The Pubcast with Jon Loomer cover art

All Episodes

The Pubcast with Jon Loomer — 695 episodes

#
Title
1

Should You Use a Funnel for High Ticket Products?

2

You're Probably Not Wasting Money on Ads

3

Does Adding More Ads Actually Hurt Performance?

4

Don't Get Attached to Your Ad Process

5

Are You Setting Up Client Access the Wrong Way?

6

Why Meta Keeps Pushing Value Rules

7

How Do You Reach Only New Customers?

8

Your Excuses Are Holding Back Your Results

9

Do You Need to Warm Up a New Ad Account?

10

Stop Hiding Your Ad Account from Clients

11

Can Your Audience Be Too Niche for Meta Ads?

12

Social Proof Might Not Matter After All

13

Does a Higher CPM Mean You Should Spend More?

14

What Meta Isn't Telling You About Your Creative

15

How Do You Advertise Products with Long Buying Cycles?

16

Meta's Conversion Reporting Is Not the Problem

17

What Do Most Advertisers Get Wrong About Meta Ads?

18

Click Attribution Isn't What It Used to Be

19

Should You Start New Campaigns with Creative Testing?

20

Why Your Ads Aren't Working Today

21

Does Manual Bidding Actually Work?

22

How I Actually Approach Targeting in 2026

23

Do You Need Separate Ad Sets for Customer Personas?

24

The Case for Removing Audience Suggestions

25

What to Do With Creative Testing Results

26

Confirmation Bias Makes You a Worse Advertiser

27

How to Exclude Customers from Your Ads

28

Audience Suggestions Are an Illusion of Control

29

Should You Use Popups on Your Landing Pages?

30

Challenge Every Choice That Adds Complexity

31

How to Structure Seasonal Ad Campaigns

32

You Can Control Lead Quality From Meta Ads

33

Why Campaigns Start Strong Then Decline

34

Stack Creative Diversity in Phases

35

When to Use Multiple Campaigns or Ad Sets

36

How to Use Value Rules to Solve Problems

37

The Easiest Way to Set Up Server-Side Tracking

38

Make Creative Testing Part of Your Process

39

The Biggest Meta Advertising Updates of 2025

40

What Attribution Setting Should You Use?

41

Look Beyond Surface-Level Results

42

Simple Isn't Always Better for Meta Ads

43

You're Overthinking Your Ad Setup

44

Stop Blaming Andromeda for Your Results

45

Understand How Meta Advertising Actually Works

46

Embrace the Grays of Meta Advertising

47

Focus on the What and Why, Not the How

48

Let Go of the Excuses

49

What Should You Do When Your Ads Aren't Working?

50

Embrace Your Lack of Control

51

The Learning Phase Is Just a Label

52

Avoid the Bottomless Pit of Despair

53

When Does Remarketing Actually Make Sense?

54

Frequency Is Not Your Problem

55

How the Meta Ad Auction Works

56

Incremental Attribution Explained

57

Creative Diversification Is the New Targeting

58

Why Aren't People Acting on Your Ads?

59

Don't Do What I Tell You to Do

60

Your Cost Per Lead Is Mostly Meaningless

61

Why 'It Depends' Is the Right Answer

62

How to Pick the Ideal Ads Client

63

Targeting Isn't What It Used to Be

64

It's Time to Revisit Creative Testing

65

Don't Get Emotionally Attached to Your Ads

66

Your Stubbornness Is Killing Your Results

67

Correlation, Causation, and Meta Ads Mistakes

68

Features Don't Sell, But Pain Does

69

Beware of Fake Advertising Experts

70

Stop Searching for the Magical Ad Strategy

71

Meta's Vision to Replace Ad Agencies with AI

72

When Are Ad Results Actually Meaningful?

73

Let Results Be Your Guide

74

The Baseball Manager Analogy: What Advertisers Get Wrong

75

When Your Budget Is Just Too Small

76

The Four Traits of Successful Advertisers

77

Is Your Campaign Objective Irrelevant?

78

Why Your Performance Goal Changes Everything

79

What You Don't Know About Meta Attribution

80

The Truth About Meta's Click Attribution

81

Should You Count View Through Conversions?

82

The Case for Simple Meta Ad Campaigns

83

Stop Blaming Meta for Your Results

84

Understanding How Meta's Algorithm Really Works

85

When to Use Advantage+ Audience

86

The New Role of Remarketing

87

Why Meta Should Bring Back Podcasts

88

Do You Still Need Detailed Targeting?

89

What Meta's Latest Changes Mean for Advertisers

90

Is It Time to Abandon Lookalike Audiences?

91

The Pubcast Is Back for 2025

92

The Source of Motivation

93

How Meta Credits Ads for Conversions

94

How to Publish One Video Per Day

95

The Surprising Impact of an AI Chatbot

96

Remarketing and the 80-20 Rule

97

When Should You Use Advantage+ Placements?

98

Is Detailed Targeting Dead?

99

The Potential Problem with AI Chatbots

100

You Should Republish Underperforming Videos

101

Why Aren't Some Ad Reviews Instantaneous?

102

Meta Is So Bad at Naming Stuff

103

Update Your Assumptions

104

Stop Blaming the System

105

The Most Important Skill of an Advertiser

106

The Metrics You Should Care About

107

Keep it Simple with Facebook Ads

108

Understand How the Algorithm Works

109

Be Ethical to a Fault

110

Links Are Down on Facebook, But Does It Matter?

