Unofficial Partner Podcast cover art

All Episodes

Unofficial Partner Podcast — 555 episodes

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Title
1

UP555 The Lord's Question: What Does The MCC Brand Stand For?

2

UP554 The Bundle World Cup Special

3

UP553 Live: The Business of Horse Racing

4

UP552 Chat_UP: Google's AI pivot and the end of the subsidised era

5

UP551 Coke's Cole Palmer Problem: When the ambassador misses the party

6

UP550 Inside Edge: IPL Auctions and the Financialization of Everything

7

UP549 Priced Out: FIFA’s Big Ticket Gamble

8

UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl

9

UP547 Picks and Shovels: The Ecosystem Investment Thesis

10

UP546 NBA Europe: It’s not about basketball

11

UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans

12

UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy

13

UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room

14

UP542 Wedge Issues Live: The Golf Business in 2026

15

UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet

16

UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook

17

UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor

18

UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data

19

UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy

20

UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership

21

UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport'

22

UP534 Barney Francis on Media Rights and Wrongs

23

UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok

24

UP532 Inside Edge: County Cricket Beyond The Hundred

25

UP531 Winter Olympic Special: Lottery funding, Medals, Rule 40 and Private Schools

26

UP530 Spurs For Sale: Shirts, Gambling Bans and the Post-Levy Era

27

UP529 ChatUP Live Pt2 - The Billion Dollar AI Race: 'Once you give away that level of knowledge, it's gone'

28

UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1

29

UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?

30

UP526 Nikki Doucet has the most interesting job in British sport

31

UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Business Year

32

UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm

33

UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?

34

UP522 Signed by Messi: What's the most valuable shirt in world football?

35

UP521: Inside Edge - 'American money is IPL curious'

36

UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump

37

UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher

38

UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business

39

UP517 The Mark Oliver Heatmap: Global sport's investment hotspots

40

UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed

41

UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?

42

UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?

43

UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch, D2C wtf?

44

UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL

45

UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of TNT

46

UP510 Cause and Effect: The Sponsorship Effectiveness Revolution

47

UP509 Gareth Balch on the State of the Sports Economy in 2025

48

UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market

49

UP507 The YouTube Arguments

50

UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting

51

UP505 Inside Edge - T20 Women's World Cup

52

UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency

53

UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collusion; Ligue1's Opening weekend

54

UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded content; UEFA's global decision

55

UP501 What happens at Sportel, stays at Sportel

56

UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future

57

UP499 TKO, On Location and the World Cup hospitality market

58

UP498 Other People's Money: Does Debt have a Branding Problem?

59

UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook

60

Inside Edge - Peter Hutton on Cricket, India and the rights market

61

UP495 Joey D'Urso on how football shirts explain the world

62

UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion

63

UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures

64

UP492 Wedge Issue Live @ The Open Championship

65

UP491 'Don't use AI to replace thinking'

66

UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race

67

UP489 Expected Goals Live @ SOOO London

68

UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup

69

UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring

70

UP486 The Buy Side: B2B + ROI = WTF?

71

UP485 Other People's Money: Venture Studios and a European Sports Investment Fund

72

UP484 Inside Edge: Alex Balfour on cricket and the Internet

73

UP483 Wedge Issues: Overthinking the Golf Business

74

UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers

75

UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market

76

480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business

77

UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of

78

UP478 UP Live in Lausanne: How much entertainment can sport take?

79

UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'

80

UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP

81

UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair'

82

UP474 Wedge Issues: The Jazzy Golfer Joins UP

83

UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room

84

UP472 The Business of Swimming

85

UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era

86

UP470 Other People's Money: How patient is patient capital when it comes to women's rugby?

87

UP469 Inside Edge: Overthinking the Business of Cricket

88

UP468 States of Play: Miguel Delaney on Sportswashing

89

UP467 The Man Who Signed Michael Jordan: The reality behind the Air Movie, Nike and Matt Damon

90

UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies

91

UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war

92

UP464 Other People's Money: How to pitch to a VC

93

UP463 Ticketing is a terrible experience, so who's to blame?

