All Episodes

Focus on the strategies that scale – with Montserrat Cano

Maintain traffic through local SEO – with Cathryn Stormont

Focus your AEO strategy on showing up in Dark AI conversations - Tom Rudnai

Stand out in any region through better personalisation – with Gemma Fontané

Treat individual markets individually – with Lau Miguez

Avoid client-side routing and rendering – with Simone De Palma

Put your best foot forward with consistent data – with Kaspar Szymanski

SEO is not dying, but bad SEO is - Krešimir Ćorluka

Show AI crawlers what you want them to see – with Arnout Hellemans

Strengthen your foundations with technical SEO and user experience – with Iva Jovanovic

Don’t accept a janky website – with Jono Alderson

Bring together your traditional, digital, and brand PR – with Charlotte Crowther

How To Create a SERP Monopoly with Off-Page SEO - Jeremy Moser

Align social and content to boost your digital PR – with Eva Cheng

Get the press talking because AI will be listening – with James Brockbank

Leverage digital PR to unlock AI search visibility – with Annabelle Sacher

Raise your editorial standards – with Alex Moss

Analytics should be core to your SEO strategy in 2026 - Jeremy Horne

Unlock revenue potential by building collection pages – with Joe Hale

Produce meaningful research to stand out in AI search – with Andreas Voniatis

Refocus on topical authority – with Pieter Serraris

Focus on genuine EEAT to determine what valuable content looks like – with Tom Winter

Win by being the brand that AI wants to quote - Tom Vaughton

Make your value clear and undeniable as soon as your page is opened – with Sara Fernández Carmona

Be proud of what you are putting out into the world – with Anna Bravington

Zero in on bottom-of-funnel – with Araminta Robertson

Share your research findings to reach more users – with Rosemary Osuoha

Focus on building topical authority in 2026 - Brandon leibowitz

Utilise SEO but preserve the human element – with Ahmed Bhula

Show expertise and trustworthiness through high-quality content – with Valentina Stragliotto

Earn your authority through real, human expertise – with Isa Lavahun

Write from real, authentic human experience – with Greg Gifford

Technical, on-page, and off-page remain the fundamental SEO building blocks - Nick Musica

Think multimodally – with Irina Papuc

Produce content in the mediums that surface in AI-driven results – with Katherine Nwanorue

Get more value from your visuals – with Desmond Boateng

Make sure machines truly see your brand and your product – with Myriam Jessier

Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan

Build community to bring together the worlds of AI and SEO – with Tory Gray

Get human users talking to build authority with AI – with Jon Mest

Create your own branded subreddit – with Chris Meabe

Find a community where you can start showing up for your audience – with Erin Simmons

Keep content fresh and effective - Richard George

Redefine discoverability and understand your consumers – with Andrew Stubbs

Discover where AI is going to fit into your customer journey – with Christopher Hofman Laursen

Expand your understanding of clustering – with Gianluca Fiorelli

Investigate your audience, and discover how user intent is changing – with Becky Simms

Be where your users are - Joao Pereira

Switch seats with your customers to discover how they search – with Eli Schwartz

Make your writing into mixtapes, for real people – with Will Slater

Stand out and survive by focussing on user intent – with Melissa Popp

Slow down and keep your eyes on the end user – with Vince Nero

Make sure you aren't losing customers unnecessarily - Alun Lucas

Prioritise the person beyond the screen – with Ebere Cecilia Jonathan

Integrate with UX to create content for real people – with Sanja Markovic

Make your content into assets by creating for the user – with Ashley Segura

Be in the right place at the right time – with Ryan Jones

Treat your brand as a multi-platform entity in 2026 - Bengu Sarica Dincer

Learn more about the generation you’re targeting – with Izabela Janczak

Get hyper-specific about your ICP – with Casie Gillette

Understand your users through research and query semantics – with Lazarina Stoy

Focus on your audience to avoid getting bogged down – with Emina Demiri-Watson

In an AI-heavy world, localized and culturally aware content is essential - Silvi Nuñez

Learn who your audience is and find out where they are – with Travis Tallent

Keep doing proper SEO – with Tin Đudajek

Don’t throw away all of your best practices – with Greg Heilers

Avoid shiny toy syndrome – with Anthony Barone

Brand is back and it’s bigger than before - CJ Emson

Stop chasing what’s new and start mastering what’s timeless – with Nitin Manchanda

