All Episodes
Paul Green's MSP Marketing Podcast — 360 episodes
Writing The ONE Piece Of Content That Generates MSP Leads
REALLY Messing Up An MSP 'Discovery Call'
MSP's Ultimate Guide To Winning Financial Services Clients
MSPs: How To Win Back Clients Who Left
MSPs: Never Talk About AI Like This
SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue
SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads
SPECIAL: MSP Marketing Audit (1 of 3) - Do you have these fundamentals?
How MSPs Can Find New Clients With Direct Mail
MSPs' Greatest Sales Weapons
MSPs: Use Webinars To Find Hot Prospects
Are Facebook Ads Suddenly HOT Again For MSPs?
The 4 types of CRMs used by MSPs (and which is best)
Focusing On Tech Doesn't Grow Your MSP
Deep Dive: How MSPs Win Healthcare Clients
What Happens When You Copy Another MSP
MSPs: Hiring A Salesperson Is A Mistake
MSPs Using LinkedIn To Find Clients: NEW WARNING
Grow Your MSP 10x Faster With Co-managed IT
Find new MSP clients: Only THIS marketing works
These 4 things will mend your MSP's website
Should your MSP fire your most annoying client?
How To Attract Buyers To Your MSP’s Website
Turn Your MSP's Existing Clients Into Lead Magnets
How To Market Your MSP To Manufacturers
How MSPs delight clients for FREE
MSPs: How to get help if you're struggling
Why prospects price shop MSPs (& how to end it forever)
Marketing tasks MSP owners should NEVER touch
The most common MSP marketing mistake
No vertical for your MSP? That's a mistake
MSPs: Never be ignored on LinkedIn, again
MSPs who don’t do this, risk losing clients
Why is this so controversial for MSPs?
How to market your MSP to lawyers
Is FREE a good marketing tactic for MSPs?
MSP marketing SPECIAL: Convert relationships
MSP marketing SPECIAL: Grow relationships
MSP marketing SPECIAL: Build audiences
5 expert predictions for MSPs in 2026
Does AI recommend your MSP?
MSPs: Do this daily… or fall behind
Don’t miss out: Hot new MSP sales book
Danger! Never assume your MSP’s clients are loyal
Why people don’t believe your MSP’s reviews
Why being the cheapest MSP is a bad strategy
Is your MSP wasting time on marketing?
MSPs: This simple upsell generates new MRR AND boosts retention
Do marketing you can’t automate or scale
The 3 big reasons your best technicians might leave you
MSPs: Stop using this 2008 marketing tactic
Your MSP should AVOID these AI tools
Is on-site support a competitive advantage?
3 big pricing mistakes that kill MSPs’ sales
How to market your MSP to accountants
3 mistakes MSPs commonly make with Google
Should your MSP get HubSpot? A review
SPECIAL: 700 nights of “will the business survive?”
Marketing an MSP is like boiling water
ICP: Jargon or a powerful MSP marketing tool?
Every MSP should listen to this book
These emails help prospects love MSPs
Ghosted? Send your MSP’s proposals in 3 ways
SPECIAL: Why this business owner will switch MSPs
What if you only had 90 days to win new clients?
Does your service desk manager really need to be a tech?
They want to buy 365 direct – fight it, or accept it?
Can your MSP offer an easy first purchase?
Accountable to no-one: A blessing or curse?
3 wins for MSPs on LinkedIn right now
Great marketing for Windows 10 end of life
How to get your MSP recommended by ChatGPT
To grow your MSP, scrap these pointless tasks
How one big decision changed this MSP owner’s life
Can MSPs grow the business… by being idle?
Being a better technician doesn’t grow the business
Title: MSPs: Why April Fool is NOT a marketing opportunity
MSPs: You can (almost) never post too much content
MSPs: Set up your phone person for success
Optimize your MSP’s marketing for voice & AI search?
No idea where to start with your MSP’s marketing? Start Here
Happy client? Ask for a testimonial NOW
Why the tough life of an MSP owner is worth it
Are audits still a good sales tool for MSPs?
Why does my MSP’s marketing NEVER work?
An MSP marketing tactic guaranteed to grab attention
As the tech authority, your job is to reassure
If your clients are happy, this KPI will be high
SPECIAL: How to own an MSP doing $7m a year
SPECIAL: Should MSPs hire a chief growth officer?
SPECIAL: How MSPs achieve a happy balance
3 big MSP marketing priorities for 2025
Successful MSP owners exercise
Why MSPs procrastinate (and how to cure it)
How to create the perfect MSP about us page
A mini masterclass on LinkedIn for MSPs
Stop clients calling you personally for first line support
SPECIAL: How MSPs can make more money
Golden rules of MSP sales & marketing
MSPs: How notifications stop you from buying a better car
What the yellow car game teaches MSPs about marketing
Warning! This friction kills MSPs’ sales
MSPs: How to minimise interruptions from staff
9 MSP marketing ideas to break into a new vertical
MSP owners: Why do we make our lives so hard?
