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All Episodes

Managing Marketing — 419 episodes

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Title
1

Jarrod Allen And Darren Navigate The State Of Play Of SEO and GEO

2

Joel Kleber And Anton Reveal The Truth Behind Jim’s Group’s Success

3

Amanda Connors And Darren Talks About How To Thrive With A Diverse Marketing Career

4

Ellie Angell And Darren Reveal Insights From Agency Pitches Gone Wrong From The Undercover Consultant

5

John Elbing And Darren Discuss Storybuilding As A Technique For Building Brand Stories

6

Ahron Young And Darren Talk On The Role Of News Media For Brands And Business

7

Angela Tangas, Jack Smyth And Darren Discuss Unlocking the Power of Agentic AI for Brands

8

Jon Wild And Anton Talk About Simplifying Marketing To Easily And Successfully Execute At Scale

9

Lydia Feely, Kylie Ridler-Dutton And Darren Chat Navigating The Marketing Landscape: Insights For The Year Ahead

10

TrinityP3 Consultants Talk About The Issues Facing Marketing And How To Address Them

11

John Minty And Darren Discuss The Importance Of Measuring Advertising Agency Operational Performance

12

Natasha Aaron And Darren Discuss Navigating The New Era Of Marketing Leadership

13

Dan Ferguson And Anton Reveal The Secrets Behind Scaling Ecommerce

14

Nathan Hodges And Darren Discuss Navigating The Growing Complexity Of Agency Roster Management

15

Abe Kasbo And Anton Discuss The Responsible Use Of Digital Marketing For Mid Market Advertisers.

16

Ian Perrin And Ellie Chat On The Power of Client-Centric Agency Models

17

Darryn Wallace And Darren Discuss Balancing Tradition And Evolution At Bega Foods

18

Michael Moszynski And Darren Chat On The Technology Future of Agency Pitches

19

Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide

20

Kathryn Illy And Darren Chat On Navigating The Modern Marketing Revolution

21

Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing

22

Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management

23

Richard Benyon And Darren Chat On The Role of Technology In Agency Evaluations

24

Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills

25

Cheryl Sing And Anton Discuss The Laptop Initiative - Giving Laptops To People In Desperate Need

26

Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable

27

Jed Simpfendorfer And Darren Discuss What Marketers Really Want

28

Friends of Rhonda And Ellie Angell Discuss What It Is To Be Queer In Advertising

29

Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message

30

Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch

31

Stewart Gandolf And Darren Talk About The Trends And Challenges In Healthcare Marketing

32

Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast

33

Jacquie Ally, Margie Reid And Darren The Benefit And Challenges Of Owning Your Own Agency

34

Kate Ferguson And Anton Discuss Transforming Marketing Charity - The Sydney Children's Hospital Foundation

35

Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And Practice

36

Hilary Badger And Ellie Talk About The Life and Love of Creativity

37

Darren O’Meara, Troy Graham And Darren Talk About The Growing Influence Of Experiences

38

Kylie, Nick, Nathan, Stephen And Darren On The State Of The Pitch Research 2

39

Harry Lowes And Anton Chat Creative Connection Is The New Targeting In An AI Fuelled World

40

Leandro Perez And Anton Discuss Augmenting The Digital And Human Labour Forces For The Future

41

Dr Kate Gunby, Anton Buchner, Adrian Treahy And Darren Discuss Navigating The Complexity Of The Marketing Technology Swamp

42

June Cheung And Darren Discuss AI And Scope 3 Implications For Media And Advertising

43

Alex Myers And Darren Chat About Building The World’s First Global Small Agency

44

Bonnie MacTavish, Ahmed Meer And Anton Discuss How To Successfully Humanise Technology

45

Emma Logan And Darren Chat About The Challenges Facing Marketing Leaders

46

Henry Innis And Ellie Chat About The Evolution And Explosion Of MMM

47

Nick Hand And Darren Talk Agency Fee Models You Many Not Have Considered

48

Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising

49

Belinda Lodge And Ellie Discuss The Trials And Tribulations Of An Advertising Recruiter

