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All Episodes

The Sales Transformation Podcast — 231 episodes

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Title
1

#215 – Looking back on 10 years at Consalia w/ Dr Louise Sutton

2

#213 – Writing a handbook for salespeople w/ Dr Beth Rogers & Dr Jeremy Noad

3

#213 – Consalia Roundtable: 2026 So Far Part 2: What’s next?

4

#212 – Mastercast: Finding hidden talents in neurodiversity (Part 2) w/ Jonathan Scripps (2026)

5

#211 – Mastercast: Finding hidden talents in neurodiversity (Part 1) w/ Jonathan Scripps (2026)

6

#210 – Consalia Roundtable: 2026 So Far Part 1: How is AI impacting sales?

7

REVISITED: #12 – ‘Selling Professionally’ w/ Dr Beth Rogers and Dr Jeremy Noad

8

#209 – Sales models and strategies that work (Part 2) w/ Frank Cespedes

9

#208 – Sales models and strategies that work (Part 1) w/ Frank Cespedes

10

#207 – Discussing the interplay of values and AI on The Selling Well Podcast w/ Mark Cox & Mike Sparling

11

REVISITED #127 – An academic lens on sales hiring and compensation with Frank V. Cespedes

12

REVISITED: #58 - The Effectiveness of Sales Enablement in Today's World with Laura Valerio

13

#206 – A young person’s perspective on sales w/ Johannes Hasselbalch & Jesper Illum

14

#205 – Sales Frequency: How do you sell a product that's new to both you and your customers? w/ Maxim Tarasevich

15

#204 – Best of Jan-Apr 2026

16

#203 – GST XX: A 360° View of Sales Transformation in the AI Era

17

#202 – Sales Frequency: The Future of The Sales Mindsets is Coming...

18

#201 – What it’s like to train an AI on The Sales Mindsets

19

#200 – Celebrating two hundred episodes of The Sales Transformation Podcast!

20

#199 – Talking Intellectual Authenticity on The Exceptional Sales Leader Podcast w/ Darren Mitchell

21

REVISITED: #73 – Transforming your company with the Strategic Narrative w/ Andy Raskin

22

#198 – Should sales-led organisations be spending more on marketing? w/ Eddie Guevarra

23

#197 – GST XX: A Framework For Post-Sale Success w/ Dr Ryan O'Sullivan

24

#196 – Sales and marketing or marketing and sales? w/ Gareth Abel

25

#195 – GST XX: Hitting The Right Notes in Sales w/ Jessica Guihard

26

#194 – GST XX: High Tech, High Touch w/ Professor Julian Birkinshaw

27

#193 – Celebrating Apprenticeship Success w/ Dr Louise Sutton

28

#192 – The story of the Sales Mindsets on Higgle: The B2B Sales Club Podcast (Part 2) w/ Mike Lander

29

#191 – The story of the Sales Mindsets on Higgle: The B2B Sales Club Podcast (Part 1) w/ Mike Lander

30

#190 – GST XX: The State of Sales Mindsets w/ Dr Phillip Squire

31

#189 – Consalia Roundtable: New Year retrospective and look ahead

32

#188 – Best of Q4 2025

33

#187 – GST recap and The State of Sales Mindsets

34

#186 – Aligning marketing insights with sales strategies w/ Dr Philip Styrlund & Shakeel Bharmal

35

#185 – Consalia Roundtable: One week until GST XX!

36

#184 – Sales Frequency: Winning Over the CFO with Data-Backed Selling w/ Maxim Tarasevich

37

#183 – Best of GST XIX

38

#182 – Mastercast: Embedding a coaching culture in sales teams w/ Sherry Nematalla

39

#181 – Webinar: Pipeline Health and Sales Mindset w/ Ofer Zilberman

40

#180 – Best of Q3 2025

41

#179 – Sales Frequency: Helping Salespeople Work With AI – And AI With Salespeople w/ Ofer Zilberman

42

#178 – Webinar: Apprenticeships from entry to expert with the Institute of Sales Professionals

43

#177 – Mastercast: How mindfulness and spirituality can influence leadership w/ Rajesh Patil (2025)

