All Episodes
The Persuaders Marketing Radio Show & Podcast — 353 episodes
Charities Marketing
The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.
Building soft skills by using podcasts as part of learning strategy
Content-led marketing: World Media Group report
Retail Media Trends
Dublin Tech Summit 2022 #DTS2022
Hospitality Market Post-Covid
Experiential Marketing: AR and outdoor light shows
2021 Immersive Technology Review
Christmas Adverts 2021
Guinness Christmas Advert : the story
Kay Mc Carthy MCCP --- post Covid consumer sentiment and behaviour
TikTok Marketing: Reaching a Youth Audience
Sustainable Marketing - How to Drive Profits with Purpose
Responsible Innovation
Cornershop - Retail Innovation Showcase Space
Start-up Marketing Case -studies : Cookie Dó & ZEUS Scooters
Content Marketing Strategies
Ecommerce Strategy Tips
Risk-taking in Advertising
CX and Marketing: The CXi Report
Irish Start-up Conference 2021: Preview
The Indie List - developing a newtork of freelance marketing talent
Content Led Marketing & Building Marketing Leadership
Selling on Amazon & Digital Advertising Trends
Semiotics and Marketing
Storytelling in brands
Run With Foxes: Paul Dervan
Guaranteed Irish
Vibe Marketing
Phocuswright Europe 2016
Instagram Marketing Tips
Phocuswrite Europe 2016 Preview
ARVR Innovate Preview: Podcast 2
ARVR Innovate Conference 2016 Preview 1
Feature Interview: Colm Grealy; Founder Adforce
AAI Toolkit Series: How Traditional Media Embraces New Technology
Craft Beer Marketing & CongGregation 2015
Cinema as an advertising channel
Websummit 2015 Special Report Podcast
Rebranding Case: Gunne Residential becomes Quillsen
Rugby World Cup: Social Conversations Monitoring
Corporate rebranding: The Eir Case-Study
Allianz Business to Arts Awards
Aer Lingus Website Redesign
Sponsorship Trends
Direct Marketing in Ireland
Rich Media Developments and Case-studies
SME Branding Workshop Podcast
Marketing Research Trends
Disruption in Accommodation Market
Cause Marketing
Discover Ireland - marketing tourism to domestic markets
Sport Marketing
Anatomy of a Winning Marketing Case-study
DIT MSc Advertising End of Year Advertising Client Pitch
APMC STAR Sales Promotion Awards
Using Tinder in marketing campaign against sex traffing
Marketing technology and Phocuswright Europe review
Travel Marketing : The ClickandGo.com Story
Phocuswright Europe Conference Special
Experiential Marketing: New Agency Guns or Knives
Improving Presentation Recall / Augmented Reality Marketing Conference
#TheToughestTrade: Case-study a Content Marketing campaign for AIB Bank
Video Marketing Special
Direct Marketing Trends
Irish Marketing Awards Preview
Event Marketing Strategies
Social Sharing : Augmented Reality
Marketing Trends for 2015
Start Up Dublin - interview with Niamh Bushnell - Dublin Startup Commissioner
Meteor Christmas Unlimited - Case Study in mobile marketing
Tech Start-Ups and Marketing : Paul Hayes interviewed
Augmented Reality Special ( Augmented Planet, British Museum, Halo AR )
Purse Power: Marketing to Women
Websummit 2014 Review
Marketing Technology
OOH Digital Trends
OOH Media Trends; Property Marketing using Augmented Reality
Behavioral Economics: Its Implication for Marketing
SME Marketing Strategies
The Rental Car Market: Marketing Strategies
Innovation and Marketing: Profile interview Shane Mc Gonigle
Cannes Lions Report - Kay Mc Carthy, MCCP
AWE Conference Report
Cannes Ad Festival - Irish Speaker on 'Planning is Dead'
Brand Repositioning Case Study - Rustlers
