All Episodes

The Foundational Elements of Meta Advertising Today

I Published a Document That I Didn't Write

Why You Are Misdiagnosing Creative Fatigue

Your Ad Creation Process Might Be The Problem

15 Years In, Meta's Broken System Finally Came for Me

Are You Susceptible to Meta Ads Misinformation?

Does Worldwide Targeting Actually Work for Sales?

Best Practices Won't Guarantee Results

7 Things That Aren't Worth Your Time

Every Change You Make Should Solve a Problem

Can AI Actually Make You a Better Advertiser?

The Mistakes I See in Almost Every Ad Account

Is That New Meta Feature Worth the Risk?

Stop Tinkering with Things That Don't Matter

Is Meta Spending Too Much on One Ad?

Change Will Always Be Your Biggest Problem

Should You Use a Funnel for High Ticket Products?

You're Probably Not Wasting Money on Ads

Does Adding More Ads Actually Hurt Performance?

Don't Get Attached to Your Ad Process

Are You Setting Up Client Access the Wrong Way?

Why Meta Keeps Pushing Value Rules

How Do You Reach Only New Customers?

Your Excuses Are Holding Back Your Results

Do You Need to Warm Up a New Ad Account?

Stop Hiding Your Ad Account from Clients

Can Your Audience Be Too Niche for Meta Ads?

Social Proof Might Not Matter After All

Does a Higher CPM Mean You Should Spend More?

What Meta Isn't Telling You About Your Creative

How Do You Advertise Products with Long Buying Cycles?

Meta's Conversion Reporting Is Not the Problem

What Do Most Advertisers Get Wrong About Meta Ads?

Click Attribution Isn't What It Used to Be

Should You Start New Campaigns with Creative Testing?

Why Your Ads Aren't Working Today

Does Manual Bidding Actually Work?

How I Actually Approach Targeting in 2026

Do You Need Separate Ad Sets for Customer Personas?

The Case for Removing Audience Suggestions

What to Do With Creative Testing Results

Confirmation Bias Makes You a Worse Advertiser

How to Exclude Customers from Your Ads

Audience Suggestions Are an Illusion of Control

Should You Use Popups on Your Landing Pages?

Challenge Every Choice That Adds Complexity

How to Structure Seasonal Ad Campaigns

You Can Control Lead Quality From Meta Ads

Why Campaigns Start Strong Then Decline

Stack Creative Diversity in Phases

When to Use Multiple Campaigns or Ad Sets

How to Use Value Rules to Solve Problems

The Easiest Way to Set Up Server-Side Tracking

Make Creative Testing Part of Your Process

The Biggest Meta Advertising Updates of 2025

What Attribution Setting Should You Use?

Look Beyond Surface-Level Results

Simple Isn't Always Better for Meta Ads

You're Overthinking Your Ad Setup

Stop Blaming Andromeda for Your Results

Understand How Meta Advertising Actually Works

Embrace the Grays of Meta Advertising

Focus on the What and Why, Not the How

Let Go of the Excuses

What Should You Do When Your Ads Aren't Working?

Embrace Your Lack of Control

The Learning Phase Is Just a Label

Avoid the Bottomless Pit of Despair

When Does Remarketing Actually Make Sense?

Frequency Is Not Your Problem

How the Meta Ad Auction Works

Incremental Attribution Explained

Creative Diversification Is the New Targeting

Why Aren't People Acting on Your Ads?

Don't Do What I Tell You to Do

Your Cost Per Lead Is Mostly Meaningless

Why 'It Depends' Is the Right Answer

How to Pick the Ideal Ads Client

Targeting Isn't What It Used to Be

It's Time to Revisit Creative Testing

Don't Get Emotionally Attached to Your Ads

Your Stubbornness Is Killing Your Results

Correlation, Causation, and Meta Ads Mistakes

Features Don't Sell, But Pain Does

Beware of Fake Advertising Experts

Stop Searching for the Magical Ad Strategy

Meta's Vision to Replace Ad Agencies with AI

When Are Ad Results Actually Meaningful?

