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All Episodes

Managing Marketing — 426 episodes

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Title
1

Vanessa Liell And Darren Discuss How Marketing And Corporate Comms Must Collaborate In A Digital Age

2

Joe Carter And Darren Talk About Bringing Strategy Back Into Agency Pitches

3

Ben Gunn, Eliza Lewis And Darren Discuss Maximising Creator Marketing Impact

4

Cat McGinn And Darren Discuss The Paradox Of AI And The Slide Toward Creative Homogeneity

5

Nick Hand And Darren Discuss Redefining Agency Value and Fees in the Age of AI

6

Nick Jackson, Andrew Mote And Darren Discuss The Regulatory Impact On Superannuation Marketing In Australia

7

The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World

8

Jarrod Allen And Darren Navigate The State Of Play Of SEO and GEO

9

Joel Kleber And Anton Reveal The Truth Behind Jim’s Group’s Success

10

Amanda Connors And Darren Talks About How To Thrive With A Diverse Marketing Career

11

Ellie Angell And Darren Reveal Insights From Agency Pitches Gone Wrong From The Undercover Consultant

12

John Elbing And Darren Discuss Storybuilding As A Technique For Building Brand Stories

13

Ahron Young And Darren Talk On The Role Of News Media For Brands And Business

14

Angela Tangas, Jack Smyth And Darren Discuss Unlocking the Power of Agentic AI for Brands

15

Jon Wild And Anton Talk About Simplifying Marketing To Easily And Successfully Execute At Scale

16

Lydia Feely, Kylie Ridler-Dutton And Darren Chat Navigating The Marketing Landscape: Insights For The Year Ahead

17

TrinityP3 Consultants Talk About The Issues Facing Marketing And How To Address Them

18

John Minty And Darren Discuss The Importance Of Measuring Advertising Agency Operational Performance

19

Natasha Aaron And Darren Discuss Navigating The New Era Of Marketing Leadership

20

Dan Ferguson And Anton Reveal The Secrets Behind Scaling Ecommerce

21

Nathan Hodges And Darren Discuss Navigating The Growing Complexity Of Agency Roster Management

22

Abe Kasbo And Anton Discuss The Responsible Use Of Digital Marketing For Mid Market Advertisers.

23

Ian Perrin And Ellie Chat On The Power of Client-Centric Agency Models

24

Darryn Wallace And Darren Discuss Balancing Tradition And Evolution At Bega Foods

25

Michael Moszynski And Darren Chat On The Technology Future of Agency Pitches

26

Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide

27

Kathryn Illy And Darren Chat On Navigating The Modern Marketing Revolution

28

Kim Russell And Darren Talk On The Challenges And Opportunities In QSR Marketing

29

Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management

30

Richard Benyon And Darren Chat On The Role of Technology In Agency Evaluations

31

Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills

32

Cheryl Sing And Anton Discuss The Laptop Initiative - Giving Laptops To People In Desperate Need

33

Oksana Koriakova And Anton Discuss Making Branded Experience Unforgettable

34

Jed Simpfendorfer And Darren Discuss What Marketers Really Want

35

Friends of Rhonda And Ellie Angell Discuss What It Is To Be Queer In Advertising

36

Lisa Overall And Darren Discuss Bridging The Gap Between Media And Message

37

Mark Smith, Jeremy Taylor And Darren Discuss How To Deliver A Better Pitch

38

Stewart Gandolf And Darren Talk About The Trends And Challenges In Healthcare Marketing

39

Ellie Angell, Darren Woolley And Anton Buchner Celebrate Ten Years Of The Managing Marketing Podcast

40

Jacquie Ally, Margie Reid And Darren The Benefit And Challenges Of Owning Your Own Agency

41

Kate Ferguson And Anton Discuss Transforming Marketing Charity - The Sydney Children's Hospital Foundation

42

Chloe Hooper And Ellie Talk About Putting Values In Action By Bridging Purpose And Practice

43

Hilary Badger And Ellie Talk About The Life and Love of Creativity

44

Darren O’Meara, Troy Graham And Darren Talk About The Growing Influence Of Experiences

45

Kylie, Nick, Nathan, Stephen And Darren On The State Of The Pitch Research 2

46

Harry Lowes And Anton Chat Creative Connection Is The New Targeting In An AI Fuelled World

47

Leandro Perez And Anton Discuss Augmenting The Digital And Human Labour Forces For The Future

48

Dr Kate Gunby, Anton Buchner, Adrian Treahy And Darren Discuss Navigating The Complexity Of The Marketing Technology Swamp

49

June Cheung And Darren Discuss AI And Scope 3 Implications For Media And Advertising

