly Broke Sarah Clay’s Business
How My Coca-Cola Site Tour Ended in Disaster - Richard Shotton
EP 105: The Email That Destroyed 30 Years Of Customer Loyalty - Roger Dooley
How A PR Exec Survived Lads’ Mags, a Riot, And A Near-Top Gun Airspace Incident
EP 104: Why Liquid Death and Guinness Highlight Their Flaws with Phill Agnew
We Printed 50,000 Catalogues... With the Wrong Phone Number.
EP 103: From Fax Nightmares to AI: Staying Future Ready with Alistair Frost
What happens when creativity outpaces strategy?
EP 102: How Kevin Chesters Helped Make Britain’s Worst Ad
We almost made political history on Twitter, until they pulled the plug
EP 101: Stop Wasting Social Spend: 12 Social Media Trends That Will Make Or Break 2026
Hold My Buffalo: Samsung's Aussie Adventure Gone Wrong
Ep 100: 450,000 Emails and a Waterboarded Exec: The Best of 100 Episodes
When Exposing Bad Hairdressers Costs Eight Hours of Your Life
The Secret Spelling Mistake That Cost Six Figures
EP 99: Why PR Needs a Complete Rethink in 2026: Sarah Waddington
Even experts fall into their own marketing traps.
EP 98: Media Training Masterclass: How Leaders Land Messages in a Digital‑First World
From Office to Remote: A Pandemic Pivot Gone Wrong
EP 97: Ex-McKinsey Strategist: Why Your Strategy Will Fail - Faris Aranki
Behind the Skip: How Eight Students Nearly Ruined a VIP Event
EP 96: Community Isn’t a Campaign: Lessons from Comms Hero Asif Choudry
The Unlikely Path from Vatican City to Kim Jong-un's Birthday Party
EP 95: A £7K SEO Disaster to LinkedIn Success Story: Niraj Kapur
I Forgot to Book the Entire Afternoon Session of my Event.
EP 94: The Pink Batman Strategy: Finding Your Brand’s Inner Weird - Mark Terry-Lush
How A Bird, A Lost Bag, And A Typo Taught Me To Safeguard My Marketing Career
When Twitter Turned On Royal Mail
I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
EP 93: How Overinvesting in Performance Ads Cost Adobe's Andy Lambert £30k
The Craigslist Sandwich Board Stunt That Misfired
EP 92: What Ken Hughes’ 30-Foot Drop Teaches Brands About Loyalty
Inside the Haircare CGI Mishap That Stopped a Campaign
EP 91: How AI Is Transforming SEO: Chris Attewell on Google, Bing and the Future of Search
I Lost $25,000 On Ads And Learned Exactly What Not To Outsource
What Happens When Your Influencers Refuse to Use Their Own Names
EP 90: The Body Shop Line That Haunted Vikki Ross
From helping DJ Bob Sinclair to almost getting fired.
EP 89: The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
Three PR Nightmares That Cost Brands Millions
EP 88: How I Built a PR Agency from Zero During COVID - Darryl Sparey
EP 87: From KFC’s Pricing Error to Expedia’s Deck Disaster: Lessons from Sam Benton on Creative Courage
She controlled her narrative by revealing her darkest secrets first
EP 86: When Google’s AI Stole Their Clicks: How Prohibition Turned a Traffic Crisis into GEO Strategy
Breaking the BBC Homepage: Tales from the Trenches
EP 85: AI-Written RFP Fail: Why Pitches Collapse
Knowing When to Fold: A Transatlantic Marketing Lesson
EP 84: Cracking the YouTube Algorithm: Lessons from Raw Data, Not Hype
The Gap Year that Almost Became a Career Gap
EP 83: Demoted at Deliveroo: Alice Ter Haar's Career-Shaking Failure
Webinar FAIL: That Time I Forgot to Record Our Huge Influencer Webinar
EP 82: Mastering LinkedIn Visibility: Four Steps to Turn Followers into Clients
Direct Marketing Fuck Up that Taught Me Everything Advertising Couldn't
EP 81: How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
Food Marketing Gaffe: My Culinary Embarrassment with Meena Patak
EP 80: The 1 B2B Thought Leadership Strategy You're NOT Using in 2025
Sadie Straw’s Inbox Fail and the Wellness Campaign That Asked Too Much
EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch
EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail
EP 77: Mind Games: Richard Shotton Reveals Marketing's Hidden Secrets
PR FAIL: I sent a press release that wasn't approved and made the 10 o'clock news.
EP 76: How British Wool Turned 30,000 Farmers into Brand Advocates
Media Training Error: The Constructive Dismissal Quip That Sparked a Training Fuck Up
The Molly Mae Effect: Salvaging Brand Reputation Through Community Engagement
Marketing Mistake: Did I Just Break Stock Market Regulations?