Let Results Be Your Guide

The Baseball Manager Analogy: What Advertisers Get Wrong

When Your Budget Is Just Too Small

The Four Traits of Successful Advertisers

Is Your Campaign Objective Irrelevant?

Why Your Performance Goal Changes Everything

What You Don't Know About Meta Attribution

The Truth About Meta's Click Attribution

Should You Count View Through Conversions?

The Case for Simple Meta Ad Campaigns

Stop Blaming Meta for Your Results

Understanding How Meta's Algorithm Really Works

When to Use Advantage+ Audience

The New Role of Remarketing

Why Meta Should Bring Back Podcasts

Do You Still Need Detailed Targeting?

What Meta's Latest Changes Mean for Advertisers

Is It Time to Abandon Lookalike Audiences?

The Pubcast Is Back for 2025

The Source of Motivation

How Meta Credits Ads for Conversions

How to Publish One Video Per Day

The Surprising Impact of an AI Chatbot

Remarketing and the 80-20 Rule

When Should You Use Advantage+ Placements?

Is Detailed Targeting Dead?

The Potential Problem with AI Chatbots

You Should Republish Underperforming Videos

Why Aren't Some Ad Reviews Instantaneous?

Meta Is So Bad at Naming Stuff

Update Your Assumptions

Stop Blaming the System

The Most Important Skill of an Advertiser

The Metrics You Should Care About

Keep it Simple with Facebook Ads

Understand How the Algorithm Works

Be Ethical to a Fault

Links Are Down on Facebook, But Does It Matter?

How are Meta's Changes to Aggregated Event Measurement Possible?

Do Not Ignore Meta's Twitter Competitor

Embrace 'It Depends'

5 Reasons for a Drop in Meta Ad Prices

Guaranteed Hack for Facebook Ads Success

The Impact of Reels on Instagram Growth

What Happens When You Publish to YouTube Shorts Every Day

Should You Be Everywhere?

How to Increase Your Facebook Ads Budget Slowly and Safely

You're Looking at Your Facebook Ads Budget All Wrong

How ChatGPT Sent Me Business

The Benefits of Publishing a Video Every Day

The Secret of Streaks and Maintaining a Productive Routine

Why Isn't My Facebook Ads Budget Spending?

The Importance of Stubborn Consistency

How to Build an Audience on TikTok

How Long Should Your Short-Form Video Be?

Recap of the Latest AI Updates

How Often Should You Publish a New Video?

Facebook Ads Mistakes and Conversion Rate

Should You Ever Turn on Audience Network?

Clone Your Voice with AI

Is Remarketing on Facebook Dead?

Should You Repost TikTok Videos?

The Three Phases of Procrastination

Publish One Video Per Day

How Should You Set up the Conversions API?

Website Performance, GA4, and Preparing for AI with Joel Hughes

The Huge Potential Problem with Meta Verified

What I Think About Meta Verified

What We Know About Meta Verified

How You Can Prepare for the Future of Search

Google Bard, Bing, and the Future of Search

The Impact of Future Search Engines on Content Creation

How Does AI-Driven Search Impact Referral Traffic?

Why Does Facebook Suck at Detecting These Scams?

We're Still So Early: ChatGPT and AI with Rachel Woods

We Don't Like Change

A Little Bit of Luck

The Struggles of Building and Maintaining Business Relationships

ChatGPT Wrote a Movie

Will ChatGPT and AI Make Your Job Obsolete?

AI Just Leapt Forward with ChatGPT. What Happens Now?

A Misunderstanding of ChatGPT and AI

How Often Should You Update Facebook Ad Creative?

How I Edit My Videos

5 Ways to Start Your Year

Content Marketing Production Goals for 2023

Auction Overlap Can Impact the Delivery of Your Facebook Ads

Stopping the Bleeding is Growth, Too

How to Create a Video Funnel with Facebook Ads

How to Get Started with Short-Form Video

When View Through Conversions Happen

Get to the Damn Point

How Facebook Could Highlight Organic Conversions

How Facebook Ads Get Credit for a Conversion

How to Plan for a Successful 2023

Stop Winging It

Stop Chasing Easy

Why Can't We Do This With Video Views Audiences?