Focus on what hasn’t changed – with Simon Cox

Follow traditional SEO best practices – with Bill Hartzer

Take it back to the old school – with Gordon Meagher

Prioritise video-led, verifiable content in 2026 - Daphne Monro

Succeed in AI SEO with SEO fundamentals – with Olga Zarr

The VISIBLE Framework for LLM and AIO Visibility - Nikki Halliwell

Customise AI to automate your processes – with Victoria Olsina

Turn AI from a problem to a partner – with Giulia Panozzo

How to have fun with content formats in 2026 - Carla Dobson Elliott

Learn, test, and increase productivity with AI – with Rana Abu Quba Chamsi

Learn how to learn – with Sante Achille

Optimize your AI shadow – with Rose Tero

Tidy up your online presence for the eyes of AI – with Dani Leitner

Translating SEO into a language of tangible business impact - Kristina Bergwall

Re-order your content for search dominance – with Damien Robert

Identify searches that need grounding to focus your AI strategy – with Mark Williams-Cook

Master AI visibility by understanding the Algorithmic Trinity – with Jason Barnard

Navigate the probabilistic world of AI search – with Garrett Sussman

How to track metrics that actually matter in 2026 - Katie New

Don’t be a passive subject of AI's opinion; become an active engineer – with Nik Ranger

Make your content interpretable, not just crawlable – with Chris Green

Keep track of how AI user agents are accessing and navigating your website – with Itamar Blauer

Create your own knowledge graphs to improve your online presence – with Olesia Korobka

Use your server logs to perform an indexation audit at scale - with Jérôme Salomon

Develop an interconnected data layer to show up and be understood by AI – with Martha van Berkel

Prepare for a world where AI is your primary audience – with Pam Aungst Cronin

Strengthen your brand – with Ramona Joita

Go beyond backlinks to gain authority in the new algorithm – with Joseph Kahn

How to SEO for LLMs - with Roman Leliukh

Build brand associations – with Christian Rigg

Rank in the mind, not on the SERP – with Otuto Umeji

In an AI search-first world, brands should move beyond "links for links’ sake" - with Charlie Clark

Aim for recognition over rankings – with Sukhjinder Singh

Become worthy of citations – with Aleyda Solis

Make friends with brand marketers – with Joshua Squires

Make your brand front of mind in any conversation online – with Ashley Liddell

Crawling and indexing management needs to be a corner stone of your SEO strategy - James McLoughlin

Stop worrying about what it’s called; worry about what you need to do – with Charlie Whitworth

Utilise SEO to tackle highly regulated industries – with Nikolas Monti-Potsolakis

Change your approach if you want to score high-paying clients – with Adrijana Vujadin

Guide your business into the agentic unknown – with Ben Howe

One Thing Remains Constant in SEO - with Martina Kölsch

Diversify your revenue streams to survive the zero-click era – with Jack Chambers-Ward

Sell resilience and become the glue that holds an organisation together – with Keith Goode

Combine SEO tactics with data insights to personalise the user journey - Sharon Gwati-Mudzudzu

Stop panicking - SEO isn't dead (again) - with Jean Dejsuvan

Build bespoke web apps that automate SEO workflows - with Jonathon Roberts

SEO strategies must evolve to capture bottom-funnel, conversion-ready traffic - Ulduz Ismayilova

Get expertise straight from the source - with Katie Thompson

Mastering the basics now has never been important - Ryan White

Optimising for Google Organic product grids is more important than ever - Callum Lockwood

Be strategic with your keyword research - Hannah Fox

AI search is on the rise - don't ignore it - Charlie Marchant

Logfile analysis is an SEO and GEO goldmine that is too often left untouched - Pieter Serraris

Make analytics ready for your SEO to be able to track data effectively - with Priya Verma

There's never been a better time to bridge any gaps between SEO and brand marketing - Christian Rigg

Start building your brand authority and direct audience relationships now - with John Iwuozor

Use Conversational SEO and Query Data Clustering via machine learning - with Konrad Szymaniak

Combining SEO and CRO and growing collaboration between these functions - with Ninsiima Rukandema

Create content that AI can't create - with Tom Rawle

Learn to write better content instead of relying on AI - with Will Slater

All Generative AI tools rely on traditional search results to answer questions - with James Hocking

In 2025, your best SEO edge is joining communities - with Erin Simmons

Think like a Marketer and expand your SEO strategy across LLMs - with Simone de Palma

It's hard to imagine a future in which building a brand is a negative ROI activity - Greg Heilers