94

UP462 The Big Idea: Where we talk about the work

95

UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry

96

UP460 Brian Moore For Prime Minister

97

UP459 Cristiano Ronaldo at 40: The New Template for Sporting Celebrity?

98

UP458 What's Sport Selling? Fitness, Toxicity and the Importance of the ASICS Message

99

UP457 India's Decade of Sport: The Teneo Roundtable

100

UP456 The Bundle: Netflix F1? TNT Six Nations? What if, streaming is just a bad business?

101

UP455 The Buy Side: Why the financial sector spends so much on sport

102

UP454 Other People's Money: Why P/E wants to be a football agent

103

UP453 The Product: What IS the link between investment and performance in football?

104

UP452 Gamechangers and Rainmakers: Who Created The Sports Business?

105

UP451 Media Strategy Masterclass: The Art and Science of the Auction

106

UP450: WTF is Infinite Athlete?

107

UP449 The Bundle: What Next for Netflix, DAZN, Disney, News Corp, YouTube and Apple

108

UP448 The 2025 Predictions Episode: 17 Experts, 35 Trends, 25 minutes

109

UP447 The 3: The 2024 Christmas Barrioke Wrap Episode

110

UP446 Wedge Issues: The Man Who Bought The Tour

111

UP445 'We invented the kit launch genre. It's like Christmas for football'

112

UP444 Unofficial Partner x HBS Live at BAFTA

113

UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport?

114

UP442 Gamification, Fantasy And Sport's Relationship With The Scroll

115

UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC

116

UP440 Two Circles, Pareto and the global chase for sport's Long Tail

117

UP439 The Buy Side - Unilever

118

UP438 Other People's Money - The Sports Tech Market

119

UP437 Pickle, Padel and the LTA: Natural Home or NGB Landgrab?

120

UP436 The Bundle Live @ Sportel Monaco

121

UP435 Dame Tracey Crouch: The Budget, Blame and the Football Regulator

122

UP434 Expected Goals Takeover

123

UP433 The Bundle - NFL and FIFA global ambitions; The Gary Lineker Question

124

UP432 The Big Idea - And1 Mixtapes, Joga Bonito and CRTZ

125

UP431 Gareth Balch on why Two Circles has bought KORE

126

UP430 Other People's Money: How to Sell (or Buy) a Sports Business

127

UP429 The 3: The Melancholic Leaving Them Wanting More (Question Mark) Episode

128

UP428 The Squeezed Middle - Frenemies: Where Next For The NGB Model?

129

UP427 Lalit Modi Exclusive: “The Hundred is a non-starter”

130

UP426 The 3: The Who Looks Good in Arsenal Streetwear Episode

131

UP425 The Bundle Live - The StreamAMG Direct-to-Fan Playbook Event @ Amazon

132

UP424 Expected Goals - Introducing the brand new podcast on the business of women's football

133

UP423 Wedge Issues Live @ The BMW PGA Championship

134

UP422 The 3 - The Stephen Hawking Episode

135

UP421 Conversations About Women's Health That Men Avoid Having

136

UP420 The 3: The Big Swinging Dick Episode

137

UP419 Warming Up: The Planet Can't Afford Sport's Big Event Growth Plan

138

UP418 Introducing The 3: The Difficult First Episode

139

UP417 Wedge Issues - Rick Shiels Exclusive

140

UP416 Other People's Money: Minority Stakes, Gary Neville and American v Arab Investor Cliches

141

UP415 The Bundle - Do you know your ENPs from your LMRs?

142

UP414 Wedge Issues: Callaway boss on Xander, YouTubers and why the LIV split dilutes golf’s product

143

UP413 Paris 2024 Digital Debrief - Which brands popped, and why?

144

UP412 Racists, riots and sport's Twitter exodus

145

UP411 UP US: The North American Sports Business in 3 Stories

146

UP410 Ed Smith: 'The Olympics are a civilising force'

147

UP409 Last Orders: Is Football's Love Affair with the Pub Over?

148

UP408 What Just Happened? How the opening up of the US betting market explains the NBA's $75billion rights bonanza

149

UP407 What We Talk About When We Talk About Gareth Southgate

150

UP406 The Buy Side: What Does PepsiCo Want?

