Unofficial Partner Podcast cover art

All Episodes

Unofficial Partner Podcast — 570 episodes

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Title
1

UP570 Spin Class: Here We Go! Premier League Transfer Window Special

2

UP569 Rushman's Rules: Deals, Woke and the Lost World of Langan's

3

UP568 Real Time Economics: When the Clip is the Product

4

UP567 Spin Class: Infantino's fightback; Saudi post-LIV; AJ v Tyson, Hearn v White

5

UP566 Chat UP: I never want to hear the phrase 'Palantir for Sport' again

6

UP565 The Buy Side: Unilever on FIFA, creator budgets and the new World Cup playbook

7

UP564 Other People's Money: Andrea Radrizzani and Alistair Brownlee OBE

8

UP563 Jude Inc: 'I don't suppose you've got any Bellingham?'

9

UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga

10

UP561 Is your name on the list? The winners and losers in Two Circles' $174bn sports IP revenue league table

11

UP560 What is IMG now?

12

UP559 Revenue-maxxing: How FIFA Changed The Game

13

UP558 Chat_UP: What The Mythos Shutdown Means For AI in the Sports Business

14

UP557 Ed Smith: What Sport Got Wrong About Moneyball

15

UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat

16

UP555 The Lord's Question: What Does The MCC Brand Stand For?

17

UP554 The Bundle World Cup Special

18

UP553 Live: The Business of Horse Racing

19

UP552 Chat_UP: Google's AI pivot and the end of the subsidised era

20

UP551 Coke's Cole Palmer Problem: When the ambassador misses the party

21

UP550 Inside Edge: IPL Auctions and the Financialization of Everything

22

UP549 Priced Out: FIFA’s Big Ticket Gamble

23

UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl

24

UP547 Picks and Shovels: The Ecosystem Investment Thesis

25

UP546 NBA Europe: It’s not about basketball

26

UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans

27

UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy

28

UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room

29

UP542 Wedge Issues Live: The Golf Business in 2026

30

UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet

31

UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook

32

UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor

33

UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data

34

UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy

35

UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership

36

UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'

37

UP534 Barney Francis on Media Rights and Wrongs

38

UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok

39

UP532 Inside Edge: County Cricket Beyond The Hundred

40

UP531 Winter Olympic Special: Lottery funding, Medals, Rule 40 and Private Schools

41

UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era

42

UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'

43

UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1

44

UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?

45

UP526 Nikki Doucet has the most interesting job in British sport

46

UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Business Year

47

UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm

48

UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?

49

UP522 Signed by Messi: What's the most valuable shirt in world football?

50

UP521: Inside Edge - 'American money is IPL curious'

51

UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump

52

UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher

53

UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business

54

UP517 The Mark Oliver Heatmap: Global sport's investment hotspots

55

UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed

56

UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?

57

UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?

58

UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch, D2C wtf?

59

UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL

60

UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of TNT

61

UP510 Cause and Effect: The Sponsorship Effectiveness Revolution

62

UP509 Gareth Balch on the State of the Sports Economy in 2025

63

UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market

64

UP507 The YouTube Arguments

65

UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting

66

UP505 Inside Edge - T20 Women's World Cup

67

UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency

68

UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collusion; Ligue1's Opening weekend

69

UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded content; UEFA's global decision

70

UP501 What happens at Sportel, stays at Sportel

71

UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future

72

UP499 TKO, On Location and the World Cup hospitality market

73

UP498 Other People's Money: Does Debt have a Branding Problem?

74

UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook

75

Inside Edge - Peter Hutton on Cricket, India and the rights market

76

UP495 Joey D'Urso on how football shirts explain the world

77

UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion

78

UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures

79

UP492 Wedge Issue Live @ The Open Championship

80

UP491 'Don't use AI to replace thinking'

81

UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race

82

UP489 Expected Goals Live @ SOOO London

83

UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup

84

UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring

85

UP486 The Buy Side: B2B + ROI = WTF?

