All Episodes
On Strategy Showcase — 319 episodes
James Hurman on his Lions Master of Advertising Effectiveness program
Live from BBDO Chicago: The Scarcity of Difference in Marketing
The $170B Creative Wasteland of Retail Media Networks
On the Spot: Alix Toothman of W+K and Anibal Casso of Ogilvy
Insights from Mischief and eos' culture of effectiveness
Live from BarkleyOKRP in Kansas City
Mischief's Kevin Mulroy, BBH's Alex Booker, Deutsch's Ryan Lehr talk effectiveness
How NPR fought back for our right to be curious
Live from Minneapolis at Carmichael Lynch
AI ads are good enough. And that's the problem
On the Spot: Chris Gallery of Mother and Nick Hirst of Adam&Eve
Martin Weigel's new book on lessons from the front line
Kansas City Chiefs CMO, Lara Krug on how she's building “beyond the stadium”
On the Spot - Nike vs Adidas World Cup and Maker's Mark
Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Walmart's Virtual Worlds Gaming Strategy
Why Uber Eats won tonight's 2026 U.S. Grand Effie
The Power of Humor in Marketing
On the Spot: Subaru and Vaseline
Planning for Effective Outcomes #2: How to build upon or challenge client briefs
On the Pulse - how to win with sports sponsorships
What happens when the Airbnb team takes on a mortgage brand?
On the Spot: Levis and Jeep
Planning for Effective Outcomes 2026 #1: CMOs on writing the client brief
Life in the Valley live from Uber in San Francisco
How this Grand Effie winner fought generics and held its price premium
W+K and Trainline on turning your greatest weakness into opportunity
Dos Equis' Most Interesting Man In the World is back. We talk about why
On the Spot: Rocket Mortgage and other post Super Bowl rants
The new book that makes the business case for creative effectiveness
Revisiting Challenger Brand Theory with Hugh Derrick of Eat Big Fish
Live from Arnold in Boston: Brains, Grit and Brand Building
Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
On the Spot: Burberry & Johnnie Walker
How Dr. Dre is putting swagger back in the Goodyear brand
How Archer uses exaggerated reality to draw attention to genuine ingredients
Meet the team behind Amazon's ad strategy
Live from Highdive in Chicago. The Holiday Ads Special
Live from Mother in London: Reflections on 2025
The story behind Indeed's Gold Effie-winning entrance into the Indian market
On the Spot: The Ordinary & Claude AI
Live from the 2025 UK Effie Awards
Live from Deutsch in LA: Those Moments of Magic
Chris Beresford Hill shares the truth behind Michael Cera for CeraVe
How Persil followed women into sports
Live from Mischief in NY: Has what matters most ever changed?
On the Spot: British Airways and Dr. Pepper
A conversation about strategy with Joe Burns of Quality Meats
Live from Dallas: Ideas Born in Texas
Polaroid chases a comeback with the camera for an analog life
On the Spot: GAP and Chili's.
The story behind Highdive's rise to fame as America's Super Bowl agency
Rick Brim, Martin Beverley and Polly McMorrow on their new venture
Behind the scenes of Athletic Brewing's alcohol-free brand play
Neutrogena's new angle on skincare: 90s nostalgia
The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
On the Spot: Travel & Telco (the two Ts of summer)
Yerba Madre’s Rebrand with CMO Emily Kortlang
Inside the judge's room for Favor Delivery's Gold Effie
Behind Telstra's Marketing Transformation
The story behind Turo, the Airbnb of cars
On the Spot: Corona & Uber Eats
The story behind Uber Eats' "Football is for Food"
How Josh Wines turned reluctance into social Effie Gold
Live with Effie winners in NYC
On the Spot: Tesla & Poppi. Planners talking about brands they've never worked on
How Life360 is hilariously taking a bite out of Apple
Canva's campaign to drive expansion into B2B
Live from Auckland: Lessons in Punching Above Your Weight
Live from Sydney: Breaking the Laws of Average
On the Spot: Starbucks and JCPenney. Planners talking about brands they've never worked on
Coors Light. From state of beer to state of mind
Skittles. An Effie Best-of-the-Best Winner
Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
On the Spot: Progressive & Chick fil-A. Planners talking about brands they've never worked on
Debuting the U.S. version of The Long & the Short of it
The Entertainer's campaign focuses on our kids charming obsessions
Life After Agency Life Ep#2 (Marcus Collins, Suzanne Powers, Gareth Kay)
On the Spot: Vrbo & Duluth Trading Co. Planners talking about brands they’ve never worked on
The story behind Kellogg's brand refresh
Live from Toronto: Rise of the Independents
This B2B campaign is a masterclass in proving the effectiveness of a message
Humor is Duluth's superpower in building a billion dollar brand
Uber. Extending the consumer brand into a B2B world
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Planners guess how their favorite Super Bowl ads tested (it's hilarious)
Procell's B2B reframe: from price to buy to cost to replace
The story behind Tinder's "It Starts with a Swipe"
How creating doubt created opportunity for B2B brand Informatica
Tom Roach and Sarah Newman on APG's AI Initiative
What happens when Disney and adam&eveDDB get together?