Virtual Wardrobe Augmented Reality - Von Bismark
GoCar.ie Marketing a Pay-As-You-Go Car Brand
Bord Gáis Energy Social Media Awards
Branding, food packaging and marketing
Augmented Reality Marketing Conference - Preview with Mike Halstead
Personal Branding
In-Flight Marketing and Event Marketing
Facebook takeover of WhatsApp
Tapastreet Social Mobile Innovation
DMX Dublin 2014 Digital Marketing Conference Special
2013 Marketing Review with Joseph Jaffe, Gerard Tannam and Margaret E. Ward
Media Sponsorship Christmas programming
Tourism Marketing Strategy : Homestay.com
Marketing via Augmented Reality, Direct Marketing Trends
Marketing Podcast: Customer Engagement Strategies
Social Media Marketing Strategy Podcast
Making Online and Offline Marketing Strategies work together
Challenging Marketing : Hair Restoration : Case Study
Public Relations and Sports Sponsorship
Managing the Customer Experience
Coffee Culture : Marketing, Entrepreneurship
TBEX - Travel Blogging Conference comes to Dublin, IAPI Industry Census, LinkedIn Marketing
Tourism Web Marketing and new PR service innovation
Ethical Marketing and Marketing Graduate Careers
Top Marketers' Panel Discussion
IAPI Future Heads : Developing Young Talent in Advertising
Media Auditing Processes and Trends
Making Better Marketing Presentations/Sports Marketing
Online PR and Mobile Marketing Case Studies
Pat Kenny departure to Newstalk; Omnicom Publicis Deal
Entrepreneurs' Organisation and Phlok
Cannes Lions Report / Vocal Digital Trends Survey
AWE 2013 Conference Report: Augmented Reality and Marketing
Women On Air and Irish Consumer Trends
Keogh's Crisps: Developing an International Brand based on Irish Potatoes
Women On Air: promoting women's voices on broadcast media
uSwitch Marketing Case Study
Barry O'Sullivan, SocialMedia.ie talks social media marketing
Irish Digital Marketing Case Studies : Colin Hetherington from Zoodigital
Netherlands Ad and PR Scene ( PR Salon preview )
Managing the Agency Client Relationship
DMX Digital Marketing Conference Dublin : Special Podcast Report
Thumb, Vine and Pheed as Marketing Tools, plus #socialmediamarketing disasters
Discount Deal Websites and Marketing
Future of Newspapers and Briefing Digital Agencies
Trendwatching 2013 : Consumer Marketing Trends
Advertising Pitches and Mobile Marketing Trends
Sponsorship Trends
Design and Marketing
Digital Marketing Trends 2013
Charity Marketing Strategies
Shazam Enabled TV Adverts
Female Entrepreneurs and Marketing Strategy
Country Branding - Futurebrand Country Brand Index 2012
Building a Travel PR Story: The Message in a Bottle
Irish Times Advertising campaign and Antenna App from iQ Content
Marketing Research using Social Media
Rory Sutherland on Value, Perception, Choice Architecture and Neuro-Marketing
2012 Mobile Marketing Trends and Tips
Wine Marketing Trends
Direct Marketing Trends : Brand Loyalty and Retention
International Marketing Strategy - Colleges and Universities
Olympics, Branding London and the Sydney Experience
Olympics and Branding (1)
Podcast 201: Barefoot Wine Marketing Strategy, Post-Graduate Diploma in Management and Marketing
Podcast 200: Ignition Marketing Boss Interviewed
Podcast 199: Alistair Campbell on Marketing: Gary Mullen talks marketing recruitment trends
Podcast 198 Social Media Marketing Measurement
Podcast 197 Mobile Marketing Trends
Podcast 196: Acorn Marketing An Post DM Awards Agency of the Year
Podcast 195 : (a) Porn for Bankers and (b) Hotel Marketing
Podcast 194 - Naming Rights Bord Gais Energy Theatre