50

Alex Myers And Darren Chat About Building The World’s First Global Small Agency

51

Bonnie MacTavish, Ahmed Meer And Anton Discuss How To Successfully Humanise Technology

52

Emma Logan And Darren Chat About The Challenges Facing Marketing Leaders

53

Henry Innis And Ellie Chat About The Evolution And Explosion Of MMM

54

Nick Hand And Darren Talk Agency Fee Models You Many Not Have Considered

55

Damien Thomson And Darren Chat About The State Of Carbon Measurement In Advertising

56

Belinda Lodge And Ellie Discuss The Trials And Tribulations Of An Advertising Recruiter

57

Cheuk Chang And Ellie Talk About The Challenges Of Building Agency Businesses

58

Emily McGregor And Darren Discuss What’s So Not Funny About Advertising

59

Arvind Hickman And Darren Talk About The Challenges Of The Trade News Media

60

Rich Curtis And Darren Share The Trends And Insights From A Decade Of Brand

61

Tess Ariotti And Darren Talk About The State Of Sustainability In Marketing

62

Peter Kirk And Darren Discuss Indigenous Storytelling In Marketing And Advertising

63

John Batisitch And Darren Discuss The Global Outlook For The Coming Year

64

Sean Cummins And Ellie Talk About The State Of The Advertising Industry

65

John Pabon And Darren Discuss Navigating The Changing World Of Climate Regulation

66

Carolyn Watson And Ellie Chat Life CVs, The Joys and Perils of Freelancing, and THAT Campaign Brief List

67

Will Anstee And Darren Discuss The Role Of Government, Tech Platforms And Advertisers In Protecting Children OnLine

68

Will Anstee And Darren Talk About Minimising The Harm Of Social Media On Children And Teens

69

Nick Manning, Stephen Wright And Darren Discuss Is Media Transparency A Thing?

70

Chris Walton And Darren Discuss Who Cares About Advertising?

71

Darren Woolley And Tom Fogden Discuss How Marketers And Procurement Can Better Manager Agency Pitches

72

Blaine Callard And Ellie Discuss The CEO’s Perspective On Marketing, Measurement, Modelling And Agencies

73

Sharon Zeev Poole, Elzanne Strydom, Dan Beaumont And Darren Discuss Innovation In Marketing Communications

74

Kiaran Geen, Sam Cunliffe, Jake Hird And Darren Talk B2B Superpower Index Trends

75

Kylie Ridler-Dutton And Darren Debunking The Myth And Misconceptions Of Pitch Management

76

Chris Illman And Darren Discuss Innovating Within The Traditions Of A 150-Year-Old Brand

77

Robyn Sefiani And Anton Talk The Importance Of Reputation Management

78

Kristy Camarillo, Rebecca Den Braber, Renee Murray And Ellie Discuss Diversity, Ethics and Inclusion

79

Rhys Ryan And Anton Discuss Being On The Front Foot Of Data Breach Crisis Management

80

Praveen Narra And Anton Chat About The Evolution Of AI

81

Ellie Angell And Darren Talk About Being A Trans Woman In An Advertising And Marketing World

82

Victoria Curro, Amy Toma And Darren Discuss Designing Online Experiences For Gen One

83

Catherine King, Carl Rhodes, Adam Ballesty And Darren Discuss The Benefits Of Brands Doing Good

84

Trena Blair And Darren Chat What It Takes To Build A Global Brand

85

Imogen Hewitt, Dave Bowman, Maurice Riley And Darren Discuss Agency Integration Publicis Style

86

Mark Green, Nathan And Darren Chat About How Agencies Are Adapting To Broadening Marketing Needs

87

Kyle Roof And Darren Answer The Question Will AI Be The Death Of SEO?

88

Kieren Antill, Ross Hastings And Darren Talk About The Anatomy Of Marketing

89

Ellie Angell And Darren Talk About Why You Should Not Pitch Your Advertising Account

90

Nathan Hodges And Darren Discuss The State Of Composite Pitching For Complex Agency Rosters

91

Chris Walton And Darren Review The Last Decade Of Media And the Next

92

Anton Buchner And Darren Chat About The State Of Data, Digital And Technology In Pitching

93

Lydia Feely And Darren Discuss The State Of Pitching For Marketers

94

Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI

95

Kylie Ridler-Dutton And Darren Chat About Getting The Pitch Basics Right

96

Nick Hand And Darren Talk About The State Of Pitch Fees, Agency Fees And Payment Terms

97

Jenni Dill, The Neighbourhood And Darren Chat What Makes A High Performing Integrated Agency Model

98

Stephen Wright And Darren Discuss The State Of The Media Pitch In Australia

99

The TrinityP3 Consultants Discuss The State Of The Pitch In Australian Advertising

100

James Greet And Darren Discuss The Ethics And Challenges Of Zero Net Marketing

101

Matt Newell And Darren Chat The Rise Of Retail Brand And Brand Experience

102

Nathan Hodges And Darren Chat Trends In The Design Of Bespoke Agency Solutions

103

Anton Buchner And Darren Discuss Marketing Technology And What Is It Good For

104

Jemma Downey And Ellie Discuss In-House Agency Services, Merging Two Giants, And Working In Bermuda!