Should You Go Broad?

The Impact of Short-Form Video

Why Aren't Your Facebook Ads Working?

The Solution to Audience Expansion

The First Thing You Should Do Before Running Ads on TikTok

The Most Important Lesson when Adjusting to Short-Form Video

Consider Pulling Back on Your Advertising

Facebook Needs Quality Optimization Option

How to Run Ads for High Value Purchases

Is Jon Abandoning Facebook?

When Optimization Works Against You

The Value of Free Content

Formula for Determining Your Campaign Budget

How Slow-Talkers Can Create Short-Form Video

The Proper Setup When Managing Ads for Others

A Pivot Towards Short-Form Video

28-Day Click Attribution is BACK!

How to Prepare for Restriction Period for Political Ads in the US

Should You Use Advantage Custom Audiences?

What Gated Content for Lead Ads Means for Advertisers

Ways to Use Custom Metrics in Ads Manager

What's up with these weird ads??

Special Ad Audiences are Going Away

New B2B Targeting Options for Facebook Ads

How Advantage+ Creative Works

How Meta Could Leverage Outbound Clicks

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

When Life Gets in the Way

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

New Feature: Marketing Messages from Meta Business Suite

A Rant About Building Your House on Rented Land

Meta Needs Facebook Search Ads Based on Search Terms

Meta Needs Lead Form Integration with Instant Experience Ads

Meta Needs Breakdowns for Any Type of Audience Expansion

Meta Needs an Impressions Shown Custom Audience

Meta Needs Frequency Capping for More Optimization Options

Meta Needs Facebook Podcasting Features for Advertisers

Meta Needs Additional Targeting and Optimization Options for Video

Meta Needs Follower Targeting with More Granularity

Meta Needs Granularity of Page Engagement Targeting

Meta Needs Standard Events for Quality Website Traffic

Meta Needs an Option to Optimize for Quality Traffic or Engagement

Meta Needs Organic Conversion Reporting

The Next Phase of The Pubcast

PUBCAST: Celebrating 150 Episodes in 150 Days

PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation

PUBCAST SHOT: When Should You Use Facebook Lead Ads?

PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?

PUBCAST SHOT: 7 Benefits of Domain Verification

PUBCAST SHOT: Keep it Simple

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

PUBCAST: 5 Facebook Ads Tips for March

PUBCAST SHOT: What Interests Are Used to Target You?

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate

PUBCAST SHOT: How to Stay Updated on Meta Ad Changes

PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages

PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)

PUBCAST SHOT: An Old Man Rant About Saying 'Meta'

PUBCAST: A Deep Dive Into Meta Advantage

PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget

PUBCAST SHOT: What is Meta Advantage?

PUBCAST SHOT: How to Approach Facebook Ads Scaling

PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports

PUBCAST SHOT: How You Can Still Compare Attribution Settings

PUBCAST SHOT: How Facebook's A/B Test Feature Works

PUBCAST SHOT: Dynamic Experiences

PUBCAST: 7 Facebook Ads Creative Optimization Features

PUBCAST SHOT: An Introduction to Web Events

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

PUBCAST SHOT: Multiple Text Options Ad Optimization

PUBCAST SHOT: How Call Extension Ads Work

PUBCAST SHOT: How to Optimize Creative For Each Person

PUBCAST SHOT: How to View Results When Using Dynamic Creative

PUBCAST: Building Off a Spark

PUBCAST SHOT: How to Use Dynamic Creative

PUBCAST SHOT: How to Manage Audience Fragmentation

PUBCAST SHOT: How to Share Ad Mockups with Clients

PUBCAST SHOT: Understanding the Attribution Setting

PUBCAST SHOT: Shrinking Audiences and Remarketing

PUBCAST SHOT: Two Benefits of Domain Verification

PUBCAST: Remember That?

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

PUBCAST SHOT: Video Breakdowns Provide Important Context

PUBCAST SHOT: What is Advanced Matching?

PUBCAST SHOT: What Are Automatic Events?