MSPs: How to influence what John Smith buys
Successful MSPs simplify EVERYTHING
SPECIAL: Transform from MSP owner to entrepreneur
How to grade the quality of your MSP’s leads
3 smart ways to recruit technicians
The 60 hour work myth kills MSPs
Episode 246: As the MSP leader, actions beat words
Episode 245: You sure that prospect’s a great fit for your MSP?
Episode 244: MSPs: The 3 perfect times to ask for a review
Episode 243: Sacrifice one monitor to sell more hardware
Episode 242: MSPs who do this kind of marketing will ALWAYS struggle
Episode 241: Should your MSP have a presence on Reddit or X?
Episode 240: MSPs: How to reach hot prospects other MSPs can’t
Episode 239: Why MSPs must do a weekly LinkedIn Newsletter
Episode 238: HUH? Growing your MSP should be… boring???
Episode 237: MSPs: What it really means when a prospect says no
Episode 236: Is break/fix outdated… or a valid marketing tactic?
Episode 235: SPECIAL: How MSPs get more leads from trade shows
Episode 234: How to market your MSP to a vertical
Episode 233: The MSP that’s unstoppable
Episode 232: Sell something small to build trust
Episode 231: No-one buys MFA… they buy “sleeping better”
Episode 230: How to attach MRR to hardware & project sales
Episode 229: SPECIAL: Using AI in your MSP’s marketing
Episode 228: Super easy customer case studies for MSPs
Episode 227: MSPs: Get 408 comments on a LinkedIn post
Episode 226: The best (and simplest) MSP client retention idea
Episode 225: MSPs: Send a Xmas card to prospects… in March?
Episode 224: Can you grow your MSP with YouTube ads?
Episode 223: Could you buy another MSP?
Episode 222: Nasty surprises employees spring on MSPs
Episode 221: Successful MSPs are rapid action takers
Episode 220: MSPs: This tool sells more to your clients
Episode 219: How this MSP grew from 0 to 25 staff
Episode 218: Is Facebook a viable promotional tool for an MSP?
Episode 217: SPECIAL: Listen to Paul’s BAD cold sales calls
Episode 216: SPECIAL: This guarantees your MSP SUCCESS in 2024
Episode 215: SPECIAL: The SECRETS to grow your MSP to $40m revenue
Episode 214: What if you could only work 1 hour a day?
Episode 213: Ask prospects this cyber security question
Episode 212: Is it worth MSPs doing Google ads in 2024?
Episode 211: MSPs: Turn away clients like these
Episode 210: Use Star Wars marketing in your MSP
Episode 209: The secret LinkedIn tool MSPs don’t know about
Episode 208: Target these 4 awesome verticals
Episode 207: How ordinary clients talk about their MSP
Episode 206: This MSP won £7,000 MRR from networking
Episode 205: A smart LinkedIn MSP marketing trick
Episode 204: New client? Why you should ask for a 3 year contract
Episode 203: MSPs: 3 ideas for better LinkedIn engagement
Episode 202: Ghosted by prospects? Try this
Episode 201: How many users till your next technician hire?
Episode 200 SPECIAL: 5 times this podcast has changed MSP’s lives
Episode 199: MSPs: Uncover prospects’ pain points to sell more
Episode 198: This simple idea will have HUGE impact
Episode 197: Help techs triage tickets properly
Episode 196 SPECIAL: Inspirational: How this MSP built his business
Episode 195 SPECIAL: The cyber security briefing you need to hear
Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue?
Episode 193: How to hire Gen Z technicians
Episode 192: MSPs: To do list? Have a “stop doing” list
Episode 191: This simple trick increases sales for MSPs
Episode 190: Can an MSP do a 4 day working week?
Episode 189: Market cyber security without using FEAR
Episode 188: How to explain the cloud to prospects
Episode 187: Persuade clients about MFA
Episode 186: MSPs: A crazy idea to generate clients from LinkedIn TODAY
Episode 185: 7 MSP website headlines to swipe & adapt
Episode 184: Your MSP’s new client paid you HOW MUCH?
Episode 183: Should MSPs do SEO? My answer might shock you…
Episode 182: Why you must give up your break/fix habit
Episode 181: MSPs: Have you worked out your hourly profit per client?
Episode 180: Why your clients aren’t terrified of cyber crime
Episode 179: How to max networking (events not cables)
Episode 178 SPECIAL: How this MSP can dominate his niche
Episode 177: 3 MSP media release ideas to swipe & use
Episode 176: The MSP Marketing KPIs that matter
Episode 175: MSPs: Remove all friction from your sales
Episode 174: Should MSPs do lunch & learns?