2024 Media Highlights with Michael Beach
Live from Chicago: The Holiday Ads Special
EP#1 Life After Agency Life
Live from Los Angeles: Brands+Entertainment
How McCain's patient commitment to brand-building paid off
Live from New York: The Future of Ideas
How Cheetos flipped a negative feature into a positive vibe
Workday's Rockstars campaign and its Effie-winning goal
Burger King's buzz-building "Bundles of Joy" campaign
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
The Titanium-winning Marina Prieto campaign from JCDecaux & David
Pot Noodle's brilliant, Effie-winning response to a failed product launch
Classics episode: Harvey Keitel for Direct Line insurance
The truth behind the Michael Cera campaign
How Michelob Ultra’s “Social Athlete” reframed lite beer
Classics Episode: Redefining the Value of a Vote
Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit
Doordash's Titanium Grand Prix winning Super Bowl initiative from W+K
The Martin Agency and US Cellular on using tension to get attention
Classics Episode: Sainsbury's Try Something New Today
Turning bar codes into cookies with OREO "Codes"
Classics Episode: Dixons on hijacking your competitor's strengths
Why Matthew McConaughey's helping Salesforce reposition
How "Purpose" can lead to bad marketing, with Nick Asbury
Classics Episode: Kit Kat on giving yourself a break
Nike & the culture of W+K with CSO, Andy Lindblade
Classics Episode: The Economist's "white on red" campaign
Inside audible’s "There's more to imagine when you listen."
How Mischief and CMO, George Felix are refreshing Chili's
The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
CFO/CMO Series Ep#3, S&P Global
Live from Dublin: Voices of Irish marketing
Meet the brand-side architects of effectiveness
How AXE deodorant rediscovered its sweet spot
Magnum Ice Cream on creating new use occasions
Les Binet and Sarah Carter on what's next in effectiveness
Hendrick's Gin: the launch that ignored the norms
Ryanair’s controversial social strategy explained
Brand Leadership Ep#2: MGM Resorts and Chili's
The story behind Hilton Hotels “It matters where you stay"
Adam Morgan on the cost of dull advertising
Pepsi's New Global Brand Platform with CMO, Mark Kirkham
CFO/CMO Series Ep#2 La-Z-Boy
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
Uber Eats and the evolution of the brand
CFO/CMO Series Ep#1 Heineken
Ep#3 Start-Ups, Scale-Ups and Grown-Ups
"He Gets Us" is one of the most provocative campaigns in decades
YETI's "Gear Built for the Wild" with CMO, Paulie Dery
Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle
From knowledge to understanding with Prof. Gina Fong of Northwestern
Ep#2 Start-Ups, Scale-Ups and Grown-Ups
The Streaming Landscape in 2024 and beyond
Ep#1 Start-Ups, Scale-Ups and Grown-Ups
How MINI's strength created a challenge
The Consequences of Change with Ed Cotton and Steve Walls
Ep#3 Connections Role in Effectiveness
The story behind Tubi and Mischief’s "Find Your Rabbit Hole"
Ep#2 Connections Role in Effectiveness
Mark Ritson's Top 10 Marketing Moments of 2023
Ep#1 Connections Role in Effectiveness
How delivery-on-demand can be about more than convenience
A look back on Snickers' strategy with the team that shaped it
Mark Ritson talks about his controversial column in Marketing Week
The story behind the evolution of a clinical brand
Ep#3 Future-Proofing Your Strategy Department
The story behind Discover's "Especially for Everyone"
Ep#2 Future-Proofing Your Strategy Department
The stories behind Bailey's, Ciroc and Tanqueray from the man who created them