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

PUBCAST SHOT: How the Ad Auction Works

PUBCAST: 100 Days of Pubcasts

PUBCAST SHOT: What Is Advantage Plus?

PUBCAST SHOT: Facebook Ads On a Budget

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

PUBCAST SHOT: How I Target Website Visitors by Specific Page

PUBCAST SHOT: How I Use Custom Conversions

PUBCAST SHOT: Using the Facebook Pixel Helper

PUBCAST: The View-Through Conundrum

PUBCAST SHOT: The Role of Custom Conversions

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

PUBCAST SHOT: Understanding Event Parameters

PUBCAST SHOT: Exploring View-Through Conversions

PUBCAST SHOT: Catalog Custom Audiences

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report)

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

PUBCAST SHOT: Deduplication of Events

PUBCAST SHOT: Website Custom Audiences I Use

PUBCAST SHOT: Custom Events That I Use

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

PUBCAST SHOT: Evergreen Campaigns

PUBCAST SHOT: How Automated Rules Work

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

PUBCAST SHOT: Text in Image Ads

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

PUBCAST SHOT: All About Page Engagement Custom Audiences

PUBCAST SHOT: How to Use Time on Website Custom Audiences

PUBCAST SHOT: How Reach Optimization Works

PUBCAST SHOT: How Facebook Attribution Works

PUBCAST: Results from Podcasting Every Day for 60 Days

PUBCAST SHOT: Edits that Trigger the Learning Phase

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More

PUBCAST SHOT: Ad Account Creation Limit

PUBCAST SHOT: Daily Unique Reach Optimization

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

PUBCAST SHOT: The Problem with Unranked Event Custom Reporting

PUBCAST: Showing Up

PUBCAST SHOT: The Imperfection of Frequency Capping

PUBCAST SHOT: The Time to Advertise is NOW

PUBCAST SHOT: How to Manage Facebook Ad Frequency

PUBCAST SHOT: How the Learning Phase Works

PUBCAST SHOT: The Difference Between Facebook Ad Clicks

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

PUBCAST: The Interconnectedness of a Sound Online Strategy

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

PUBCAST SHOT: The Importance of Business Verification

PUBCAST SHOT: How to Use the Cost Cap Bid Strategy

PUBCAST SHOT: How to Optimize Text Per Person

PUBCAST SHOT: How Should You Use Placements?

PUBCAST SHOT: Ad Account in Violation of Item 5

PUBCAST: 9 Steps to Growing a Podcast

PUBCAST SHOT: At What Point is Auction Overlap a Concern?

PUBCAST SHOT: How Lookalike Expansion Works

PUBCAST SHOT: Understanding Targeting Expansion

PUBCAST SHOT: How to Use Campaign Budget Optimization

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

PUBCAST SHOT: Your Christmas Shot

PUBCAST: No Hustle, No Guilt

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

PUBCAST SHOT: URL Parameters and Facebook Ads

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

PUBCAST SHOT: Within and Outside of Your Control

PUBCAST SHOT: Know and Follow the Rules

PUBCAST SHOT: The Importance of Experimentation

PUBCAST: A 30-Day Podcasting Test

PUBCAST SHOT: Target an Audience Based on Event Frequency

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days for $300

PUBCAST SHOT: Reporting Window Tip

PUBCAST SHOT: How to Optimize for Conversion Leads

PUBCAST SHOT: Importance of the Conversions API

PUBCAST: Planning and Goal-Setting for 2022

PUBCAST SHOT: Facebook Ad Review Bots

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

PUBCAST SHOT: Optimizing for Non-Prioritized Events

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

PUBCAST: Finding My Voice (Again)

PUBCAST SHOT: Targeting Audiences Facebook Needs

PUBCAST SHOT: The Seasonality of CPM

PUBCAST SHOT: It Depends

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

PUBCAST SHOT: Driving Traffic and Surprise Purchases

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

PUBCAST: The Good, the Bad, and the Ugly

PUBCAST SHOT: Gratitude

PUBCAST SHOT: A Recommitment

PUBCAST SHOT: Engagement Reward and Incentive Campaign

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

PUBCAST SHOT: A Numbers Addict

PUBCAST SHOT: The Right Way

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

PUBCAST SHOT: Facebook Ads Funnel

PUBCAST SHOT: Where Are the Organic Conversions??