50

Cheuk Chang And Ellie Talk About The Challenges Of Building Agency Businesses

51

Emily McGregor And Darren Discuss What’s So Not Funny About Advertising

52

Arvind Hickman And Darren Talk About The Challenges Of The Trade News Media

53

Rich Curtis And Darren Share The Trends And Insights From A Decade Of Brand

54

Tess Ariotti And Darren Talk About The State Of Sustainability In Marketing

55

Peter Kirk And Darren Discuss Indigenous Storytelling In Marketing And Advertising

56

John Batisitch And Darren Discuss The Global Outlook For The Coming Year

57

Sean Cummins And Ellie Talk About The State Of The Advertising Industry

58

John Pabon And Darren Discuss Navigating The Changing World Of Climate Regulation

59

Carolyn Watson And Ellie Chat Life CVs, The Joys and Perils of Freelancing, and THAT Campaign Brief List

60

Will Anstee And Darren Discuss The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLine

61

Will Anstee And Darren Talk About Minimising The Harm Of Social Media On Children And Teens

62

Nick Manning, Stephen Wright And Darren Discuss Is Media Transparency A Thing?

63

Chris Walton And Darren Discuss Who Cares About Advertising?

64

Darren Woolley And Tom Fogden Discuss How Marketers And Procurement Can Better Manager Agency Pitches

65

Blaine Callard And Ellie Discuss The CEO’s Perspective On Marketing, Measurement, Modelling And Agencies

66

Sharon Zeev Poole, Elzanne Strydom, Dan Beaumont And Darren Discuss Innovation In Marketing Communications

67

Kiaran Geen, Sam Cunliffe, Jake Hird And Darren Talk B2B Superpower Index Trends

68

Kylie Ridler-Dutton And Darren Debunking The Myth And Misconceptions Of Pitch Management

69

Chris Illman And Darren Discuss Innovating Within The Traditions Of A 150-Year-Old Brand

70

Robyn Sefiani And Anton Talk The Importance Of Reputation Management

71

Kristy Camarillo, Rebecca Den Braber, Renee Murray And Ellie Discuss Diversity, Ethics and Inclusion

72

Rhys Ryan And Anton Discuss Being On The Front Foot Of Data Breach Crisis Management

73

Praveen Narra And Anton Chat About The Evolution Of AI

74

Ellie Angell And Darren Talk About Being A Trans Woman In An Advertising And Marketing World

75

Victoria Curro, Amy Toma And Darren Discuss Designing Online Experiences For Gen One

76

Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good

77

Trena Blair And Darren Chat What It Takes To Build A Global Brand

78

Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style

79

Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs

80

Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?

81

Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing

82

Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account

83

Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters

84

Chris Walton And Darren Review The Last Decade Of Media And the Next

85

Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching

86

Lydia Feely And Darren Discuss The State Of Pitching For Marketers

87

Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI

88

Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right

89

Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms

90

Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model

91

Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia

92

The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising

93

James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing

94

Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience

95

Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions

96

Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For

97

Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!

98

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

99

Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing

100

Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world

101

Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media

102

Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes

103

Kerrie Spaagaren And David Discuss the world of the brand experience agency

104

Nick Hand And Darren Discuss Value Based Pricing For Agency Fees

105

Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House

106

Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency

107

Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative Briefs

108

Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In Marketing

109

Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing

110

David Sutherland And Darren Chat The Ins And Outs Of In-House Agencies

111

Dani Bassil And Darren Chat Advertising And Creativity North Versus South

112

Nichole Williamson Davidson And Darren Discuss Personal Brand Building For Business Leaders

113

Liam Loan-Lack And Darren Chat Dealing With Complexity And Uncertainty In Marketing