86

UP485 Other People's Money: Venture Studios and a European Sports Investment Fund

87

UP484 Inside Edge: Alex Balfour on cricket and the Internet

88

UP483 Wedge Issues: Overthinking the Golf Business

89

UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers

90

UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market

91

480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business

92

UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of

93

UP478 UP Live in Lausanne: How much entertainment can sport take?

94

UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'

95

UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP

96

UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair'

97

UP474 Wedge Issues: The Jazzy Golfer Joins UP

98

UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room

99

UP472 The Business of Swimming

100

UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era

101

UP470 Other People's Money: How patient is patient capital when it comes to women's rugby?

102

UP469 Inside Edge: Overthinking the Business of Cricket

103

UP468 States of Play: Miguel Delaney on Sportswashing

104

UP467 The Man Who Signed Michael Jordan: The reality behind the Air Movie, Nike and Matt Damon

105

UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies

106

UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war

107

UP464 Other People's Money: How to pitch to a VC

108

UP463 Ticketing is a terrible experience, so who's to blame?

109

UP462 The Big Idea: Where we talk about the work

110

UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry

111

UP460 Brian Moore For Prime Minister

112

UP459 Cristiano Ronaldo at 40: The New Template for Sporting Celebrity?

113

UP458 What's Sport Selling? Fitness, Toxicity and the Importance of the ASICS Message

114

UP457 India's Decade of Sport: The Teneo Roundtable

115

UP456 The Bundle: Netflix F1? TNT Six Nations? What if, streaming is just a bad business?

116

UP455 The Buy Side: Why the financial sector spends so much on sport

117

UP454 Other People's Money: Why P/E wants to be a football agent

118

UP453 The Product: What IS the link between investment and performance in football?

119

UP452 Gamechangers and Rainmakers: Who Created The Sports Business?

120

UP451 Media Strategy Masterclass: The Art and Science of the Auction

121

UP450: WTF is Infinite Athlete?

122

UP449 The Bundle: What Next for Netflix, DAZN, Disney, News Corp, YouTube and Apple

123

UP448 The 2025 Predictions Episode: 17 Experts, 35 Trends, 25 minutes

124

UP447 The 3: The 2024 Christmas Barrioke Wrap Episode

125

UP446 Wedge Issues: The Man Who Bought The Tour

126

UP445 'We invented the kit launch genre. It's like Christmas for football'

127

UP444 Unofficial Partner x HBS Live at BAFTA

128

UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport?

129

UP442 Gamification, Fantasy And Sport's Relationship With The Scroll

130

UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC

131

UP440 Two Circles, Pareto and the global chase for sport's Long Tail

132

UP439 The Buy Side - Unilever

133

UP438 Other People's Money - The Sports Tech Market

134

UP437 Pickle, Padel and the LTA: Natural Home or NGB Landgrab?

135

UP436 The Bundle Live @ Sportel Monaco

136

UP435 Dame Tracey Crouch: The Budget, Blame and the Football Regulator

137

UP434 Expected Goals Takeover

138

UP433 The Bundle - NFL and FIFA global ambitions; The Gary Lineker Question

139

UP432 The Big Idea - And1 Mixtapes, Joga Bonito and CRTZ

140

UP431 Gareth Balch on why Two Circles has bought KORE

141

UP430 Other People's Money: How to Sell (or Buy) a Sports Business

142

UP429 The 3: The Melancholic Leaving Them Wanting More (Question Mark) Episode

143

UP428 The Squeezed Middle - Frenemies: Where Next For The NGB Model?

144

UP427 Lalit Modi Exclusive: “The Hundred is a non-starter”

145

UP426 The 3: The Who Looks Good in Arsenal Streetwear Episode

146

UP425 The Bundle Live - The StreamAMG Direct-to-Fan Playbook Event @ Amazon

147

UP424 Expected Goals - Introducing the brand new podcast on the business of women's football

148

UP423 Wedge Issues Live @ The BMW PGA Championship

149

UP422 The 3 - The Stephen Hawking Episode

150

UP421 Conversations About Women's Health That Men Avoid Having

151

UP420 The 3: The Big Swinging Dick Episode

152

UP419 Warming Up: The Planet Can't Afford Sport's Big Event Growth Plan

153

UP418 Introducing The 3: The Difficult First Episode

154

UP417 Wedge Issues - Rick Shiels Exclusive

155

UP416 Other People's Money: Minority Stakes, Gary Neville and American v Arab Investor Cliches

156

UP415 The Bundle - Do you know your ENPs from your LMRs?