PUBCAST SHOT: The Frustrating Removal of Compare Windows

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

PUBCAST SHOT: iOS Remarketing with Facebook Ads

PUBCAST SHOT: Facebook Removes Targeting Options

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

Pubcast Shot: Predictions for 2022

PUBCAST: I Was Wrong About the Facebook Algorithm

Pubcast: Getting Drunk on Meta!

PUBCAST: "This Stuff Just Doesn't Matter"

PUBCAST: The Problem with Facebook Ads Optimization

PUBCAST: 10 Years Later (My Struggles)

PUBCAST: 10 Years Later (Year 3)

PUBCAST: 10 Years Later (Year 2)

PUBCAST: 10 Years Later (Months 8-12)

PUBCAST: 10 Years Later (Months 2-7)

PUBCAST: 10 Years Later (The First Month)

PUBCAST: 10 Years Later (The First 10 Days)

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

PUBCAST: How to Share Facebook Custom Conversions

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

PUBCAST: These Ads SUCK!

PUBCAST: Don't Freak Out!

PUBCAST: 8-Event Limit and Domain Verification Scenarios

PUBCAST: Coffee, Meditation, Run, Read

PUBCAST: Unable to Verify Domain to Configure Web Events

PUBCAST: "This event hasn't been set up on any of your domains"

PUBCAST: Facebook Ads Targeting Audiences and iOS 14

PUBCAST: Facebook Ads Attribution and iOS 14

PUBCAST: Explaining iOS 14 to a 12-year-old

20 Factors: General Approach and Fixes

20 Factors: 17-20 (Minimal Control)

20 Factors: 16. Purchase Intent

20 Factors: 15. Sample Size

20 Factors: 14. Email List

20 Factors: 13. Website Performance

20 Factors: 12. Facebook Pixel and Events

20 Factors: 11. Website Traffic

20 Factors: 10. Budget

PUBCAST: Text in Ad Images Rule is Dead

20 Factors: 9. Landing Page

20 Factors: 8. Targeting

20 Factors: 7. Placements

20 Factors: 6. Optimization

Welcome to the Social Media Pubcast!

20 Factors: 5. Frequency

20 Factors: 4. Bidding

20 Factors: 3. Ad Format

20 Factors: 2. Creative

20 Factors: 1. Copy

20 Factors: Introduction

Facebook Pixel Basics: 5. Installation of the Pixel

Facebook Pixel Basics: 4. The Facebook Pixel and Targeting

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization

Facebook Pixel Basics: 2. The Facebook Pixel and Tracking

Facebook Pixel Basics: 1. What is the Facebook Pixel?

An Evolution: Will They Pay For It? (Solopreneur Project)

The Permission (Solopreneur Project)

The Hustle Fallacy (Solopreneur Project)

Evergreen vs. Nevergreen (Solopreneur Project)

Create a Routine (Solopreneur Project)

Something You Own (Solopreneur Project)

Following the Crowd (Solopreneur Project)

Establish Your Core Values (Solopreneur Project)

The Freedom to Say "NO" (Solopreneur Project)

"Does It Energize You?" (Solopreneur Project)

Create without Judgment (Solopreneur Project)

My Big Why (Solopreneur Project)

PUBCAST: The Fundamentals of Facebook Advertising

PUBCAST: Final Jon and John?

PUBCAST: Your Branding Story

PUBCAST: Cash Money

PUBCAST: Breakout

PUBCAST: What is Marketing?