151

UP405 Wedge Issues: The Creation of Brand Bryson, and What It Means for Golf

152

UP404 What is FIFA+? Netflix for Football or Infantino's White Elephant?

153

UP403 The Bundle: The Sports Media and Streaming Market

154

UP402 Next Level Storytelling: How biometric data changed the game

155

UP401 How To Win A Cannes Lions for Sport in 2024: Inside the Jury Room

156

UP400 Other People's Money - What happens when P/E owns you?

157

UP399 What Castore Did Next

158

UP398 Steve Martin: "Our ambition is to create a super group"

159

UP397 Other People's Money: The sports investment podcast

160

UP396 Wedge Issues - Overthinking the Golf Business with Iain Carter

161

UP395 Wanna buy a Hundred Franchise?

162

UP394 Athletics CEO: 'The Olympics are in far more trouble than most people realise'

163

UP393 The Bundle - Overthinking the sports media market

164

UP392 Has NBC earned the right to host Premier League games in the US?

165

UP391 What are Sportradar's big sport business bets?

166

UP390 Live from Madrid - The Billion Euro Club Football Brainstorm at ECA Club Connect

167

UP389 The Buy Side - UBS, MercedesF1 and inheriting Roger Federer

168

UP388 The Ticket Market Doesn't Work - Will Labour Regulation Make It Better?

169

UP387 The Invictus Games, Prince Harry and the 'Unexpected Survivors' of War

170

UP386: Last Orders? Football and the Pub

171

UP385 The Business of Women's Feet

172

UP384 Cause and Effect: Sponsorship's Attribution Problem

173

UP383 The Bundle - Clever stuff to say about the sports media market

174

UP382 The Most Valuable Shirt in Sport

175

UP381 The Saudi Question, pt1

176

UP380 UP Live: Evolution of Fan, Technology's Role in Football Culture

177

UP379 Good energy? The sponsor powering Luton's Premier League story

178

UP378 A good day to talk about women and F1

179

UP377 Hitzlsperger on Kane, Klopp, Ratcliffe, Jordan Henderson and the Saudi Question

180

UP376 Too Big To Fail? Man City and the legal fight that could change the Premier League forever

181

UP375 The Bundle - The Sports Media and Streaming Market

182

UP374 Jason Stockwood: The Grimsby Town owner on private equity, socialism and Ryan Reynolds

183

UP373 AI in Sport: Regulate or let it loose?

184

UP372 Roger Mitchell's Perfect Storm

185

UP371 What the Super Bowl reveals about the big event ticket market

186

UP370 The Buy Side - MoneyGram and F1

187

UP369 If Netflix Ran Sport

188

UP368 No Questions Asked: When football met crypto

189

UP367 Biased! Fans, Decisions and The Illusion of Choice

190

UP366 The Bundle - Understanding the sports media market

191

UP365 Inside the £250million Two Circles sale

192

UP364 Luke The Nuke: Why the marketing industry is scared of darts

193

UP363 Will Greenwood - Overthinking The Rugby Business

194

UP362 The Big Idea - The Music Episode

195

UP361 The Buy Side - The North Face, brand purpose and racism in climbing

196

UP360 Rethinking Sport: M&A in MMA

197

UP359 Mercury 13's big bet on the value of women's football

198

UP358 Project 2030: Gen AI and the future of sport according to Amazon

199

UP357 UP does BLAST: The business of esports

200

UP356 The Bundle - The European soccer market, Netflix golf and Gen Z are revolting

201

UP355 How ESG impacts the sports business

202

UP354 Project 2030 - The future of content at The FA and the BBC

203

UP353 Sport's Napster Moment - Live from Sportel

204

UP352 Olympic Succession: Bach's overtures and that Seb Coe rumour

205

UP351 Project 2030 - The Athlete

206

UP350 Sportel Upload - What the sports media industry is worrying about

207

UP349 Leaders Upload

208

UP348 The Squeezed Middle - The Valuation Question

209

UP347 An Idiot's Guide To Sportel

210

UP346 Project 2030 - Live @ The Two Circles Client Summit

211

UP345 The Convergence Brainstorm - Live from Olympic Park

212

UP344 The Premier League Product with Richard Scudamore

213

UP343 The Buy Side - KP Snacks

214

UP342 The Squeezed Middle of The Premier League

215

UP341 Unfit and Improper Persons

216

Sports News Upload - The peculiar story behind Man Utd's new shirt deal

217

UP339 How To Get Ahead In The Sports Business

218

UP338 Is sport losing the major events argument?