114

Murray Howe And Darren Talk Closing The Gap By Aligning Marketing To Business

115

Jack Bensimon And Darren Talk About Rethinking Client Conflicts Of Interest

116

Patrick Rowe And Darren Talk About Managing Agency Brands For The Long Term

117

Pete Randeria And David Angell Discuss The World Of Wine

118

Skye Lambley And Darren Discuss When PR Takes The Lead In Marketing Communications

119

Supermassive And David Angell Discuss The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order

120

Jason Tonelli And Darren Chat About Media Brawn Versus Media Brains

121

Nick Hand And Darren Chat On The Impact Of AI On Agency Fees

122

Mike Rebelo And Darren Talk The Good And The Bad Of Integrated Agencies

123

Peter Levitan And Darren Discuss How To Build A Kick-Ass Advertising Agency

124

Arthur Fleischmann And Darren Chat The Impact Of CMO And Agency Tenure

125

Leah Power And Darren Discuss Qualification Based Selection For Agencies

126

Scott Knox And Darren Talk About Pitch Watch And A better Way To Select Agencies

127

Liam Walsh And Darren Discuss The Corporate Charade

128

Jeremy Taylor And Gina Larter Chat Agencies at the NYC AdForum

129

Jo Reilly And David Discuss Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation

130

Chris Gilroy And Darren Chat About The Challenges Of Retail Marketing

131

Mahesh Enjeti And Darren Talk About Strategy, Planning And Tactics

132

Claire Fenner And David Discuss Trials, Tribulations & Triumphs in Media

133

Sue Blatchford And Darren Discuss 20 Years Of Digital Marketing In One Episode

134

Nicola Mansfield And Darren Talk Brand, Growth and Business Value

135

Carolyn Bendall and David Discuss Transition, Evolution, and Marketing in Student Care

136

Steve O’Farrell And David Discuss The Rise Of An Independent Agency

137

David Little And Darren Discuss The Transformation Of Marketing Procurement

138

Adam Washington And Darren Chat CX Customer Experience

139

Gina Larter And Darren Chat About The Pitch Positive Pledge

140

Jamima White And David Discuss The Revitalization Of An Iconic Brand

141

Sam Devlin And Darren Talk Solving The Advertising Talent Crisis

142

Steve Harrison And Darren Discuss Why Advertising Can’t Sell, Won’t Sell

143

Shyaire Ganglani, Seamus Fagan And Darren Talk Creativity In Brand Purpose

144

Melissa Fein And Darren Talk Building And Maintaining High-Performance Teams

145

Damon Stapleton And Darren Answer The Question What Is Creativity?

146

Fiona Johnston, Danny Bass And Darren Discuss Dealing With The Challenges

147

Imogen Hewitt And Darren Discuss High-Performance Agency Teams

148

Rob Shwetz And Darren Talk About The Latest Trends In ESG And Its Impact On Marketing

149

Martin Karaffa And Darren Discuss What It Means To Be A Cool, Old Guy

150

Paul Everson And Darren Talk About The Importance Of Lifetime Learning

151

Dharshi Harindra And Darren Discuss The Dearth Of Data In Diversity And Inclusion

152

Ben Slocombe And Darren Talk The Trials And Tribulations Of The Marketing Leader

153

Stuart Jaffray And Darren Discuss What Makes A Great B2B Marketing Strategy

154

Sean Lyons And Darren Chat On Bridging The Divide Between Brand And Experience

155

Lauren Deighton And Darren Discuss How Audio Is Transforming Measurement

156

Michelle Lomas And Darren Ask “Are You Ready For A Branded Podcast?”

