All Episodes
The Sterling Family Law Show — 238 episodes
How to Build a 5-Person Team: Law Firm Onboarding Tips of a 17-Year-Old Firm - #238
The 3-Year Law Firm Consultation Training Process Behind $18M Growth - #237
Best Month at $33K, But Law Firm Marketing Automation Is Broken - #236
How a 4-Step Law Firm Financial Forecasting System Scaled Us to 30+ Attorneys - #235
Tell, Show, Write: The Law Firm Systems Behind Mark’s 5-Person Firm - #234
The Law Firm Staffing Model That Predicts 80+ Employee Hires - #233
Tom’s Trek: How a Law Firm Owner Operator Hit $200K in Year 1 - #232
How Local Business Schema Markup Drives 42% of Law Firm Cases - #231
The 3-Step System for Law Firm Referral Consistency - #230
The 5-Step SEO Heading Structure for Family Law Firms - #229
The Payment Policy Behind a 98% Law Firm Collections Rate - #228
How to Show Up in AI Search With Sterling’s 4-Step System - #227
What 40 Years Taught Harold About Law Firm Business Development - #226
The Framework Behind Sterling's Zero Duplicate Title Tags - #225
5 Signs Your Law Firm Workflow Stalls Past $1M - #224
5-Step On-Page SEO Plan for a Law Firm Rebrand - #223
Managing Offshore Teams: How We Grew to 40 Virtual Legal Assistants - #222
5 Family Law Firm SEO Systems You Should Build From Day 1 - #221
Starting a Solo Law Firm from 0 to 15 Employees in 7 Years - #220
Why a Broken Lead Follow Up System Bleeds 48% Revenue - #219
The 4-Bucket Law Firm Process Improvement System - #218
How 75% of Our Revenue Came From Law Firm Lead Follow-Up - #217
Starting a Solo Law Firm Broke? This Mentor Changed Everything - #216
The 21-Week Attorney Consultation Training Behind $18MM Growth - #215
The 360 Review That Changed How We Develop Lawyers for Leadership #214
5 Predictions That'll Change the 2026 GEO for Attorneys - #213
How to Build Law Firm Knowledge Management Systems - #212
Building Family Law AI Search SEO That Drives Leads - #211
How Managing Paralegal Teams Built Our $18M Firm - #210
The 5-Metric SEO Conversion Tracking System for Family Law Firms - #209
Why Your Law Firm Pricing Model Is Killing Referrals - #208
The 4-Step Law Firm Intake Process Behind an $18M Family Law Firm - #207
AI for Law Firms: 4 Things Non-Techie Lawyers Can Do With AI - #206
How to Build a 90-Day Family Law SEO Strategy That Scales - #205
25 Years of Law Firm Client Retention Secrets - #204
5 Truths About Family Law SEO in 2026 - #203
Growing a Law Firm to 7 Offices With AI and Remote Teams - #202
SEO vs. AI Search: 3 Myths Bleeding Your Family Law Firm Dry - #201
How a Law Firm Mission Statement Built a 7-Attorney Firm - #200
Sending a Law Firm Offer Letter That Actually Closes Deals - #199
How This Law Firm Owner Built a 6-Attorney Practice at 26 - #198
Stop Winging Final Interviews: Turn Them Into Core Values Interviews - #197
Run Your Law Firm Client Experience Like an ER - #196
The Moneyball Method: Building Law Firm KPIs for Predictable Revenue - #195
Solo to 10 Staff: 20 Years of Growing a Law Firm - #194
The 12-Minute Operational Interview Process That Shows Who Can Do the Job - #193
Lawyer to Business Owner: How Working Less Actually Made Alex More Money - #192
How to Screen Law Firm Candidates for Culture Fit in 30 Minutes - #191
From Homeless to Lawyer: The Law Firm Owner Mindset Breakthrough - #190
5 Ways Your Law Firm Job Posting Attracts the Legal Talent You Need - #189
Tom’s Trek: The Simple Change That Boosts Law Firm Close Rate - #188
The 4-Step Law Firm Resume Screening Process That Filters 50% of Applicants Fast - #187
No Law Firm Differentiation Strategy? You're Just Another Option - #186
Predictive Index: The Law Firm Hiring Assessment That Changed Everything - #185
What I Learned About PRIVATE EQUITY at the 2025 Business of Law - #184
6 Components of Law Firm Job Descriptions That Work - #183
Tom’s Trek: How to Calculate Your Law Firm’s First Hire Cost - #182
The 8-Step Law Firm Hiring Process Overview for Growth - #181