219

UP337 How the British Army thinks about high performance, leadership and talent

220

UP336 Barstool, Penn and Disney's bet on gambling convergence

221

UP335 The Lionesses, 'Open Doors' and the reality of being a woman in football

222

UP334 Adidas, Man Utd and that £900million bet

223

UP333 The Pirates vs The Premier League - Preview

224

UP332 The Squeezed Middle 2 - British Cycling

225

UP331 The Big Idea - Women's World Cup Special

226

UP330 The Buy Side - Allianz

227

UP329 The Big Idea: 2023 Cannes Lions for Sport Review

228

UP328 The Rugby Business: WTF is The RugbyDAO?

229

UP327 Mervyn King, Ed Smith and Decision Making in a World of Radical Uncertainty

230

UP326 The Buy Side - Bohemians and Dublin Bus

231

UP325 The Billion Dollar Women's Football Brainstorm - Live @ DAZN

232

UP324 Web3 WTF - Alex Amsel on What We Learnt

233

UP323 The Squeezed Middle

234

UP322 Vice, Buzzfeed and the TikTok-ifaction of Everything

235

UP321 The Bundle #23

236

UP320 Ed Smith on Bazball, AI and Teaching Leadership

237

UP319 Fandom and the Psychology of Belonging

238

UP318 ReThinking Sport: Inside the European Club Association

239

UP317 What's The Tottenham Stadium Worth?

240

UP316 The Product

241

UP315 Joanna Coates

242

UP314 The Buy Side - Accor

243

UP313 The Big Idea - Burger King's Stevenage Challenge

244

UP312 Ed Warner on the future of UK Athletics

245

UP311 Sports Podge

246

UP310 The Buy Side - Crypto.com

247

UP309 The World According to Nielsen Sports

248

UP308 How To Get Ahead In The Sports Business

249

UP307 If Tesco Ran Sport

250

UP306 Kumar Sangakkara

251

UP305 DAZN WTF?

252

UP304 ReThinking Sport: Inside Women's Tennis

253

UP303 Moya Dodd, Football Pioneer

254

UP302 The Bundle 22

255

UP301 The Buy Side - Coke and the Olympics

256

UP300 The Big Idea - Nike x Corteiz

257

UP299 The Buy Side

258

UP298 Sir Martin Broughton

259

UP297 Sports documentary and the authenticity question

260

UP296 The Big Idea

261

UP295 Solving for Piracy

262

UP294 Warren Gatland

263

UP293 ReThinking Sport: Martin Glenn

264

UP292 Table Tennis England and the NGB Question

265

UP291 Mo Salah's Agent on the Meaning of Transfer Deadline Day

266

UP290 AI, Google and the World Cup clip economy

267

UP289 Sport's Napster moment and the lessons of Spotify

268

UP288 Esport Economics - The in-game ad market

269

UP287 The Bundle 2023 Preview

270

UP286 The Athlete Investor trend

271

UP285 Kat Craig

272

UP284 The Unofficial Review of 2022

273

UP283 ReThinking Sport: Birmingham 2022

274

UP282 The Bundle 21

275

UP281 Martin O'Neill

276

UP280 The Race to Convergence

277

UP279 How to ambush the World Cup

278

UP278 The FTX Ripple

279

UP277 Mo Bobat and the Business of High Performance

280

UP276 Re:Thinking Sport - Maheta Molango's PFA

281

UP275 The Bundle #20

282

UP274 FWIW: Private Equity in Australian Soccer

283

UP273 The Web3 Brainstorm Live at Emirates Stadium

284

UP272 Ed Smith Live at Leaders

285

UP271 Kara Nortman

286

UP270 The Figo Affair

287

UP269 Sports business networks and how to build them

288

UP268 IMG WTF?