105

Tom Donald, Mick Boston And Darren Talk The Benefits Of In-House Creative Strategy And Design

106

Christopher Melotti And Darren Discuss The Rise And Rise Of B2B Branding And Marketing

107

Alana Burnside and David Talk portfolios, creativity and consistency in a fickle world

108

Jessica Bray And Darren Chat About How You Grow Up Into A Leadership Role In Media

109

Sue Parker And Darren Discuss Ageism In Advertising And The Role of Stereotypes

110

Kerrie Spaagaren And David Discuss the world of the brand experience agency

111

Nick Hand And Darren Discuss Value Based Pricing For Agency Fees

112

Ben Oliver And Darren Chat The Challenges And Benefits of Taking Media In-House

113

Nick Hunter And Darren Discuss The Competitive Advantages Of A B-Corp Agency

114

Julian Cole And Darren Talk About Good Briefs, Bad Briefs, Client Briefs And Creative Briefs

115

Kirsty Muddle, CSR And Darren Chat A Broader Role For Creativity In Marketing

116

Kat Kennan And Darren Discuss The Importance Of Strength Based, Trauma Informed And Inclusive Marketing

117

David Sutherland And Darren Chat The Ins And Outs Of In-House Agencies

118

Dani Bassil And Darren Chat Advertising And Creativity North Versus South

119

Nichole Williamson Davidson And Darren Discuss Personal Brand Building For Business Leaders

120

Liam Loan-Lack And Darren Chat Dealing With Complexity And Uncertainty In Marketing

121

Murray Howe And Darren Talk Closing The Gap By Aligning Marketing To Business

122

Jack Bensimon And Darren Talk About Rethinking Client Conflicts Of Interest

123

Patrick Rowe And Darren Talk About Managing Agency Brands For The Long Term

124

Pete Randeria And David Angell Discuss The World Of Wine

125

Skye Lambley And Darren Discuss When PR Takes The Lead In Marketing Communications

126

Supermassive And David Angell Discuss The Birth Of A New Agency, Inhibitors And Enablers In Modern Advertising And The New World Order

127

Jason Tonelli And Darren Chat About Media Brawn Versus Media Brains

128

Nick Hand And Darren Chat On The Impact Of AI On Agency Fees

129

Mike Rebelo And Darren Talk The Good And The Bad Of Integrated Agencies

130

Peter Levitan And Darren Discuss How To Build A Kick-Ass Advertising Agency

131

Arthur Fleischmann And Darren Chat The Impact Of CMO And Agency Tenure

132

Leah Power And Darren Discuss Qualification Based Selection For Agencies

133

Scott Knox And Darren Talk About Pitch Watch And A better Way To Select Agencies

134

Liam Walsh And Darren Discuss The Corporate Charade

135

Jeremy Taylor And Gina Larter Chat Agencies at the NYC AdForum

136

Jo Reilly And David Discuss Consumer Psychology, Trust, Communications And Macroeconomics In Superannuation

137

Chris Gilroy And Darren Chat About The Challenges Of Retail Marketing

138

Mahesh Enjeti And Darren Talk About Strategy, Planning And Tactics

139

Claire Fenner And David Discuss Trials, Tribulations & Triumphs in Media

140

Sue Blatchford And Darren Discuss 20 Years Of Digital Marketing In One Episode

141

Nicola Mansfield And Darren Talk Brand, Growth and Business Value

142

Carolyn Bendall and David Discuss Transition, Evolution, and Marketing in Student Care

143

Steve O’Farrell And David Discuss The Rise Of An Independent Agency

144

David Little And Darren Discuss The Transformation Of Marketing Procurement

145

Adam Washington And Darren Chat CX Customer Experience

146

Gina Larter And Darren Chat About The Pitch Positive Pledge

147

Jamima White And David Discuss The Revitalization Of An Iconic Brand

148

Sam Devlin And Darren Talk Solving The Advertising Talent Crisis

149

Steve Harrison And Darren Discuss Why Advertising Can’t Sell, Won’t Sell

150

Shyaire Ganglani, Seamus Fagan And Darren Talk Creativity In Brand Purpose

151

Melissa Fein And Darren Talk Building And Maintaining High-Performance Teams

152

Damon Stapleton And Darren Answer The Question What Is Creativity?