Making Millionaires: Law Firm Employee Benefits Model - #180
Broken Law Firm Lead Tracking for Paid Search & Fixing Tips - #179
How Specialization DOUBLED This Law Firm’s Revenue in 2 Years - #178
What Data Taught Me About Law Firm Budget Allocation - #177
$14.5M to $17.5M: How Non-Attorney Law Firm Leadership Works - #176
ChatGPT Atlas: Law Firm AI Search Explained - #175
How Law Firm Annual Planning Scaled Us to 27+ Attorneys - #174
Law Firm Keyword Research Mistakes Are Killing Your ROI - #173
Building Law Firm Systems: From Chaos to 7-Figure Revenue - #172
4 Ways to Structure Law Firm PPC Campaigns for Growth - #171
Tom’s Trek: The Law Firm Metrics System Behind Our Success - #170
Why Law Firm Paid Search Burns Money Without Results - #169
Solo to Partner: Merging Law Practices the Right Way - #168
The $50/Click Waste From Missing Negative Keywords - #167
What 3 Lawyers Learned Using AI for Law Firms Daily - #166
The 5-Segment System That Boosted Our Paid Search Campaigns - #165
How to Scale Beyond Your Solo Law Practice Limitations - #164
The Power of Prediction: 5 Keys To Law Firm Sales Success - #163
From General Practice to Women-Only Law Firm Success - #162
Mastering Attorney Consultation Skills for Family Law - #161
Stop Making Attorneys Do All Your Law Firm Intake - #160
From $0 to $17MM: The Sales Training That Changed Everything - #159
Tom's Trek: What I Wish I Knew About Law Firm Hiring 10 Years Ago - #158
How Law Firm Coaching Doubled Firm Revenue in 18 Months - #157
Real Reason Law Firm Staff Retention Fails & How to Fix It - #156
Building Your Marketing Before You Start a Law Firm - #155
40 Years of Law Firm Growth Lessons You Need to Know - #154
Why Bad Law Firm Intake Systems Kill Your Growth - #153
The Law Firm Culture That Built Our $17M Practice - #152
20+ Year Partner Attorney Shares Law Firm Mentorship Secrets - #151
The 5-Step Process to Fix Website Redirect Errors - #150
The 9 Secrets I Learned to Build a Successful Law Firm - #149
Don't Start a Law Firm Partnership Until You Listen To This - #148
Why We're Rebranding to The Sterling Family Law Show - #147
How to Go From High Income to High Net Worth as a Family Lawyer - #146
How to Calculate What Your Law Firm Is Actually Worth - #145
The 15-Minute Daily Practice That Built Our $17M Family Law Firm - #144
How a 9-Month-Old Law Firm Hit $24K in One Month (The Real Numbers) - #143
How to Run a Family Law Firm Daily Huddle That Propels Growth - #142
The 3 Marketing Traps That Keep Law Firms Stuck in Feast or Famine Cycle - #141
How Joining a Mastermind Transformed My Law Firm’s Profitability - #140
Tom's Trek: Managing Financial Pressure While Building Two Locations - #139
Why Jonathan Abandoned the City — And Built a $4 Million Family Law Practice - #138
How Deidra Almost Quit, Then Built a $3.7M Family Law Empire - #137
8 Law Firm Naming Tips I Learned Building a $15M Practice - #136
Tom’s Trek: Balancing Short-Term Loss for Long-Term Growth - #135
Delegating Work in a Family Law Firm - #134
How to Equip a Law Firm’s Satellite Location (Pt 3 of 3) - #133
How to Structure Your Law Firm Website for Multiple Locations (Pt 2 of 3) - #132
How to Pick New Law Office Locations (Pt 1 of 3) - #131
Simple Blueprint to Innovate a Family Law Firm - #130
Tom’s Trek: It’s Goal Time after Six Months In - #129
Five-Part Framework to Build and Grow a Family Law Firm - #128
Her Secret Formula to Get 87 Family Law Reviews with Nina Kelly - #127
Go $0 → $15M in Family Law By Ignoring Your Competition - #126
How to Objectively Measure Attorney Skills and Promote Fairly with Robin Esch - #125
Focus Your Family Law Practice to Have The Firm of Your Dreams - #124
Tom's Trek: Switching Marketing Partners to a Specialist - #123
How to Change Attorney Compensation Without Losing Your Team (Pt 2) - #122
How to Change Attorney Compensation Without Losing Your Team (Pt 1) - #121
