All Episodes
Unofficial Partner Podcast — 566 episodes
UP366 Chat UP: I never want to hear the phrase 'Palantir for Sport' again
UP565 The Buy Side: Unilever on FIFA, creator budgets and the new World Cup playbook
UP564 Other People's Money: Andrea Radrizzani and Alistair Brownlee OBE
UP563 Jude Inc: 'I don't suppose you've got any Bellingham?'
UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga
UP561 Is your name on the list? The winners and losers in Two Circles' $174bn sports IP revenue league table
UP560 What is IMG now?
UP559 Revenue-maxxing: How FIFA Changed The Game
UP558 Chat_UP: What The Mythos Shutdown Means For AI in the Sports Business
UP557 Ed Smith: What Sport Got Wrong About Moneyball
UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat
UP555 The Lord's Question: What Does The MCC Brand Stand For?
UP554 The Bundle World Cup Special
UP553 Live: The Business of Horse Racing
UP552 Chat_UP: Google's AI pivot and the end of the subsidised era
UP551 Coke's Cole Palmer Problem: When the ambassador misses the party
UP550 Inside Edge: IPL Auctions and the Financialization of Everything
UP549 Priced Out: FIFA’s Big Ticket Gamble
UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl
UP547 Picks and Shovels: The Ecosystem Investment Thesis
UP546 NBA Europe: It’s not about basketball
UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans
UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy
UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room
UP542 Wedge Issues Live: The Golf Business in 2026
UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet
UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook
UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor
UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data
UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy
UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership
UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'
UP534 Barney Francis on Media Rights and Wrongs
UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok
UP532 Inside Edge: County Cricket Beyond The Hundred
UP531 Winter Olympic Special: Lottery funding, Medals, Rule 40 and Private Schools
UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era
UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'
UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?
UP526 Nikki Doucet has the most interesting job in British sport
UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Business Year
UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?
UP522 Signed by Messi: What's the most valuable shirt in world football?
UP521: Inside Edge - 'American money is IPL curious'
UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher
UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
UP517 The Mark Oliver Heatmap: Global sport's investment hotspots
UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?
UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?
UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch, D2C wtf?
UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL
UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of TNT
UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
UP509 Gareth Balch on the State of the Sports Economy in 2025
UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market
UP507 The YouTube Arguments
UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
UP505 Inside Edge - T20 Women's World Cup
UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency
UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collusion; Ligue1's Opening weekend
UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded content; UEFA's global decision
UP501 What happens at Sportel, stays at Sportel
UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future
UP499 TKO, On Location and the World Cup hospitality market
UP498 Other People's Money: Does Debt have a Branding Problem?
UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook
Inside Edge - Peter Hutton on Cricket, India and the rights market
UP495 Joey D'Urso on how football shirts explain the world
UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion
UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
UP492 Wedge Issue Live @ The Open Championship
UP491 'Don't use AI to replace thinking'
UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
UP489 Expected Goals Live @ SOOO London
UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
UP486 The Buy Side: B2B + ROI = WTF?
UP485 Other People's Money: Venture Studios and a European Sports Investment Fund
UP484 Inside Edge: Alex Balfour on cricket and the Internet
UP483 Wedge Issues: Overthinking the Golf Business
UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers
UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market
480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business
UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of
UP478 UP Live in Lausanne: How much entertainment can sport take?
UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'
UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP
UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair'
UP474 Wedge Issues: The Jazzy Golfer Joins UP
UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room
UP472 The Business of Swimming
UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era
UP470 Other People's Money: How patient is patient capital when it comes to women's rugby?
UP469 Inside Edge: Overthinking the Business of Cricket
UP468 States of Play: Miguel Delaney on Sportswashing
UP467 The Man Who Signed Michael Jordan: The reality behind the Air Movie, Nike and Matt Damon
UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies
UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war
UP464 Other People's Money: How to pitch to a VC
UP463 Ticketing is a terrible experience, so who's to blame?
UP462 The Big Idea: Where we talk about the work
UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry
UP460 Brian Moore For Prime Minister
UP459 Cristiano Ronaldo at 40: The New Template for Sporting Celebrity?
