All Episodes

#221 | How to Export Your MedTech Product to the GCC Successfully (For Clinicians)

#220 | Why More Salespeople Won't Fix Your MedTech Commercialisation & Export Strategy (For Clinicians)

#219 | How to Price Your MedTech Product Before Commercialisation & Export (for Clinicians)

#218 | How Do You Know if Your MedTech Product Is Ready for Commercialisation (and Exporting)

#217 | 5 Things Clinicians Want Before They'll Adopt Your MedTech Product

#216 | Why Local Reference Sites Matter More Than Another Clinical Study (For MedTech Founders)

#215 | How Clinicians Really Decide Whether to Adopt Your MedTech Product

#214 | How to Choose the Right Export Distributor for Your MedTech Product (For Clinicians)

#213 | 5 Commercialisation Lessons Every MedTech Founder Should Know Before Launch (For Clinicians)

#212 | Stop Marketing Your MedTech Product. Do This Instead. (For Clinicians)

#211 | The NUMBER ONE Reason Clinically Proven MedTech Products Still Fail

#210 | 7 Essential Steps to Commercialise & Export Your Medical Device (For Clinicians)

#209 | 5 Lessons You Should Know Before Commercializing & Exporting Your MedTech Product (For Clinicians)

#208 | The NUMBER ONE Mistake Clinicians Make When Commercializing Your MedTech Product

#207 | The Ugly Baby Problem Every MedTech Founder Must Avoid When Exporting (For Clinicians)

#206 | 5 Lessons Every MedTech Company Should Learn Before Exporting to Japan

#205 | The #1 Mistake MedTech Companies Make When Choosing Export Markets

#204 | Why Japan Is Easier to Export MedTech Products To Than Most Companies Think

#203 | Why Failed Pilots, Rejected Pitches & Lost Deals Create Better MedTech CEOs

#202 | The NUMBER ONE Reason Clinicians Say They Love Your MedTech Product But Still Don't Buy It

#201 | Why Most MedTech Companies Stay Busy But Never Grow (For Clinicians Trying to Export)

#200 | 5 Exporting Growth Lessons Most MedTech Founders Learn Too Late For Clinicians)

#199 | Why Exporting Into Too Many Markets Can Destroy Your MedTech Business

#198 | 5 Costly Mistakes MedTech Companies Make When Exporting Internationally(for clinicians)

#197 | The NUMBER ONE Reason Why Medical Device Adoption Fails And How to Realign For Greater Exporting Success (For Clinicians)

#196 | Why Clinicians Fail to Adopt Innovative Medical Devices And How To Engage Behavior Change for Success In Your Export Business

#195 | The 1 Thing You Need to Do To Transform Your Underperforming Medical Device Distributors To Ensure Exporting Success ( For Clinicians)

#194 | Why Most Clinicians Struggle to Retain Customers in Medical Device Exporting, And How To Create Trust Through Real Partnerships

#193 | Why Focusing Solely On Revenue In Your Exporting Markets Can Lead To Bad Medicine, And What Clinicians Should Prioritize Instead

#192 | The Top 3 Mistakes Clinicians Make When Launching Medical Devices, And How To Achieve Market Exporting Readiness

#191 | The Costly Mistake Of Separating Regulatory Decisions From Commercial Strategy For MedTech Exporting (For Clinicans)

#190 | Why Being Afraid Of Failure Is A Mistake For Medical Device Innovators, And How To Change It

#189 | What If Everything You Assumed About Feedback Is Wrong, And It’s Costing You Medical Device Sales?

#188 | Why Blaming Distributors for Slow Adoption Is a Costly Mistake, And How to Fix Your Medical Device Exporting Strategy (For clinicians)

#187 | The Dangerous Assumptions You're Making About Exporting Your medical Device, And What You Must Diagnose Now

#186 | Why the Status Quo in Clinician Relationships is Dangerous And What Needs to Change in Your Medical Device Exporting Partnerships

#185 | The Real Reason Being Hands-Off with Distributors Is the Worst Move Clinicians Can Make And How To Take Control Of Your Medical Device Export Business

#184 | The 1 Hidden Roadblock Affecting Your Medical Device Exporting Launch And How To Change It Fast (For Clinicians)