Podcast 193; Irish Media Awards Special
Podcast 192: Using Corporate Reputation as a Marketing Strategy
Podcast 191: Localisation of international marketing, PitchDoctor.ie launch, Atout France marketing
Podcast 190: Managing Media Relations: New Media and Traditional Media
Podcast 189 Irish Sponsorship Trends and Measuring Social Media ROI
Podcast 188: Internet Marketing Strategy Trends
Podcast 187: Irish Marketer of the Year Interview
Podcast 186 Irish Marketing Review 2011
Sponsorship Naming Rights EPA Award Winners O2 Ireland
Tommy Hilfiger Marketing Strategy
All About Loyalty - Brand Loyalty Podcast
Podcast 182: Motivation Speaking Trends and IAB Ireland H1 2011 Report
Podcast 181 : Marketing Institute of Ireland 2011 Conference Report
Podcast 180: Christmas Marketing, Brand Building and Local Heroes
Podcast 179 - Advertising to Children - Ireland's BAI Code Consultation
Podcast 178 (a) Inishturkbeg: An Irish Branding Story (b) Mediaventura - UK Digital Marketing opportunity
Podcast 177 : Irish Direct Marketing Association feature special
Podcast 176 Online Travel Trends
Podcast 175 : IAB Ireland and feature interview Paul Farrell Initiative Ireland
Podcast 174: Guinness Arthur's Day Marketing Case-Study
Podcast 173: Online Couponing Social Media Deals: Irish Case-Study
Podcast 172 : IAPI Post Grad Diploma and BAI Code of Advertising to Children
Podcast 171: (a) Freddy Fyffes sponsorship (b) Ahain Group - social business
Podcast 171: Social Media and Hotel Marketing
Marketing Podcast 170: Photography and Marketing
Podcast 169: E.mail marketing strategy and professional services marketing for dentists
Marketing Podcast 168: New Media versus Old School interview with Susan Daly, thejournal.ie
Marketing Podcast 167: Interview with Richard Power, MD Image Publications
Podcast 166: Media and Communities
Podcast 165: Irish Direct Marketing and Marketing Curragh Racecourse
Podcast 164 Advertising Psychology and DocMorris Case Study
Podcast 163 Building Brand Value
Podcast 162: Customer Retention and Loyalty and CrowdFunding
Podcast 161: Jameson Branding Strategy and Irish Cinema Advertising
Podcast 160: Event Marketing
Podcast 159: Association of Advertisers in Irish boss interviewed
Podcast 158:IDMA Loyalty and Retention Conference Report
Podcast 157: An Post Marketing Awards and Marketing Book Review
Persuaders Marketing Podcast 156: The Irish Food Marketing Show featuring HolyMackerel.ie and The Tannery, Dungarvan
Podcast 155: Sponsorship Measurement and Strategy
Podcast 154: Marketing to Men plus Facebook Marketing Tips
Podcast 153: Social Media Marketing in Ireland plus Book Review of Guy Kawasaki's Enchanted
Podcast 152 - Gallo Wine Marketing Strategy
Podcast 151 - Colin Lewis talks marketing and interview with Michael Warran, Hotel du Vin and Malmaison
Podcast 150 : Consumer Behaviour Trends
Podcast 149: DIT Winners of Newstalk Student Enterprise Competition
Persuaders Marketing Podcast 148: IAB Ireland feature interview and DoneDeal.ie case-study
Podcast 147: Net Promoter Score as means of Customer Service Assessment
Podcast 146: Populis ( Content on Demand) and launch of MediaStreet.ie
Podcast 145 : 3D Video Marketing : Visit Jamaica case study
Persuaders Marketing Podcast 144 - Design and Marketing
Persuaders Marketing Podcast 143: Mobile Marketing Podcast special, QR Codes for Marketing
Podcast 142: Event and exhibition marketing
Podcast 141: Balanced Scorecard for Marketers....plus Skytop Lodge, Historic Hotel
Persuaders Marketing Podcast 140