44

#176 – Talking sales leadership on the Scared So What Podcast w/ Dr Grant Van Ulbrich

45

#175 – Mastercast: Cross-cultural sales leadership dynamics w/ Joanna Hillman (2022)

46

#174 – Purpose, presence, and other qualities of a great leader w/ Stacey Hughes

47

#173 – Consalia Roundtable: The transformational power of coaching

48

#172 – Best of Sales Frequency May–July 2025

49

#171 – Mastercast: Rethinking sales onboarding w/ Nick Rose (2022)

50

#170 – Consalia Roundtable: Review of the year so far

51

#169 – Mastercast: From Total Cost of Ownership to Total Cost of Innovation w/ Ivano Fossati (2025)

52

#167 – Best of Q2 2025

53

REVISITED: #110 – Mastercast: Awakening an unquenchable thirst for knowledge w/ Simon Topley (2021)

54

#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra

55

#165 – Sneak Peak: Global Sales Transformation XX

56

#164 – Sales Frequency: Troubling news for leadership apprenticeships

57

REVISITED: #118 – Mapping out challenges through coaching w/ Claudia Filsinger

58

#163 – GST XVII:  Using vision and coaching to combat the Great Resignation w/ Simon Wheeler

59

#162 – Introducing Sales Frequency

60

#161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin

61

REVISITED: #16 – How can coaching help achieve Organisational Transformation? w/ Bianca Portulan

62

REVISITED: #9 – The role that Coaching plays on perceptions of sales leaders w/ Mohammed AlKhotani

63

#160 – Consalia Roundtable: Selling in uncertain times

64

REVISITED: #5 – Can resiliency be taught? w/ Dr Carole Pemberton

65

#159 – Best of Q1 2025

66

#158 – How do Procurement like to be sold to? w/ Michael Pearson

67

#157 – Drawing connections between government intelligence and business intelligence w/ Dr Jas Ardis

68

#156 – Best of Women Guests for International Women’s Day 2025

69

#155 – GST XIX: How Small Words Have Big Impacts in Negotiation and What This Means for Sales w/ Professor Elizabeth Stokoe

70

#154 – Meet Consalia’s new Head of Consulting w/ Jesus Llamazares

71

#153 – Webinar – The Network Effect: How collaboration will drive growth in your key accounts w/ Dr Ryan O'Sullivan & Julia Munn

72

#152 – Apprenticeship insights on the ISP NextGen podcast

73

#151 – GST XIX: Panel session – How to unlock a competitive advantage in your key accounts

74

#150 – GST XIX: How effectively mapping relationships is central to growing revenue within your key accounts w/ Dr Ryan O’Sullivan

75

#149 – GST XIX: What makes a great Global Account Manager? w/ Luke Skinner

76

#147 – Looking back and ahead as we enter 2025

77

#146 – Best of Q4 2024

78

#145 – Consalia Roundtable: GST XIX roundup

79

#144 – The best of last year’s Global Sales Transformation event

80

#143 - What do we speak about inside the Sales Transformation Forum?

81

#142 – How to build better B2B relationships with relationship mapping w/ Dr Ryan O’Sullivan

82

#141 – Transforming sales in a declining market (Part 2) w/ Carl Day

83

#140 – Transforming sales in a declining market (Part 1) w/ Carl Day

84

#139 – Best of Q3 2024

85

#138 – How the right mindset can inspire both your selling and your career w/ Jeffrey Hatchell

86

#137 – All about this year’s Global Sales Transformation event

87

#136 – Consalia Roundtable: How will AI change sales?

88

#135 – Five Ways to Wellbeing: Rachel Baker

89

#134 – Best of Five Ways to Wellbeing

90

#133 – SAP’s new way of nurturing sales talent through apprenticeships w/ Lindsey Rowe

91

REVISITED: #50 – Drive the Performance of Your Key Accounts: An intimate dinner with Introhive

92

REVISITED: #7 – What is Purpose-led Account Planning?