#183 | Why Only Focusing On Clinicians Is Hurting Your Medical Device Launch And The Simple Steps You Can Take TO Explode Your Exporting Success

#182 | Why Jumping To Clinical Trials Too Soon With Your Medical Device Prototype Can Be Fatal For Your Startup (For Clinicians)

#181 | The Secret Methods That Helped a Rocket Scientist Build a MedTech Product That Skipped Hospitals and Scaled FAST

#180 | Clinicians, Make This 1 MINDSET Shift To Unlock Export Success With Your Medtech Business

#179 | The Hidden Mindset Traps Blocking You From Growing Your Medtech Export Business & How To Overcome Them With These 3 Questions (For Clinicians)

#178 | Generate Scaleable Revenue As A Clinician By Answering The Toughest Investor Question In Medtech With This HACK

#177 | 3 Reasons Clinicians Don’t Adopt Your Medical Device — And How to Fix Them

#176 | The Key Things That Clinicians NEED to Prioritise That ACTUALLY Drives Revenue In Their Medical Device Go-To-Market Strategy

#175 | The 4 Ps Clinicians Must Fix Before Your Medical Device Will Scale

#174 | The Smart Simple Move That Turns Medical Device Pilots Into Export-Ready Revenue

#173 | Why getting regulatory approval won't guarantee commercial success, and the 1 thing you need to do to start getting sales instead

#172 | 5 Costly Mistakes Clinicians Make That Lose You Time And Money When Selecting an International Market for Your Medtech Product (And How To Avoid Them)

#171 | 5 Steps Clinician Founders NEED To Use, If You Want To Build a Revenue-Driven MedTech Export Plan

#170 | The Distributor You THINK You Want vs. The One That Will Actually Scale Your MedTech Exporting As a Clinician

#169 | 5 Strategic Questions To Answer BEFORE ATTENDING Any MedTech Conference, So You Can Accelerate Distributor Deals

#168 | Why Clinicians Doing Their Own Admin Is Killing Sales Growth & What You Need To Delegate First

#167 | 5 Steps to Simplify Your MedTech Business Using Virtual Assistants

#166 | How To Go From Agreement to Action: Real Strategies To Drive Product Uptake

#165 | 4 Mistakes Clinical Founders Make with Hospital Adoption—and How to Fix Them Fast

#164 | Clinical Insight Isn’t Enough: Why Most Medical Device Founders Fail at Scale

#163 | 5 Fundraising Lessons Clinician-Founders Need to Raise Smarter and Protect Equity

#162 | How To Fund Your Medical Device Startup Without Giving Away the Farm

#161 | What No One Tells You About Scaling MedTech in the US—5 Lessons in 5 Minutes

#160 | How a US Distributor Helps Clinicians Turn Prototypes Into Scalable MedTech Businesses

#159 |: 5 Ways MedTech Leaders Can Stay Mission-Driven While Building a Scalable Business

#158 | Why Most Healthcare Startups Lose Their Soul While Scaling, And How To Avoid It

#157 | 5 Leadership Habits Clinician-Founders Need to Drive Real Transformation in Healthcare

#156 | From Change to Real Transformation: How Systems & Compassion Create Resilient Teams

#155 | 5 Go-To-Market Habits Clinicians Need To Build Trust & Grow a MedTech Brand With Integrity

#154 | How The Modern Midwife Grew From NHS Wards to Global Influence, Without Selling Out

#153 | 5 Recruitment Lessons Clinician-Founders Need To Build High-Performing MedTech Teams

#152 | How Clinician-Founders Can Attract & Grow MedTech Talent in a Post-Pandemic World

#151 | 5 Communication Skills Clinician-Founders Need to Pitch, Lead & Sell in MedTech

#150 | How Clinicians Can Use Storytelling To Simplify Complex MedTech Ideas & Win Buy-In

#149 | 5 Steps Clinicians Can Take To Turn Their Expertise Into a Scalable Health Business

#148 | Why Trading Time for Money Is Failing Clinicians And What to Do Instead

#147 | 5 Ways MedTech Founders Can Use Data to Scale Smarter and Stop Relying on Gut Feel