157

UP414 Wedge Issues: Callaway boss on Xander, YouTubers and why the LIV split dilutes golf’s product

158

UP413 Paris 2024 Digital Debrief - Which brands popped, and why?

159

UP412 Racists, riots and sport's Twitter exodus

160

UP411 UP US: The North American Sports Business in 3 Stories

161

UP410 Ed Smith: 'The Olympics are a civilising force'

162

UP409 Last Orders: Is Football's Love Affair with the Pub Over?

163

UP408 What Just Happened? How the opening up of the US betting market explains the NBA's $75billion rights bonanza

164

UP407 What We Talk About When We Talk About Gareth Southgate

165

UP406 The Buy Side: What Does PepsiCo Want?

166

UP405 Wedge Issues: The Creation of Brand Bryson, and What It Means for Golf

167

UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant?

168

UP403 The Bundle: The Sports Media and Streaming Market

169

UP402 Next Level Storytelling: How biometric data changed the game

170

UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room

171

UP400 Other People's Money - What happens when P/E owns you?

172

UP399 What Castore Did Next

173

UP398 Steve Martin: "Our ambition is to create a super group"

174

UP397 Other People's Money: The sports investment podcast

175

UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter

176

UP395 Wanna buy a Hundred Franchise?

177

UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'

178

UP393 The Bundle - Overthinking the sports media market

179

UP392 Has NBC earned the right to host Premier League games in the US?

180

UP391 What are Sportradar's big sport business bets?

181

UP390 Live from Madrid - The Billion Euro Club Football Brainstorm at ECA Club Connect

182

UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer

183

UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better?

184

UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War

185

UP386: Last Orders? Football and the Pub

186

UP385 The Business of Women's Feet

187

UP384 Cause and Effect: Sponsorship's Attribution Problem

188

UP383 The Bundle - Clever stuff to say about the sports media market

189

UP382 The Most Valuable Shirt in Sport

190

UP381 The Saudi Question, pt1

191

UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture

192

UP379 Good energy? The sponsor powering Luton's Premier League story

193

UP378 A good day to talk about women and F1

194

UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question

195

UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever

196

UP375 The Bundle - The Sports Media and Streaming Market

197

UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds

198

UP373 AI in Sport: Regulate or let it loose?

199

UP372 Roger Mitchell's Perfect Storm

200

UP371 What the Super Bowl reveals about the big event ticket market

201

UP370 The Buy Side - MoneyGram and F1

202

UP369 If Netflix Ran Sport

203

UP368 No Questions Asked: When football met crypto

204

UP367 Biased! Fans, Decisions and The Illusion of Choice

205

UP366 The Bundle - Understanding the sports media market

206

UP365 Inside the £250million Two Circles sale

207

UP364 Luke The Nuke: Why the marketing industry is scared of darts

208

UP363 Will Greenwood - Overthinking The Rugby Business

209

UP362 The Big Idea - The Music Episode

210

UP361 The Buy Side - The North Face, brand purpose and racism in climbing

211

UP360 Rethinking Sport: M&A in MMA

212

UP359 Mercury 13's big bet on the value of women's football

213

UP358 Project 2030: Gen AI and the future of sport according to Amazon

214

UP357 UP does BLAST: The business of esports

215

UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting

216

UP355 How ESG impacts the sports business

217

UP354 Project 2030 - The future of content at The FA and the BBC

218

UP353 Sport's Napster Moment - Live from Sportel

219

UP352 Olympic Succession: Bach's overtures and that Seb Coe rumour

220

UP351 Project 2030 - The Athlete

221

UP350 Sportel Upload - What the sports media industry is worrying about

222

UP349 Leaders Upload

223

UP348 The Squeezed Middle - The Valuation Question

224

UP347 An Idiot's Guide To Sportel

225

UP346 Project 2030 - Live @ The Two Circles Client Summit

226

UP345 The Convergence Brainstorm - Live from Olympic Park

227

UP344 The Premier League Product with Richard Scudamore

228

UP343 The Buy Side - KP Snacks

229

UP342 The Squeezed Middle of The Premier League

230

UP341 Unfit and Improper Persons

231

Sports News Upload - The peculiar story behind Man Utd's new shirt deal

232

UP339 How To Get Ahead In The Sports Business

233

UP338 Is sport losing the major events argument?