93

REVISITED: #22 – GST XVI - Key Accounts: Where Values and Value Intersect

94

#132 – Writing the book on Transformational Sales Leadership (Part 2) w/ Rainer Stern & Sakis Tassoudis

95

#131 – Transforming sales careers with degree apprenticeships: insights from Siemens

96

#130 – Making sales a profession you can love w/ Mark Cox

97

#129 – Best of H1 2024

98

#128 – Mastercast: What can we learn from philosophers about ethical sales leadership? w/ Sakis Tassoudis (2021)

99

#127 – An academic lens on sales hiring and compensation w/ Frank V. Cespedes

100

#126 – Professionalising sales education standards w/ Dr Louise Sutton

101

#125 – Mastercast: How emotions can make or break transformation w/ Barbara Crane (2020)

102

#124 – A doctoral journey to find the future of sales (Part 2) w/ Philip Styrlund & James Robertson

103

#123 – A doctoral journey to find the future of sales (Part 1) w/ Philip Styrlund & James Robertson

104

#122 – How do we address the challenge of professionalising sales? w/ John Barrows

105

#121 – From door-to-door to social selling w/ Alex Abbott

106

#120 – Writing the book on Transformational Sales Leadership (Part 1) w/ Grant van Ulbrich & Barbara Crane

107

#119 – Five Ways to Wellbeing: James Talbot

108

#118 – Mapping out challenges through coaching w/ Claudia Filsinger

109

#117 – Mastercast: Do business leaders still underestimate the importance of mindset? w/ Jesper Illum (2024)

110

#116 – March AMA: Cracking the Code of AI in Sales w/ Axel Ferreyrolles

111

#115 – Five Ways to Wellbeing: Inga Drabble

112

#114 – GST XVIII: Panel session – Cultivating Tomorrow's Sales Leaders: Navigating the Evolving Landscape of Sales and Leadership

113

#113 – How a master's qualification in sales can transform your selling w/ Fred Diamond

114

#112 – GST XVIII: Crafting the Future of Sales Leadership: Unlocking ICP Insights, Cutting-Edge Tech, and Sales Excellence w/ Ofer Zilberman

115

#111 – Five Ways to Wellbeing: Eddie Guevarra

116

#110 – Mastercast: Awakening an unquenchable thirst for knowledge w/ Simon Topley (2021)

117

#109 – GST XVIII: Ethical AI in Sales Technology: Navigating Data Privacy, Bias, and Transparency w/ Lennie Monteiro

118

#108 – January AMA: What will be the hot sales topics to watch for 2024?

119

#107 – GST XVIII: Royal Mail's Evolution: Navigating 500 Years of Change and Shaping a Resilient Workforce for the Future w/ Jon Nicholson

120

#106 – Five Ways to Wellbeing: Carly Ford

121

#105 – GST XVIII: When the future gets here, will you know how to sell it? w/ Cathy Ward

122

REVISITED: #1 – What’s the difference between Sales Training and Sales Education?

123

#104 – Making New Year’s resolutions stick: December AMA w/ Grant Van Ulbrich

124

#103 – Best of Leading Sales Transformation Masterclasses

125

#102 – A sneak peek at some of the GST XVIII highlights

126

#101 – We’ve launched Consalia Online!

127

#100 – GST XVIII Preview: What is the "Future Readiness Framework"? w/ Cathy Ward

128

#99 – How to generate sales-ready leads: October AMA w/ Kevin Kelly

129

#98 – Swimming against the current to champion a values-led sales culture w/ Alan Versteeg

130

#97 - Winning Large Complex Deals Trilogy pt. 3: The role of culture and collaboration in securing wins with Jan Laros

131

#96 – What is the future of sales enablement and how can company culture support it?

132

#95 – Leadership, culture, and how the internal is as important as the external in sales – The Best of Q3

133

#94 – The growing need for organisations to adopt AI governance frameworks (Lennie Monteiro, 2022)

134

#93 – What are the essential mindsets required by sales leaders to achieve success?

135

#92 – Winning Large Complex Deals Trilogy pt. 2: The human aspect of bidding with Mike Hurley

136

#91 – Winning Large Complex Deals Trilogy pt. 1: How to increase your win rates to 84%, with David Mines, Business Development Director at Bunzl plc

137

#90 – Start the transformation of your sales mindsets in 55 minutes: Best of Consalia AMA Webinars

138

#89 - Is psychological safety the key to unlocking potential and improving sales performance in salespeople?