#146 | Why Gut Feel Is Killing Your MedTech Growth And What to Build Instead

#145 | 5 Ways Medical Affairs Helps Clinician-Founders Bridge Science, Patients & Commercial Strategy

#144 | How Clinicians Build the Evidence That Gets a Medical Device Adopted

#143 | 5 Lessons Clinician-Founders Can Use to Scale Their MedTech Business Year After Year

#142 | Why Staying Close to Customers Is the CEO’s Job, Not Just Sales

#141 | 5 Lessons Clinicians Can Use to Plan Their Exit and Build a Purpose-Led Health Business

#140 | How A GP Turned Lifestyle Medicine Into A Business — Without Losing Her Values

#139 | 5 Leadership Lessons Every Clinician-Turned-Founder Needs To Hear This Week

#138 | The Prescription for Growth: 21st Century Leadership (with Haseeb Ahmad)

#137 | If You Don’t Have a Champion for Change, Your Innovation Will Fail

#136 | 5 Pillars That Turn MedTech From Demo-Ware Into Standard of Care

#135 | Stop Leading With Answers — Here’s What Great Leaders Do Instead

#134 | Why Psychological Safety Beats Raw IQ — And What It Means For MedTech Teams

#133 | 5 Brutal But Essential Truths Every Biotech Founder Needs To Hear

#132 | What It Really Takes To Bring a Biotech Platform To Market

#131 | How MentalHappy Raised $1M: 5 Tactics Founders Can Use Today

#130 | The 12-Year Mindset Every MedTech Founder Needs To Raise and Scale

#129 | 5 Practical Ways AI Is Helping MedTech Founders Scale Smarter

#128 | Real AI Workflows for MedTech Founders: From KOL Mapping to Submission Prep

#127 | 5 Ways MedTech Companies Waste Money at Trade Shows - And How To Fix It

#126 | Stop Showing Up and Start Standing Out at Global Healthcare Events

#125 | 5 Hard Lessons From Building a MedTech Company From Scratch

#124 | The MedTech Founder’s Journey: Inside the Realities of Launching a Cancer Detection Startup

#123 | 5 Ways Fear of Failure Is Quietly Killing Team Performance

#122 | How to Build a MedTech Culture That Embraces Failure and Fuels Growth

#121 | 5 Lessons Every MedTech Founder Needs Before Expanding Into the U.S.

#120 | How June Medical’s Founder Navigated U.S. Expansion the Smart Way

#119 | 5 Critical Lessons for Planning a Successful International Expansion

#118 | From CPTPP to the Gulf: How UK HealthTech Can Win in New Markets

#117 | 5 LinkedIn Tactics To Help MedTech Founders Win Global Deals

#116 | The 12-Minute LinkedIn Strategy That Helps HealthTech Businesses Win Global Deals

#115 | 5 Practical Ways To Find Your Niche and Scale Globally

#114 | What a Life Sciences Marketing Expert Can Teach MedTech Founders About Global Growth

#113 | 5 Keys to Finding the Right Distribution Partners in Global HealthTech

#112 | How Innovators Find Distributors & How Distributors Spot Winning Products

#111 | From Purpose to Precision: 5 Founder Mindset Shifts in Just 5 Minutes

#110 | What It Takes To Turn a Family Innovation Into a Scalable MedTech Business

#109 | 5 International Business Lessons That Most Founders Learn Too Late

#108 | The Global Growth Playbook: Real Lessons From a Decade in International Healthcare

#107 | 5 Things Every Biotech Founder Should Do To Build for Exit

#106 | How To Position Your Biotech Company for Acquisition - Without Losing Your Soul

#105 | 5 Innovation Lessons From a Surgeon Turned AI & MedTech Pioneer

#104 | Inside the Mind of a Pioneer: Strategy, Culture, and the Future of MedTech

#103 | 5 Sales & Growth Lessons From Spencer Jones That MedTech Founders Can’t Ignore

#102 | From Product to Pipeline: Practical Strategies To Grow Your MedTech Startup

The H Files Trailer

#101 | Vision-Driven Growth: The Secret to Business Acceleration with Dr. Abdullah Sheriff