111

How are Meta's Changes to Aggregated Event Measurement Possible?

112

Do Not Ignore Meta's Twitter Competitor

113

Embrace 'It Depends'

114

5 Reasons for a Drop in Meta Ad Prices

115

Guaranteed Hack for Facebook Ads Success

116

The Impact of Reels on Instagram Growth

117

What Happens When You Publish to YouTube Shorts Every Day

118

Should You Be Everywhere?

119

How to Increase Your Facebook Ads Budget Slowly and Safely

120

You're Looking at Your Facebook Ads Budget All Wrong

121

How ChatGPT Sent Me Business

122

The Benefits of Publishing a Video Every Day

123

The Secret of Streaks and Maintaining a Productive Routine

124

Why Isn't My Facebook Ads Budget Spending?

125

The Importance of Stubborn Consistency

126

How to Build an Audience on TikTok

127

How Long Should Your Short-Form Video Be?

128

Recap of the Latest AI Updates

129

How Often Should You Publish a New Video?

130

Facebook Ads Mistakes and Conversion Rate

131

Should You Ever Turn on Audience Network?

132

Clone Your Voice with AI

133

Is Remarketing on Facebook Dead?

134

Should You Repost TikTok Videos?

135

The Three Phases of Procrastination

136

Publish One Video Per Day

137

How Should You Set up the Conversions API?

138

Website Performance, GA4, and Preparing for AI with Joel Hughes

139

The Huge Potential Problem with Meta Verified

140

What I Think About Meta Verified

141

What We Know About Meta Verified

142

How You Can Prepare for the Future of Search

143

Google Bard, Bing, and the Future of Search

144

The Impact of Future Search Engines on Content Creation

145

How Does AI-Driven Search Impact Referral Traffic?

146

Why Does Facebook Suck at Detecting These Scams?

147

We're Still So Early: ChatGPT and AI with Rachel Woods

148

We Don't Like Change

149

A Little Bit of Luck

150

The Struggles of Building and Maintaining Business Relationships

151

ChatGPT Wrote a Movie

152

Will ChatGPT and AI Make Your Job Obsolete?

153

AI Just Leapt Forward with ChatGPT. What Happens Now?

154

A Misunderstanding of ChatGPT and AI

155

How Often Should You Update Facebook Ad Creative?

156

How I Edit My Videos

157

5 Ways to Start Your Year

158

Content Marketing Production Goals for 2023

159

Auction Overlap Can Impact the Delivery of Your Facebook Ads

160

Stopping the Bleeding is Growth, Too

161

How to Create a Video Funnel with Facebook Ads

162

How to Get Started with Short-Form Video

163

When View Through Conversions Happen

164

Get to the Damn Point

165

How Facebook Could Highlight Organic Conversions

166

How Facebook Ads Get Credit for a Conversion

167

How to Plan for a Successful 2023

168

Stop Winging It

169

Stop Chasing Easy

170

Why Can't We Do This With Video Views Audiences?

171

Should You Go Broad?

172

The Impact of Short-Form Video

173

Why Aren't Your Facebook Ads Working?

174

The Solution to Audience Expansion

175

The First Thing You Should Do Before Running Ads on TikTok

176

The Most Important Lesson when Adjusting to Short-Form Video

177

Consider Pulling Back on Your Advertising

178

Facebook Needs Quality Optimization Option

179

How to Run Ads for High Value Purchases

180

Is Jon Abandoning Facebook?

181

When Optimization Works Against You

182

The Value of Free Content

183

Formula for Determining Your Campaign Budget

184

How Slow-Talkers Can Create Short-Form Video

185

The Proper Setup When Managing Ads for Others

186

A Pivot Towards Short-Form Video

187

28-Day Click Attribution is BACK!

188

How to Prepare for Restriction Period for Political Ads in the US

189

Should You Use Advantage Custom Audiences?

190

What Gated Content for Lead Ads Means for Advertisers

191

Ways to Use Custom Metrics in Ads Manager

192

What's up with these weird ads??

193

Special Ad Audiences are Going Away

194

New B2B Targeting Options for Facebook Ads

195

How Advantage+ Creative Works

196

How Meta Could Leverage Outbound Clicks

197

Audience Network Rewarded Video Placement and Inflated ThruPlay Numbers

198

When Life Gets in the Way

199

Lead Filtering, Gated Content, and Creative Flexibility Coming to Lead Forms

200

New Feature: Marketing Messages from Meta Business Suite

201

A Rant About Building Your House on Rented Land

202

Meta Needs Facebook Search Ads Based on Search Terms

203

Meta Needs Lead Form Integration with Instant Experience Ads

204

Meta Needs Breakdowns for Any Type of Audience Expansion

205

Meta Needs an Impressions Shown Custom Audience

206

Meta Needs Frequency Capping for More Optimization Options

207

Meta Needs Facebook Podcasting Features for Advertisers

208

Meta Needs Additional Targeting and Optimization Options for Video

209

Meta Needs Follower Targeting with More Granularity

210

Meta Needs Granularity of Page Engagement Targeting

211

Meta Needs Standard Events for Quality Website Traffic

212

Meta Needs an Option to Optimize for Quality Traffic or Engagement

213

Meta Needs Organic Conversion Reporting

214

The Next Phase of The Pubcast

215

PUBCAST: Celebrating 150 Episodes in 150 Days

216

PUBCAST SHOT: Reasons I'm Concerned About the Trend Towards Automation

217

PUBCAST SHOT: When Should You Use Facebook Lead Ads?