UP458 What's Sport Selling? Fitness, Toxicity and the Importance of the ASICS Message
UP457 India's Decade of Sport: The Teneo Roundtable
UP456 The Bundle: Netflix F1? TNT Six Nations? What if, streaming is just a bad business?
UP455 The Buy Side: Why the financial sector spends so much on sport
UP454 Other People's Money: Why P/E wants to be a football agent
UP453 The Product: What IS the link between investment and performance in football?
UP452 Gamechangers and Rainmakers: Who Created The Sports Business?
UP451 Media Strategy Masterclass: The Art and Science of the Auction
UP450: WTF is Infinite Athlete?
UP449 The Bundle: What Next for Netflix, DAZN, Disney, News Corp, YouTube and Apple
UP448 The 2025 Predictions Episode: 17 Experts, 35 Trends, 25 minutes
UP447 The 3: The 2024 Christmas Barrioke Wrap Episode
UP446 Wedge Issues: The Man Who Bought The Tour
UP445 'We invented the kit launch genre. It's like Christmas for football'
UP444 Unofficial Partner x HBS Live at BAFTA
UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport?
UP442 Gamification, Fantasy And Sport's Relationship With The Scroll
UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC
UP440 Two Circles, Pareto and the global chase for sport's Long Tail
UP439 The Buy Side - Unilever
UP438 Other People's Money - The Sports Tech Market
UP437 Pickle, Padel and the LTA: Natural Home or NGB Landgrab?
UP436 The Bundle Live @ Sportel Monaco
UP435 Dame Tracey Crouch: The Budget, Blame and the Football Regulator
UP434 Expected Goals Takeover
UP433 The Bundle - NFL and FIFA global ambitions; The Gary Lineker Question
UP432 The Big Idea - And1 Mixtapes, Joga Bonito and CRTZ
UP431 Gareth Balch on why Two Circles has bought KORE
UP430 Other People's Money: How to Sell (or Buy) a Sports Business
UP429 The 3: The Melancholic Leaving Them Wanting More (Question Mark) Episode
UP428 The Squeezed Middle - Frenemies: Where Next For The NGB Model?
UP427 Lalit Modi Exclusive: “The Hundred is a non-starter”
UP426 The 3: The Who Looks Good in Arsenal Streetwear Episode
UP425 The Bundle Live - The StreamAMG Direct-to-Fan Playbook Event @ Amazon
UP424 Expected Goals - Introducing the brand new podcast on the business of women's football
UP423 Wedge Issues Live @ The BMW PGA Championship
UP422 The 3 - The Stephen Hawking Episode
UP421 Conversations About Women's Health That Men Avoid Having
UP420 The 3: The Big Swinging Dick Episode
UP419 Warming Up: The Planet Can't Afford Sport's Big Event Growth Plan
UP418 Introducing The 3: The Difficult First Episode
UP417 Wedge Issues - Rick Shiels Exclusive
UP416 Other People's Money: Minority Stakes, Gary Neville and American v Arab Investor Cliches
UP415 The Bundle - Do you know your ENPs from your LMRs?
UP414 Wedge Issues: Callaway boss on Xander, YouTubers and why the LIV split dilutes golf’s product
UP413 Paris 2024 Digital Debrief - Which brands popped, and why?
UP412 Racists, riots and sport's Twitter exodus
UP411 UP US: The North American Sports Business in 3 Stories
UP410 Ed Smith: 'The Olympics are a civilising force'
UP409 Last Orders: Is Football's Love Affair with the Pub Over?
UP408 What Just Happened? How the opening up of the US betting market explains the NBA's $75billion rights bonanza
UP407 What We Talk About When We Talk About Gareth Southgate
UP406 The Buy Side: What Does PepsiCo Want?
UP405 Wedge Issues: The Creation of Brand Bryson, and What It Means for Golf
UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant?
UP403 The Bundle: The Sports Media and Streaming Market
UP402 Next Level Storytelling: How biometric data changed the game
UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room
UP400 Other People's Money - What happens when P/E owns you?
UP399 What Castore Did Next
UP398 Steve Martin: "Our ambition is to create a super group"
UP397 Other People's Money: The sports investment podcast
UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter
UP395 Wanna buy a Hundred Franchise?
UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'
UP393 The Bundle - Overthinking the sports media market
UP392 Has NBC earned the right to host Premier League games in the US?
UP391 What are Sportradar's big sport business bets?
UP390 Live from Madrid - The Billion Euro Club Football Brainstorm at ECA Club Connect
UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer
UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better?
UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War
UP386: Last Orders? Football and the Pub
UP385 The Business of Women's Feet
UP384 Cause and Effect: Sponsorship's Attribution Problem
UP383 The Bundle - Clever stuff to say about the sports media market
UP382 The Most Valuable Shirt in Sport
UP381 The Saudi Question, pt1
UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture
UP379 Good energy? The sponsor powering Luton's Premier League story
UP378 A good day to talk about women and F1
UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question
UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever
UP375 The Bundle - The Sports Media and Streaming Market
UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds
UP373 AI in Sport: Regulate or let it loose?
UP372 Roger Mitchell's Perfect Storm
UP371 What the Super Bowl reveals about the big event ticket market
UP370 The Buy Side - MoneyGram and F1
UP369 If Netflix Ran Sport
UP368 No Questions Asked: When football met crypto
UP367 Biased! Fans, Decisions and The Illusion of Choice
UP366 The Bundle - Understanding the sports media market
UP365 Inside the £250million Two Circles sale
UP364 Luke The Nuke: Why the marketing industry is scared of darts
UP363 Will Greenwood - Overthinking The Rugby Business
UP362 The Big Idea - The Music Episode
UP361 The Buy Side - The North Face, brand purpose and racism in climbing
UP360 Rethinking Sport: M&A in MMA
UP359 Mercury 13's big bet on the value of women's football
UP358 Project 2030: Gen AI and the future of sport according to Amazon
UP357 UP does BLAST: The business of esports
UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting
UP355 How ESG impacts the sports business
UP354 Project 2030 - The future of content at The FA and the BBC
UP353 Sport's Napster Moment - Live from Sportel
UP352 Olympic Succession: Bach's overtures and that Seb Coe rumour
UP351 Project 2030 - The Athlete
UP350 Sportel Upload - What the sports media industry is worrying about
UP349 Leaders Upload
UP348 The Squeezed Middle - The Valuation Question
UP347 An Idiot's Guide To Sportel
UP346 Project 2030 - Live @ The Two Circles Client Summit
UP345 The Convergence Brainstorm - Live from Olympic Park
UP344 The Premier League Product with Richard Scudamore
UP343 The Buy Side - KP Snacks
UP342 The Squeezed Middle of The Premier League
UP341 Unfit and Improper Persons
Sports News Upload - The peculiar story behind Man Utd's new shirt deal
UP339 How To Get Ahead In The Sports Business
UP338 Is sport losing the major events argument?
UP337 How the British Army thinks about high performance, leadership and talent
UP336 Barstool, Penn and Disney's bet on gambling convergence
UP335 The Lionesses, 'Open Doors' and the reality of being a woman in football
UP334 Adidas, Man Utd and that £900million bet
UP333 The Pirates vs The Premier League - Preview
UP332 The Squeezed Middle 2 - British Cycling
UP331 The Big Idea - Women's World Cup Special
UP330 The Buy Side - Allianz
UP329 The Big Idea: 2023 Cannes Lions for Sport Review
UP328 The Rugby Business: WTF is The RugbyDAO?
UP327 Mervyn King, Ed Smith and Decision Making in a World of Radical Uncertainty
UP326 The Buy Side - Bohemians and Dublin Bus
UP325 The Billion Dollar Women's Football Brainstorm - Live @ DAZN
UP324 Web3 WTF - Alex Amsel on What We Learnt
UP323 The Squeezed Middle
UP322 Vice, Buzzfeed and the TikTok-ifaction of Everything
UP321 The Bundle #23
UP320 Ed Smith on Bazball, AI and Teaching Leadership
UP319 Fandom and the Psychology of Belonging
UP318 ReThinking Sport: Inside the European Club Association
UP317 What's The Tottenham Stadium Worth?