153

Fiona Johnston, Danny Bass And Darren Discuss Dealing With The Challenges

154

Imogen Hewitt And Darren Discuss High-Performance Agency Teams

155

Rob Shwetz And Darren Talk About The Latest Trends In ESG And Its Impact On Marketing

156

Martin Karaffa And Darren Discuss What It Means To Be A Cool, Old Guy

157

Paul Everson And Darren Talk About The Importance Of Lifetime Learning

158

Dharshi Harindra And Darren Discuss The Dearth Of Data In Diversity And Inclusion

159

Ben Slocombe And Darren Talk The Trials And Tribulations Of The Marketing Leader

160

Stuart Jaffray And Darren Discuss What Makes A Great B2B Marketing Strategy

161

Sean Lyons And Darren Chat On Bridging The Divide Between Brand And Experience

162

Lauren Deighton And Darren Discuss How Audio Is Transforming Measurement

163

Michelle Lomas And Darren Ask “Are You Ready For A Branded Podcast?”

164

Josh Butt And Darren Talk The Transformative Power And Magic Of Audio Branding

165

Diane Primo And Darren Discuss Building Purpose Inside The Business

166

Russ Mitchinson And Darren Talk Uniting Brand Channels and Content

167

Chris Cheng And Darren Chat About Marketing To The Chinese Market

168

James Lawrence And Darren Chat About Becoming A Smarter Digital Marketer

169

St John Craner And Darren Talk Marketing And Sales For Agribusiness

170

Jude Leon And David Discuss Marketing To Fill The National Blood Supply

171

Jane Burhop, James Crawley And Darren Chat Creativity And Purpose

172

Anita Zanesco And Darren Discuss The Agency View Of Pitching And Procurement

173

Anathea Ruys and David Discuss Working in Global Markets and The Future of The Agency

174

Matt Bray And Darren Talk The Climate Crisis And Creativity

175

Andy Morley And Darren Talk Marketing Soup, Scotch And Transport Services

176

Nick Hand And Darren Explore The Best And Worst Of Agency Timesheets

177

Ed Howley And Darren Chat Why The Pandemic Was The Best Thing To Happen

178

Drew Baker And Darren Talk Websites And How To Make Them Great

179

Andrew Fraser And Darren Discuss Network, Indie, In-House And Freelance Creative Life

180

Francis Coady And Darren Discuss Music, Movies and Media Agency Marketing

181

Nisha Rajamani and David discuss DE&I in agencies and beyond

182

Jack Watts And Darren Talk Building A New World Agency

183

Adam Murphy And Darren Discuss The Power Of Curiosity In The Commercial World

184

Anne Miles and David Discuss Conscious Capitalism, Workplace Behaviours and The ShEqual movement

185

Ryan Gracie And Darren Talk Retail Brand And Business Building

186

Matt Houltham And David Discuss Purpose-Driven Research

187

Jack Byrne And David Talk Starting A Media Agency With No Media Agency Experience

188

Mish Fletcher And Darren Talk Diversity and Agency Brand Building

189

Tomasz Pawlikowski And Darren Compare And Contrast Two Centuries Of Advertising

190

Nick Hand And Darren Chat About The Impact Of Extended Payment Terms On Agencies

191

Phil Hwang, Michael Vaudrey And Darren Talk On The New Role Of Transcreation

192

Matt Farrugia And Darren Discuss The Marketing War Chest

193

Santa Claus And Darren Discuss The Marketing Of Christmas

194

Dan Ingall and David talk Independence, Retail And Resignations

195

Joe Talcott And Darren Discuss Why Marketers Need Better Briefs

196

Matt Perfect And Darren Discuss Why Procurement Are The Marketing Good Guys

197

Anthony Freedman And Darren Discuss Innovation In The Advertising And PR Business

198

Nick Hand And Darren Discuss The Dysfunctional Agency Finances

199

Rebecca Zemunik And Darren Talk The Impact Of Digital Technology On Marketing

200

Paul Scott And Darren Discuss Agile Process In Marketing

201

Guy Wieynk And Darren Discuss Deploying Robot To Make Advertising

202

Jodie Catalfamo, Dave Ansett And Darren Discuss Revolutionising Brand Strategy With Brandvas

203

Jamila Rizvi And Darren Discuss The Role Of Men In Creating Gender Equality

204

Emma Montgomery And Darren Talk Strategy, Media, Creative And Agency Brands

205

Gary Nissim And Darren Talk What’s Wrong With RFPs

206

Katie Saunders And David Discuss The Role Diversity, Data, Degrees And Food Trends In FMCG Marketing