218

PUBCAST SHOT: How Do Suggested Posts Impact the News Feed?

219

PUBCAST SHOT: 7 Benefits of Domain Verification

220

PUBCAST SHOT: Keep it Simple

221

PUBCAST SHOT: Facebook is Testing Custom Audience Expansion

222

PUBCAST: 5 Facebook Ads Tips for March

223

PUBCAST SHOT: What Interests Are Used to Target You?

224

PUBCAST SHOT: Study Finds 30% of Inferred Facebook Interests are Inaccurate

225

PUBCAST SHOT: How to Stay Updated on Meta Ad Changes

226

PUBCAST SHOT: 7 Reasons You Can't Merge Facebook Pages

227

PUBCAST SHOT: Facebook is Punishing Watchbait (They Say)

228

PUBCAST SHOT: An Old Man Rant About Saying 'Meta'

229

PUBCAST: A Deep Dive Into Meta Advantage

230

PUBCAST SHOT: Factors That Impact Your Facebook Ads Budget

231

PUBCAST SHOT: What is Meta Advantage?

232

PUBCAST SHOT: How to Approach Facebook Ads Scaling

233

PUBCAST SHOT: How to Schedule Regular Emails of Your Ad Reports

234

PUBCAST SHOT: How You Can Still Compare Attribution Settings

235

PUBCAST SHOT: How Facebook's A/B Test Feature Works

236

PUBCAST SHOT: Dynamic Experiences

237

PUBCAST: 7 Facebook Ads Creative Optimization Features

238

PUBCAST SHOT: An Introduction to Web Events

239

PUBCAST SHOT: Advantages and Disadvantages of Facebook Lead Ads

240

PUBCAST SHOT: Multiple Text Options Ad Optimization

241

PUBCAST SHOT: How Call Extension Ads Work

242

PUBCAST SHOT: How to Optimize Creative For Each Person

243

PUBCAST SHOT: How to View Results When Using Dynamic Creative

244

PUBCAST: Building Off a Spark

245

PUBCAST SHOT: How to Use Dynamic Creative

246

PUBCAST SHOT: How to Manage Audience Fragmentation

247

PUBCAST SHOT: How to Share Ad Mockups with Clients

248

PUBCAST SHOT: Understanding the Attribution Setting

249

PUBCAST SHOT: Shrinking Audiences and Remarketing

250

PUBCAST SHOT: Two Benefits of Domain Verification

251

PUBCAST: Remember That?

252

PUBCAST SHOT: Block and Allow Lists for Use of Your Pixel

253

PUBCAST SHOT: Video Breakdowns Provide Important Context

254

PUBCAST SHOT: What is Advanced Matching?

255

PUBCAST SHOT: What Are Automatic Events?

256

PUBCAST SHOT: Conditional Formatting for Your Ad Reports

257

PUBCAST SHOT: How the Ad Auction Works

258

PUBCAST: 100 Days of Pubcasts

259

PUBCAST SHOT: What Is Advantage Plus?

260

PUBCAST SHOT: Facebook Ads On a Budget

261

PUBCAST SHOT: Should You Use the Pixel Event Setup Tool?

262

PUBCAST SHOT: How I Target Website Visitors by Specific Page

263

PUBCAST SHOT: How I Use Custom Conversions

264

PUBCAST SHOT: Using the Facebook Pixel Helper

265

PUBCAST: The View-Through Conundrum

266

PUBCAST SHOT: The Role of Custom Conversions

267

PUBCAST SHOT: Why Aren't Totals Appearing in Some Ads Manager Columns?

268

PUBCAST SHOT: Partner Level Integrations and Third-Party Domains

269

PUBCAST SHOT: Understanding Event Parameters

270

PUBCAST SHOT: Exploring View-Through Conversions

271

PUBCAST SHOT: Catalog Custom Audiences

272

PUBCAST: Could I Reach All of My Followers With an Ad? (The Final Report)

273

PUBCAST SHOT: Ask These Basic Questions to Better Measure Success

274

PUBCAST SHOT: Deduplication of Events

275

PUBCAST SHOT: Website Custom Audiences I Use

276

PUBCAST SHOT: Custom Events That I Use

277

PUBCAST SHOT: How to Create Custom Metrics in Ads Manager

278

PUBCAST SHOT: Facebook Removed a Ton of Targeting, So Now What?

279

PUBCAST: Sprinkling, an Unfinished Facebook Ads Strategy

280

PUBCAST SHOT: Facebook Needs an Ads Optimization Option for Content Creators

281

PUBCAST SHOT: Facebook Ads and Non-Discrimination Compliance

282

PUBCAST SHOT: How to Check Quality of Traffic Campaign Results

283

PUBCAST SHOT: Use Automated Rules to Manage Auction Overlap

284

PUBCAST SHOT: Evergreen Campaigns

285

PUBCAST SHOT: How Automated Rules Work

286

PUBCAST: $1,500 for Quality Traffic and I Got WHAT??!!