Episode 173: AI in real life: How this MSP uses it
Episode 172: This tool makes hiring techs easier
Episode 171: MSPs: A clever idea for LinkedIn Live
Episode 170: Should you use AI for your MSP’s marketing?
Episode 169: Use IT consulting to sell managed services
Episode 168: The MSP invoice that helps client retention
Episode 167: How MSPs turn marketing into cash
Episode 166: MSPs – never lose a client again
Episode 165: The ultimate MSP marketing strategy
Episode 164 SPECIAL: Marcus Sheridan talks MSP marketing
Episode 163 SPECIAL: The £5million MSP
Episode 162: Can you beat my MSP productivity stack?
Episode 161: Three types of MSP sales people
Episode 160: The MSP with bad techs
Episode 159: Google your MSP again
Episode 158: MSP’s LinkedIn automation
Episode 157: Should your prices be on your MSP’s website?
Episode 156: How to check if your techs are genuinely too busy
Episode 155: Your MSP exists to fund your future lifestyle
Episode 154: Could a WFH setup be the ultimate MSP marketing tool?
Episode 153: LinkedIn messages: A smart MSP marketing tool
Episode 152: Stack fiddling stops MSPs from buying a Ferrari
Episode 151: Why cause-related marketing works for MSPs
The Ultimate MSP Podcast Crossover: Big Quiz
Episode 150: This is how to influence your MSP’s prospects
Episode 149: Claim your share of this $5,000 MSP giveaway
Episode 148: MSP marketing lessons from this direct mail
Episode 147: MSPs – be an adult when a client fires you
Episode 146: Should you buy a client out of a contract?
Episode 145: MSPs – the easy way to build SOPs
Episode 144: Your MSP needs a Dream 100 prospect list
Episode 143: Admit what your MSP CAN’T do, to win trust
Episode 142: Your MSP’s marketing advantage: Showing empathy
Episode 141: How this MSP is achieving “crazy growth”
Episode 140: Use LinkedIn to build a recruitment pipeline
Episode 139: A genius idea to free your technicians’ time
Episode 138: Why your MSP needs a Business Mom
Episode 137: How to start an MSP YouTube channel
Episode 136: How to find a phone person for your MSP
Episode 135: Mop up old prospects with a sales week
Episode 134: The 2022 marketing power of the 1922 marketing tactic
Episode 133: MSPs: Overcome common sales objections
Episode 132: Clever cash flow tricks for MSPs
Episode 131: MSPs: Make sure you’re charging properly
Episode 130: Do MSPs get imposter syndrome?
Episode 129: A clever SEO idea for MSPs
Episode 128: Every MSP needs this strategic referral deal
Episode 127: SPECIAL: What marketing is working for MSPs right now
Episode 126: Clever: How MSPs can reuse marketing content
Episode 125: How to gamify your MSP’s website
Episode 124: The power of LinkedIn Creator Mode for MSPs
Episode 123: The marketing advantage of an IT dispatcher
Episode 122: What a potential acquirer wants from your MSP
Episode 121: Bond with a new client when you onboard them
Episode 120: Your MSP’s one page marketing plan
Episode 119: What clients really buy from MSPs
Episode 118: Can your MSP generate leads with webinars?
Episode 117: Your 6 month reminder to raise prices
Episode 116: When staff NOT taking holidays disrupts your MSP
Episode 115: How to make cyber security relevant to prospects
Episode 114: How to figure out a USP for your MSP
Episode 113: How to achieve total MSP market domination
Episode 112: Special: The most valuable piece of business advice
Episode 111: Special: What successful MSPs do to grow
Episode 110: Can prospects live chat your MSP?
Episode 109: The perfect prospect journey for an MSP
Episode 108: How MSPs can control the chaos in the business
Episode 107: The MSP business model makes cash flow easy
Episode 106: MSPs: 3 quick wins to increase revenue
Episode 105: Fun productivity notepads for MSPs
Episode 104: What’s the Average Lifetime Value (ALV) of an MSP client?
Episode 103: Can your MSP use Messenger to generate leads?
Episode 102: From nothing to your MSP’s first 100 leads
Episode 101: Why your MSP’s marketing follow-up should never stop
Episode 100: Special: MSP owners answer your questions
Episode 99: How engaged are your MSP’s staff?
Episode 98: Should MSPs buy cold data?
Episode 97: Should your MSP run Google ads?
Episode 96: Why your MSP should do PR, not advertising
Episode 95: Special: An MSP web traffic explosion
Episode 94: Are you the most expensive MSP in town? You should be
Episode 93: Should your MSP’s logo go on your car?
Episode 92: Is it a waste of money to build your MSP’s brand?