EP 75: Your Marketing Team Just Got Smarter Thanks to AI
Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster
EP 74: Are You Still Measuring Outputs When You Should Be Measuring Outcomes?
FAIL: Hops and Dreams: The Beer That Nobody "Cheers'd" To
EP 73: The Art of Authentic Brand Storytelling: Rachel Massey on Breaking Through B2B Blandness
Marketing Mishap: Using My Name As My Password Wasn't Great
FAIL: When your business feels like your baby, you take the losses personally
FAIL: "I Started an Online Wine Business Right Before Lockdown"
Oinking Outside the Box: Marketing Lessons from a Cartoon Pregnancy
FAIL: I was almost printed on the front page of a national newspaper
EP 72: Why Lazy Content Will Kill Your Brand
Marketing FAIL: How I made 120,000 Anglers Angry
EP 71: The Future of Chocolate Is Hidden in Volcanic Soil
The Art of Global Content with Shaheen Samavati
EP 70: "Getting Fired Was the Best Career Move I Ever Made"
Severance: The Marketing Masterclass Behind Apple TV's Cult Show - Campaign Crunch
EP 69: The Fake Follower Epidemic: Stop Vanity Metrics Killing Your Brand - Marketing Room 101 Special
EP 68: AI, Reddit, and Micro-Virality: Our Social Media Trends for 2025
EP 67: "I Didn’t Pay Myself for 3 Years" - How Agorapulse Built a Thriving Business
EP 66: YouTube Dominance: Why Most Brands Fail at Video Marketing
EP 65: How to turn passionate fans into your most powerful marketing channel, with Paul Archer
EP 64: How a Family Cleaning Brand 'Swept Up' the Competition, with Howard Moss
EP 63: Crisis Control 2025: What to Do When It All Goes Wrong
EP 62: Why Comms Teams Are Wasting £10K a Month (And How to Fix It)
EP 61: The Powerful Role of Psychology in Business and Marketing with Abby Dixon
EP 60: How to Avoid the Dirty Tricks from the Media with Helen Nugent
EP 59: Why Your PR ROI is Failing – And How to Fix It
EP 58: It’s Better to Belong: The Art of Building Customer Loyalty in Competitive Markets
EP 57: The £400 Billboard That Made Headlines: Mark Rofe’s Love-Seeking PR Stunt
EP 56: From Zero to 110K Downloads: Master Podcasting in 2025 to Transform Your Brand
EP 55: How Gap Leveraged TikTok Trends for a Bold Fashion Move
EP 54: Failing Forward: Brian Keane’s Road From Broke to Bestseller
EP 53: The Report That Scared CMOs: AI, Backlash, and Budget Squeezes
EP 52: Unlocking 40% Profit Margins: The Secret to Agency Pricing Success
EP 51: Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors
EP 50: 450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare
EP 49: How to Build a Premium Brand: Insights from Lexus - Mat Thomas
EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
EP 47: How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
EP 46: Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
EP 45: Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
EP 44: How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
EP 43: How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
EP 42: Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
EP 41: How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
EP 40: Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
EP 39: Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
EP 38: How your brand can get the most out of Pinterest - Meagan Williamson
EP 37: How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?
EP 35: The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat
How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
EP 34: How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR
EP 33: When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
EP 32: What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
Embracing Marketing Mistakes Podcast Trailer
EP 31: How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
EP 30: How to Master Your Social Media Strategy
Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
EP 29: How to "suck less" at public speaking at conferences - Rich Mulholland
What Can We Learn from Olaplex's Battle Against Imitators?
EP 28: Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
EP 27: How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
EP 26: The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date
How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
EP 25: The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail
EP 24: How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
EP 23: How to Navigate SEO and Online Reputation Management with Gerry White
EP 22: Threads, AI, and the LinkedIn Boom: Social Media Trends 2024
EP 21: Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023
EP 20: Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results
EP 19: How to maintain performance and culture in a remote working world.
EP 18: How to Protect Your Brand Against Misinformation with Ant Cousins
EP 17: Is Your Employer Brand Driving Away Top Talent? Melanie Parker
EP 16: Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
EP 15: How to maximise the use of AI in PR and Marketing Campaigns
EP 14: Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
EP 13: How did customer complaints fuel a business revolution?
EP 12: Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting - Paul Sutton
EP 11: Is AI the Ultimate Disruptor in PR? Wadds on the Future of Misinformation
EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
Socially Unacceptable - Podcast Show Trailer
EP 9: Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
EP 8: How I Lost Six Figures and My First Business - Josh Lachkovic
EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover
EP 6: Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
EP 5: How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
EP 4: Will ChatGPT or Gemini Transform Marketing Departments or Threaten Their Future? - Andrew Bruce Smith
EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
EP 2: How to Measure Marketing Campaigns Properly
EP 1: The Future of Video on Social Media Explained