Marketing Podcast 139: Veronica Canning and Ivan Misner
Podcast 138: Facebook Marketing Tips and Advice
Podcast 137: 3D Video Marketing
Podcast 136: Tommy Hilfiger marketing; photography and publicity
Podcast 135: Pharma Marketing
Podcast 134: Destination Branding - Locum Consulting
Podcast 133: Hotel and Pub Marketing
Podcast 132: Pigsback Irish Enterprise Awards; Design and marketing, AAI
Podcast 131: Gohop.ie case-study; plus Sen. Fergal Quinn on marketing
Podcast 130: John West marketing case study
Podcast 129: Customer Retention Customer Service Strategy Podcast
Podcast 128: AIM Awards Winners Case Studies: Marketing Institute of Ireland
Podcast 127: Portfolio Night 2010 Dublin Ogilvy
Podcast 126: Professional Marketing Forum Ireland
Podcast No.125. : App Marketing Podcast
Podcast No 124: Exhibition Marketing
Podcast 123: Audience Measurement in Digital Age: Prime Time to My Time
Podcast 122: Blogging for business, marketing using blogs
Podcast No.121. : Financial services marketing Rabodirect.ie
No 120: Professional Services Marketing
Persuaders Marketing Podcast 119 : National Digital Media and Marketing Conference
Persuaders Marketing Podcast 118 - Digital Marketing Media in Ireland
Persuaders Marketing Podcast 117 - Marketing Preview
Persuaders Marketing Podcast 116 - (a) Direct Marketing (b) Ambient Media
Persuaders Marketing Podcast 115 - (a) News4Media (b) Press Ombudsman
Podcast 114 - Qualitative Marketing Research
Podcast 113 - 2009 Irish Marketing Review
Podcast 112: (a) ICAD Creative Advertising (b) e.mail marketing tips podcast
Podcast 111: Kinsale Shark Ad Gold Winner - AIB Surfer Ad discussion
Podcast 110: Social Media and Marketing and Fashion Marketing podcast
Podcast 109:(a) Irish Advertising Market (b) Marketing for Change
Podcast 108: Tipperary Crystal Branding Case study
Podcast 107: Branding in a Recession
Podcast 106 - Destination marketing - Temple Bar district Dublin
Podcast 105 - Bookbuzz discussion - Branding Only Works On Cattle
Podcast 104 - Twitter Marketing Tips Podcast
Podcast 103 - Social Media Marketing - case studies
Podcast 102 - The Creative Process and Marketing
Podcast 101 - Ethnic Media Marketing
Podcast 100 - Digital Marketing Dialogue
Podcast 99: Guinness Signature and The Big Switch campaigns analysed
Podcast 98: Volvo Ocean Race Global Showcase Marketing
Podcast 97: An Post Direct Marketing Awards Podcast
Podcast 96: Gaming Advertising, Digital Media
Podcast 95: Facebook marketing podcast
Podcast 94: Digital Media Awards: digital marketing
Podcast 93: Retail Market Research special
Podcast 92: Marketer of the Year interview
Podcast 91: Blogging as Marketing Tool
Podcast 90: Joblessandproud
Podcast 89: Customerminds.com interview
Podcast 88: email marketing tips podcast
Persuaders Marketing Podcast 87: Improving Marketing Presentations
Persuaders Marketing Podcast No. 86
Podcast 85: Customer Loyalty
Podcast 84: Javarepublic Brand Case-study
Podcast 83: Crisis Communication Podcast
Podcast 82: Ireland's Blue Book 2009 Marketing Special
Podcast 81: MII Marketing Conference report
Podcast 80: MII Marketing Conference Preview, Bookbuzz discussion, IGO People
Podcast 79: Marketing Communications Planning
Podcast 78 (a) Media Review (b) Volvo sponsorship (c) Andy Owen Direct marketing
Podcast 77: Brand America: Podcast on Nation Branding
Podcast 76: (a) Loadzajobs.ie case-study (b) Creative strategy in advertising
Podcast 75: Qualitative Research podcast
Podcast 74: Verge: Ogilvy Digital Summit, Dublin June 13, 2008.