The Yin and Yang of SEO: being human in an AI-driven world - with Kerstin Reichert

AI is an influencer, PR is vital, and CRO is going to be more integrated into SEO - Bruce Clay

Expertise combined with opinions of people is what matter - with Gagan Ghotra

Focus on Relevancy, with Less Outreach, Fewer Links, and Less Content - with Vince Nero

There are proven ways to smartly rank better in the AI models - with Jon Mest

Learn anything through identifying your transferable skills - with Petra Kis-Herczegh

Small changes can make a big impact - with Adelina Bordea

Invest in expanding your skillset - with Giulia Panozzo

SEO is much more than it has ever been - with Emina Demiri-Watson

How to go beyond Google and optimize different search channels - with Tevfik Mert Azizoglu

Work smarter and stay relevant - with Sukhjinder Singh

Use data and knowledge from Google Ads and Analytics for better SEO! With Krzysztof Marzec

Tap into your first-party data - with Debbie Chew

SEOs need to get more familiar with analytics - with Marco Giordano

Why brand representation and interpretability matter in the era of LLMs - with Nik Ranger

A site migration is like moving house - with Sanja Markovic

Use a migration briefing document before you start working on a migration - with Nikki Halliwell

5 SEO tasks when migrating your site in 2025 - with Emma Russell

Do you have control of all of your domains? With Andrew Optimisey

Understand the cost as well as value of organic traffic - with Helen Pollitt

It’s time to get serious about the internet and energy consumption - with Andy Frobisher

Inventory management is now more important then ever - with Bastian Grimm

SEO in 2025 is all about signal input - with Kaspar Szymanski

The growing importance of schema markup - with Tin Dudajek

SEO Product Management is the natural progression of Technical SEO - with Keith Goode

Keep track of core web vitals performance - with Cathryn Stormont

Get to know your audience by undertaking market and competitor research - with Montserrat Cano

Translation and SEO shouldn't be separate tasks - with Maria Scheibengraf

Adapt to the Local SEO Evolution - with Joseph Kahn

Why tracking LLM traffic matters - with Sean Barber

Why Global EEAT needs to be a local strategy - with Edward Ziubrzynski

Tackle local marketing & SEO with cognitive insights - with Myriam Jessier

Maximise your global reach by treating each international market as unique - with Lau Miguez

Find ways to look beyond what SEO tools show you - with Sinead McLarty

No-Click SEO is reshaping how businesses approach search visibility - with Rose Tero

The importance of approaching link building differently in the age of AI - Alexandra Tachalova

How do you use data to design highly effective digital PR campaigns? With Andreas Voniatis

Tackling Changes from Algorithm Updates - with Sally Raymer

The importance of refreshing old content - with Filipa Serra Gaspar

AI is here to stay - with Vivek Shankar

Nail on-page SEO before doing anything else! With Olga Zarr

Focus on SEO fundamentals and first principles rather than chasing trends - with Monty Mathur

DON'T get distracted by AI tools and algo updates - with Greg Gifford

Don't neglect the SEO fundamentals that move the needle for a website - with Itamar Blauer

E-commerce sites are leaving revenue off the table - with Joe Hale

Ensure the SEO fundamentals are done before we proceed anywhere further - with Olesia Korobka

How to use LLMs to build simple SEO tools without coding - with Gus Pelogia

Leverage AI for at-scale SEO output. But do it SMARTLY - with Ben Howe

Build Your Own Prompt Libraries For Your Clients - with Victoria Olsina

Digital PR isn’t just for links - it’s a powerful tool to build your brand - Danielle Neah Amponsah

The key to success in SEO for 2025 is automation - with Kevin Indig

Understand how AI will impact search behaviour and content creation - with Erik Wikander

AI doesn’t need to improve—SEOs and marketers need to get better at using it - with Ian Helms

Use AI tools to help you do your job more efficiently - with Bill Hartzer

With AI, content marketers must prioritize human-centered, customer-first content - Zack Kadish

Quantity vs Quality - with Ashley Segura

Predict user needs with AI & secure backlinks that drive rankings and engagement - Tamara Novitović

Use AI, don't be used by it - with Manuel Madeddu

Utilize AI as an ally, rather than viewing it as a threat - with Taylor Kurtz

Think about about E-E-A-T as your brand’s online reputation - with James Brockbank

Include expert perspectives in your content - with Chris Meabe

Authenticity is the difference maker for content in 2025 - with Jack Chambers Ward