157

Josh Butt And Darren Talk The Transformative Power And Magic Of Audio Branding

158

Diane Primo And Darren Discuss Building Purpose Inside The Business

159

Russ Mitchinson And Darren Talk Uniting Brand Channels and Content

160

Chris Cheng And Darren Chat About Marketing To The Chinese Market

161

James Lawrence And Darren Chat About Becoming A Smarter Digital Marketer

162

St John Craner And Darren Talk Marketing And Sales For Agribusiness

163

Jude Leon And David Discuss Marketing To Fill The National Blood Supply

164

Jane Burhop, James Crawley And Darren Chat Creativity And Purpose

165

Anita Zanesco And Darren Discuss The Agency View Of Pitching And Procurement

166

Anathea Ruys and David Discuss Working in Global Markets and The Future of The Agency

167

Matt Bray And Darren Talk The Climate Crisis And Creativity

168

Andy Morley And Darren Talk Marketing Soup, Scotch And Transport Services

169

Nick Hand And Darren Explore The Best And Worst Of Agency Timesheets

170

Ed Howley And Darren Chat Why The Pandemic Was The Best Thing To Happen

171

Drew Baker And Darren Talk Websites And How To Make Them Great

172

Andrew Fraser And Darren Discuss Network, Indie, In-House And Freelance Creative Life

173

Francis Coady And Darren Discuss Music, Movies and Media Agency Marketing

174

Nisha Rajamani and David discuss DE&I in agencies and beyond

175

Jack Watts And Darren Talk Building A New World Agency

176

Adam Murphy And Darren Discuss The Power Of Curiosity In The Commercial World

177

Anne Miles and David Discuss Conscious Capitalism, Workplace Behaviours and The ShEqual movement

178

Ryan Gracie And Darren Talk Retail Brand And Business Building

179

Matt Houltham And David Discuss Purpose-Driven Research

180

Jack Byrne And David Talk Starting A Media Agency With No Media Agency Experience

181

Mish Fletcher And Darren Talk Diversity and Agency Brand Building

182

Tomasz Pawlikowski And Darren Compare And Contrast Two Centuries Of Advertising

183

Nick Hand And Darren Chat About The Impact Of Extended Payment Terms On Agencies

184

Phil Hwang, Michael Vaudrey And Darren Talk On The New Role Of Transcreation

185

Matt Farrugia And Darren Discuss The Marketing War Chest

186

Santa Claus And Darren Discuss The Marketing Of Christmas

187

Dan Ingall and David talk Independence, Retail And Resignations

188

Joe Talcott And Darren Discuss Why Marketers Need Better Briefs

189

Matt Perfect And Darren Discuss Why Procurement Are The Marketing Good Guys

190

Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business

191

Nick Hand And Darren Discuss The Dysfunctional Agency Finances

192

Rebecca Zemunik And Darren Talk The Impact Of Digital Technology On Marketing

193

Paul Scott And Darren Discuss Agile Process In Marketing

194

Guy Wieynk And Darren Discuss Deploying Robot To Make Advertising

195

Jodie Catalfamo, Dave Ansett And Darren Discuss Revolutionising Brand Strategy With Brandvas

196

Jamila Rizvi And Darren Discuss The Role Of Men In Creating Gender Equality

197

Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands

198

Gary Nissim And Darren Talk What’s Wrong With RFPs

199

Katie Saunders And David Discuss The Role Diversity, Data, Degrees And Food Trends In FMCG Marketing

200

Paul Scott And Darren Talk Call Centres For Customer Experience Insights

201

Jordan Taylor-Bartels And Darren Chat About Data Ethics, AI And Marketing

202

Natalie Davey and David Chat Sports, Cars, Mining and COVID

203

Linden Deathe And Anton Buchner Discuss The (in)Equality In Australian Advertising