UP316 The Product
UP315 Joanna Coates
UP314 The Buy Side - Accor
UP313 The Big Idea - Burger King's Stevenage Challenge
UP312 Ed Warner on the future of UK Athletics
UP311 Sports Podge
UP310 The Buy Side - Crypto.com
UP309 The World According to Nielsen Sports
UP308 How To Get Ahead In The Sports Business
UP307 If Tesco Ran Sport
UP306 Kumar Sangakkara
UP305 DAZN WTF?
UP304 ReThinking Sport: Inside Women's Tennis
UP303 Moya Dodd, Football Pioneer
UP302 The Bundle 22
UP301 The Buy Side - Coke and the Olympics
UP300 The Big Idea - Nike x Corteiz
UP299 The Buy Side
UP298 Sir Martin Broughton
UP297 Sports documentary and the authenticity question
UP296 The Big Idea
UP295 Solving for Piracy
UP294 Warren Gatland
UP293 ReThinking Sport: Martin Glenn
UP292 Table Tennis England and the NGB Question
UP291 Mo Salah's Agent on the Meaning of Transfer Deadline Day
UP290 AI, Google and the World Cup clip economy
UP289 Sport's Napster moment and the lessons of Spotify
UP288 Esport Economics - The in-game ad market
UP287 The Bundle 2023 Preview
UP286 The Athlete Investor trend
UP285 Kat Craig
UP284 The Unofficial Review of 2022
UP283 ReThinking Sport: Birmingham 2022
UP282 The Bundle 21
UP281 Martin O'Neill
UP280 The Race to Convergence
UP279 How to ambush the World Cup
UP278 The FTX Ripple
UP277 Mo Bobat and the Business of High Performance
UP276 Re:Thinking Sport - Maheta Molango's PFA
UP275 The Bundle #20
UP274 FWIW: Private Equity in Australian Soccer
UP273 The Web3 Brainstorm Live at Emirates Stadium
UP272 Ed Smith Live at Leaders
UP271 Kara Nortman
UP270 The Figo Affair
UP269 Sports business networks and how to build them
UP268 IMG WTF?
UP267 Stop saying OTT
UP266 Web3 WTF - Sillytuna x Sporting Crypto
UP265 The Bundle 19
UP264 Anatomy of a Saint
UP263 Eng-ger-land: Football, race and identity politics
UP262 Esport Economics: The Creator Marketplace
UP261 ReThinking Sport: Dawn Airey
UP260 The L Word
UP259 Inside Soccer's Billion Dollar Game Market
UP258 The Ticket Problem
UP257 ReThinking Sport: UEFA Women's Euros
UP256 The Godfather of Sports Law
UP255 OneFootball meets Web3
UP254 Fan tokens WTF?
UP253 Re-Thinking Sport: Inside Wimbledon
UP252 The Bundle 18
UP251 FWIW Anatomy of a Deal
UP250 McCormack to the Metaverse
UP249 A short business history of Tour de France
UP248 Golf's $10billion question
UP247 The Bundle #17
UP246 Why US cities (still) await FIFA's 2026 decision
UP245 What it means to be Unsigned
UP244 Brett Gosper at the NFL
UP243 Sean Bratches on the Golf Super League
UP242 FIFA+ WTF?
UP241 ReThinking Sport: Baroness Sue Campbell
UP240 For What It's Worth: Arsenal FC
UP239 Jamie Peacock tackles the business of Rugby League
UP238 Good Owner, Bad Owner
UP237 Sport on Social League Table 2022
UP236 The Bundle #16
UP235 ReThinking Sport: 777 Partners
UP234 Spotify Barcelona WTF?
UP 233 Sport and the price of media
UP232 Re-Thinking Sport: Club Rugby
UP231 A Guide to Sportswashing
UP230 A Gambling Addict's View of the Sports Business
UP229 Cindy Parlow Cone
UP228 Guy Kinnings
UP227: Sponsorship strategy masterclass
UP226 How to market test cricket
UP225 What Just Happened: Two Circles buys Livewire Sport
UP224: ReThinking Sport 10: Professionalisation
UP223: Elements of Value
UP222: PickGuru
UP221: Inside Beijing
UP220: The Bundle 15
UP219: Web3 WTF?