139

#88 - Navigating Sales, Culture, and HR Leadership: What Needs To Be Considered?

140

#87 - How do you transform the mindsets of experienced sales leaders to sell in a way that their customers want?

141

#86 – Unlocking Sales Success: Empowering Inclusive Change Management – Leading Sales Transformation Masterclass w/ Grant Van Ulbrich

142

#85 – Unveiling the Intersection of Relationships, Business Acumen, and Sales Enablement

143

#84 - Transformative Sales Mindsets for Unprecedented Success

144

#83 - Key Learnings of a Sales Enablement Leader: What Does The Future Of The Sales Enablement Role Look Like?

145

#82 - Values and Emotional Intelligence in Sales, Sales Enablement 3.0 and Leading Sales teams with a heart - The best of Q2 2023

146

#81 – How can salespeople learn to manage change? Transforming Sales Management book launch event

147

#80 – How does belonging contribute to a successful launch of a community of practice (Will Squire, 2021)

148

#79 – How do you address the issue of salespeople not meeting targets? – May AMA

149

#78 - Inspire To Transform: How do you start the process of Sales Transformation - Leading Sales Transformation Masterclass w/ Axel Ferreyrolles

150

#77 - Anxiety in Sales: Mental Health Awareness Week 2023

151

#76 - Leading with Heart: Can a happy team achieve better business results? (Cristina Ricaurte, 2020) Part 2

152

#75 - Leading with Heart: Can a happy team achieve better business results? (Cristina Ricaurte, 2020) Part 1

153

#74 - Are annual compensation plans the best way to motivate your sales team throughout the year? - April AMA

154

#73 - Transforming your company with the Strategic Narrative w/ Andy Raskin

155

#72 - What is Sales Enablement 3.0? From the Godfather of Sales Enablement, Roderick Jefferson

156

#71 - Operating in a VUCA world, AI tools in Sales and reflection for sales leaders - The best of Q1 2023

157

#70 – Will a change in mindset guarantee more deals won and fewer losses? – March AMA

158

#69 - Decode, Design And Manage Corporate DNA: Building And Growing Businesses In Line With Values

159

#68 – Can vision and coaching be combined as a strategy to reduce attrition of sales professionals?

160

#67 – Celebrating International Women’s Day 2023: The best of women on The Sales Transformation Podcast

161

#66 - How salespeople can adapt to B2B buyers' desire for a rep-free buying process - February AMA

162

#65 - Sales as a career: UCAS discusses student sentiment

163

#64 – What are the learnings on attracting, engaging and retaining salespeople through apprenticeships?

164

#63 – Attract, Retain and Engage your sales team through apprenticeships

165

#62 – Will AI tools like ChatGPT enable salespeople or make the sales role redundant? - Consalia January AMA

166

#61 – What do sales leaders need to consider going into 2023?

167

#60 – Sales Leadership in the Digital Future; A Personal Learning Journey Continues

168

#59 – How Important Will The Sales Mindsets Be In 2023?

169

#58 - The Effectiveness of Sales Enablement in Today's World with Laura Valerio

170

#57 – What can sales professionals do to prepare for a recession?

171

#56 – How can a ‘client-centric values’ approach to selling lead to the ‘co-creation’ of a new global selling mindset (Philip Squire, 2009)

172

#55 - Relating Sales Leadership Through Short Stories With George Pastidis

173

#54 - Navigating leadership within Sony Mobile to create a Global Distribution and Retail Business Unit (Steve Gaskell, 2016)

174

#53 - The Transformation of the Chief Operating Officer role – The Chief Anticipation Officer with Cathy Ward

175

#52 - Reflecting on the Five Ways to Wellbeing

176

#51 - The International Journal of Sales Transformation and The Future of Sales

177

#50 - Drive the Performance of Your Key Accounts: An intimate dinner with Introhive

178

#49 - SAP TedTalk: Transforming Sales with Dr Philip Squire

179

#48 - Including ‘Choice’ into Change Models via SCARED SO WHAT™ (Grant Van Ulbrich, 2020)

180

#47 - A new approach to change management: Enabling better value for people (Nicolas Biltgen, 2019)