207

Paul Scott And Darren Talk Call Centres For Customer Experience Insights

208

Jordan Taylor-Bartels And Darren Chat About Data Ethics, AI And Marketing

209

Natalie Davey and David Chat Sports, Cars, Mining and COVID

210

Linden Deathe And Anton Buchner Discuss The (in)Equality In Australian Advertising

211

Dee Madigan And Darren Talk The Art Of Brand, Political And Election Advertising

212

Mike Morgan And Darren Chat On Ten Years Of Google SEO Updates

213

Emma Terry And Anton Talk Marketing Tourism In Tasmania During A Pandemic

214

John Vlasakakis and David Chat Cookie Apocalypse, Media Wastage and Independent Agencies

215

Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry

216

Davina Rooney And Darren Discuss The Greening Of Australian Construction

217

Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets

218

Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World

219

Barry O’Brien And Darren Chat On The Changing State Of The Media Market

220

Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing

221

Nathan Hodges And Darren Talk On Account Service, Management And Leadership

222

Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella

223

Kate Guaran And Darren Discuss How Marketers Can Get More From Their Agencies

224

Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency

225

Tasman Murray and David Discuss Marketing Analytics

226

Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation

227

Belinda Noble And Darren Talk The Climate Crisis And Communications

228

Simone Allan And Darren Discuss The Power of Mentoring In Marketing

229

Hamish Thomson And Darren Talk Advertising, Marketing and Business Management

230

Chris Maxwell And Darren Discuss The How, What And Where Of In-House Agencies

231

Eaon Pritchard And Darren Chat Strategy, Creativity And Where It All Went Wrong

232

Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next

233

Stanley Johnson And Darren Discuss Being A Creative In Network, Indie And In-house Agencies

234

Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next

235

Nick Keenan And Darren Discuss People Powered Growth

236

Azadeh Williams And Darren Discuss The Law, Journalism, Media And Marketing

237

Mike Wilson And Darren Talk About Creativity And Innovation In Media

238

Stephen Wright And Darren Talk About The Problems With Programmatic

239

John Broome And Darren Talk Advertising And Marketing Last Year And Next

240

Susan Werkner And Darren Discuss How Independent Agencies Win Corporate Clients

241

Andy McKeon And Darren Talk Creativity In Advertising, Tech And Business

242

Mark Jarrett And Darren Discuss Smart Agency Solutions To Media Challenges

243

Simone Gupta And Darren Chat Making PR And Advertising Work Across the Globe

244

Haydon Bray And Darren Discuss Reaching Your Audience With Precision Media

245

James Zipeure, Shane Mitchell And Darren Chat On AI Improving Agency Productivity

246

John Chan And Darren Chat About The Roles Of Design In Building Brands

247

Mike Chuter And Darren Talk Brand And Corporate Purpose

248

Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI

249

Nick Cummins And Darren Talk About The Crisis In The Loss Of Creative Confidence

250

Justin Graham And Darren Discuss Strategy And Leadership In A Crisis

251

Alexandra King And Darren Talk About The Transition Of B2B And B2C to H2H

252

Meg Gossert And Darren Chat About Managing An Independent Media Agency

253

Olly Taylor And Darren Deconstruct Strategy In A Time Of Crisis

254

Fiona Johnston And Darren Discuss The Challenges Of Managing A Modern Media Agency

255

Adrian Davidson And Darren Talk Branded Merchandise, Product Safety And Supply Chain Ethics

256

Angela Smith, Russell Smyth And Darren Talk About The Relationship Between Strategy And Creativity

257

Carl Ratcliff And Darren Discuss Creativity, Purpose And Advertising

258

Alexandra King and Darren Discuss Outsourcing, Hybrid Models and In-Housing For Marketing

259

Ben Welsh And Darren Discuss Agency Brands And The Need For Creative Leadership

260

Rohan Robertson And Darren Chat Content Versus Advertising

261

Ryan Wallman And Darren Talk Creativity, Copywriting And Caring About Your Audience

262

Stephan Argent And Darren Discuss The Trials Of The Pitch Consultant

263

Ashton Bishop And Darren Discuss The Seven Customer-Centric Shifts

264

Clement Toulemonde And Darren Talk Building Powerful Relationships Through Communication

265

Jonathan Samway And Darren Chat On The Opportunities For Optimising Global Production Capabilities

266

Meredith Cranmer And Darren Discuss The Power Of Experience

267

Chris Arnold And Darren Talk About Ethical Marketing

268

Annette Sharp And Darren Talk About Doing Business In China

269

Chiquita King, Ant Melder And Darren Chat About The Motivation Behind Starting An Advertising Agency

270

Herve de Clerck And Darren Talk About Marketing And Advertising Doing Good

271

Mark Adams And Darren Discuss The Power Of Networks Over Demographics In Engaging Audiences