Concentrate on one topic at a time to gain topical authority and improve rankings - Dani Leitner

Focus on delivering meaningful content to users (and don't dismiss EEAT signals) - Iva Jovanovic

Focus on building brand search volume - with Ryan Jones

Experience (within the E-E-A-T family) is the key element within the AI era - with Gemma Fontané

Stop assuming that 'producing content' is a necessary component of modern SEO - Jono Alderson

The intersection between UX and SEO - with Laura Iancu

Use AI to help do the dirty work, but don't forget to be human first - with Andy Mollison

SEO will be more about people, building relationships and showing empathy - Nikolas Monti-Potsolakis

The importance of relevance and depth when it comes to content and link building - with Amit Raj

Don't forget the human touch - with Desmond Boateng

The return to Human Written Content - with Julia Carolin-Zeng

SEO in 2025 is about task completion and query satisfaction - with Arnout Hellemans

Focus on creating original, expert-driven content with real stories and insights - with Jade Pruett

In 2025, SEO strategies will prioritise user experience - Fabio Embalo

Accessibility will be a ranking factor - Heike Knip

Optimize both for both search engines and users - with Sara Fernández Carmona

Accessibility is sexy again (with the changes to the European Accessibility Act) - Billie Geena Hyde

Adapt to AI search trends with strong brand authority - Yordan Dimitrov

Customer Experience is the Alpha and Omega of SEO in 2025 - with Martina Zrzavá Libřická

Embrace Search Experience Optimisation with Search Marketing & Web Accessibility - Damien Robert

How should SEO work in a world where AI has a bigger role? With Pedro Dias

In 2025, "SEO PR" is essential - with Alan Silvestri

Remove the complexities of SEO and get back to basics - with Simon Cox

Ensure that you're answering prospects' questions and pain points - with Jess Joyce

Interview a salesperson on your team to get keyword ideas - with Araminta Robertson

SEOs and content marketers are responsible for fighting back - with Kavi Kardos

Omnichannel marketing will be essential for SEO success in 2025 - with Joshua Squires

Do not forget to prepare for Agentic Search - with Gianluca Fiorelli

Search Experience Optimisation is the (real) definition of SEO - with Nitin Manchanda

Why SEOs must speak the language of business - with Navin Israni

How to transform from an employee to a successful SEO consultant - with Dre de Vera

Social media giants like TikTok are blurring the lines - with Isa Lavahun

How to communicate about your technical SEO audit developers - with Rosemary Osuoha

Social search is more important than ever - with Mathilde Høj

Focus on non-login forums to secure placements - with Navah Hopkins

Democratise your content strategy to leverage the emerging search universe – with Ashley Liddell

Escape the SEO silo and explore other platforms – with Tory Gray

Optimise your brand and your website as entities - with Irina Papuc

Look beyond the on-page to keep up with the evolution of search marketing – with Katherine Nwanorue

Spend your time where your audience spends theirs – with Ebere Cecilia Jonathan

Think beyond Google – with Izabela Wisniewska

Stop trying to game every minute change to the SERPs – with Alex Moss

Craft Your Brand Story with Precision and Impact Using SEO & PPC In Synergy - with Serge Nguele

Start viewing AI overviews as a help and not a hindrance – with Mufaddal Sadriwala

Focus on AI overviews – with Pam Aungst Cronin

Use AI to learn about who your users are – with Eli Schwartz

Uncover crucial insights by analysing your support queries – with Folashade Uba

Demand doesn't start on Google - with Travis Tallent

Mine sales conversations to find topics with low competition & high intent – with Michael MacMillan

Understand and leverage the cognitive biases that influence user behaviour – with Garrett Sussman

Understand human psychology to get your users to do what you want – with Sarah Pokorná Presch

Understand where you can best reach your customers by mapping out journeys – with Christopher Hofman

Focus on Omnichannel SEO - Ramona Joita

Remind yourself of the people you are trying to reach – with Jake Gauntley

Think about how user behaviour is changing – with Becky Simms

Pay attention to shifts in search intent – with Mark Williams-Cook

Focus on the long tail – with Aleyda Solis

Understand Your Topical Authority with AI to Dominate Your Niche - Tom Winter

Don’t neglect keywords – with Charlie Whitworth

Manage your content knowledge graph – with Martha Van Berkel

Make use of relevant entities to improve your visibility as a brand – with Ulrika Viberg