289

UP267 Stop saying OTT

290

UP266 Web3 WTF - Sillytuna x Sporting Crypto

291

UP265 The Bundle 19

292

UP264 Anatomy of a Saint

293

UP263 Eng-ger-land: Football, race and identity politics

294

UP262 Esport Economics: The Creator Marketplace

295

UP261 ReThinking Sport: Dawn Airey

296

UP260 The L Word

297

UP259 Inside Soccer's Billion Dollar Game Market

298

UP258 The Ticket Problem

299

UP257 ReThinking Sport: UEFA Women's Euros

300

UP256 The Godfather of Sports Law

301

UP255 OneFootball meets Web3

302

UP254 Fan tokens WTF?

303

UP253 Re-Thinking Sport: Inside Wimbledon

304

UP252 The Bundle 18

305

UP251 FWIW Anatomy of a Deal

306

UP250 McCormack to the Metaverse

307

UP249 A short business history of Tour de France

308

UP248 Golf's $10billion question

309

UP247 The Bundle #17

310

UP246 Why US cities (still) await FIFA's 2026 decision

311

UP245 What it means to be Unsigned

312

UP244 Brett Gosper at the NFL

313

UP243 Sean Bratches on the Golf Super League

314

UP242 FIFA+ WTF?

315

UP241 ReThinking Sport: Baroness Sue Campbell

316

UP240 For What It's Worth: Arsenal FC

317

UP239 Jamie Peacock tackles the business of Rugby League

318

UP238 Good Owner, Bad Owner

319

UP237 Sport on Social League Table 2022

320

UP236 The Bundle #16

321

UP235 ReThinking Sport: 777 Partners

322

UP234 Spotify Barcelona WTF?

323

UP 233 Sport and the price of media

324

UP232 Re-Thinking Sport: Club Rugby

325

UP231 A Guide to Sportswashing

326

UP230 A Gambling Addict's View of the Sports Business

327

UP229 Cindy Parlow Cone

328

UP228 Guy Kinnings

329

UP227: Sponsorship strategy masterclass

330

UP226 How to market test cricket

331

UP225 What Just Happened: Two Circles buys Livewire Sport

332

UP224: ReThinking Sport 10: Professionalisation

333

UP223: Elements of Value

334

UP222: PickGuru

335

UP221: Inside Beijing

336

UP220: The Bundle 15

337

UP219: Web3 WTF?