Ep#1 Future-Proofing Your Strategy Department
How Heinz reversed its decline by leveraging product truths in amazing ways
Chipotle's "Food with Integrity" platform and its 33 million person database
How Midol, a period relief product, is fighting the normalization of discomfort
The inside story behind McDonald's global "As Featured In" campaign from W+K
We talk misleading metrics with Mike Menkes of Analytic Partners, NY
How Kobo is challenging Amazon in the e-reader space
The story behind Domino's Pizza's digital innovation strategy
How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
How Ogilvy's "bystander" strategy impacts violence against women
Nonfiction Research aren't for everyone, but they should be
The story behind Truth’s Grand Effie winning anti-vaping campaign
Turning the behavioral sciences inward to address our industry's cultural disconnects
Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands
Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi
Helen Edwards on why tomorrow's growth will come from the fringes
Pabst Blue Ribbon (PBR) beer and the limits of hipster culture
Living outside the bubble with The Northern Planner, Andrew Hovells
The story behind Hanes' Make Yourself Comfortable platform
Steven Lacey on the dangers of fishbowl thinking
Partners Life. How embracing a taboo inspired a winning strategy
Tourism Australia's campaign is a lesson in distinctive brand assets
Blackstone. Why top CSOs are moving to the investment firm
Rob Campbell, Paula Bloodworth and Martin Weigel interview me
United Airlines campaign to attract younger travelers
Expedia’s shift from travel to the traveler
Icelandic Tourism's enhanced reality "without silly headsets”
A strategist talks with Byron Sharp
The three key takeaways from our Planning for Effectiveness series
W+K’s Marcus Collins on culture's influence on what and why we buy
Finish Detergent on social responsibility done right
Why McD's "Raise your Arches" set the industry ablaze and where the idea came from
How Folgers coffee is repositioning the brand
How Shake Shack's strategy elevated "quality" beyond the obvious
Why Edelman thinks "Trust" should be the ultimate metric
Mark Ritson's Top 10 Marketing Moments of 2022
The iconic John Lewis Christmas ads and the brand strategy that inspired them
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
Ep#5 Planning for Effective Outcomes: The Creative Relationship, with Greg Hahn and James Hurman
Ep#4 Planning for Effective Outcomes: Writing Creative Briefs with Julian Cole
The brilliant, Grand Prix winning Rediscover Germany from Ogilvy, Frankfurt
Ep#3 Planning for Effective Outcomes: Metrics & Measurement with Harry Davies
Ep#2 Planning for Effective Outcomes: "Performance vs. Brand" with Tom Roach & Claire Strickett
Ep#1 Planning for Effective Outcomes: "Starting out right" with Mark Ritson
How Johnnie Walker's "Keep Walking" has been reinvented
Introduction to our “Planning for Effective Outcomes" series
Dan Wieden dies at 77
Classics Episode: 1960's VW "Think Small" campaign from DDB
Liquid Death: the water brand that thinks like a beer
James Hurman on start-ups/VCs and their dangerous skepticism of brand
Classics Episode: 2000's Citibank "Live Richly"
Classics Episode: 1962's AVIS "We Try Harder"
7-Eleven on rebuilding when the idea of convenience has changed
Uncle Ben’s masterclass in renaming and D&I strategy “We're all Original Recipes”
How to turn a brand perceived as cheap into one considered awesome
Ludacris reframes JiF peanut butter for the non-mom target with "That Jifing Good.”