181

#46 - Why Sales Education is the longer-term solution for increased sales performance

182

#45 - Sell Without Selling Out with Andy Paul, host of The Sales Enablement Podcast

183

#44 - Resilience and Mental Health Awareness in the workplace - Panel Session

184

#43 - Transforming Salespeople To Achieve Positive Results – Consalia April AMA

185

#41 - Pushing the Boundaries at Consalia's Sales Business School - Louise Sutton, Academy Director, Consalia

186

#42 - How thinking like a challenger brand will lead to success - Stuart Leven

187

#40 - Towards a transformative enablement model for salespeople: from learning to effective practicing (Axel Ferreyrolles, 2015)

188

#39 - How storytelling can help bridge the gap between management and teams (Waldermar Adams, 2020)

189

#38 - How to ensure customer loyalty during times of uncertainty – Consalia AMA March

190

#37 - The role of Emotional Intelligence in driving high performing sales teams (Simon Quinton, 2018)

191

#36 – How can systemic coaching for success be further embedded in our sales teams (Mohammed AlKhotani, 2020)

192

#35 – The undeniable importance of values for Sales Leaders in an ever-changing world

193

#34 – Impacting salesperson performance by engaging them on their own learning journey to transform their own practice (Simon Dale, 2015)

194

#32 – What behaviours do salespeople need to adopt to be successful in the post-pandemic era? – Consalia AMA February

195

#31 – Helping cross-functional team leaders achieve better results (Dante Ricci, 2019)

196

#30 - Leadership in the Digital Future A model for moving forward (Rainer Stern, 2020)

197

We're Launching The Consalia Mastercast Series - but what is it all about?

198

#29 – How Does A Director of Sales Adapt To Selling Digitally? - GSSI conference pt. 3

199

#28 – Transforming A Sales Organisation; What Needs To Be Considered? - GSSI conference pt. 2

200

#27 - How Have Senior Sales Leaders Adapted During The Pandemic - The GSSI conference pt. 1

201

#26 - What Does 2022 Look Like For Sales Leaders?

202

#25 - GST XVI - Predictive Analytics for Sales Forecasting​

203

#24 - GST XVI – Purpose Driven Partnerships

204

#23 - GST XVI - The Science of Valuing Intangible Assets (Customer Relationships)

205

#22 - GST XVI - Key Accounts: “Where Value and Values Intersect”

206

#21 – In The Funnel w/ Mark Cox

207

#20 - Sales Shaker - Embracing Change and The New Normal

208

#19 - A New Value Proposition Based on Digital Transformation with David Norris

209

#18 - How to Build a Positive Mindset in Difficult Times with Baz Gray

210

#17 - Embracing Failure in Our Organisations: The Museum of Failure

211

#16 – How can coaching help achieve Organisational Transformation?

212

#15 – An introduction to Relationship Capitalisation

213

#14 – How to create a transformative enablement model for salespeople

214

#13 – Predictive Analytics in Sales with Ofer Zilberman, Service Now

215

#12 – ‘Selling Professionally’ with Dr Beth Rogers and Dr Jeremy Noad

216

#11 – A deeper dive into Emotional Intelligence with Simon Quinton

217

#10 – The role of Emotional Intelligence in driving high performing sales teams

218

#9 – The role that Coaching plays on perceptions of sales leaders

219

#8 - The impact of Coaching on sales performance

220

#7 – What is Purpose-led Account Planning?

221

#6 - Thriving in Sales in 2021

222

#5 – Resiliency trilogy pt. III: Can resiliency be taught?

223

Selling Transformed Preview pt. IV: How to Professionalise Sales

224

Selling Transformed Preview pt. III: Values, Professionalism and Ethics

225

Selling Transformed Preview pt. II: Sources of Competitive Advantage

226

Selling Transformed Preview pt. I: The Burning Platform

227

#4 – Resiliency trilogy pt. II: How do you build personal resiliency?

228

#3 – Resiliency trilogy pt. I: How do you build organisational resiliency?

229

#2 - Ethics in sales: thought-provoking perspectives from one of the UK’s leading experts on integrity policies

230

#1 - What's the difference between Sales Training and Sales Education?

231

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