234

UP337 How the British Army thinks about high performance, leadership and talent

235

UP336 Barstool, Penn and Disney's bet on gambling convergence

236

UP335 The Lionesses, 'Open Doors' and the reality of being a woman in football

237

UP334 Adidas, Man Utd and that £900million bet

238

UP333 The Pirates vs The Premier League - Preview

239

UP332 The Squeezed Middle 2 - British Cycling

240

UP331 The Big Idea - Women's World Cup Special

241

UP330 The Buy Side - Allianz

242

UP329 The Big Idea: 2023 Cannes Lions for Sport Review

243

UP328 The Rugby Business: WTF is The RugbyDAO?

244

UP327 Mervyn King, Ed Smith and Decision Making in a World of Radical Uncertainty

245

UP326 The Buy Side - Bohemians and Dublin Bus

246

UP325 The Billion Dollar Women's Football Brainstorm - Live @ DAZN

247

UP324 Web3 WTF - Alex Amsel on What We Learnt

248

UP323 The Squeezed Middle

249

UP322 Vice, Buzzfeed and the TikTok-ifaction of Everything

250

UP321 The Bundle #23

251

UP320 Ed Smith on Bazball, AI and Teaching Leadership

252

UP319 Fandom and the Psychology of Belonging

253

UP318 ReThinking Sport: Inside the European Club Association

254

UP317 What's The Tottenham Stadium Worth?

255

UP316 The Product

256

UP315 Joanna Coates

257

UP314 The Buy Side - Accor

258

UP313 The Big Idea - Burger King's Stevenage Challenge

259

UP312 Ed Warner on the future of UK Athletics

260

UP311 Sports Podge

261

UP310 The Buy Side - Crypto.com

262

UP309 The World According to Nielsen Sports

263

UP308 How To Get Ahead In The Sports Business

264

UP307 If Tesco Ran Sport

265

UP306 Kumar Sangakkara

266

UP305 DAZN WTF?

267

UP304 ReThinking Sport: Inside Women's Tennis

268

UP303 Moya Dodd, Football Pioneer

269

UP302 The Bundle 22

270

UP301 The Buy Side - Coke and the Olympics

271

UP300 The Big Idea - Nike x Corteiz

272

UP299 The Buy Side

273

UP298 Sir Martin Broughton

274

UP297 Sports documentary and the authenticity question

275

UP296 The Big Idea

276

UP295 Solving for Piracy

277

UP294 Warren Gatland

278

UP293 ReThinking Sport: Martin Glenn

279

UP292 Table Tennis England and the NGB Question

280

UP291 Mo Salah's Agent on the Meaning of Transfer Deadline Day

281

UP290 AI, Google and the World Cup clip economy

282

UP289 Sport's Napster moment and the lessons of Spotify

283

UP288 Esport Economics - The in-game ad market

284

UP287 The Bundle 2023 Preview

285

UP286 The Athlete Investor trend

286

UP285 Kat Craig

287

UP284 The Unofficial Review of 2022

288

UP283 ReThinking Sport: Birmingham 2022

289

UP282 The Bundle 21

290

UP281 Martin O'Neill

291

UP280 The Race to Convergence

292

UP279 How to ambush the World Cup

293

UP278 The FTX Ripple

294

UP277 Mo Bobat and the Business of High Performance

295

UP276 Re:Thinking Sport - Maheta Molango's PFA

296

UP275 The Bundle #20

297

UP274 FWIW: Private Equity in Australian Soccer

298

UP273 The Web3 Brainstorm Live at Emirates Stadium

299

UP272 Ed Smith Live at Leaders

300

UP271 Kara Nortman

301

UP270 The Figo Affair

302

UP269 Sports business networks and how to build them

303

UP268 IMG WTF?