204

Dee Madigan And Darren Talk The Art Of Brand, Political And Election Advertising

205

Mike Morgan And Darren Chat On Ten Years Of Google SEO Updates

206

Emma Terry And Anton Talk Marketing Tourism In Tasmania During A Pandemic

207

John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

208

Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry

209

Davina Rooney And Darren Discuss The Greening Of Australian Construction

210

Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets

211

Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World

212

Barry O’Brien And Darren Chat On The Changing State Of The Media Market

213

Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing

214

Nathan Hodges And Darren Talk On Account Service, Management And Leadership

215

Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella

216

Kate Guaran And Darren Discuss How Marketers Can Get More From Their Agencies

217

Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency

218

Tasman Murray and David Discuss Marketing Analytics

219

Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation

220

Belinda Noble And Darren Talk The Climate Crisis And Communications

221

Simone Allan And Darren Discuss The Power of Mentoring In Marketing

222

Hamish Thomson And Darren Talk Advertising, Marketing and Business Management

223

Chris Maxwell And Darren Discuss The How, What And Where Of In-House Agencies

224

Eaon Pritchard And Darren Chat Strategy, Creativity And Where It All Went Wrong

225

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

226

Stanley Johnson And Darren Discuss Being A Creative In Network, Indie And In-house Agencies

227

Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next

228

Nick Keenan And Darren Discuss People Powered Growth

229

Azadeh Williams And Darren Discuss The Law, Journalism, Media And Marketing

230

Mike Wilson And Darren Talk About Creativity And Innovation In Media

231

Stephen Wright And Darren Talk About The Problems With Programmatic

232

John Broome And Darren Talk Advertising And Marketing Last Year And Next

233

Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients

234

Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business

235

Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges

236

Simone Gupta And Darren Chat Making PR And Advertising Work Across the Globe

237

Haydon Bray And Darren Discuss Reaching Your Audience With Precision Media

238

James Zipeure, Shane Mitchell And Darren Chat On AI Improving Agency Productivity

239

John Chan And Darren Chat About The Roles Of Design In Building Brands

240

Mike Chuter And Darren Talk Brand And Corporate Purpose

241

Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI

242

Nick Cummins And Darren Talk About The Crisis In The Loss Of Creative Confidence

243

Justin Graham And Darren Discuss Strategy And Leadership In A Crisis

244

Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H

245

Meg Gossert And Darren Chat About Managing An Independent Media Agency

246

Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis

247

Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency

248

Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics

249

Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity

250

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

251

Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing

252

Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership

253

Rohan Robertson And Darren Chat Content Versus Advertising

254

Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience

255

Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

256

Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

257

Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication

258

Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

259

Meredith Cranmer And Darren Discuss The Power Of Experience

260

Chris Arnold And Darren Talk About Ethical Marketing

261

Annette Sharp And Darren Talk About Doing Business In China

262

Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency

263

Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good

264

Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences

265

Audrey Dauvet And Darren Talk Intellectual Property and Innovation

266

Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media

267

Jane Evans And Darren Discuss Making Older Women Uninvisible

268

Ben Peacock, Scott Matyus-Flynn And Darren Discuss Sustainable Brand Purpose

269

Rob Campbell And Darren Talk About Corporate Gaslighting In Advertising

270

Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience

271

Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation

272

Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia

273

George Hawwa And Darren Discuss Is Social Media A Technology Or A Media

274

Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies

275

Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing

276

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

277

Nick Hockley And Darren Talk About Marketing And Sports Sponsorship

278

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

279

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

280

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

281

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

282

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

283

Jared Alessandroni And Darren Discuss The Future Of the AI CMO

284

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

285

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology

286

Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

287

Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media

288

Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

289

Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

290

Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

291

John James And Anton Buchner Talk About Measurable Marketing Applications Of AI

292

Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid

293

Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising

294

Christian Bartens And Darren Talk Data, AI And Agile Business Practices

295

Joe Pullos And Darren Discuss The Role Of Creativity In Marketing And Advertising

296

Jorg Dietzel And Darren Talk Advertising From A Brand And Marketing Perspective

297

Andrea Edwards And Darren Chat About The Good And The Bad Of Social Media

298

Dominic Powers And Darren Discuss Increasing Transparency In Programmatic Media

299

Hannah Gough And Darren Discuss The Challenges Of Procurement In Marketing

300

Steve Sheppard And Darren Discuss Communicating More Effectively In Business

301

Jon Wild And Darren Chat About Marketing For Brands, Growth And Business

302

Anita Zanesco And Darren Talk About The Current State Of Client And Agency Relationships