Podcast 73: Internet Advertising Bureau podcast
Podcast 72: 50 plus marketing; Dick Stroud podcast
Podcast 71: IDMA An Post Direct Marketing Awards
Podcast 70: Discover Ireland's Wonderful West marketing campaign in US
Podcast 69: Out of Home Advertising MediaDialogues
No 68 (a) City branding (b) Local Search Engines (c) Luxury Marketing
Podcast 67: Prangle.ie : online news wire for journalists
Podcast 66: Branding Case Study : Recruitment Agency Prosperity
Podcast 65: Interview with Albert Maruggi
Podcast 64: Marketing from the Middle of Nowhere (2)
Podcast 63: Digital marketing and Viral marketing podcast
Podcast 62: Marketing from the Middle of Nowhere No. 1.
Podcast 61: Flytoget Case Study plus Small Business Branding
Podcast 60: Marketing : a Bird's Eye view
Podcast 59: Mobile Marketing Podcast - Tomi Ahonen
Podcast 58: Sales Lead podcast; Paddy Power marketing
Podcast 57: Viral Marketing Podcast, Marketing Review 2007, Branding
No 56: (a) Marketer of the Year (b) Guinness 'Tipping Point'
No 55: The Empathy Marketing Great Internet Marketing Debate
No 54: Small Business Branding
No 53: Corporate Social Responsibility
No 52: (a) Small Business Branding (b) Lucozade Brand Story
No 51: Corporate Reputation Management
No 50: Sharks Advertising Festival, Kinsale, September 2007
No 49: From Boxy to Family; marketing Volvo cars
No 48 a) Marketing of Services b) Marketing through Irish langauge
No 47: Irish Magazines : something old, something new
No 46: Marketing in the Digital Era
No 45: ESOMAR Worldwide Multi-Media Measurement second special podcast
No 44: ESOMAR Worldwide Multi-Media Measurement special podcast
No 43: (a) Intellectual Property and Branding (b) Blogging as Marketing Tool
No 42: (a) Online payments,(b) writing a thank you letter and (c) political advertising
No 41:(a) ESOMAR Multi Media Measurement Conference (b) Knorr Vie campaign
No 40: Gaming and Advertising
No. 39: (a) Search Marketing Behaviour (b) Referral Marketing
No. 38: (a) MII conference report (b) Podcast Advertising
No. 37: Ebookers UK and Ireland boss talks travel internet marketing
No. 36: Sponsorship, Media Planning and Radio Awards
No. 35: Joseph Jaffe New Marketing Interview
No. 34:(a) Blog Monitoring and (b) Edelman Global Trust Barometer
No. 33: Trust in marketing
No. 32: New Media Dialogues Special
No. 31: Viral Marketing : plus Marketing to seniors
No. 30: Web Publishing - the RTE Story
No. 29: Innovative Online Marketing Case Study
No. 28: Marketing Review of 2006
No.27: Branding the humble sandwich- the O'Briens Story plus Social Media and the big brands
No.26: Event Marketing and Management
No.25: Writing Great Copy for Web and Direct Mail
No.24: Ad Fx Advertising Effectiveness Awards: Mc Donalds and Deep River Rock Case Studies
No.23: Trademarks and Patents - the marketing angle
No.22: Tripadvisor interview plus the Great Empathy Marketing Debate
No.21: Mobile Wireless Technology and Marketing
No.20: Sharks Advertising Festival Special
No.19: Experiential Marketing
No.18: Internet Marketing - SEM and Web Usability
No.17: Podcasting via phone, Outdoor Advertising
No.16: Sports Sponsorship
No.15: Vive la Difference: Marketing across borders
No 14: Public Relations as marketing
No. 13 : Sales coaching, marketing outsourcing and radio syndication
No. 12: Re-imagining Budweiser - a brand challenge
No. 11: Europe's Internet Marketing Capital Needs You!!!
No. 10: Radio advertising - making it memorable - Irish, UK and US examples
No. 9: Advertising and Branding Insights
No 8: Search Engine Optimisation
No 7: Personal Branding
No. 6: Direct Mail Copywriting
Brief Word on Branding
Sponsorship Trends
Text Messaging - Mobile Marketing
Web Page Content Management
Emotional Branding