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The Pubcast with Jon Loomer — 723 episodes · page 1 of 8
How Do You Scale Your Meta Ads Budget?
A Simple, Volume-Focused Ad Strategy
An Ad Solution for Meta's Restriction on Organic Link Sharing
Meta Wants Businesses to Pay to Share Links
I've Never Been More Uncertain About Meta Ads
What Does the Removal of Placement Control Mean?
15 Years of Lessons Learned
A Reflection on 15 Years
The Story I Stopped Telling
Ask These Questions Before Using Value Rules
Meta Doesn't Invent Conversions That Never Happened
Most Advertisers Should Only Use Incremental Attribution
You May Be Surprised Who Converts
The Foundational Elements of Meta Advertising Today
I Published a Document That I Didn't Write
Why You Are Misdiagnosing Creative Fatigue
Your Ad Creation Process Might Be The Problem
15 Years In, Meta's Broken System Finally Came for Me
Are You Susceptible to Meta Ads Misinformation?
Does Worldwide Targeting Actually Work for Sales?
Best Practices Won't Guarantee Results
7 Things That Aren't Worth Your Time
Every Change You Make Should Solve a Problem
Can AI Actually Make You a Better Advertiser?
The Mistakes I See in Almost Every Ad Account
Is That New Meta Feature Worth the Risk?
Stop Tinkering with Things That Don't Matter
Is Meta Spending Too Much on One Ad?
Change Will Always Be Your Biggest Problem
Should You Use a Funnel for High Ticket Products?
You're Probably Not Wasting Money on Ads
Does Adding More Ads Actually Hurt Performance?
Don't Get Attached to Your Ad Process
Are You Setting Up Client Access the Wrong Way?
Why Meta Keeps Pushing Value Rules
How Do You Reach Only New Customers?
Your Excuses Are Holding Back Your Results
Do You Need to Warm Up a New Ad Account?
Stop Hiding Your Ad Account from Clients
Can Your Audience Be Too Niche for Meta Ads?
Social Proof Might Not Matter After All
Does a Higher CPM Mean You Should Spend More?
What Meta Isn't Telling You About Your Creative
How Do You Advertise Products with Long Buying Cycles?
Meta's Conversion Reporting Is Not the Problem
What Do Most Advertisers Get Wrong About Meta Ads?
Click Attribution Isn't What It Used to Be
Should You Start New Campaigns with Creative Testing?
Why Your Ads Aren't Working Today
Does Manual Bidding Actually Work?
How I Actually Approach Targeting in 2026
Do You Need Separate Ad Sets for Customer Personas?
The Case for Removing Audience Suggestions
What to Do With Creative Testing Results
Confirmation Bias Makes You a Worse Advertiser
How to Exclude Customers from Your Ads
Audience Suggestions Are an Illusion of Control
Should You Use Popups on Your Landing Pages?
Challenge Every Choice That Adds Complexity
How to Structure Seasonal Ad Campaigns
You Can Control Lead Quality From Meta Ads
Why Campaigns Start Strong Then Decline
Stack Creative Diversity in Phases
When to Use Multiple Campaigns or Ad Sets
How to Use Value Rules to Solve Problems
The Easiest Way to Set Up Server-Side Tracking
Make Creative Testing Part of Your Process
The Biggest Meta Advertising Updates of 2025
What Attribution Setting Should You Use?
Look Beyond Surface-Level Results
Simple Isn't Always Better for Meta Ads
You're Overthinking Your Ad Setup
Stop Blaming Andromeda for Your Results
Understand How Meta Advertising Actually Works
Embrace the Grays of Meta Advertising
Focus on the What and Why, Not the How
Let Go of the Excuses
What Should You Do When Your Ads Aren't Working?
Embrace Your Lack of Control
The Learning Phase Is Just a Label
Avoid the Bottomless Pit of Despair
When Does Remarketing Actually Make Sense?
Frequency Is Not Your Problem
How the Meta Ad Auction Works
Incremental Attribution Explained
Creative Diversification Is the New Targeting
Why Aren't People Acting on Your Ads?
Don't Do What I Tell You to Do
Your Cost Per Lead Is Mostly Meaningless
Why 'It Depends' Is the Right Answer
How to Pick the Ideal Ads Client
Targeting Isn't What It Used to Be
It's Time to Revisit Creative Testing
Don't Get Emotionally Attached to Your Ads
Your Stubbornness Is Killing Your Results
Correlation, Causation, and Meta Ads Mistakes
Features Don't Sell, But Pain Does
Beware of Fake Advertising Experts
Stop Searching for the Magical Ad Strategy
Meta's Vision to Replace Ad Agencies with AI