303

Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure

304

Mark McCraith And Darren Discuss The Relationship Between Media Owners, Agencies And Advertisers

305

Priya Patel And Darren Discuss Aligning Network Agencies To Purpose And Value

306

Areef Vohra And Darren Talk About Out Of Home Media, Past, Present And Future

307

Matt Robinson And Darren Discuss Being An Analog Agency In A Digital World

308

Doug Pearce And Darren Chat About The Changing World Of Media And The Growth Of China

309

Simon James - Williams And Darren Chat About The Issues Facing Media Agencies

310

Paul Fisher And Darren Discuss The Role Of E - Commerce In Marketing And Business

311

John Boyle And Darren Talk About The Use Of Weasel Words In Business And Marketing

312

Simon Larcey And Darren Talk About How Programmatic Can Be Used For Good

313

Mark Green And Darren Chat On The Journey Building A Successful Agency In The 21st Century

314

Damian Francis & Darren Talk About What Makes A Great Marketing Media & Advertising Event

315

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

316

Tristan Ozinga And Darren Chat On The Role Of Technology In Improving Media Agency Productivity

317

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

318

James Welch And Darren Discuss The State Of Agency Business Development Internationally

319

Dennis Flad, Nik Guido And Darren Discuss Business Strategy Alignment In Brand Building

320

Clive Duncan And Darren Chat About Getting Value From Your TV, Film And Video Productions

321

Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies

322

Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

323

Greg Graham And Darren Discuss The Rights And Wrongs Of Media Agency Pitching

324

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

325

Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise

326

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

327

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

328

Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility

329

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

330

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management

331

Peter Miller And Darren Talk About Fake News And Its Impact On News Media

332

Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation

333

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

334

Jane Caro And Darren Talk About The Power Of Words, Creativity, Education And Diversity

335

Mark Jones And Darren Discuss The Important Use Of A Brand Story

336

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

337

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

338

Nick Law And Darren Chat About Creativity In A Digital Age

339

Anne Miles And Darren Chat About New Ways Of Working With Creative And Production People

340

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

341

Shawn Callahan And Darren Chat About Storytelling For Business And The Role Of Anecdotes

342

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

343

Ben Sharp And Darren Talk About When Customer Experience, Technology And Data Go Bad

344

Michael Morrison And Darren Discuss The Misunderstood Concept Of Mental Harm In The Workplace

345

David Angell And Darren Discuss The Importance Of Media Agency Contracts

346

Elizabeth Heusler And Darren Chat About Public Relations And Its Role In Marketing

347

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

348

Justin Ricketts And Darren Chat About The Benefits And Complications Of Production Decoupling

349

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

350

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

351

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

352

Harry Preston And Darren Discuss Innovations In The Video And Film Production Industry

353

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

354

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

355

Ed Pank And Darren Discuss Creativity, Innovation And The Importance To Business

356

Erik Ingvoldstad And Darren Talk Digital, Innovation And CX For Business

357

Adam Good And Darren Talk About Navigating Digital Transformation

358

Andy Lark And Darren Chat About The Challenges Facing CMOs

359

Ori Gold And Darren Discuss The Impact Of Science And Technology On Media And Marketing - Aac

360

Simon Canning And Darren Reflect On The Dramatically Changing Advertising Industry

361

Peter Anderson And Darren Talk About The Challenges And Changes In Automotive Marketing

362

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

363

Ben Tolley And Darren Chat About Agencies, Consultants, Mergers And Acquisitions

364

Simone Bartley And Darren Talk About The Importance Of Brands And Branding In The Digital Age

365

Lee Styger And Darren Chat About The Role Of Innovation Beyond A Management Fad

366

Kylie Rogers And Lauren Joyce Discuss With Darren The Importance Of Marketing To Women

367

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

368

Lyndon Brill And Darren Review The ANA Advertising Financial Management Conference In San Diego