287

PUBCAST SHOT: Text in Image Ads

288

PUBCAST SHOT: How to Measure Success with Instant Experience Metrics

289

PUBCAST SHOT: All About Page Engagement Custom Audiences

290

PUBCAST SHOT: How to Use Time on Website Custom Audiences

291

PUBCAST SHOT: How Reach Optimization Works

292

PUBCAST SHOT: How Facebook Attribution Works

293

PUBCAST: Results from Podcasting Every Day for 60 Days

294

PUBCAST SHOT: Edits that Trigger the Learning Phase

295

PUBCAST SHOT: Breakdown by Time, Delivery, Action and More

296

PUBCAST SHOT: Ad Account Creation Limit

297

PUBCAST SHOT: Daily Unique Reach Optimization

298

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

299

PUBCAST SHOT: The Problem with Unranked Event Custom Reporting

300

PUBCAST: Showing Up

301

PUBCAST SHOT: The Imperfection of Frequency Capping

302

PUBCAST SHOT: The Time to Advertise is NOW

303

PUBCAST SHOT: How to Manage Facebook Ad Frequency

304

PUBCAST SHOT: How the Learning Phase Works

305

PUBCAST SHOT: The Difference Between Facebook Ad Clicks

306

PUBCAST SHOT: How to Use the Minimum ROAS Bid Strategy

307

PUBCAST: The Interconnectedness of a Sound Online Strategy

308

PUBCAST SHOT: What to Do if Your Facebook Ad is Stuck in Review

309

PUBCAST SHOT: The Importance of Business Verification

310

PUBCAST SHOT: How to Use the Cost Cap Bid Strategy

311

PUBCAST SHOT: How to Optimize Text Per Person

312

PUBCAST SHOT: How Should You Use Placements?

313

PUBCAST SHOT: Ad Account in Violation of Item 5

314

PUBCAST: 9 Steps to Growing a Podcast

315

PUBCAST SHOT: At What Point is Auction Overlap a Concern?

316

PUBCAST SHOT: How Lookalike Expansion Works

317

PUBCAST SHOT: Understanding Targeting Expansion

318

PUBCAST SHOT: How to Use Campaign Budget Optimization

319

PUBCAST SHOT: Custom Audiences That Aren't Impacted by Restrictions

320

PUBCAST SHOT: Your Christmas Shot

321

PUBCAST: No Hustle, No Guilt

322

PUBCAST SHOT: The Latest Benefit of Facebook Lead Ads

323

PUBCAST SHOT: URL Parameters and Facebook Ads

324

PUBCAST SHOT: Pick a Client Who Sets You Up for Success

325

PUBCAST SHOT: Within and Outside of Your Control

326

PUBCAST SHOT: Know and Follow the Rules

327

PUBCAST SHOT: The Importance of Experimentation

328

PUBCAST: A 30-Day Podcasting Test

329

PUBCAST SHOT: Target an Audience Based on Event Frequency

330

PUBCAST SHOT: How to Run Ads to Generate Maximum Purchase Value

331

PUBCAST SHOT: I Reached 100,000 of My Facebook Followers in 30 Days for $300

332

PUBCAST SHOT: Reporting Window Tip

333

PUBCAST SHOT: How to Optimize for Conversion Leads

334

PUBCAST SHOT: Importance of the Conversions API

335

PUBCAST: Planning and Goal-Setting for 2022

336

PUBCAST SHOT: Facebook Ad Review Bots

337

PUBCAST SHOT: Trick for Checking Facebook Ads Manager Reporting Numbers

338

PUBCAST SHOT: My Obsession with Using Reach Optimization in Creative Ways

339

PUBCAST SHOT: Why I Use Google Tag Manager to Manage My Facebook Pixel

340

PUBCAST SHOT: Optimizing for Non-Prioritized Events

341

PUBCAST SHOT: Metrics That Matter ("The Good Stuff")

342

PUBCAST: Finding My Voice (Again)

343

PUBCAST SHOT: Targeting Audiences Facebook Needs

344

PUBCAST SHOT: The Seasonality of CPM

345

PUBCAST SHOT: It Depends

346

PUBCAST SHOT: How to Target, Track, and Optimize for Quality Traffic

347

PUBCAST SHOT: Driving Traffic and Surprise Purchases

348

PUBCAST SHOT: How Facebook Ads Optimization Can Go Wrong

349

PUBCAST: The Good, the Bad, and the Ugly

350

PUBCAST SHOT: Gratitude

351

PUBCAST SHOT: A Recommitment

352

PUBCAST SHOT: Engagement Reward and Incentive Campaign

353

PUBCAST SHOT: Can I Reach All of My Followers? (An Update)

354

PUBCAST SHOT: A Numbers Addict

355

PUBCAST SHOT: The Right Way

356

PUBCAST: Is it Time We Take Podcasting on Facebook Seriously?

357

PUBCAST SHOT: Facebook Ads Funnel

358

PUBCAST SHOT: Where Are the Organic Conversions??

359

PUBCAST SHOT: The Frustrating Removal of Compare Windows

360

PUBCAST SHOT: The Biggest Negative Impact Related to iOS 14

361

PUBCAST SHOT: iOS Remarketing with Facebook Ads

362

PUBCAST SHOT: Facebook Removes Targeting Options

363

PUBCAST: Can You Reach All of Your Facebook Followers with an Ad?