304

UP267 Stop saying OTT

305

UP266 Web3 WTF - Sillytuna x Sporting Crypto

306

UP265 The Bundle 19

307

UP264 Anatomy of a Saint

308

UP263 Eng-ger-land: Football, race and identity politics

309

UP262 Esport Economics: The Creator Marketplace

310

UP261 ReThinking Sport: Dawn Airey

311

UP260 The L Word

312

UP259 Inside Soccer's Billion Dollar Game Market

313

UP258 The Ticket Problem

314

UP257 ReThinking Sport: UEFA Women's Euros

315

UP256 The Godfather of Sports Law

316

UP255 OneFootball meets Web3

317

UP254 Fan tokens WTF?

318

UP253 Re-Thinking Sport: Inside Wimbledon

319

UP252 The Bundle 18

320

UP251 FWIW Anatomy of a Deal

321

UP250 McCormack to the Metaverse

322

UP249 A short business history of Tour de France

323

UP248 Golf's $10billion question

324

UP247 The Bundle #17

325

UP246 Why US cities (still) await FIFA's 2026 decision

326

UP245 What it means to be Unsigned

327

UP244 Brett Gosper at the NFL

328

UP243 Sean Bratches on the Golf Super League

329

UP242 FIFA+ WTF?

330

UP241 ReThinking Sport: Baroness Sue Campbell

331

UP240 For What It's Worth: Arsenal FC

332

UP239 Jamie Peacock tackles the business of Rugby League

333

UP238 Good Owner, Bad Owner

334

UP237 Sport on Social League Table 2022

335

UP236 The Bundle #16

336

UP235 ReThinking Sport: 777 Partners

337

UP234 Spotify Barcelona WTF?

338

UP 233 Sport and the price of media

339

UP232 Re-Thinking Sport: Club Rugby

340

UP231 A Guide to Sportswashing

341

UP230 A Gambling Addict's View of the Sports Business

342

UP229 Cindy Parlow Cone

343

UP228 Guy Kinnings

344

UP227: Sponsorship strategy masterclass

345

UP226 How to market test cricket

346

UP225 What Just Happened: Two Circles buys Livewire Sport

347

UP224: ReThinking Sport 10: Professionalisation

348

UP223: Elements of Value

349

UP222: PickGuru

350

UP221: Inside Beijing

351

UP220: The Bundle 15

352

UP219: Web3 WTF?