Turn your attention to Entity Optimization – with Jason Barnard

Why and how did we should create a multi-function approach to SEO - Reena Bowden

Gain visibility in generative search by managing your brand entity – with Crystal Carter

Your brand mentions are your links – with Casie Gillette

Build trust and focus on brand awareness – with Rana Abu Quba Chamsi

Put brand SEO at the heart of your efforts – with Annika Haataja

Shift to Agile SEO - with Grégory Dominé

Identify the archetype of your brand – with Rejoice Ojiaku

Take control of your digital governance – with Ash Nallawalla

Get the most from the client-agency relationship by working together – with Anthony Barone

Talk finance to get the budget you deserve – with Anna Bravington

What content is required for each stage of the buyer journey? Otuto Umeji

Recognise your value and start earning what you deserve – with Adrijana Vujadin

Prove your worth – with Lucia Dello

Leverage planning strategy, data analysis & what-if scenarios to navigate ambiguity - Jonathan Moore

Why you need to add social media to your search strategy - Sabine Ljunggren

Why STORYTELLING Beats Traditional Link Building - with Desmond Boateng

Beat the competition with a consistent Link Building strategy! - with Ahmed Bhula

What's the Secret to Customizing GA4 Reports for SEO Success? - with Kyle Rushton McGregor

PPC can be your SECRET WEAPON for SEO Success - with Sophie Fell

Focus on building a strong, recognizable brand - Dani Leitner

Team up with AI by using the Cyborg Method to deliver content - with Tom Winter

If you have a strong, authoritative domain, publish as much as you can - with Michał Suski

Learn About Zero-Lead Marketing - with Luca Tagliaferro

Log files analysis is still an underrated source of SEO knowledge - Julien Deneuville

Look at SEO holistically, from an entity building perspective - Adam Collins

Focus on User Intent - Amanda Walls

Save time, increase efficiency, and minimise errors - utilise automation - Jonathon Roberts

Create the best content, and you'll succeed regardless of changing rules - Ana Llorente

Use AI to gain deeper insights into user intent and refine your keyword strategy - Azahara Corrales

Why you shouldn't let your technical SEO slip after the Helpful Content Update - Andy Frobisher

It's crucial to diversify your content strategy in the age of AI - with Carlos Estevez

Accept you don't know what is going on - with Kalin Karakehayov

Ensure your link-building strategies align with user needs rather than algorithms - Tamara Novitović

Expand your content ideation and keyword research beyond Google - with Rejoice Ojiaku

Utilise your internal data to find exactly what your customers want - with Naomi Francis Parker

Break the built-in failure cycle and run campaigns that delight your client - with Lucia Dello

TTR - Time to Result - is key when planning page content - with Dan Taylor

Don’t let AI take over your content strategy - with Alex Moss

Update your information on Wikipedia/Wikidata - with Josh Greene

Change and challenges are inevitable in SEO - with Sarah McDowell

2024 will be the marketing era of “do more with less” - Adriana Stein

Elevate the value of SEO by developing internal capabilities - agency vs in-house - Luis Rodriguez

There's a lot that SEOs can learn from Paid Search - with Dave Cousin

Staying Ahead in International SEO: Embrace & Keep Track of Relevant Events - Sara Fernández Carmona

Businesses should get clued up on how to Influence their Local Knowledge Panel - Claire Carlile

Optimise your use of Google Business Profile - with Greg Gifford

Using generative AI to supercharge your productivity and business outcomes - with Si Shangase

Focus on outcomes rather than outputs - with Chris Alderman

Leverage AI to support you & accelerate your SEO workflows beyond content generation - Aleyda Solis

Start incorporating programmatic approaches and rule-based automation into your SEO – Lazarina Stoy

Think better, rush less - with Katie McDonald

Look after your CTR as the most precious KPI for your organic strategy - with Carmen Dominguez

If you want to progress with your SEO career, stop overworking - with Adrijana Vujadin

Learn Analytics To Better Understand User Behaviour - with Irina Serdyukovskaya

Focus on tracking the metrics that matter, most aligned to your customer’s needs - Becky Simms

Know the importance of proper analytics, after all the changes with GA4 - with Gemma Fontane

Target low volume, high ROI keywords - with Araminta Robertson

Prepare a database for your brand, company, product, service, offering & yourself - Olesia Korobka

Learn to work with large volumes of data and assess scale - with Pedro Dias

How to use SEO Data to improve processes & prevent future damage - with Marco Giordano