338

UP218: Steve Perryman MBE

339

UP217: Esport Economics 3

340

UP216 Sport, the IOC and China

341

UP215: Pepsi, Barclays and Fuse

342

UP214: Tom Fox

343

UP213: The NHL on social media

344

UP212: Bhandari and Amaechi on racism

345

UP211: The esport psychologist

346

UP210: Michel Masquelier

347

UP209: Eni Aluko, Angel City and the business of football

348

UP208: Simon Bazalgette

349

UP207: The Bundle 14

350

UP206: ReThinking Sport: Multi-Club Ownership Pt2

351

UP205: Media coverage of women’s sport

352

UP204: The UP Women’s Street Football Brainstorm

353

UP203: John Amaechi OBE

354

UP202: Re-Thinking Sport #8

355

UP201: EA Sports, FIFA and women

356

UP200: Esports Economics #2

357

UP199: Leaders Live: The UP Billion Dollar Brainstorm

358

UP198: Inside The Hundred

359

UP197: Geoff Shackelford

360

UP196: Grant Wahl

361

UP195: Andy Holt

362

E194: Meg MacLaren

363

E193: Re:Thinking Sport - Multi Club Ownership

364

E192: The Bundle #13

365

E191: Ronaldo, Messi and the business of big transfers

366

E190: Ed Warner

367

E189: Esport Economics #1

368

E188: Mike Keegan

369

E187: Re:Thinking Sport - Mark Bullingham

370

E186: Betting technology

371

E185: 20 Years of the Sport Industry Awards

372

E184: Sue Anstiss MBE

373

E183: Re:Thinking Sport - Rick Parry

374

E182: The Buy Side: Microsoft

375

E181: The business of jeopardy

376

E180: The Bundle #12

377

E179: The Professional Triathlon market

378

E178: SPORT AND THE POST-COOKIE INTERNET

379

E177: Re:Thinking Sport - The Players and P/E

380

E176: Stephen Nuttall

381

E175: How To Win A Cannes Lion

382

E174: Sipsmith goes to Wimbledon

383

E173: Marketing’s Bigger Picture

384

E172: Roger Mitchell

385

E171: Talking to Women About the Sports Business #4

386

E170: Charlie Sale’s new book

387

E169: The Patrick Nally Diaries pt3 - Athletics

388

E168: Data is not the new oil

389

E167: The Bundle 11

390

E166: Tim Hollingsworth OBE

391

E165: Re:Thinking Sport - Media Strategy

392

E164: Andrew Craig

393

E163: Paul Nolan’s career advice

394

E162: Patrick Nally’s Olympic diaries

395

E161: Tom Harrison

396

E160: The Last Stand with Gundeep Anand

397

E159: Re-Thinking Sport Ep2

398

E158: The Super League WTF

399

E157: Closing the Visibility Gap

400

E156: Euro 2021 on social media

401

E155: Ebru Koksal

402

E154: Football as a platform

403

E153: How sports PR changed

404

E152: Re-Thinking Sport: What’s important now

405

E151: The Man Utd shirt

406

E150: The Bundle #10

407

E149: Ricardo Fort

408

E148: Did Facebook just change direction?

409

E147: Inside the Wrexham takeover

410

E146: Ken Goldin and the future of sporting memorabilia

411

E145: Channel 4 cricket

412

E144: The Making of Pele

413

E143: Sport, brands and cultural relevance

414

E142: Ralf Reichert

415

E141: Audio, from FIFA Sound to Clubhouse

416

E140: How to be the best

417

E139: Money Talks #6 How to value an NBA team

418

E138: Maggie Murphy

419

E137: Patrick Nally's Fifa Diaries

420

E136: Nick Bitel

421

E135: Jan Age Fjortoft

422

E134: What Just Happened? The FA’s Strategic Plan

423

E133: Nic Coward

424

E132: The Bundle #9

425

E131: What Just Happened - That Leeds tweet

426

E130: The Buy Side #4 - Vitality

427

E129: How Adtech Ruined the Internet

428

E128: The FT and sport - Murad Ahmed

429

E127: Money Talks #5 - Marcus John

430

E126: The Buy Side #3 - Visa

431

E125: Manoj Badale on the lessons of the IPL

432

E124: Luis Vicente

433

E123: Two Circles buys TRM

434

E122: The Bundle #8

435

E121: Marcus Luer

436

E120: Arsenal Fan TV

437

E119: PBSL Launch

438

E118: The business of European football with Phil Carling

439

E117: Project Big Picture

440

E116: NFL in the UK

441

E115: The Buy Side #2 - Peter Markey - TSB

442

E114: Money Talks #4 - WTF’s a SPAC?

443

E113: Joymo

444

E112: Timo Lumme

445

E111: The Bundle 7

446

E110: The Buy Side - Just Eat

447

E109: Fifty-Three Six

448

E108: Kim Skildum Reid

449

E107: Claire Enders

450

E106: The Bundle #6

451

E105: Simon Hughes

452

E104: Tomorrowland #3

453

E103: Jeremy Dale: From Oprah to Otro

454

E102: The Bundle #5

455

E101: Greg Dyke

456

E100: Donald Dell

457

E99: Snap's Sports Strategy

458

E98: Tomorrowland ep2 - What is UEFA’s Innovation Hub?

459

E97: The Bundle #4

460

E96: David Wheldon

461

E95: The Lost Generation

462

E94: Mundial

463

E93: The Bundle #3

464

E92: Tomorrowland - Angela Ruggiero

465

E91: All Models Are Wrong #5 Elliot Richardson

466

E90: Simon Oliveira

467

E89: Money Talks #3 Kyle Charters

468

E88: Bundle/Unbundle # 2

469

E87: Has Covid burst the women’s sport bubble?