353

UP218: Steve Perryman MBE

354

UP217: Esport Economics 3

355

UP216 Sport, the IOC and China

356

UP215: Pepsi, Barclays and Fuse

357

UP214: Tom Fox

358

UP213: The NHL on social media

359

UP212: Bhandari and Amaechi on racism

360

UP211: The esport psychologist

361

UP210: Michel Masquelier

362

UP209: Eni Aluko, Angel City and the business of football

363

UP208: Simon Bazalgette

364

UP207: The Bundle 14

365

UP206: ReThinking Sport: Multi-Club Ownership Pt2

366

UP205: Media coverage of women’s sport

367

UP204: The UP Women’s Street Football Brainstorm

368

UP203: John Amaechi OBE

369

UP202: Re-Thinking Sport #8

370

UP201: EA Sports, FIFA and women

371

UP200: Esports Economics #2

372

UP199: Leaders Live: The UP Billion Dollar Brainstorm

373

UP198: Inside The Hundred

374

UP197: Geoff Shackelford

375

UP196: Grant Wahl

376

UP195: Andy Holt

377

E194: Meg MacLaren

378

E193: Re:Thinking Sport - Multi Club Ownership

379

E192: The Bundle #13

380

E191: Ronaldo, Messi and the business of big transfers

381

E190: Ed Warner

382

E189: Esport Economics #1

383

E188: Mike Keegan

384

E187: Re:Thinking Sport - Mark Bullingham

385

E186: Betting technology

386

E185: 20 Years of the Sport Industry Awards

387

E184: Sue Anstiss MBE

388

E183: Re:Thinking Sport - Rick Parry

389

E182: The Buy Side: Microsoft

390

E181: The business of jeopardy

391

E180: The Bundle #12

392

E179: The Professional Triathlon market

393

E178: SPORT AND THE POST-COOKIE INTERNET

394

E177: Re:Thinking Sport - The Players and P/E

395

E176: Stephen Nuttall

396

E175: How To Win A Cannes Lion

397

E174: Sipsmith goes to Wimbledon

398

E173: Marketing’s Bigger Picture

399

E172: Roger Mitchell

400

E171: Talking to Women About the Sports Business #4

401

E170: Charlie Sale’s new book

402

E169: The Patrick Nally Diaries pt3 - Athletics

403

E168: Data is not the new oil

404

E167: The Bundle 11

405

E166: Tim Hollingsworth OBE

406

E165: Re:Thinking Sport - Media Strategy

407

E164: Andrew Craig

408

E163: Paul Nolan’s career advice

409

E162: Patrick Nally’s Olympic diaries

410

E161: Tom Harrison

411

E160: The Last Stand with Gundeep Anand

412

E159: Re-Thinking Sport Ep2

413

E158: The Super League WTF

414

E157: Closing the Visibility Gap

415

E156: Euro 2021 on social media

416

E155: Ebru Koksal

417

E154: Football as a platform

418

E153: How sports PR changed

419

E152: Re-Thinking Sport: What’s important now

420

E151: The Man Utd shirt

421

E150: The Bundle #10

422

E149: Ricardo Fort

423

E148: Did Facebook just change direction?

424

E147: Inside the Wrexham takeover

425

E146: Ken Goldin and the future of sporting memorabilia

426

E145: Channel 4 cricket

427

E144: The Making of Pele

428

E143: Sport, brands and cultural relevance

429

E142: Ralf Reichert

430

E141: Audio, from FIFA Sound to Clubhouse

431

E140: How to be the best

432

E139: Money Talks #6 How to value an NBA team

433

E138: Maggie Murphy

434

E137: Patrick Nally's Fifa Diaries

435

E136: Nick Bitel

436

E135: Jan Age Fjortoft

437

E134: What Just Happened? The FA’s Strategic Plan

438

E133: Nic Coward

439

E132: The Bundle #9

440

E131: What Just Happened - That Leeds tweet

441

E130: The Buy Side #4 - Vitality

442

E129: How Adtech Ruined the Internet

443

E128: The FT and sport - Murad Ahmed

444

E127: Money Talks #5 - Marcus John

445

E126: The Buy Side #3 - Visa

446

E125: Manoj Badale on the lessons of the IPL

447

E124: Luis Vicente

448

E123: Two Circles buys TRM

449

E122: The Bundle #8

450

E121: Marcus Luer

451

E120: Arsenal Fan TV

452

E119: PBSL Launch

453

E118: The business of European football with Phil Carling

454

E117: Project Big Picture

455

E116: NFL in the UK

456

E115: The Buy Side #2 - Peter Markey - TSB

457

E114: Money Talks #4 - WTF’s a SPAC?

458

E113: Joymo

459

E112: Timo Lumme

460

E111: The Bundle 7

461

E110: The Buy Side - Just Eat

462

E109: Fifty-Three Six

463

E108: Kim Skildum Reid

464

E107: Claire Enders

465

E106: The Bundle #6

466

E105: Simon Hughes

467

E104: Tomorrowland #3

468

E103: Jeremy Dale: From Oprah to Otro

469

E102: The Bundle #5

470

E101: Greg Dyke

471

E100: Donald Dell

472

E99: Snap's Sports Strategy

473

E98: Tomorrowland ep2 - What is UEFA’s Innovation Hub?

474

E97: The Bundle #4

475

E96: David Wheldon

476

E95: The Lost Generation

477

E94: Mundial

478

E93: The Bundle #3

479

E92: Tomorrowland - Angela Ruggiero

480

E91: All Models Are Wrong #5 Elliot Richardson

481

E90: Simon Oliveira

482

E89: Money Talks #3 Kyle Charters

483

E88: Bundle/Unbundle # 2

484

E87: Has Covid burst the women’s sport bubble?