Episode 91: Remove the risk of buying from your MSP
Episode 90: Grow revenue per seat and reduce overheads
Episode 89: The holy trinity of Monthly Recurring Revenue
Episode 88: Special: How this MSP built his business
Episode 87: How to launch a new security bundle
Episode 86: MSPs: Look at your business as a potential buyer would
Episode 85: MSPs: Avoid commission-only sales people
Episode 84: You’re still doing those technical tasks??? WHY?
Episode 83: Get other businesses to refer clients to your MSP
Episode 82: Should you do a QBR with unhappy clients?
Episode 81: Is this a safe time to put up prices?
Episode 80: The easy way for MSPs to get more reviews
Episode 79: How often MSPs should post on LinkedIn
Episode 78: The easy way to create content for your MSP’s website
Episode 78: The easy way to create content for your MSP’s website
Episode 77: Public service announcement for MSPs: Take a holiday
Episode 76: 9 critical areas to build a multi-million $$$ MSP
Episode 75: How to pick a vertical for your MSP
Episode 74: A roadmap for your MSP’s development
Episode 73: Stop your MSP’s staff repeating the same mistakes
Episode 72: How to convert break/fix clients to managed services
Episode 71: Do you procrastinate? Get back to me on that one…
Episode 70: Stop using the words “users” and “tickets”
Episode 69: This should be your MSP’s marketing funnel
Episode 68: Double your MSP’s sales with this one tactic
Episode 67: How to get more referrals for your MSP
Episode 66: Why your MSP should pay YOU before anyone else
Episode 65: Why your MSP should phone every old prospect
Episode 64: Just ‘cos you’re busy, doesn’t mean your techs are
Episode 63: SPECIAL: Maximise LinkedIn for your MSP
Episode 62: SPECIAL: How to fix your MSP’s website
Episode 61: SPECIAL: Your MSP’s 5 marketing priorities for 2021
Episode 60: SPECIAL: An in-depth MSP marketing consult
Episode 59: 3 experts: How MSPs can thrive next year
Episode 58: How MSPs can use YouTube to get clients
Episode 57: How to tell clients you’re outsourcing
Episode 56: How MSPs can use QBRs to generate content
Episode 55: A clever way to manage technicians’ daily questions
Episode 54: How to buy another MSP
Episode 53: Your MSP must have a live calendar on your website
Episode 52: The difference between MSP marketing strategy & tactics
Episode 51: Stop dealing with clients: Work/life balance for MSPs
Episode 50: How can your MSP compete against the big boys?
Episode 49: Why MSPs should never offer discounts
Episode 48: Why MSPs shouldn’t listen to critics
Episode 47: 2 cyber security books every MSP should read
Episode 46: So which is the best PSA?
Episode 45: The big client switch is happening NOW
Episode 44: 3 tier selling helps MSPs sell more
Episode 43: What to do when prospects don’t reply to your emails
Episode 42: SPECIAL EPISODE: How this MSP built his business
Episode 41: Find out where you’re wasting your time
Episode 40: How to position your MSP as THE experts
Episode 39: Making the transition from IT supplier to Trusted Partner
Episode 38: How MSPs can offer killer deals without looking cheap
Episode 37: Why MSPs should use printed newsletters
Episode 36: IDEAS: Easily create social media content
Episode 35: Use case studies to win more clients
Episode 34: How to market cyber security
Episode 33: Protecting client retention during Covid
Episode 32: Videos make your MSP look sexy
Episode 31: SPECIAL: Get new clients deep dive
Episode 30: What your MSP can learn from Iron Man
Episode 29: Should your MSP have its own podcast?
Episode 28: The huge profit impact of price increases
Episode 27: A good time to buy a competitor?
Episode 26: How to get your technicians to upsell
Episode 25: Looking after your staff now and in the future
Episode 24: MSPs that niche their marketing, sell more
Episode 23: Do you expect A Team performance from B Team players?
Episode 22: How to get loads more client referrals
Episode 21: MSP KPIs to track
Episode 20: If your MSP is hacked you’re screwed
Episode 19: Physical helpdesk buttons for your users
Episode 18: Coronavirus special – protect your MSP + actually grow MRR
Episode 17: How to sell more cybersecurity
Episode 16: Why clients stick with their MSP, even if they’re unhappy
Episode 15: A powerful FREE dashboard for ConnectWise
Episode 14: How passphrases help you sell more password managers
Episode 13: Don’t kill your technician… give them a checklist instead
Episode 12: The Impact Box
Episode 11: The price of leadership is criticism
Episode 10: Cyber security first is the future
Episode 9: The one sales question you must ask EVERY prospect
Episode 8: You need to write a book (authors sell more)
Episode 7: Influence your prospects with Facebook remarketing
Episode 6: Watch what people are actually doing on your website
Episode 5: The best MSP marketing book
Episode 4: Should MSPs use direct mail?
Episode 3: Fire a client for Christmas
Episode 2: Two MRR services you could easily re-sell
Episode 1: Free marketing money for MSPs
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