The New York Times' Truth Campaign with Droga5, New York
Standard Life's award-winning End of Career Counselor campaign from Publicis, Dublin
Punching back at the NRA with Sacha Baron Cohen and Leo Burnett, Chicago
How Michelob Ultra's "Social Athlete" strategy reframed the lite beer category
VW with Mary Bakarich, Group Strategy Director, Johannes Leonardo, NY
Marmite's tagline "you'll either love it or hate it" led this brilliant strategy and sales turnaround
Amazon Prime Video's "Great shows stay with you" strategy from Droga5 London
The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO
The inspiration behind "Life insurance so good they're gonna want you dead"
How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand
Ian Leslie makes a compelling case for harnessing biased thinking in strategy
Orlando Wood (author of Lemon) on why creative work has been losing its effectiveness
How the hilarious "We do things Proper" moved Yorkshire Tea from fifth to first
Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman
W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
How McDonald's NZ restaged an iconic song to support national unity
The story of "What happens in Vegas, stays in Vegas" and why it's changing
Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades
The "Bless Your F**king Cooch" social moment that went viral for Mischief & EOS
Aldi Supermarkets and the art of reframing a negative
Why Bumble encourages women to fall in love with the journey, not just the destination
Why DB Export Gold may be the most romantic beer in the world
Persil laundry detergent’s "Dirt is Good" brand platform
The Michelin star PR strategy that put KFC Australia back on the map for quality
TBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman
The story behind Home Center’s decision to stand with single mothers
How "The Dance" reversed Speight’s Beer's 36% sales decline
Author and Harvard Professor Douglas Holt on using cultural strategy to disrupt markets
Mark Ritson on his Top 10 Marketing Moments of 2021
How Velveeta sidestepped the cheese wars to create a space in pop culture, with Matt Carpenter of Kraft Heinz and Jonathan Deves of Johannes Leonardo
The brilliant #Wethe15 initiative and the decision to show disabled persons as they are - wonderfully ordinary
How Cadbury's "there's a glass and a half in everyone" rebuilt the brand
Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch
The KitchenAid campaign that shines a light on sexism in professional kitchens, with Stephanie Kelly of Digitas, Chicago
The Starbucks brand and the project that led to the Funnel Cake Frappuccino, with Ben Doepke
Temptations' Halloween campaign suggests giving your cat an alternative to eating you, with Jack Spicer of Adam&EveDDB
Lurpak's strategic pivot with Rory Foster of W+K, London
Out of Google Labs, Apple and W+K comes Arts & Letters. A look inside with Andy Grayson, Head of Strategy
The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland
KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals
Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised, and on a global scale?
Repositioning the AXE brand with Caroline Gregory, Global Brand Director at Unilever and Elizabeth Paul, CSO, The Martin Agency
FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they make us discover our own biases
The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness
Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza
Paul Feldwick on his new book and why our industry has lost its desire to make work that works
Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself"
Tango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP
Julian Cole on what to expect from the Planning Dirty Academy
Accenture's "Let there be change" campaign with CMO Amy Fuller
The Oatly brand and the spot they cleverly knew others would hate
Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi
Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco
How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
Thinx MENstruation campaign with Siobhan Lonergan
Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London
B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London
Faris Yakob and the structural dynamics of marketing
Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam
Samsung Mobile with Ed Tse, CSO at Publicis OPTS, New York
Waze with Joey Camire of Sylvain Labs, NYC
Kia Telluride's launch with CSO Laura Forman of David & Goliath, LA
OKCupid's return with Wieden + Kennedy's Brian Ritter
Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London
Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg
Modelo Beer with Piper Dolan of Ogilvy, Chicago
Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
CALM's Project 84 with Will Grundy of Adam & Eve DDB, London
New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York
Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R
Headhunter Stuart Parkin offers tips for planners looking for what’s next
Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO
Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX
Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain
New Zealand Tourism with Rory Gallery of the Special Group
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny
Brixton Finishing School graduate, Niamh Paul
Durex Condoms with Chantelle Begley of Havas, London
Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY
Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve.
Nike with Andy Lindblade, Head of Strategy at Wieden + Kennedy, Portland
Freelancers Needed. Brand Federation with Matt Williams
Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London
Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect.
KFC with Wieden+Kennedy's Britton Taylor.
Tourism Australia with Droga5's Will Davie
Orange Theory Fitness with Nigel Carr
ITV rebrand with Lucy Jameson of Uncommon London
Audi with Ben Shaw of BBH London
LUVs Diapers with Tiffany Graeff (the planner's perspective)
Burger King with Jon Carlaw
LUVs with Mason Hedgecoth (the creative's perspective)
John Lewis Insurance - Tom Sussman
Beats by Dre with Simon Wassef