485

E86: #MoneyTalks 2 - George Pyne

486

E85: Audio Strategy

487

E84: Who’s There? #2 - Lesa Ukman

488

E83: The Bundle #1 - The sports media podcast with Yannick Ramcke

489

E82: Jane Purdon - Women in Football

490

E81: Unofficial Partner meets John Wall St.

491

E80: All Models Are Wrong #4 Aarti Dabas

492

E79: Decision making with Ed Smith

493

E78: Who's There? #1 - Matt Locke

494

E77: What happens now

495

E76: Money Talks #1 - Jason Traub

496

E75: All models are wrong #3 Daniel Kirschner

497

E74: Jim Glover - CSM Sport & Entertainment

498

E73: All Models Are Wrong #2 Mark Oliver

499

E72: All Models Are Wrong #1 Alex Balfour

500

E71: David Coulthard MBE

501

E70: The New Calendar

502

E69: How to raise millions in a week: The new rules of sports fundraising

503

E68: Brand purpose and the Special Olympics

504

E67: The future of golf’s pro tours

505

E66:Chris Hirst on Leadership

506

E65: Coke & The Olympics

507

E64: We need to talk about…rugby

508

E63: Martin Offiah

509

E62: Gareth Balch - Two Circles

510

E61: Brett Gosper of World Rugby

511

E60: Completely OTT

512

E59: The future is female

513

E58: Talking to Garry Dods

514

E57: The Branding of Daniel Geey

515

E56: Steve Martin Down Under

516

E55: A brand view with Ben Blanco

517

E54: The Opta Story

518

E53: The view from Alex Willis’ window

519

E52: The (New) World According to Barry Hearn

520

E51: Inside Football with Adrian Bevington

521

E50: We need to talk about....cricket

522

E49: It’s an Unofficial Shitshow 2

523

E48: It’s an Unofficial Shitshow 1

524

E47: What's the point of a Sports Minister?

525

E46: Carsten Thode's Big Idea

526

E45: The Champions League Question

527

E44: Jon Tibbs

528

E43: Global Sports Week Bumper Special

529

E42: Seb Carmichael Brown - Hashtag United

530

E41: Simon Dent - Dark Horses

531

E40: The Diversity Question

532

E39: Alex Fynn

533

E38: Arron Shepherd - The Goat Agency

534

E37 Andrew Croker

535

E36: Vicky Gosling

536

E35: Sports News Lobby

537

E34: The Football Business Episode

538

E33: Oli Slipper

539

E32: Henry Chappell - Pitch Marketing Group

540

E31: Sam Seddon - IBM

541

E30: Ellie Norman - F1

542

E29: Richard Ayers’ Bellwether beard

543

E28: David Bedford

544

E27: Mums In Sport

545

E26: Poachers Turned Gamekeepers

546

E25: Is Paris now the centre of Europe's sports market?

547

E24: Martin Bayfield

548

E23: Jimmy Worrall - LEADERS IN SPORT

549

E22 Lynsey Hooper and The Offside Rule

550

E21: What fans think about fan engagement

551

E20: Inside The Athletic

552

E19: Dame Heather Rabbatts

553

E18: Dugout and the clip economy

554

E17: Faris Yakob

555

E16: Ed Smith

556

E15: Why Steve Martin's moving to Australia

557

E14: Jackie Fast: From ESA to The Apprentice

558

E13: Waiting for the FAANGs

559

E12: At home with Charlie Sale

560

E11: "Google Stadia changes everything"

561

E10: Nick Keller

562

E9:: We Need To Talk About Rihanna: Inside the influence business

563

E8: Whatever Happened To The Golden Decade of Sport?

564

E7: Sport’s Missing Billions

565

E6: What Rory Sutherland thinks about when he thinks about sport

566

E5: The Business of Cricket: From Packer to The Hundred

567

E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign

568

E3: Brand Tiger Special

569

E2: James Brown - Four Four Two

570

E1: Paul Hawksbee - TALKSPORT