272

Audrey Dauvet And Darren Talk Intellectual Property and Innovation

273

Sonoo Singh And Darren Discuss The Role And Importance Of A Healthy Trade Media

274

Jane Evans And Darren Discuss Making Older Women Uninvisible

275

Ben Peacock, Scott Matyus-Flynn And Darren Discuss Sustainable Brand Purpose

276

Rob Campbell And Darren Talk About Corporate Gaslighting In Advertising

277

Kylee Stone And Darren Talk Covid-19 And The Importance Of Leadership And Resilience

278

Kevin Freedman And Darren Discuss The Challenges Of Global Marketing Implementation

279

Ophenia Liang And Darren Discuss Cross Cultural Marketing In Asia

280

George Hawwa And Darren Discuss Is Social Media A Technology Or A Media

281

Raja Pradeep And Darren Talk About The IT Risks Facing Advertising Agencies

282

Neal Moore And Darren Chat About The Need For Great Storytelling In Content Marketing

283

Rob Mills And Darren Talk About Assessing And Measuring The Value Of Sports Sponsorship

284

Nick Hockley And Darren Talk About Marketing And Sports Sponsorship

285

Chris Stephenson And Darren Discuss Innovation And Effectiveness In Marketing

286

Jeremy Taylor And Darren Talk About Brand And Corporate Purpose And Ethics

287

Henry Innis And Anton Buchner Discuss How To Assign Value To Marketing With AI Models

288

Augustine Fou And Darren Discuss The Growing Problem Of Ad Fraud

289

Darren Woolley And Nathan Chat About The Twenty Year History Of TrinityP3

290

Jared Alessandroni And Darren Discuss The Future Of the AI CMO

291

Thomas Bertelsen, James Procter And Darren Talk Data And AI Informed Advertising

292

Jay Henderson And Anton Discuss How To Solve Business Problems Through AI Technology

293

Phil Phelan And Darren Discuss Ecosystems And Marketplaces For Products And Services

294

Bobbi Mahlab And Darren Talk About Mentor Walks and Women In Media

295

Brad Bennett And Anton Buchner Discuss Realising The Full Value Of Customer Experience With AI

296

Kath Blackham And Darren Talk About The Challenges And Opportunities In Voice

297

Caleb Bush And Darren Chat About How Brands Are Experienced And Not Just Communicated

298

John James And Anton Buchner Talk About Measurable Marketing Applications Of AI

299

Brian Wieser And Darren Discuss Marketing, Investors And The Economy Stupid

300

Adrian Jenkins And Darren Chat On The Role Of Audits In Marketing And Advertising

301

Christian Bartens And Darren Talk Data, AI And Agile Business Practices

302

Joe Pullos And Darren Discuss The Role Of Creativity In Marketing And Advertising

303

Jorg Dietzel And Darren Talk Advertising From A Brand And Marketing Perspective

304

Andrea Edwards And Darren Chat About The Good And The Bad Of Social Media

305

Dominic Powers And Darren Discuss Increasing Transparency In Programmatic Media

306

Hannah Gough And Darren Discuss The Challenges Of Procurement In Marketing

307

Steve Sheppard And Darren Discuss Communicating More Effectively In Business

308

Jon Wild And Darren Chat About Marketing For Brands, Growth And Business

309

Anita Zanesco And Darren Talk About The Current State Of Client And Agency Relationships

310

Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure

311

Mark McCraith And Darren Discuss The Relationship Between Media Owners, Agencies And Advertisers

312

Priya Patel And Darren Discuss Aligning Network Agencies To Purpose And Value

313

Areef Vohra And Darren Talk About Out Of Home Media, Past, Present And Future

314

Matt Robinson And Darren Discuss Being An Analog Agency In A Digital World

315

Doug Pearce And Darren Chat About The Changing World Of Media And The Growth Of China

316

Simon James - Williams And Darren Chat About The Issues Facing Media Agencies

317

Paul Fisher And Darren Discuss The Role Of E - Commerce In Marketing And Business

318

John Boyle And Darren Talk About The Use Of Weasel Words In Business And Marketing

319

Simon Larcey And Darren Talk About How Programmatic Can Be Used For Good

320

Mark Green And Darren Chat On The Journey Building A Successful Agency In The 21st Century

321

Damian Francis & Darren Talk About What Makes A Great Marketing Media & Advertising Event

322

Sandra Wiles And Darren Chat About Leveraging And Optimising Sponsorships

323

Tristan Ozinga And Darren Chat On The Role Of Technology In Improving Media Agency Productivity

324

Peter Applebaum And Darren Talk About The Power Of Direct Marketing In A Digital World