#100 | Selling Value vs Selling Price

#99 | Managing Distributor Relationships in Medical Device Exporting (Go to Market Insights for Clinicians)

#98 | Why Most Business Plans Fail Before They Start—A Smarter Way to Build Strategy

#97 | How To Align Your Mindset With Strategic Go To Market Execution

#96 | Go-to-Market Smarter: Build Culture, Lead Better, Grow Faster

#95 | Authentic Leadership: Why Purpose-Driven Leaders Build Better Businesses

#94 | Unleash Your Awesome The Power of Authentic Empowerment

#93 | 5 key steps for building a sustainable healthcare business that lasts - Dr Abdullahi Sheriff

#92 | Building Relationships to Grow Your Business - Elisabetta Torretti

#91 | Why Ignoring DEI Could Be Slowing Your Revenue Growth (Not Just Hurting Culture)

#90 | You Don’t Need 100% Certainty to Make Smart Decisions—Here’s Why

#89 | Why Most Change Initiatives Fail—and What Great Leaders Do Differently

#88 | Coaching Isn’t Soft—It’s a Strategic Investment With Hard Returns

#87 | The 5 Numbers Every Marketer Must Track for Predictable Income

#86 | The Foundational 9: What Every Business Owner Needs to Know

#85 | 7 Core Elements Every Business Needs to Scale—Without Overcomplicating

#84 | Why Most Business Growth Fails Without This One Element

#83 | AI Won’t Replace Marketers—But Marketers Who Use AI Will Replace You

#82 | Avoiding Conflict? That’s Weak Leadership—Here’s What to Do Instead

#81 | How to Turn Passion Into Profit: A Guide for Aspiring Entrepreneurs

#80 | How to Identify High-Probability Customers to Accelerate Sales Growth

#79 | Failure Isn’t the Opposite of Success—It’s the Path to It

#78 | How to Use LinkedIn Video to Drive Engagement and Boost Conversions

#77 | Why Vision and Mindset Must Come Before Strategy in Business Growth

#76 | From Confusion to Clarity: How Vision Transforms Small Business Success

#75 | Want Better Results? Stop Talking and Start Listening Like a Leader

#74 | Why Employee Engagement Is the Hidden Driver of Business Success

#73 | Why Most SMEs Hit a Ceiling at 7 Figures (And What You Can Do About It)

#72 | Want a Stronger Bottom Line? Hire People Who Challenge Your Thinking

#71 | How to Turn Business Conflict Into a Catalyst for Exponential Growth

#70 | How to Build a Better Business Through Mastery, Strategy, and Purpose

#69 | The Truth About Success: Why Most People Won’t Do What Actually Works

#68 | The Key Steps Successful Entrepreneurs Take to Scale—Even When It’s Hard

#67 | How to Turn Content Into Customers With the Right Social Media Strategy

#66 | If You’re Ignoring PR, You’re Missing the Easiest Way to Gain Credibility

#65 | What Happens When You Start Treating Data as a Revenue-Generating Asset?

#64 | What If Listening Was the Secret to Scaling Your Business Faster?

#63 | Digital Marketing Isn’t Always the Answer—Here’s What to Do Instead

#62 | Leaving a Safe Job to Chase a Dream—Here’s What Really Happens

#61 | UK vs US Business Mindset: What You Need to Know to Compete and Win

#60 | From Post to Performance: How to Make Video Work for Your Brand

#59 | Why Most Leaders Are Overwhelmed—And What High Performers Do Instead

#58 | 3 Proven Techniques to Hire Right, Train Well, and Build a Winning Team

#57 | AI in Business: 3 Opportunities and 3 Risks You Can’t Ignore

#56 | It’s Not Just Branding—It’s Purpose That Makes You Stand Out

#55 | What’s Really Holding Leaders Back? The Mental Code You Need to Break

#54 | 4 Areas Where Smart Systems Can Transform Your Business Operations

#53 | From Invisible to Influential: How to Show Up Online and Attract Clients

#52 | From Invisible to Irresistible: LinkedIn Growth Tips for Experts and Founders

#51 | If You’re Not Building Resilience, You’re Risking Everything

#50 | Web 3.0 Is Coming—And Most Businesses Aren’t Ready

#49 | Poor Processes Are Killing Your Growth—And You Might Be Adding to the Problem