Google algorithms are all about signal input - with Kaspar Szymanski

Stop focusing on links and link numbers and instead, focus on strategy - Lau Miguez

What are the key elements of getting set up with your analytics? | Krzysztof Marzec

Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)

Strive to achieve stakeholder buy-in in an ever evolving SERP - Sally Raymer (SEOin2024)

Diversify your traffic sources - with Elena Dyulgerova

Raise the status of SEO within the business – with Ash Nallawalla

Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt

As an SEO you need to think like a product manager - with Gus Pelogia

Foster a collaborative environment to achieve success – with Montserrat Cano

Learn from what's currently ranking, but offer something different with your content - Ashley Segura

Start integrating video into your SEO strategy – with Sara Taher

SEOs need to know about Performance Max ads - with Navah Hopkins

Use multimedia to slice across channels - with Crystal Carter

Befriend other marketeers and go holistic - with Izzy Wisniewska

Know your audience, meet their search intent & ensure your content is “Helpful” - Sukhjinder Singh

2024 is the year of the yearning for original, creative and well-written human content - Luke Carthy

Creating actionable audits that your client understands - with Nikki Halliwell

Invest in additional tools and external testing when doing a migration - with Andor Palau

Limit crawlability to your content - with Emma Russell

Keep a wide open eye and be flexible - Manu Madeddu

What impact does site speed and Core Web Vitals have on SEO in 2024? With Fili Wiese

Ensure technical quality throughout your entire site - with Tom Pool

Building the right links is one of the biggest priorities for marketers - with Alexandra Tachalova

Why you shouldn't give up on "Hero Campaigns" in Digital PR - with Eva Cheng

Prioritize Value Over Sheer SEO - with Rad Paluszak

Start prioritising building smaller numbers of relevant high-quality links - with Jo O'Reilly

Leverage Happy Customers for Ethical Backlinks - with Alan Silvestri

Master Your Video SEO - with Rana Abu Quba Chamsi

“Build relationships” before you link build - with Amit Raj

Stay on top of link and mention building - with Debbie Chew

Optimize internal links to increase the relevance scores of target content - with Andreas Voniatis

Don't underestimate the power of linking sub-categories to parent categories - Katherine Nwanorue

Adopting search generative experience as your SEO strategy in 2024 is pivotal - Veronika Höller

Take full advantage of internal link optimization - with Anna Uss

Understand the whole link profile of your website, not just the tier 1 links - Bill Hartzer

Use AI assistance to validate long-form content that fulfills intent - with Mark Williams Cook

Reduce, reuse, recycle applies to your website as well as the products you use - with Natalie Arney

Make sure your agency is maximizing its use of AI - with Santi Clarke

How to harness the power of informational content for e-commerce sites - with Jack Chambers-Ward

How to Level-Up Content, Tech and Links in your SEO - with Lidia Infante

Think Human-First with your AI Copywriting - with Bibi Raven

Get to know your thought leaders! With Paige Hobart

2024 is the year of Query Satisfaction - with Arnout Hellemans

Influencer Marketing to Influence Search - with Maria White

Creator-Led SEO will dictate 2024 and beyond - with Ashley Liddell

Listen to what your customers say FIRST and then validate it with keyword research - Martin Huntbach

We are going to have to adapt extremely fast in 2024 - with Fabio Embalo

Become "Uncopyable" for SEO Success in 2024 - with Kerry Campion

Make sure your content attracts the right audience and helps them convert - with Begum Kaya

What does a post-SGE, AI influenced world mean for SEO? With Nik Ranger

Focus on the end user only and understand WHY they are searching - with Eli Schwartz

Be continuous and use a wide variety of SEO elements - with Amanda White

The answers to your SEO problems lie in the SERPs - with Bart Magera (SEOin2024)

Rather than SEO, focus on HEO. "Human Engagement Optimization" - with Ken "Magma" Marshall

Understanding the limitations of AI based tools for SEO - Jan-Willem Bobbink

Mid-funnel is your strategic target - with Myriam Jessier

Stop chasing Google rankings and focus on building a real relationship with customers - Ian Helms

How small changes can lead to big impacts in eCommerce SEO - Rasmus Sørensen

How to cut through the AI noise in 2024 - with Dixon Jones

The biggest challenge in 2024 will be standing out - Gerry White

The importance of Experience, high quality, author info and transparency - Filipa Serra Gaspar

Entity SEO - being a topical authority is key - with Anthony Barone

We must consider all the organic channels and make them work in synergy - Valentina Stragliotto