364

Pubcast Shot: How Have Ads Been Affected by iOS Changes?

365

Pubcast Shot: Predictions for 2022

366

PUBCAST: I Was Wrong About the Facebook Algorithm

367

Pubcast: Getting Drunk on Meta!

368

PUBCAST: "This Stuff Just Doesn't Matter"

369

PUBCAST: The Problem with Facebook Ads Optimization

370

PUBCAST: 10 Years Later (My Struggles)

371

PUBCAST: 10 Years Later (Year 3)

372

PUBCAST: 10 Years Later (Year 2)

373

PUBCAST: 10 Years Later (Months 8-12)

374

PUBCAST: 10 Years Later (Months 2-7)

375

PUBCAST: 10 Years Later (The First Month)

376

PUBCAST: 10 Years Later (The First 10 Days)

377

PUBCAST: Enforcement of iOS 14 Changes for Facebook Advertisers Begins

378

PUBCAST: How to Share Facebook Custom Conversions

379

PUBCAST: How to Prepare Facebook Ads Clients for iOS 14

380

PUBCAST: These Ads SUCK!

381

PUBCAST: Don't Freak Out!

382

PUBCAST: 8-Event Limit and Domain Verification Scenarios

383

PUBCAST: Coffee, Meditation, Run, Read

384

PUBCAST: Unable to Verify Domain to Configure Web Events

385

PUBCAST: "This event hasn't been set up on any of your domains"

386

PUBCAST: Facebook Ads Targeting Audiences and iOS 14

387

PUBCAST: Facebook Ads Attribution and iOS 14

388

PUBCAST: Explaining iOS 14 to a 12-year-old

389

20 Factors: General Approach and Fixes

390

20 Factors: 17-20 (Minimal Control)

391

20 Factors: 16. Purchase Intent

392

20 Factors: 15. Sample Size

393

20 Factors: 14. Email List

394

20 Factors: 13. Website Performance

395

20 Factors: 12. Facebook Pixel and Events

396

20 Factors: 11. Website Traffic

397

20 Factors: 10. Budget

398

PUBCAST: Text in Ad Images Rule is Dead

399

20 Factors: 9. Landing Page

400

20 Factors: 8. Targeting

401

20 Factors: 7. Placements

402

20 Factors: 6. Optimization

403

Welcome to the Social Media Pubcast!

404

20 Factors: 5. Frequency

405

20 Factors: 4. Bidding

406

20 Factors: 3. Ad Format

407

20 Factors: 2. Creative

408

20 Factors: 1. Copy

409

20 Factors: Introduction

410

Facebook Pixel Basics: 5. Installation of the Pixel

411

Facebook Pixel Basics: 4. The Facebook Pixel and Targeting

412

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization

413

Facebook Pixel Basics: 2. The Facebook Pixel and Tracking

414

Facebook Pixel Basics: 1. What is the Facebook Pixel?

415

An Evolution: Will They Pay For It? (Solopreneur Project)

416

The Permission (Solopreneur Project)

417

The Hustle Fallacy (Solopreneur Project)

418

Evergreen vs. Nevergreen (Solopreneur Project)

419

Create a Routine (Solopreneur Project)

420

Something You Own (Solopreneur Project)

421

Following the Crowd (Solopreneur Project)

422

Establish Your Core Values (Solopreneur Project)

423

The Freedom to Say "NO" (Solopreneur Project)

424

"Does It Energize You?" (Solopreneur Project)

425

Create without Judgment (Solopreneur Project)

426

My Big Why (Solopreneur Project)

427

PUBCAST: The Fundamentals of Facebook Advertising

428

PUBCAST: Final Jon and John?

429

PUBCAST: Your Branding Story

430

PUBCAST: Cash Money

431

PUBCAST: Breakout

432

PUBCAST: What is Marketing?

433

PUBCAST: Gamechangers

434

PUBCAST: Business Development

435

PUBCAST: At Bat, On Deck, and In the Hole

436

PUBCAST: Sunset It

437

PUBCAST: Massive Teamwork

438

PUBCAST: Finding Joy in Entrepreneurship

439

PUBCAST: Your 90-Day Plan

440

PUBCAST: Your Business Model

441

PUBCAST: How I Write a Blog Post

442

PUBCAST: One Thing Magic

443

PUBCAST: Back to School

444

PUBCAST: Boredom

445

PUBCAST: Facebook Ads, Instagram, and Stories

446

PUBCAST: Finding Value in a Mastermind

447

PUBCAST: Procrastination and "Why I Don't"

448

PUBCAST: Building a List

449

PUBCAST: Entrepreneurship and Intent

450

PUBCAST: What Does It Mean to Be Relevant? (Step 4)

451

PUBCAST: How Do We Get Our Community to Stand Out? (Step 3)

452

PUBCAST: F8 and Dynamic Ads

453

PUBCAST: Creating a Powerful Membership Group (Step 2)

454

PUBCAST: Creating a Powerful Membership Group (Step 1)