PUBCAST: Gamechangers

PUBCAST: Business Development

PUBCAST: At Bat, On Deck, and In the Hole

PUBCAST: Sunset It

PUBCAST: Massive Teamwork

PUBCAST: Finding Joy in Entrepreneurship

PUBCAST: Your 90-Day Plan

PUBCAST: Your Business Model

PUBCAST: How I Write a Blog Post

PUBCAST: One Thing Magic

PUBCAST: Back to School

PUBCAST: Boredom

PUBCAST: Facebook Ads, Instagram, and Stories

PUBCAST: Finding Value in a Mastermind

PUBCAST: Procrastination and "Why I Don't"

PUBCAST: Building a List

PUBCAST: Entrepreneurship and Intent

PUBCAST: What Does It Mean to Be Relevant? (Step 4)

PUBCAST: How Do We Get Our Community to Stand Out? (Step 3)

PUBCAST: F8 and Dynamic Ads

PUBCAST: Creating a Powerful Membership Group (Step 2)

PUBCAST: Creating a Powerful Membership Group (Step 1)

PUBCAST: Designing Your Perfect Morning

PUBCAST: Cambridge Analytica and Facebook Fallout

PUBCAST: Business Roles

PUBCAST: Habits, Routines, and Patterns

PUBCAST: Scaling Facebook Ads with Andrew Foxwell

PUBCAST: How to Approach Conferences

PUBCAST: Rock Bottom

PUBCAST: Designing Your Entrepreneurial Life

PUBCAST: Ground Zero

PUBCAST: Pricing Strategy

PUBCAST: News Feed Changes

PUBCAST: Rapid Fire Start to 2018

PUBCAST: Final Pubcast of 2017

PUBCAST: Going Solo

PUBCAST: Evaluating 2017 and Planning for 2018

PUBCAST: Planning for 2018

PUBCAST: Empathy and Apathy

PUBCAST: Delegating Responsibilities

PUBCAST: Failing Fast and Scaling Up

PUBCAST: Toxicity, Fear, and Loneliness for Solopreneurs

PUBCAST: Entrepreneurship and Design

PUBCAST: Russia, Remarketing and Brick & Mortar

PUBCAST: How to Hire and Find the Right People

PUBCAST: The Myths of Facebook Business Manager

PUBCAST: The Importance of Vision

PUBCAST: The Beginning Stages of a Community Launch

PUBCAST: Facebook Ad Collections with Andrew Foxwell

PUBCAST: First Impressions

PUBCAST: Facebook Ads Nerdery with Andrew Foxwell

PUBCAST: Why Does Facebook Exist?

PUBCAST: Newspaper Clippings (Part 2)

PUBCAST: Newspaper Clippings (Part 1)

PUBCAST: Automated Rules and More with Andrew Foxwell

PUBCAST: Facebook Live and Dynamic Ads Updates

PUBCAST: A Balance Between Simplification and Complication

From Nothing

PUBCAST: Be Boring!

PUBCAST: Rhyming, Copying and Stealing

PUBCAST: Should Brands Get Political?

PUBCAST: Dun Dun Dun w/Andrew Foxwell

PUBCAST: When Do You Quit?

PUBCAST: Facebook Average Video Views Correction

PUBCAST: On Fantasy Football Drafts and Campaign Creation

PUBCAST: 5 Year Layoff Anniversary

LOST EPISODE: The Podcast With No Name (May 22, 2012)

PUBCAST: Andrew comes up with a new jingle

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

PUBCAST: Jam On It

PUBCAST: 20% Rule, Audience Network and Lead Ad Updates

PUBCAST: Dynamic Ads and WCA Updates with Andrew Foxwell

How to Create a Facebook Ads Funnel: 2 Strategies

PUBCAST: On Public Speaking, Process and Baseball Analogies

PUBCAST: Jon Loomer Needs Friends

PUBCAST: Entrepreneurship and Time Management Hell

PUBCAST: Rethinking the Facebook Funnel with Andrew Foxwell

6 Facebook Lead Ads Updates You May Have Missed

PUBCAST: John Madden is Dead

PUBCAST: On Entrepreneurial Depression with Chris Brogan

PUBCAST: Creating an Immersive Experience with Andrew Foxwell

PUBCAST: Membership Site Considerations (+ Bonus Track)

4 Examples of an Evergreen Facebook Campaign Trigger

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

PUBCAST: Establishing Reasonable Q1 Expectations

Facebook Audience Overlap: Find Commonalities Between Audiences

PUBCAST: Start Strong

PUBCAST: Preparing for 2016

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

Facebook Ads Testing: The Keys to Finding Success

PUBCAST: Exploring Simulation and Presentation

PUBCAST: Advertising for the Holidays

Facebook Custom Conversions: A Beginner's Guide

PUBCAST: Dealing with Surprises

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

PUBCAST: Should You Use Facebook Lead Ads?