Google is getting more and more focused on authority, expertise and experience - Andrew Cock-Starkey

SEOs must adopt the content creator mindset for their clients and employers - with Dre de Vera

Acknowledge that E-E-A-T considerations are no longer "nice to haves" - with Ben Howe

Build authority and collaborate to amplify your reach - with Kerstin Reichert

Communicate the value of SEO to your c-suite - Anna Bravington

Focus on known benchmarks and best practices in UX - with Taylor Kurtz

Follow Google's lead and renew focus on E-E-A-T in 2024 - with Kavi Kardos

Start with EEAT, and your strategy will follow - with Ed Ziubrzynski

Accept and prepare for the fact that Schema is becoming less relevant – with Anne Berlin

Don't forget your basics, good strategy doesn't have to be complicated! - Andy Mollison

Branded keywords will become increasingly more important than generic keywords - Austine Esezobor

Entity building for better EEAT - with Sara Moccand-Sayegh

The new AI landscape flips around the technical SEO rules - with Ulrika Viberg

The resurgence of BrandSEO due to the rise of SGE - with Miracle Inameti-Archibong

Combatting cannibalisation and utilising the reviews system to take advantage of Google’s updates

Use Connected Schema Markup to prepare your organization for AI - with Martha van Berkel

The Importance of Visual Elements is going to be more important than ever - Mufaddal Sadriwala

Consider Google’s incentive to index your site and prepare for the next chapter of the internet – with Jono Alderson

Keep a closer eye on the ever-changing SERPs – with Julia-Carolin Zeng

Don't forget the power of TikTok when planning your SEO strategy - Mathilde Høj

Watch out for better, AI-powered technical SEO tools – with Pam Aungst Cronin

Build your own prompt libraries for your clients – with Victoria Olsina

Improve your success with AI by building a prompt library – with Garrett Sussman

Employ AI to improve your quality, not your quantity – with Joseph S. Kahn

What you get out of your prospecting tools is a reflection of what you put into them: Sinead McLarty

Utilise AI to save you time with your content creation – with Isaline Muelhauser

Learn to think, and only automate when it makes sense – with Kristina Azarenko

Understand how generative AI is affecting SEO content – with Itamar Blauer

Know how your customers think and make decisions, to be the brand they'll always come back to

Learn how to tackle generative AI in search – with Jason Barnard

Use LLMs to improve your forecasting and save you time – with Arpad Balogh

Bullet-proof your SEO efforts with E-E-A-T to supercharge organic performance - with Kapwom Dingis

Familiarise yourself with the capabilities and limitations of large language models – with Bastian Grimm

Consider how AI will impact user behaviour – with Annika Haataja

Stop worrying about the future and start optimizing for it – with Jake Gauntley

Prepare for the AI-fuelled duplication epidemic – with Billie Geena

Get hands-on to grow your career in SEO - with Jade Symons

Stay ahead of the game by embracing AI – with Nitin Manchanda

Keep a human eye on your AI-generated content – with Adelina Bordea

Be human in order to sell to humans – with Jess Joyce

Emotional intelligence can be your superpower – with Petra Kis-Herczegh

Become more adaptable so that you can take advantage of change – with Rebecca Berbel

How Neurodivergent thinking can supercharge your SEO - with Heike Knip

Every algorithm update is only ever optimising toward a better user experience - Tom Peyton

Educate Google about your brand and control your customer journey narrative - Leanne Summers

The importance of using hybrid models for AI - with Victoria Olsina

Keep an eye on Google's updates and changing guidelines - with Ivana Flynn

Adapt, Adapt, Adapt - with Casie Gillette

How to integrate SEO into the broader marketing mix to drive better results overall - Yvie Ansari

How to stay true to brand in a world of AI - with Sally Raymer

Working on your mindset will make you a powerful SEO Professional - with Adrijana Vujadin

How writing can help unlock SEO delivery superpowers - with Adam Gent

Stop creating new websites and delve into the power of domain consolidation - with Damien Robert

Embrace AI content... but be smart about it - with Brendan Aw

Creating content that your customers need is more important than creating "SEO content" - with Martin Huntbatch

Focus on different audiences to attract different links - with Isa Lavahun

How to prioritise carefully and solve the right SEO problems - with Vanda Pókecz

Work on developing and publishing interactive content - with Anna Morrish

Use data science to inform your SEO - with Andreas Voniatis

How an EEAT-first strategy will set your SEO campaign up for success - with Edward Ziubrzynski

Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri

Changing how you think about on-page trust will increase your rankings and conversion rate

How to add AI to your SEO processes - with Julia McCoy

Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek

Don't forget about the bigger picture - Hope Anderson

Regularly check your most important SERP Snippets - Marcus Tandler

Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui

Any SEO Tool is only as good as the person using it - Julia Logan

Review your current processes and cut out unnecessary tools or modules - with Marco Giordano

How to use ChatGPT for SEO - with Garrett Sussman

Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley

Unite SEO and wider brand strategy for enhanced engagement - Annika Haataja

How to use AI to help with content, but not to rely on it - with Andy Chadwick

How to target your SEO Strategy to Entities - with Gerry White

How to find SEO opportunities using the Crawl Stats report within Google Search Console - with Katherine Nwanorue

How does site accessibility impact SEO? With Heba Said

Ensure that you have comprehensive structured data added to pages - Sophie Gibson

Volume/depth of content doesn't mean you will rank well - with Chris Green

Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler

Tailor your CV to every job—Orit Mutznik

Stand out—Fili Wiese

Establish an SEO quality assurance framework—Aleyda Solis

Roll up your sleeves and do the manual work—Kerstin Reichert

Look at the relationship between content and search intent—Mert Azizoğlu

Perfection can be the enemy of progress—Helen Pollitt

Don’t forget the basics—Nik Ranger

Keep trying new things—Luis Rodriguez

Use a test and learn approach to define your business objectives—Si Shangase

Test more and test smarter—Emily Potter

Use BigQuery (SQL) to create your own SEO tool—Omi Sido

Wear the data science hat more often—Begum Kaya

Preserve and utilise your web server logs—Kaspar Szymanski

Is Data Studio better than GA4?—Pam Aungst Cronin

Get comfortable with GA4—Natalie Slater

Measure with what you have access to and then iterate—Jess Joyce

Don’t be afraid of ranking volatility—Adriana Stein

Understand your data—Rasida Begum

Get your head around the wide-ranging nature of AI—Bastian Grimm

Start utilising Google Cloud’s publicly-available APIs to help you execute SEO—Lazarina Stoy

The future of technical SEO is SEO on the edge—Barry Adams

Use Edge/CDN to stitch together and publish content across any website—Nick Wilsdon

Get started with Web Stories—Mufaddal Sadriwala

Prepare your images for visual search—Crystal Carter

Think about search engines other than Google—Eli Schwartz

Harmonize all channels and ranking signals into one repeatable formula—Joseph Khan

Use knowledge from Google Ads to boost your SEO (and vice versa)—Krzysztof Marzec

Without SEO, any dollars you put in on your paid media campaigns won’t work—William Álvarez

Use an API for intelligent internal link building—Christina Ehrensberger

Optimise your internal links—Jan-Willem Bobbink

Focus on accuracy and work precisely—Andor Palau

Diversify your tactics and create a network for link building—Debbie Chew

Don’t let the state of your site hold back your link building strategy—Bibi Raven

Reap the full impact of link acquisition by having a sound site—Natalie Arney

What are people saying about you?—Miracle Inameti-Archibong

Have a user-centric and holistic approach to all things web—Ulrika Viberg

Be more human and integrated within the wider marketing strategy—Becky Simms

Use user-focused research to stay ahead of search quality thresholds—Billie Geena Hyde

Stay on top of UX best practices—Sara Fernández Carmona

Don’t do anything at the expense of the user’s experience—Olga Tsimaraki

User experience should always be the top consideration in all aspects of your strategy—Sophie Brannon

Prioritise the user experience—Grace Wei Hou

Quality and user experience will rule in 2023—Pedro Dias

Create a user-centric strategy—Maria White

Focus on users—Filipa Serra Gaspar

Use technical SEO to control your website performance on Google—Kristina Azarenko

Create video that ranks on Google—Dre de Vera

Check the SERP and build your personal brand entity online—Sara Moccand-Sayegh

Get ready for more dynamic SERPs - paid and organic content blending together—Navah Hopkins

Adapt your strategy to capitalise on the changing SERP—Louise Heap

Index specific faceted search pages you don’t have categories for—Kevin Indig

Take unstructured data into structured format using the JSON-LD Schema markup—Suresh Kumar

Manage your structured data like a financial portfolio—Martha van Berkel

Use structured data to market to machines—Jono Alderson