369

Tom Skotidas And Darren Discuss The Concept Of Social Media For Sales In B2B Relationships

370

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

371

Adam Ferrier And Darren Discuss The Increasing Role Of Science In Marketing And Advertising

372

Jon Holloway And Darren Discuss The Challenges Of Marketing In The Financial Services Category

373

Sharon Foo And Darren Discuss Understanding Culture To Stay Relevant In A Changing World

374

Kylie Ridler-Dutton And Darren Discuss The Importance Of A Robust Agency Search & Selection Process

375

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

376

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

377

Alexandra Tselios And Darren Chat About Modern Publishing And The New Opportunities For Advertisers

378

Mahesh Enjeti And Darren Discuss The Challenges Facing Marketers And Their Brands

379

John Chatterton And Darren Talk About The Transformation Of Higher Education Marketing

380

Denise Shrivell And Darren Talk About Media, Women In Media, And The State Of The Media

381

Steve Allen And Darren Talk About Media Value, Transparency And Relationships Today

382

Jeff Bullas And Darren Discuss The Role Of Digital, Content And Social Media In Marketing

383

Sara Delpopolo And Darren Chat About Social Media And The Law

384

Bill Merrick And Darren Talk About The Challenges Facing Marketers And Their Brands

385

Peter Rowe And Darren Discuss The Commercial Management Of Marketing

386

Jon Bradshaw And Darren Discuss What Keeps The CMO Awake And Night And Why

387

Suzie Shaw And Darren Talk About The Importance Of The CEO As The Public Face Of Business

388

Brett Colbert And Darren Discuss The Rapid Evolution Of Marketing Procurement

389

Sean Cummins And Darren Chat On The Death Of Advertising And The Power Of Creativity

390

Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing

391

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

392

Michael Farmer And Darren Discuss The Changing Economics Of The Advertising Business

393

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

394

Douglas Wood And Darren Chat On Good Agency Contracts And Good Contractual Practice

395

Steve Lightfoot And Darren Talk About The Role And Challenges Of Global Procurement

396

Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies

397

Ashton Bishop And Darren Discuss The Disruptive Effect Of Change On Organisations

398

Nathan Hodges And Darren Discuss The Complex Issue Of Ever Expanding Agency Rosters

399

Gil Snir and Darren Talk About Programmatic Media Buying And Its Impact On Advertising

400

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

401

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

402

Tina Fegent And Darren Chat On The State Of Marketing Procurement

403

David Indo, Tom Denford And Darren Discuss Defining Media Value In A Media Market Obsessed With Cost

404

Debbie Morrison And Darren Talk About The Increasingly Complex Challenges Facing Marketers

405

Elliot Pollock And Darren Discuss Understanding Cultural Clashes In A Global Market Village

406

Rakhal Ebeli And Darren Discuss The Role Of Content Marketing And Brand Journalism In Brand Building

407

Anton Buchner And Darren Discuss Direct Marketing In The Transformation Driven By Data And Digital

408

Chris Sewell And Darren Discuss Sustainable Marketing, Its Role And Challenges For Marketers

409

Alun Probert Chats With Darren About Government Communications And The Impact Of Digital

410

Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

411

Trevor Young And Darren Talk About The Importance Of Building A Personal Brand

412

Stephen Wright And Darren Talk About Media Agencies And The Way Media Agencies Are Assessed

413

Jon Manning And Darren Discuss The Price Of Everything And The Value As Well

414

Peter Strohkorb And Darren Discuss Marketing & Sales and The Struggle To Get The Two Aligned

415

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

416

Nic Christensen And Darren Discuss Trade Journalists, PR And Pitches

417

Peter Le Guay And Darren Discuss Agencies, Their Contracts And Contractors

418

Cam Carter And Darren Talk About High Performing Agency Relationships

419

Shawn Callahan And Darren Discuss Storytelling And Where Marketers Go Wrong