Train Your Lawyers and Build Culture Simultaneously - #120
New AI Lawyer Lead Gen Tool - Divorce.Law - #119
Developments Toward Non-Lawyer Ownership in Family Law - #118
Build Advantages for Higher Margins in Family Law - #117
Tom’s Trek: Growing a Solo Practice While Planning For Associates - #116
Why Smart Family Lawyers Are Losing Premium Clients (Fix This Now) - #115
Practical AI Family Law Tools That Work - #114
The Family Law Firm Strategy to Rule Them All - #113
How She Collects $1,285,000+/yr in Family Law - #112
Tom's Trek: Emotional Resilience Through a Tough Month - #111
The Managing Attorney's Role in a Family Law Firm - #110
Casting a Compelling Vision to Your Family Law Team - #109
Staying Focused On One Marketing Tactic at a Time - #108
Recurring Money Wasters that Family Pummel Lawyers - #107
Should You Try to Persuade the Attorney to Stay? - #106
Tom’s Trek: Forming Ideal Client & Tightening Marketing Radius - #105
Scaled Offers at Sterling (Entry to High-End Service) with Mary Sankey - #104
Scaled Offers to Turbo-Charge Client Hires w/ Tony Karls - #103
What Law Firm Numbers Should I Track First? - #102
When to Move From Working IN to ON Your Law Firm - #101
Tom’s Trek: September 2024 Review - #100
Solving the Real Client Problems to Stand Out! (Legal Start-up 3 of 3) - #99
Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98
Selecting the Law Practice Type that Fits You (Legal Start-up 1 of 3) with Tony Karls - #97
Is Your Law Firm Culture Toxic? - #96
Getting Law Firm Associates to Have an Owner's Mentality - #95
How to Tell Your Law Firm Associate to Dress More Professionally - #94
Attorney Levels at Sterling Lawyers with Holly Mullin - #93
Tom’s Trek: A Bumpy, Bruising, Successful First Month - #92
Appropriate Law Firm Owner Profit Expectations with Ryan Kimler - #91
Building a Legal Culture with Celebration and Recognition - #90
Tom’s Trek: Fixed Fee Attorney Metrics - #89
Tom's Trek: Allocating Work in a Family Law Firm - #88
$10k Lessons with Lee: Intake Teams & Moving to Fixed Fees (Pt 3 of 3) - #87
$10k Lessons with Lee: Paying Lawyers & Building Culture (Part 2 of 3) - #86
$10k Lessons with Lee: Hiring & Retaining Lawyers (1 of 3) - #85
Tom’s Trek: Punch List of "Must Do’s” Before Launching Firm - #84
More Online Reviews = More Law Firm Wins - #83
Tom’s Trek: Handling Client Sales and Intake - #82
Steal Our Powerful Law Firm Culture Tool - #81
Tom’s Trek: Quoting Fixed-Fees for Family Law with Mary Sankey - #80
8 Simple AI Actions to Future-Proof Your Law Firm - #79
Tom’s Trek: Building and Marketing the Law Firm’s Website - #78
How to Quit a Law Firm - #77
Tom’s Trek: Starting a Family Law Firm from Scratch - #76
Retargeting Potential Family Law Clients with Tony Karls - #75
Managing International Law Firm Teammates with Robin Esch (Part 3 of 3) - #74
Hiring International Law Firm Teammates with Robin Esch (Part 2 of 3) - #73
Sourcing International Law Firm Teammates with Robin Esch (Part 1 of 3) - #72
#1 Attorney Hiring Attribute to Grow a Family Law Firm - #71
Leverage Constraints to Build Your Law Firm - #70
Two Ways Lawyers Self-Sabotage Their Law Firm's Growth - #69
Coaching Family Lawyers and Support Teammates with Jeff Kerlin - #68
Leading a Family Law Firm as a Non-lawyer with Jeff Kerlin - #67
Law Partners: Embrace your Differences from Teammates - #66
Managing a Family Law Firm Operating System with Jeff Kerlin - #65
Feedback as a Law Firm Growth Engine - #64
Four Major Law Firm Growth Mistakes I Made - #63
Overcoming a Health Crisis While Building a Family Law Firm with James Joseph - #62
Financial Reporting for Law Firm Growth with Leah Miller - #61
Leading a High Engagement Law Firm Culture with Thomas Tona - #60
How to Build a Non-Attorney Family Law Sales Team with Mary Sankey - #59
How to Fire Lawyers at Your Firm - #58
How to Buy Paid Search for Family Law with Tony Karls - #57
Managing Family Law Compassion Fatigue with Gary Miles - #56