UP218: Steve Perryman MBE
UP217: Esport Economics 3
UP216 Sport, the IOC and China
UP215: Pepsi, Barclays and Fuse
UP214: Tom Fox
UP213: The NHL on social media
UP212: Bhandari and Amaechi on racism
UP211: The esport psychologist
UP210: Michel Masquelier
UP209: Eni Aluko, Angel City and the business of football
UP208: Simon Bazalgette
UP207: The Bundle 14
UP206: ReThinking Sport: Multi-Club Ownership Pt2
UP205: Media coverage of women’s sport
UP204: The UP Women’s Street Football Brainstorm
UP203: John Amaechi OBE
UP202: Re-Thinking Sport #8
UP201: EA Sports, FIFA and women
UP200: Esports Economics #2
UP199: Leaders Live: The UP Billion Dollar Brainstorm
UP198: Inside The Hundred
UP197: Geoff Shackelford
UP196: Grant Wahl
UP195: Andy Holt
E194: Meg MacLaren
E193: Re:Thinking Sport - Multi Club Ownership
E192: The Bundle #13
E191: Ronaldo, Messi and the business of big transfers
E190: Ed Warner
E189: Esport Economics #1
E188: Mike Keegan
E187: Re:Thinking Sport - Mark Bullingham
E186: Betting technology
E185: 20 Years of the Sport Industry Awards
E184: Sue Anstiss MBE
E183: Re:Thinking Sport - Rick Parry
E182: The Buy Side: Microsoft
E181: The business of jeopardy
E180: The Bundle #12
E179: The Professional Triathlon market
E178: SPORT AND THE POST-COOKIE INTERNET
E177: Re:Thinking Sport - The Players and P/E
E176: Stephen Nuttall
E175: How To Win A Cannes Lion
E174: Sipsmith goes to Wimbledon
E173: Marketing’s Bigger Picture
E172: Roger Mitchell
E171: Talking to Women About the Sports Business #4
E170: Charlie Sale’s new book
E169: The Patrick Nally Diaries pt3 - Athletics
E168: Data is not the new oil
E167: The Bundle 11
E166: Tim Hollingsworth OBE
E165: Re:Thinking Sport - Media Strategy
E164: Andrew Craig
E163: Paul Nolan’s career advice
E162: Patrick Nally’s Olympic diaries
E161: Tom Harrison
E160: The Last Stand with Gundeep Anand
E159: Re-Thinking Sport Ep2
E158: The Super League WTF
E157: Closing the Visibility Gap
E156: Euro 2021 on social media
E155: Ebru Koksal
E154: Football as a platform
E153: How sports PR changed
E152: Re-Thinking Sport: What’s important now
E151: The Man Utd shirt
E150: The Bundle #10
E149: Ricardo Fort
E148: Did Facebook just change direction?
E147: Inside the Wrexham takeover
E146: Ken Goldin and the future of sporting memorabilia
E145: Channel 4 cricket
E144: The Making of Pele
E143: Sport, brands and cultural relevance
E142: Ralf Reichert
E141: Audio, from FIFA Sound to Clubhouse
E140: How to be the best
E139: Money Talks #6 How to value an NBA team
E138: Maggie Murphy
E137: Patrick Nally's Fifa Diaries
E136: Nick Bitel
E135: Jan Age Fjortoft
E134: What Just Happened? The FA’s Strategic Plan
E133: Nic Coward
E132: The Bundle #9
E131: What Just Happened - That Leeds tweet
E130: The Buy Side #4 - Vitality
E129: How Adtech Ruined the Internet
E128: The FT and sport - Murad Ahmed
E127: Money Talks #5 - Marcus John
E126: The Buy Side #3 - Visa
E125: Manoj Badale on the lessons of the IPL
E124: Luis Vicente
E123: Two Circles buys TRM
E122: The Bundle #8
E121: Marcus Luer
E120: Arsenal Fan TV
E119: PBSL Launch
E118: The business of European football with Phil Carling
E117: Project Big Picture
E116: NFL in the UK
E115: The Buy Side #2 - Peter Markey - TSB
E114: Money Talks #4 - WTF’s a SPAC?
E113: Joymo
E112: Timo Lumme
E111: The Bundle 7
E110: The Buy Side - Just Eat
E109: Fifty-Three Six
E108: Kim Skildum Reid
E107: Claire Enders
E106: The Bundle #6
E105: Simon Hughes
E104: Tomorrowland #3
E103: Jeremy Dale: From Oprah to Otro
E102: The Bundle #5
E101: Greg Dyke
E100: Donald Dell
E99: Snap's Sports Strategy
E98: Tomorrowland ep2 - What is UEFA’s Innovation Hub?