How to Target Your Most Loyal Website Visitors With Facebook Ads

PUBCAST: Understanding Your Industry and How to Compete

PUBCAST: On Honesty and Affiliate Marketing Dilemmas

PUBCAST: Celebrations, Big Numbers and Big Failures

PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide

PUBCAST: Should Entrepreneurs Brag About Working on Holidays?

PUBCAST: A Special Blab with Blab CEO

PUBCAST: Should You Refresh Creative and How Often?

No, A Landing Page Is Not Enough

PUBCAST: Questions Via Periscope

PUBCAST: So you want to be a blogger?

The Missed Opportunity: How Brands Are Missing Out on Facebook

See First: Facebook Gives Users Control, Make It Easier to Avoid You

PUBCAST: Managing Client Ads and Finding Success

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

PUBCAST: Facebook Favors More Time Spent on Stories

How to Build a Brand From Scratch With the Help of Facebook

PUBCAST: The Importance of Doing What You Love

PUBCAST: When You Get Hit By the Ball

How Many Facebook Fans Visit Your Website or Convert?

PUBCAST: Some Numbers Just Aren't That Important

How Much Do Facebook Fans Still Matter?

Pubcast: Instant Articles and Facebook Ads Features for Small Businesses

Facebook Ads: 9 Factors That Impact Cost Per Conversion

PUBCAST: Never Assume Anything!

PUBCAST: Accountability and Asking for Help

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

PUBCAST: No, I Won't Follow You on Twitter (Sometimes)

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

PUBCAST: Time Management, the Facebook Algorithm and REACH

PUBCAST: Reflections and Celebrations

Facebook Brings More Advertising Control to Location Targeting

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

Priority List: 13 Audiences to Target Using Facebook Ads

PUBCAST: Roundtable at Social Media Marketing World 2015

Facebook Organic Reach is Changing: Should Brands Share More Links?

PUBCAST: The Construction Edition

How to Find Facebook Advertising Success While Playing the Long Game

PUBCAST: Public Speaking, Motivation and Creating a Working Environment

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

PUBCAST: Play the Long Game!

Facebook Ads Relevance Score, Positive and Negative Feedback

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing

Facebook Dynamic Product Ads: Everything You Need to Know

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

How to Create Multi-Product Facebook Ads in Power Editor

PUBCAST: Lists, Negative Reviews and Pricing

The 4-Step Approach to Effective Facebook Ad Targeting

PUBCAST: Building a Business: Pain, Claim and Gain

No, Facebook Organic Page Reach Is Not Dead

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

How to Promote a Podcast with Facebook Ads

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

PUBCAST: 6 Steps to Entrepreneurial Success

Should You Use Interest Targeting of Your Organic Facebook Posts?

Facebook Advertising and Spam, Deception, Value and Trust

PUBCAST: Return of the Mack: Review, Resolutions and Tools

An Experiment: Facebook Ads Don't Have to Suck

How Brands Can Maximize Facebook Organic Post Targeting by Interest

The Ideal Naming Convention for Facebook Advertising Campaigns

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

Happy Holidays: The Season of Failing with Facebook Ads

The Value of a Facebook Post [Experiment]

It May Be Time for You to Quit Marketing on Facebook

No More Promotional Posts: Facebook Will Penalize More Brand Content

Facebook Doesn't Care About Your Reach — And Neither Do Users

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

What Copyblogger Could Have Done With Its Facebook Page

How to Drive More Website Traffic with Facebook Ads

Facebook Power Editor: Track and Optimize for Multiple Conversions

My Story: How a Business Was Built in Three Years

PUBCAST: Lowest Common Denominator

Facebook Updates Custom Audiences TOS: No Scraping UIDs

How to Create Facebook Website Custom Audiences for Multiple Websites

No More Click Bait: Facebook Explains How to Share Links

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

PUBCAST: So You Wanna Be a Blogger?