#48 | Most Performance Reviews Fail—Here’s How to Make Yours Matter

#47 | What Startups Get Wrong About Social Media—And How to Fix It

#46 | How Your Mindset Shapes Your Business Success (And 5 Ways to Improve It)

#45 | If You’re Not Reaching the Right People, Nothing Else Matters

#44 | 5 Simple, Low-Cost Ways to Grow Your Business Online

#43 | Global Expansion Isn’t Just for Big Companies—Here’s How Small Businesses Can Compete

#42 | Struggling With Sales? Here’s the Proven Formula That Helped Scale a MedTech Business Fast

#41 | Why ‘No Bullshit Leadership’ Might Be the Only Kind That Works

#40 | Leadership Without Authenticity Is Just Control (And Everyone Knows It)

#39 | Great at Managing? That Doesn’t Mean You’re Leading—Here’s the Difference

#38 | What If You Could Remove Sales Objections Before They Happen?

#37 | Ideas Are Worthless Without Action—Here’s What It Takes to Build Something That Lasts

#36 | Why Rest Is the Secret Weapon Behind Peak Productivity

#35 | Stop Guessing. These 9 Mistakes Are Holding Back Your MedTech Business

#34 | 3 Time-Saving Strategies Every Clinician-Entrepreneur Should Use

#33 | Want to Be an Irreplaceable Leader? Start by Becoming Replaceable

#32 | Keeping Sales and Marketing Separate Is Killing Your Revenue

#31 | The Smart Way to Use LinkedIn to Win Business (No Cold Sales Messages Needed)

#30 | Stop Hiding Behind the Brand—Your Expertise Is the Real Growth Engine

#29 | Turning Skills Into a Business Isn’t Magic—It’s Strategy

#28 | If You’re Not Doing These 2 Things, You’re Not Really Managing

#27 | Narrative Is Not a Marketing Task — It’s the CEO’s Job

#26 | Neuroscience Isn’t Just for Scientists — It’s the Secret Weapon of Smart CEOs

#25 | 3 Critical Reasons Founders Must Prioritise Mental Wellbeing

#24 | Why Great Products Don’t Sell Themselves — And What to Do About It

#23 | 5 Work Habits of Highly Productive People That You Can Steal Today

#22 | 5 Steps to a Successful Sales Call Clinicians Can’t Afford to Skip

#21 | Curse or Saviour? The Real Role of Key Account Planning in MedTech Growth

#20 | The Psychology of Selling: What Clinicians Need to Learn to Lead in Business

#19 | From Emerging Markets to Global Impact: Market Creation for Healthcare Founders

#18 BONUS | Free Audiobook Sample: The Factors That Drive Marketing Strategy

#17 | The Real Cost of Ignoring Customer Service in Healthcare & Beyond

#16 | From Prototype to Global MedTech: How to Scale a Digital Therapeutic

#15 | How to Deliver Usain Bolt-Level Results in Sales (Yes, Really)

#14 | 5 Reasons Clinician-Led Startups Struggle With Marketing – And How To Fix It Fast

#13 | How To Pick the Right Social Media Channel for Your Medical Device Export Strategy

#12 | Why Most Founders Ignore Mental Health — Until It’s Too Late

#11 | Why Clinician-Led Startups Can’t Scale Without the Right Organisational Structure

#10 | Why Clinicians Struggle to Sell — And How “Helping” Might Be the Problem

#9 | 5 Leadership Shifts Clinicians Must Make to Build High-Performing MedTech Teams

#8 | What Most Startups Miss When Hiring an Agency — Insights From a Multimedia Expert

#7 | 5 Critical Lessons Clinicians Must Learn to Commercialise Their Medical Device Globally

#5 | Behind the Numbers: The Habits That Built a Million Pound Business

#4 | Why Strategy Alone Isn’t Enough — The Missing Piece Most Founders Ignore

#3 | 5 Signs of Declining Resilience in MedTech Teams — And How to Address Them

#2 | What British Businesses Get Wrong About International Expansion

#1 | 3 Reasons Clinician Founders Need a Coach Before Scaling Their MedTech Business