325

James Welch And Darren Discuss The State Of Agency Business Development Internationally

326

Dennis Flad, Nik Guido And Darren Discuss Business Strategy Alignment In Brand Building

327

Clive Duncan And Darren Chat About Getting Value From Your TV, Film And Video Productions

328

Andrew Little And Darren Discuss Specialist Versus Size And Scale For Agencies

329

Jon Bradshaw And Darren Discuss The Relationship Between Strategy, Tactics And Creativity

330

Greg Graham And Darren Discuss The Rights And Wrongs Of Media Agency Pitching

331

Steve Sinha And Darren Discuss Data In Media, Marketing And CX Management

332

Ilona Evans And Darren Explore Why Digital Marketing Has Not Lived Up To The Promise

333

Virginia Hyland And Darren Chat On The State Of Media For Independent Agencies

334

Jo Gaines And Darren Talk About Building Brands Through Better Customer Experience

335

Zena Churchill And Darren Talk On Organisational Resilience, Adaptability And Agility

336

Chloe Hooper And Darren Chat About The Good, The Bad And The Ugly Of Media Agency Pitches

337

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management

338

Peter Miller And Darren Talk About Fake News And Its Impact On News Media

339

Julian Barrans And Darren Discuss Marketing Strategy, Planning And Implementation

340

Kshira Saagar And Darren Discuss Data Transformation Within Your Organisation

341

Jane Caro And Darren Talk About The Power Of Words, Creativity, Education And Diversity

342

Mark Jones And Darren Discuss The Important Use Of A Brand Story

343

Mari Kauppinen And Darren Talks On The Need For Short, Medium And Long Term Strategy

344

Mark Ritson And Darren Discuss The Importance Of Mastering Marketing Principles

345

Nick Law And Darren Chat About Creativity In A Digital Age

346

Anne Miles And Darren Chat About New Ways Of Working With Creative And Production People

347

David Angell And Darren Discuss Digital Media Buying And If Marketers Are Getting The Benefit

348

Shawn Callahan And Darren Chat About Storytelling For Business And The Role Of Anecdotes

349

Julia Vargiu And Darren Talk About Advertising Agency New Business Successes And Failures

350

Ben Sharp And Darren Talk About When Customer Experience, Technology And Data Go Bad

351

Michael Morrison And Darren Discuss The Misunderstood Concept Of Mental Harm In The Workplace

352

David Angell And Darren Discuss The Importance Of Media Agency Contracts

353

Elizabeth Heusler And Darren Chat About Public Relations And Its Role In Marketing

354

Martin Cass And Darren Talk About How Data Is Making Media Planning And Buying More Accountable

355

Justin Ricketts And Darren Chat About The Benefits And Complications Of Production Decoupling

356

Nicole Sheffield And Darren Talk About The Transparency Of The Murky Digital Media Supply Chain

357

John Oldfield And Darren Discuss The Profession Of Advertising And Management Consulting

358

Will Scully-Power And Darren Talk Data, Big Data, Small Data, First, Second And Third Party Data

359

Harry Preston And Darren Discuss Innovations In The Video And Film Production Industry

360

Steve Emanouel And Darren Chat About The Impact Of Data And Technology On Customer Retention

361

David Angell And Darren Discuss The Role And Challenges Facing Media Agencies

362

Ed Pank And Darren Discuss Creativity, Innovation And The Importance To Business

363

Erik Ingvoldstad And Darren Talk Digital, Innovation And CX For Business

364

Adam Good And Darren Talk About Navigating Digital Transformation

365

Andy Lark And Darren Chat About The Challenges Facing CMOs

366

Ori Gold And Darren Discuss The Impact Of Science And Technology On Media And Marketing - Aac

367

Simon Canning And Darren Reflect On The Dramatically Changing Advertising Industry

368

Peter Anderson And Darren Talk About The Challenges And Changes In Automotive Marketing

369

Liam Walsh And Darren Discuss The Incredibly Complex Choices Facing Marketers

370

Ben Tolley And Darren Chat About Agencies, Consultants, Mergers And Acquisitions

371

Simone Bartley And Darren Talk About The Importance Of Brands And Branding In The Digital Age

372

Lee Styger And Darren Chat About The Role Of Innovation Beyond A Management Fad

373

Kylie Rogers And Lauren Joyce Discuss With Darren The Importance Of Marketing To Women

374

Scott Hagedorn And Darren Chat About Dealing With The Increasing Complexity Of The Media Market

375

Lyndon Brill And Darren Review The ANA Advertising Financial Management Conference In San Diego

376

Tom Skotidas And Darren Discuss The Concept Of Social Media For Sales In B2B Relationships