No More Facebook Like-Gating: What It Means and Why You Should Care

8 Effective Targeting Strategies for Building Facebook Page Likes

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

How Much Should You Budget for Facebook Ads?

PUBCAST: Progression from One-to-One to One-to-Many and Many-to-Many

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

PUBCAST: Monetizing a Website: Transitioning Away From Sponsors

PUBCAST: Why Facebook Page Likes Still Matter

How to Target Facebook Users Based on the Car They Drive

Core Audiences: How to Target Facebook Ads Using Behaviors

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

Core Audiences: How to Target Facebook Ads Using More Demographics

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program

It's Here: The Jon Loomer Digital Referral Program

Advanced Facebook Ads: View Performance by Placement and Demographics

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses

Facebook WCA: How to Create a Sales Funnel Without Email Addresses

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche

Facebook Conversion Tracking: Why Aren't the Numbers Adding Up?

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman

PUBCAST: Building a Business: The Importance of Structure

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

Facebook Page Timeline Redesign: The One Important Change

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

Facebook Did Something and Marketers Will Screw it Up

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

PUBCAST: Making the Shift with Facebook Ads

The Death of Facebook Interest Targeting: Shifting Budget Priorities

PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons

WCA Lookalike: Target Facebook Users Similar to Website Visitors

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)

PUBCAST: Website User Custom Audience - HUGE News!

PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan

PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes

PUBCAST: 14 Goals You Should Implement in 2014

PUBCAST: Closing Out The Year in Style

PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman

PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video

PUBCAST: Advanced Facebook Advertising with Andrew Foxwell

PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It

PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow

PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress

PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports

PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!

PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson

PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman

PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests

PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!

PUBCAST: Secrets, Strategies and Sales with Amy Porterfield

PUBCAST: Making a Difference and Changing Lives with Marcus Sheridan

PUBCAST: An Epic Conversation with Chad Wittman of EdgeRankChecker.com

PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter

PUBCAST: Story Bumping and the Secret to Getting Relevant Facebook Likes

PUBCAST: Geeking Out with Andrew Foxwell

PUBCAST: New Training Course: FB Marketing Advanced University

PUBCAST: Welcome to the Social Media Jungle with Jason Miller

PUBCAST: Writing 1,000 Blog Posts with Heidi Cohen

PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith

PUBCAST: Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur

PUBCAST: Going Fishing for Facebook Hashtags with Jeff Korhan

PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown

PUBCAST: Unique Facebook Content Publishing Strategies with Josh Parkinson

PUBCAST: 4 Steps to Going Mobile with Jamie Turner

PUBCAST: How to Get People Talking About Your Brand with John Haydon

PUBCAST: The Best Social Media Marketing Tools with Ian Cleary

PUBCAST: Crushing Facebook Marketing ROI with Blake Jamieson

PUBCAST: Exploring Facebook EdgeRank -- with Chad Wittman

PUBCAST: Facebook Changes and the Power of Contests -- with Andrea Vahl

PUBCAST: Advanced Facebook Ad Targeting -- with Dennis Yu

PUBCAST: Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format

PUBCAST: Content Warfare and the Battle for Attention -- with Ryan Hanley

PUBCAST: The Moneyball of Social Media Marketing

PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi

PUBCAST: Business Bootstrapping and the New Facebook News Feed -- with David Foster

PUBCAST: The Facebook Marketing Metrics that Matter -- with Blake Jamieson

PUBCAST: Blogging and Email Marketing Strategies -- with Danny Brown

PUBCAST: Tricks to Getting Into the News Feed -- with Josh Parkinson of PostPlanner

PUBCAST: Comments and Social Shares are Overrated -- with Marcus Sheridan (Episode #35)

PUBCAST: Social Media Examiner Top 10: The 7 Turning Points