455

PUBCAST: Designing Your Perfect Morning

456

PUBCAST: Cambridge Analytica and Facebook Fallout

457

PUBCAST: Business Roles

458

PUBCAST: Habits, Routines, and Patterns

459

PUBCAST: Scaling Facebook Ads with Andrew Foxwell

460

PUBCAST: How to Approach Conferences

461

PUBCAST: Rock Bottom

462

PUBCAST: Designing Your Entrepreneurial Life

463

PUBCAST: Ground Zero

464

PUBCAST: Pricing Strategy

465

PUBCAST: News Feed Changes

466

PUBCAST: Rapid Fire Start to 2018

467

PUBCAST: Final Pubcast of 2017

468

PUBCAST: Going Solo

469

PUBCAST: Evaluating 2017 and Planning for 2018

470

PUBCAST: Planning for 2018

471

PUBCAST: Empathy and Apathy

472

PUBCAST: Delegating Responsibilities

473

PUBCAST: Failing Fast and Scaling Up

474

PUBCAST: Toxicity, Fear, and Loneliness for Solopreneurs

475

PUBCAST: Entrepreneurship and Design

476

PUBCAST: Russia, Remarketing and Brick & Mortar

477

PUBCAST: How to Hire and Find the Right People

478

PUBCAST: The Myths of Facebook Business Manager

479

PUBCAST: The Importance of Vision

480

PUBCAST: The Beginning Stages of a Community Launch

481

PUBCAST: Facebook Ad Collections with Andrew Foxwell

482

PUBCAST: First Impressions

483

PUBCAST: Facebook Ads Nerdery with Andrew Foxwell

484

PUBCAST: Why Does Facebook Exist?

485

PUBCAST: Newspaper Clippings (Part 2)

486

PUBCAST: Newspaper Clippings (Part 1)

487

PUBCAST: Automated Rules and More with Andrew Foxwell

488

PUBCAST: Facebook Live and Dynamic Ads Updates

489

PUBCAST: A Balance Between Simplification and Complication

490

From Nothing

491

PUBCAST: Be Boring!

492

PUBCAST: Rhyming, Copying and Stealing

493

PUBCAST: Should Brands Get Political?

494

PUBCAST: Dun Dun Dun w/Andrew Foxwell

495

PUBCAST: When Do You Quit?

496

PUBCAST: Facebook Average Video Views Correction

497

PUBCAST: On Fantasy Football Drafts and Campaign Creation

498

PUBCAST: 5 Year Layoff Anniversary

499

LOST EPISODE: The Podcast With No Name (May 22, 2012)

500

PUBCAST: Andrew comes up with a new jingle

501

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

502

PUBCAST: Jam On It

503

PUBCAST: 20% Rule, Audience Network and Lead Ad Updates

504

PUBCAST: Dynamic Ads and WCA Updates with Andrew Foxwell

505

How to Create a Facebook Ads Funnel: 2 Strategies

506

PUBCAST: On Public Speaking, Process and Baseball Analogies

507

PUBCAST: Jon Loomer Needs Friends

508

PUBCAST: Entrepreneurship and Time Management Hell

509

PUBCAST: Rethinking the Facebook Funnel with Andrew Foxwell

510

6 Facebook Lead Ads Updates You May Have Missed

511

PUBCAST: John Madden is Dead

512

PUBCAST: On Entrepreneurial Depression with Chris Brogan

513

PUBCAST: Creating an Immersive Experience with Andrew Foxwell

514

PUBCAST: Membership Site Considerations (+ Bonus Track)

515

4 Examples of an Evergreen Facebook Campaign Trigger

516

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

517

PUBCAST: Establishing Reasonable Q1 Expectations

518

Facebook Audience Overlap: Find Commonalities Between Audiences

519

PUBCAST: Start Strong

520

PUBCAST: Preparing for 2016

521

New Facebook Pixel: Audiences, Custom Conversions and Standard Events

522

Facebook Ads Testing: The Keys to Finding Success

523

PUBCAST: Exploring Simulation and Presentation

524

PUBCAST: Advertising for the Holidays

525

Facebook Custom Conversions: A Beginner's Guide

526

PUBCAST: Dealing with Surprises

527

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

528

PUBCAST: Should You Use Facebook Lead Ads?

529

How to Target Your Most Loyal Website Visitors With Facebook Ads

530

PUBCAST: Understanding Your Industry and How to Compete

531

PUBCAST: On Honesty and Affiliate Marketing Dilemmas

532

PUBCAST: Celebrations, Big Numbers and Big Failures

533

PUBCAST: Conversion Lift, Lead Ads and Manual Bid Overiiide

534

PUBCAST: Should Entrepreneurs Brag About Working on Holidays?

535

PUBCAST: A Special Blab with Blab CEO

536

PUBCAST: Should You Refresh Creative and How Often?

537

No, A Landing Page Is Not Enough

538

PUBCAST: Questions Via Periscope

539

PUBCAST: So you want to be a blogger?

540

The Missed Opportunity: How Brands Are Missing Out on Facebook

541

See First: Facebook Gives Users Control, Make It Easier to Avoid You

542

PUBCAST: Managing Client Ads and Finding Success

543

Facebook Lead Ads Simplify Opt-in Forms, and They Will Be AWESOME

544

PUBCAST: Facebook Favors More Time Spent on Stories

545

How to Build a Brand From Scratch With the Help of Facebook

546

PUBCAST: The Importance of Doing What You Love

547

PUBCAST: When You Get Hit By the Ball

548

How Many Facebook Fans Visit Your Website or Convert?