470

E86: #MoneyTalks 2 - George Pyne

471

E85: Audio Strategy

472

E84: Who’s There? #2 - Lesa Ukman

473

E83: The Bundle #1 - The sports media podcast with Yannick Ramcke

474

E82: Jane Purdon - Women in Football

475

E81: Unofficial Partner meets John Wall St.

476

E80: All Models Are Wrong #4 Aarti Dabas

477

E79: Decision making with Ed Smith

478

E78: Who's There? #1 - Matt Locke

479

E77: What happens now

480

E76: Money Talks #1 - Jason Traub

481

E75: All models are wrong #3 Daniel Kirschner

482

E74: Jim Glover - CSM Sport & Entertainment

483

E73: All Models Are Wrong #2 Mark Oliver

484

E72: All Models Are Wrong #1 Alex Balfour

485

E71: David Coulthard MBE

486

E70: The New Calendar

487

E69: How to raise millions in a week: The new rules of sports fundraising

488

E68: Brand purpose and the Special Olympics

489

E67: The future of golf’s pro tours

490

E66:Chris Hirst on Leadership

491

E65: Coke & The Olympics

492

E64: We need to talk about…rugby

493

E63: Martin Offiah

494

E62: Gareth Balch - Two Circles

495

E61: Brett Gosper of World Rugby

496

E60: Completely OTT

497

E59: The future is female

498

E58: Talking to Garry Dods

499

E57: The Branding of Daniel Geey

500

E56: Steve Martin Down Under

501

E55: A brand view with Ben Blanco

502

E54: The Opta Story

503

E53: The view from Alex Willis’ window

504

E52: The (New) World According to Barry Hearn

505

E51: Inside Football with Adrian Bevington

506

E50: We need to talk about....cricket

507

E49: It’s an Unofficial Shitshow 2

508

E48: It’s an Unofficial Shitshow 1

509

E47: What's the point of a Sports Minister?

510

E46: Carsten Thode's Big Idea

511

E45: The Champions League Question

512

E44: Jon Tibbs

513

E43: Global Sports Week Bumper Special

514

E42: Seb Carmichael Brown - Hashtag United

515

E41: Simon Dent - Dark Horses

516

E40: The Diversity Question

517

E39: Alex Fynn

518

E38: Arron Shepherd - The Goat Agency

519

E37 Andrew Croker

520

E36: Vicky Gosling

521

E35: Sports News Lobby

522

E34: The Football Business Episode

523

E33: Oli Slipper

524

E32: Henry Chappell - Pitch Marketing Group

525

E31: Sam Seddon - IBM

526

E30: Ellie Norman - F1

527

E29: Richard Ayers’ Bellwether beard

528

E28: David Bedford

529

E27: Mums In Sport

530

E26: Poachers Turned Gamekeepers

531

E25: Is Paris now the centre of Europe's sports market?

532

E24: Martin Bayfield

533

E23: Jimmy Worrall - LEADERS IN SPORT

534

E22 Lynsey Hooper and The Offside Rule

535

E21: What fans think about fan engagement

536

E20: Inside The Athletic

537

E19: Dame Heather Rabbatts

538

E18: Dugout and the clip economy

539

E17: Faris Yakob

540

E16: Ed Smith

541

E15: Why Steve Martin's moving to Australia

542

E14: Jackie Fast: From ESA to The Apprentice

543

E13: Waiting for the FAANGs

544

E12: At home with Charlie Sale

545

E11: "Google Stadia changes everything"

546

E10: Nick Keller

547

E9:: We Need To Talk About Rihanna: Inside the influence business

548

E8: Whatever Happened To The Golden Decade of Sport?

549

E7: Sport’s Missing Billions

550

E6: What Rory Sutherland thinks about when he thinks about sport

551

E5: The Business of Cricket: From Packer to The Hundred

552

E4: Alison Kervin - Mail On Sunday - Anatomy of A Campaign

553

E3: Brand Tiger Special

554

E2: James Brown - Four Four Two

555

E1: Paul Hawksbee - TALKSPORT