E97: The Bundle #4
E96: David Wheldon
E95: The Lost Generation
E94: Mundial
E93: The Bundle #3
E92: Tomorrowland - Angela Ruggiero
E91: All Models Are Wrong #5 Elliot Richardson
E90: Simon Oliveira
E89: Money Talks #3 Kyle Charters
E88: Bundle/Unbundle # 2
E87: Has Covid burst the women’s sport bubble?
E86: #MoneyTalks 2 - George Pyne
E85: Audio Strategy
E84: Who’s There? #2 - Lesa Ukman
E83: The Bundle #1 - The sports media podcast with Yannick Ramcke
E82: Jane Purdon - Women in Football
E81: Unofficial Partner meets John Wall St.
E80: All Models Are Wrong #4 Aarti Dabas
E79: Decision making with Ed Smith
E78: Who's There? #1 - Matt Locke
E77: What happens now
E76: Money Talks #1 - Jason Traub
E75: All models are wrong #3 Daniel Kirschner
E74: Jim Glover - CSM Sport & Entertainment
E73: All Models Are Wrong #2 Mark Oliver
E72: All Models Are Wrong #1 Alex Balfour
E71: David Coulthard MBE
E70: The New Calendar
E69: How to raise millions in a week: The new rules of sports fundraising
E68: Brand purpose and the Special Olympics
E67: The future of golf’s pro tours
E66:Chris Hirst on Leadership
E65: Coke & The Olympics
E64: We need to talk about…rugby
E63: Martin Offiah
E62: Gareth Balch - Two Circles
E61: Brett Gosper of World Rugby
E60: Completely OTT
E59: The future is female
E58: Talking to Garry Dods
E57: The Branding of Daniel Geey
E56: Steve Martin Down Under
E55: A brand view with Ben Blanco
E54: The Opta Story
E53: The view from Alex Willis’ window
E52: The (New) World According to Barry Hearn
E51: Inside Football with Adrian Bevington
E50: We need to talk about....cricket
E49: It’s an Unofficial Shitshow 2
E48: It’s an Unofficial Shitshow 1
E47: What's the point of a Sports Minister?
E46: Carsten Thode's Big Idea
E45: The Champions League Question
E44: Jon Tibbs
E43: Global Sports Week Bumper Special
E42: Seb Carmichael Brown - Hashtag United
E41: Simon Dent - Dark Horses
E40: The Diversity Question
E39: Alex Fynn
E38: Arron Shepherd - The Goat Agency
E37 Andrew Croker
E36: Vicky Gosling
E35: Sports News Lobby
E34: The Football Business Episode
E33: Oli Slipper
E32: Henry Chappell - Pitch Marketing Group
E31: Sam Seddon - IBM
E30: Ellie Norman - F1
E29: Richard Ayers’ Bellwether beard
E28: David Bedford
E27: Mums In Sport
E26: Poachers Turned Gamekeepers
E25: Is Paris now the centre of Europe's sports market?
E24: Martin Bayfield
E23: Jimmy Worrall - LEADERS IN SPORT
E22 Lynsey Hooper and The Offside Rule
E21: What fans think about fan engagement
E20: Inside The Athletic
E19: Dame Heather Rabbatts
E18: Dugout and the clip economy
E17: Faris Yakob
E16: Ed Smith
E15: Why Steve Martin's moving to Australia
E14: Jackie Fast: From ESA to The Apprentice
E13: Waiting for the FAANGs
E12: At home with Charlie Sale
E11: "Google Stadia changes everything"
E10: Nick Keller
E9:: We Need To Talk About Rihanna: Inside the influence business
E8: Whatever Happened To The Golden Decade of Sport?
E7: Sport’s Missing Billions
E6: What Rory Sutherland thinks about when he thinks about sport
E5: The Business of Cricket: From Packer to The Hundred
E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign
E3: Brand Tiger Special
E2: James Brown - Four Four Two
E1: Paul Hawksbee - TALKSPORT