549

PUBCAST: Some Numbers Just Aren't That Important

550

How Much Do Facebook Fans Still Matter?

551

Pubcast: Instant Articles and Facebook Ads Features for Small Businesses

552

Facebook Ads: 9 Factors That Impact Cost Per Conversion

553

PUBCAST: Never Assume Anything!

554

PUBCAST: Accountability and Asking for Help

555

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

556

PUBCAST: No, I Won't Follow You on Twitter (Sometimes)

557

Increased Post Frequency Is Helping and Killing Facebook Organic Reach

558

PUBCAST: Time Management, the Facebook Algorithm and REACH

559

PUBCAST: Reflections and Celebrations

560

Facebook Brings More Advertising Control to Location Targeting

561

Faceboocaplypse: Report Proves Flaws in Facebook Reach and Shares

562

Priority List: 13 Audiences to Target Using Facebook Ads

563

PUBCAST: Roundtable at Social Media Marketing World 2015

564

Facebook Organic Reach is Changing: Should Brands Share More Links?

565

PUBCAST: The Construction Edition

566

How to Find Facebook Advertising Success While Playing the Long Game

567

PUBCAST: Public Speaking, Motivation and Creating a Working Environment

568

68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned

569

PUBCAST: Play the Long Game!

570

Facebook Ads Relevance Score, Positive and Negative Feedback

571

PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing

572

Facebook Dynamic Product Ads: Everything You Need to Know

573

PUBCAST: Multi-Product Facebook Ads with Andrew Foxwell

574

How to Create Multi-Product Facebook Ads in Power Editor

575

PUBCAST: Lists, Negative Reviews and Pricing

576

The 4-Step Approach to Effective Facebook Ad Targeting

577

PUBCAST: Building a Business: Pain, Claim and Gain

578

No, Facebook Organic Page Reach Is Not Dead

579

PUBCAST: Website Redesigns, Business Planning and Power Editor Updates

580

How to Promote a Podcast with Facebook Ads

581

PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell

582

Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time

583

PUBCAST: 6 Steps to Entrepreneurial Success

584

Should You Use Interest Targeting of Your Organic Facebook Posts?

585

Facebook Advertising and Spam, Deception, Value and Trust

586

PUBCAST: Return of the Mack: Review, Resolutions and Tools

587

An Experiment: Facebook Ads Don't Have to Suck

588

How Brands Can Maximize Facebook Organic Post Targeting by Interest

589

The Ideal Naming Convention for Facebook Advertising Campaigns

590

Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers

591

Facebook Remarketing: 8 Effective Website Custom Audience Strategies

592

Facebook Ads Reporting: Not All Website Clicks Are Created Equal

593

Happy Holidays: The Season of Failing with Facebook Ads

594

The Value of a Facebook Post [Experiment]

595

It May Be Time for You to Quit Marketing on Facebook

596

No More Promotional Posts: Facebook Will Penalize More Brand Content

597

Facebook Doesn't Care About Your Reach — And Neither Do Users

598

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

599

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

600

What Copyblogger Could Have Done With Its Facebook Page

601

How to Drive More Website Traffic with Facebook Ads

602

Facebook Power Editor: Track and Optimize for Multiple Conversions

603

My Story: How a Business Was Built in Three Years

604

PUBCAST: Lowest Common Denominator

605

Facebook Updates Custom Audiences TOS: No Scraping UIDs

606

How to Create Facebook Website Custom Audiences for Multiple Websites

607

No More Click Bait: Facebook Explains How to Share Links

608

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

609

PUBCAST: So You Wanna Be a Blogger?

610

No More Facebook Like-Gating: What It Means and Why You Should Care

611

8 Effective Targeting Strategies for Building Facebook Page Likes

612

Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?

613

How Much Should You Budget for Facebook Ads?

614

PUBCAST: Progression from One-to-One to One-to-Many and Many-to-Many

615

New BIGGER Facebook Right Hand Column Ads: What You Need to Know

616

PUBCAST: Monetizing a Website: Transitioning Away From Sponsors

617

PUBCAST: Why Facebook Page Likes Still Matter

618

How to Target Facebook Users Based on the Car They Drive

619

Core Audiences: How to Target Facebook Ads Using Behaviors

620

PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

621

Core Audiences: How to Target Facebook Ads Using More Demographics

622

Pubcast Unplugged: Singing, Dancing and Struggling with Setting Up a Referral Program

623

It's Here: The Jon Loomer Digital Referral Program

624

Advanced Facebook Ads: View Performance by Placement and Demographics

625

Know Your Facebook Ad Rates: CPM and Cost Per Page Like by Placement

626

PUBCAST: Lightning Strikes: On Price Changes, Inquiries and Responses

627

Facebook WCA: How to Create a Sales Funnel Without Email Addresses

628

PUBCAST: Chocolate and Stout: Finding a Niche within a Niche

629

Facebook Conversion Tracking: Why Aren't the Numbers Adding Up?

630

Facebook Content Strategy: Is it Better to Post at Non-Peak Times?

631

PUBCAST: Get out the Guinness! A Lesson Learned: You CAN Do it!

632

Facebook Lookalike Audiences: Website Visitors, Fans and Conversions

633

PUBCAST: Breaking Down the Facebook News Feed with Chad Wittman

634

PUBCAST: Building a Business: The Importance of Structure

635

PUBCAST: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts

636

Facebook Page Timeline Redesign: The One Important Change

637

A Second Test: Are Brands Organically Reaching the Facebook News Feed?

