All Episodes
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. — 136 episodes
Writing for Busy Readers: how Todd Rogers and Jessica Lasky-Fink explain the curse of knowledge
How Charles Spence's book Gastrophysics translates sound, shape and weight into pricing power
Interview: Andy Nairn, author of Go Luck Yourself, on why brand archeology beats originality.
How charities can use anchoring, reciprocity, and overhead framing to boost donations
Interview: Rami Dudin, head of strategy at Courage, on why the most obvious message beats the most novel one
How small changes to choice design can help pharma brands drive better prescribing outcomes
Interview: Michael Norton, Harvard Business School professor and author of The Ritual Effect, on how brands turn ordinary consumption into rituals that build emotional connection
Why 95% of companies stall on AI, and the behavioral science that fixes it
Inside Influence: Live with Dr. Robert Cialdini
Inside Influence Part 3: How Cialdini’s Principles of Consistency and Unity Shape Modern Marketing
Inside Influence Part 2: How Cialdini’s Principles of Social Proof, Scarcity, and Authority Shape Consumer Behavior
Inside Influence Part 1: How Cialdini’s Principles of Reciprocity and Likability Drive Consumer Action
How behavioral science reveals what traditional market research misses
Interview: Richard Chataway, author of The Behavior Business, on why every business is in the business of behavior
How AI is influencing marketing and why human judgment still matters
How e-commerce brands use behavioral science to increase perceived value
Interview: Michael Hallsworth, creator of the EAST framework, on what really changes behavior
Behavioral Science for Agencies: Strategy
The 4 P's of Marketing: Place
Interview: Robert West, creator of the COM-B model, on the three forces behind every human behavior
The 4 P's of Marketing: Product
Awarded Campaigns: How Specsavers used humor and consistency to become one of the UK’s most effective brands
The 4 P's of Marketing: Pricing
Interview: Nick Chater on the illusion of stable preferences and how decisions are shaped in the moment
The 4 P's of Marketing: Promotion
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
How small behavioral shifts can help make you happier
Interview: Mark Ritson on consistency, pricing power, and the myths holding marketers back
How to use behavioral science to create positive social impact
Interview: Kevin Chesters, co-author of The Creative Nudge, on why great creativity requires discomfort, not consensus
Inside Hacking the Human Mind: lessons from the world’s most effective brands
MichaelAaron Flicker and Richard Shotton on 100 episodes of behavioral science, brands, and ideas that actually work
Interview: Tim den Heijer, author of The Housefly Effect, on how friction, incentives, and context shape behavior
Interview: Tara Austin, behavioral strategist at Ogilvy, on how small behavioral cues drive large-scale change
CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them
CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
How small behavioral nudges can transform culture and performance at work
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
Behavioral Science For Agencies: Copywriting
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
How BMW leveraged the fresh start effect to win over new drivers
How Halloween candy can teach marketers about choice, memory, and reward
Behavioral science for agencies: Pitching
Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands
Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Interview: Adam Alter, NYU marketing professor and author of Irresistible, on nine-enders, fluency, and naming that sells
Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Hacking the Human Mind - Book Preview: Pringles
How Heinz used precision and the pratfall effect to make its ketchup unforgettable
Interview: Nancy Harhut, author of Using Behavioral Science in Marketing, on the behavioral triggers that boost engagement
How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Hacking the Human Mind - Book Preview: Häagen-Dazs
Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
Hacking the Human Mind - Book Preview: Dyson
Interview: David Robson, author of The Expectation Effect, on how beliefs shape behavior
Interview: Patrick Fagan, author of Hooked, on the behavioral shortcuts that influence what we buy
Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research
Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work
Behavioral science for agencies: media planning
How Five Guys uses the illusion of effort to make their burgers taste even better
Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger
How Oatly used the messenger effect to become the world's most successful milk alternative
Interview: Adam Ferrier author of The Advertising Effect on why you should stop listening to your customer
How Everlane have harnessed the principle of fairness to grow their brand
Interview with Ayelet Fishbach: Professor of Behavioral Science at the University of Chicago
How GEICO use the principle of concreteness to make memorable ads
Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
How Hendrick's distinctive use of nostalgia explains their marketing success
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
How using humor helped Aviation gin laugh all the way to the bank
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
How Pret a Manger harnessed variable rewards to recover from the pandemic
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
The replication crisis: How to avoid basing your marketing on bogus findings
How to change habitual customer behaviour in the New Year
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
The behavioural science behind the perfect gift
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Get Out the Vote: How behavioral science can boost voter turnout
How indulgence brands can benefit from moral licensing
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
How Disney uses the peak-end rule to manage queues and spark joy
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Summer holidays: using nostalgia to increase willingness to pay
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
How Liquid Death broke category norms to stand out from the crowd
Kentucky derby: gambling and the danger of overconfidence
Three biases that promote sustainable behaviour
How Red Bull used the principle of relativity to shrink their can and grow their sales
How Chipotle employs the pique effect to generate excitement
How Costco uses the sunk cost effect to drive repeat purchase
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Valentine’s Day and why much market research is misleading
The Super Bowl: why costly signalling makes messages more effective
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
New Year's Resolution: The power of a public commitment
How UberEats makes picking simpler to scale up sales
How Apple made its benefits more memorable by making them concrete
How Got Milk? harnessed loss aversion to win market share
How De Beers used anchoring to create perhaps the world’s most successful ad
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
How Snickers use trigger moments to drive consumption
How The Economist used the generation effect to make their ads memorable
How Facebook harnesses uncertain rewards to build a sticky user experience
How political campaigns have applied behavioural science to sway their audience
How Blue Apron adds a little friction to boost taste perceptions
How Grey Goose uses price to signal superior quality
How Dyson uses the illusion of effort to set expectations of excellence
How KFC used scarcity in a creative way to drum up sales
How Spotify harnesses the fresh start effect to encourage new listening habits
How Uber creates psychological distance to make prices feel smaller
Bonus Episode - The key lessons from Richard’s new book, The Illusion of Choice
How Wellow uses the science of sound to signal comfort
How Pringles used rhyme to become America’s top chip
How Amazon has ruthlessly removed friction to encourage customers to come back for more
How Häagen-Dazs used foreign branding to create a premium image
How L'Oréal emphasizes their cost to signal quality
How Aperol applies the power of lateral social proof to become more appealing
How Aboslut’s distinctiveness helped them grow market share in a crowded category
How Guinness uses a weakness to emphasize a strength