Sterling Lawyers' Marketing Blueprint Revealed with Tony Karls - #55
Methodically Effective Digital Marketing Strategies with Bo Royal - #54
Optimizing Maps for Family Law Clients with Tony Karls - #53
Raw, Unfiltered Story on How to Build a Thriving Family Law Firm with Jonathan Breeden - #52
Optimize Your Family Law Intake Team with Tony Karls - #51
Law Firm Operational Health with Kyle Harbaugh - #50
Sterling Lawyers' Initial Strategic Blueprint with Tony Karls - #49
Developing High-Performance Family Lawyers with Katie VanDeusen - #48
Dominate Family Law with a Great Hiring Process - #47
Preparing a Family Law Firm for Sale with Tom Lenfestey - #46
The Alchemy of Legal Triumphs with Attorney Patrick Slaughter - #45
How to Measure a Family Law Firm Culture with Robin Esch - #44
How to Collect a Million Dollars in Family Law with Jeff Morrell - #43
Key Financial Metrics for Healthy Family Law Firms with Jon Morris - #42
11 Surprising Lessons from Growing a Family Law Firm - #41
How to Lead Family Law Lawyers for Maximum Results with Holly Mullin - #40
Lawyer Leader's Most Powerful Tool - #39
Developing Digital Marketing Advantages for Family Lawyers with Paul Mackiewicz - #38
6 Lawyer Leadership Paradoxes That I Painfully Learned - #37
Courtroom to Microphone: The Podcasting Journey of Robert Ingalls - #36
How to Hire Great Family Lawyers - #35
How to Use NPS in Family Law to Measure Client Satisfaction - #34
Three Mentor Lessons that Changed My Law Career - #33
Corey Quinn's Playbook for Law Firm Success - #32
How to Grow a Family Law Firm with Non-Lawyer Business Partner - #31
AI for Family Lawyers with Jeff Morrell - #30
#29 - Eight Characteristics of Top Performing Law Firms
#28 - Law Firm Entrepreneur Jennifer Gore-Cuthbert on Building a Practice and Smashing Growth Plateaus
#27 - Three Barriers that Stop Family Law Firms from Scaling
#26 - Dennis Yu's Secrets to Outsmarting Giants and Winning Clients
#25 - Strategies for Dealing with Criticism as the Lawyer Leader
#24 - Nine Psychological Hacks Top Lawyers Use with Their Clients (#7 Will Surprise!)
#23 - Powerhouse Insights: Luis Scott on Resilience, Leadership, and Building a Massive Law Firm
#22 - Fixed Fee Implementation Q&A with Ball Morse Lowe PLLC
#21 - Reverting to Free Consults, Promotions, and Staying in My Lane (Sterling Chronicles Sep. 2023)
#20 - Prenups to Help You Stay Married - Attorney Aaron Thomas's Innovations That Are Rewriting the Rules
#19 - Unlocking the Power of Mentors to Grow Your Law Practice
#18 - Ups/Downs of Non-Lawyer Consults and Steps to a Client Experience Overhaul [Sterling Chronicles August 2023]
#17 - Contracts Queen and Visionary Law Entreprenuer - Roma Khan's Story
#16 - Building a Brand and Driving Engagement in the Legal Field with Jonathan Hawkins
#15 - How to Build a Law Firm Marketing Waterfall and Diagnose Any Problem
#14 - Unlocking the Code: Three-Part Formula for Building Highly Functional Business Partnerships
#13 - How to Practice Fixed Fee Lawyer Billing (Part 4 of 4)
#12 - How to Sell Fixed Fee Legal Services (Part 3 of 4)
#11 - Overhauling Client Intake Process, Working with an Advisory Board, and Culture Benchmarking [Sterling Chronicles July 2023]
#10 - How to Structure Fixed Fee in a Law Firm (Part 2 of 4)
#9 - How to Move a Law Firm from Hourly to Fixed Fee, the Pros and Cons (Part 1 of 4)
#8 - How Headshot Photographer Paul Hanon Focused His Biz and Achieved Amazing Growth
#7 - The $45M Consult Process that Exploded Our Growth
#6 - Financial rebound, testing non-lawyer consults, and the final numbers [Sterling Chronicles June 2023]
Ep 5 - Change the Opinion of the Higher-Up Attorneys in Your Firm
Ep 4 - Unlocking Rapid Growth: 3 Power Levers to Skyrocket Your Law Practice's Success
Ep 3 - Ten Lawyer Credibility Wrecking Balls
Ep 2 - Four Essential Questions to Answer When Starting Your Practice
Ep 1 - Five Looming AI Disruptions to the Practice of Law