638

PUBCAST: Keeping it Real, The New Facebook Ad Campaigns, and Facebook Page Tagging

639

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

640

Facebook Did Something and Marketers Will Screw it Up

641

PUBCAST: Geek Out With Andrew Foxwell on Facebook Ads

642

PUBCAST: Making the Shift with Facebook Ads

643

The Death of Facebook Interest Targeting: Shifting Budget Priorities

644

PUBCAST: Blogging Tips to Success & Facebook's Call to Action Buttons

645

WCA Lookalike: Target Facebook Users Similar to Website Visitors

646

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

647

PUBCAST: Experimenting with Facebook Website Custom Audiences (And a Celebratory Beer)

648

PUBCAST: Website User Custom Audience - HUGE News!

649

PUBCAST: Time Management, Networking Tips, and Successful Business Strategies with NYT Best Selling Author Chris Brogan

650

PUBCAST: Is Facebook Organic Reach Under Reported? Also: Why Bad FB Marketing Ruins Ad Targeting + 6 Ad Changes

651

PUBCAST: 14 Goals You Should Implement in 2014

652

PUBCAST: Closing Out The Year in Style

653

PUBCAST: Overcoming a Drop in Facebook Reach and How to Build an Audience the Right Way with Chad Whittman

654

PUBCAST: How I turned $230 into $1000+ using a FB Offer, FB Link Algorithm Changes, & why I did a 180 with Auto-Play Video

655

PUBCAST: Advanced Facebook Advertising with Andrew Foxwell

656

PUBCAST: Being in Business for 2 Years: A Retrospective & Why Advertising on Facebook is Worth It

657

PUBCAST: New Custom Audience Features: Is it Ethical? Learn 5 Creative Uses for it and 5 Important Metrics to Follow

658

PUBCAST: New Insights Training Course, New Website Retargeting Feature and the Importance of Recharging to Reduce Stress

659

PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports

660

PUBCAST: Latest FB Changes: Ad Flow, Objectives & Insights. Join the new Pubcast Featured Fan segment!

661

PUBCAST: News Feed Ads Strategies, New Graph Search Changes and Facebook's Life Cycle with Blake Jamieson

662

PUBCAST: Using Facebook Hashtags and Optimizing Image Sizes for Shares and Traffic with Chad Wittman

663

PUBCAST: Special Interview with JJ Loomer, CEO of JJ Loomer Wizibido - also, 4 Steps to Growth and Contests

664

PUBCAST: Measuring Facebook Ad Success: Stop Wasting Time on These Silly Stats!

665

PUBCAST: Secrets, Strategies and Sales with Amy Porterfield

666

PUBCAST: Making a Difference and Changing Lives with Marcus Sheridan

667

PUBCAST: An Epic Conversation with Chad Wittman of EdgeRankChecker.com

668

PUBCAST: Promoting Posts, Metrics That Matter, and a Bit of Comedy with Brian Carter

669

PUBCAST: Story Bumping and the Secret to Getting Relevant Facebook Likes

670

PUBCAST: Geeking Out with Andrew Foxwell

671

PUBCAST: New Training Course: FB Marketing Advanced University

672

PUBCAST: Welcome to the Social Media Jungle with Jason Miller

673

PUBCAST: Writing 1,000 Blog Posts with Heidi Cohen

674

PUBCAST: Dispelling the Myths of Hashtag Privacy with Mari Smith

675

PUBCAST: Facebook Hashtags, Favorite Tools and the Life of an Entrepreneur

676

PUBCAST: Going Fishing for Facebook Hashtags with Jeff Korhan

677

PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown

678

PUBCAST: Unique Facebook Content Publishing Strategies with Josh Parkinson

679

PUBCAST: 4 Steps to Going Mobile with Jamie Turner

680

PUBCAST: How to Get People Talking About Your Brand with John Haydon

681

PUBCAST: The Best Social Media Marketing Tools with Ian Cleary

682

PUBCAST: Crushing Facebook Marketing ROI with Blake Jamieson

683

PUBCAST: Exploring Facebook EdgeRank -- with Chad Wittman

684

PUBCAST: Facebook Changes and the Power of Contests -- with Andrea Vahl

685

PUBCAST: Advanced Facebook Ad Targeting -- with Dennis Yu

686

PUBCAST: Social Media Marketing World, Changes to Facebook Ads and a New Pubcast Format

687

PUBCAST: Content Warfare and the Battle for Attention -- with Ryan Hanley

688

PUBCAST: The Moneyball of Social Media Marketing

689

PUBCAST: Facebook and the Evolution of Creepiness -- with Mike Maghsoudi

690

PUBCAST: Business Bootstrapping and the New Facebook News Feed -- with David Foster

691

PUBCAST: The Facebook Marketing Metrics that Matter -- with Blake Jamieson

692

PUBCAST: Blogging and Email Marketing Strategies -- with Danny Brown

693

PUBCAST: Tricks to Getting Into the News Feed -- with Josh Parkinson of PostPlanner

694

PUBCAST: Comments and Social Shares are Overrated -- with Marcus Sheridan (Episode #35)

695

PUBCAST: Social Media Examiner Top 10: The 7 Turning Points