377

Luke Brown And Darren Chat About The Importance Of Performance In Digital Marketing

378

Adam Ferrier And Darren Discuss The Increasing Role Of Science In Marketing And Advertising

379

Jon Holloway And Darren Discuss The Challenges Of Marketing In The Financial Services Category

380

Sharon Foo And Darren Discuss Understanding Culture To Stay Relevant In A Changing World

381

Kylie Ridler-Dutton And Darren Discuss The Importance Of A Robust Agency Search & Selection Process

382

Annalie Killian And Darren Discuss Driving Change With Innovation, Creativity And Technology

383

Andrew Reeves And Darren Talk About The Challenges Facing The Advertising Agency Business Model

384

Alexandra Tselios And Darren Chat About Modern Publishing And The New Opportunities For Advertisers

385

Mahesh Enjeti And Darren Discuss The Challenges Facing Marketers And Their Brands

386

John Chatterton And Darren Talk About The Transformation Of Higher Education Marketing

387

Denise Shrivell And Darren Talk About Media, Women In Media, And The State Of The Media

388

Steve Allen And Darren Talk About Media Value, Transparency And Relationships Today

389

Jeff Bullas And Darren Discuss The Role Of Digital, Content And Social Media In Marketing

390

Sara Delpopolo And Darren Chat About Social Media And The Law

391

Bill Merrick And Darren Talk About The Challenges Facing Marketers And Their Brands

392

Peter Rowe And Darren Discuss The Commercial Management Of Marketing

393

Jon Bradshaw And Darren Discuss What Keeps The CMO Awake And Night And Why

394

Suzie Shaw And Darren Talk About The Importance Of The CEO As The Public Face Of Business

395

Brett Colbert And Darren Discuss The Rapid Evolution Of Marketing Procurement

396

Sean Cummins And Darren Chat On The Death Of Advertising And The Power Of Creativity

397

Mat Baxter And Darren Explore The Expanding Role Of The Media Agency In Marketing

398

Mike Duda And Darren Explore The Concept Of True Performance Payments For Agencies

399

Michael Farmer And Darren Discuss The Changing Economics Of The Advertising Business

400

Bruno Gralpois And Darren Talk About The Transformation Of The Agency Ecosystem

401

Douglas Wood And Darren Chat On Good Agency Contracts And Good Contractual Practice

402

Steve Lightfoot And Darren Talk About The Role And Challenges Of Global Procurement

403

Debra Giampoli And Darren Discuss Bad Pitch Practice And Better Ways Of Working With Agencies

404

Ashton Bishop And Darren Discuss The Disruptive Effect Of Change On Organisations

405

Nathan Hodges And Darren Discuss The Complex Issue Of Ever Expanding Agency Rosters

406

Gil Snir and Darren Talk About Programmatic Media Buying And Its Impact On Advertising

407

Mark Fletcher And Darren Talk About Data, Big Data And Its Impact On Market Research

408

Mark Reinke And Darren Talk About The Role Of Marketing And The Focus On Customer And Data

409

Tina Fegent And Darren Chat On The State Of Marketing Procurement

410

David Indo, Tom Denford And Darren Discuss Defining Media Value In A Media Market Obsessed With Cost

411

Debbie Morrison And Darren Talk About The Increasingly Complex Challenges Facing Marketers

412

Elliot Pollock And Darren Discuss Understanding Cultural Clashes In A Global Market Village

413

Rakhal Ebeli And Darren Discuss The Role Of Content Marketing And Brand Journalism In Brand Building

414

Anton Buchner And Darren Discuss Direct Marketing In The Transformation Driven By Data And Digital

415

Chris Sewell And Darren Discuss Sustainable Marketing, Its Role And Challenges For Marketers

416

Alun Probert Chats With Darren About Government Communications And The Impact Of Digital

417

Jeff Cooper, Ashton Bishop And Darren Discuss All Things Strategy For Business And Marketing

418

Trevor Young And Darren Talk About The Importance Of Building A Personal Brand

419

Stephen Wright And Darren Talk About Media Agencies And The Way Media Agencies Are Assessed

420

Jon Manning And Darren Discuss The Price Of Everything And The Value As Well

421

Peter Strohkorb And Darren Discuss Marketing & Sales and The Struggle To Get The Two Aligned

422

Glenn Granger And Darren Discuss Intuition Versus Fact Based Decision Making And The Role Of Data

423

Nic Christensen And Darren Discuss Trade Journalists, PR And Pitches

424

Peter Le Guay And Darren Discuss Agencies, Their Contracts And Contractors

425

Cam Carter And Darren Talk About High Performing Agency Relationships

426

Shawn Callahan And Darren Discuss Storytelling And Where Marketers Go Wrong